BA (Hons)

Business
Management
UNDERGRADUATE BLENDED ONLINE
TABLE OF CONTENTS

Arden University has three

COURSE CONTENT OVERVIEW 4
decades of experience providing
COURSE DETAILS AND ENTRY REQUIREMENTS 5 higher education, and we’ve
helped more than 50,000
ABOUT BLENDED LEARNING 6
students globally gain the
ABOUT ONLINE LEARNING 7 qualifications they need to
succeed. We have a 95% student
COURSE MODULE DETAILS 8
satisfaction rating, and 9 out
MEET OUR HEAD OF SCHOOL 18 of 10 Arden students believe
studying with us has helped
WHY STUDY WITH ARDEN UNIVERSITY? 19
them transform their careers.*
*Arden University 2021 graduate survey
 COURSE CONTENT OVERVIEW PG 4

The BA (Hons) Business Management Course at a glance

BA (Hons) will provide you with a taste of all the

fundamentals of business, so you don’t
• Gain a keen awareness of contemporary

Business need to have a particular career path in

business functions, with a focus on
the latest digital technologies
Management mind to enrol on the course. As you explore
the broad range of subjects offered, you • Explore the roles and contributions
will gain the latest skills, competencies, of key business functions on
UNDERGRADUATE BLENDED ONLINE
and technological know-how required to organisational structure
lead and manage successfully in today’s
• Develop the required analytical
business environment, wherever your
knowledge and skills to identify
professional career takes you.
business solutions that best
meet today’s challenges
To support your career development,
this course is undergoing accreditation • Form a better idea of which aspects
by the Chartered Management of business you enjoy and where your
Institute (CMI). Arden University’s career path might lie
Faculty of Business also partners with
You can visit the Arden the Business Graduates Association.
University website page
for this course here.
COURSE DETAILS AND ENTRY REQUIREMENTS PG 5

Key facts Entry requirements Career Progression

Location: Blended, online
Two subjects at GCE A-Level or equivalent, • Business Analyst
Start dates: Every three months
plus passes at grade C or above in three
Full time: 3 years • Data Analyst
subjects at GCSE level or equivalent.
Part time: 3 years+
If you don’t currently hold the above • Project Manager
qualifications, we also offer this course
Contact us • People Manager
with an additional foundation year, which
If you’d like to get in touch to find is designed for students who need extra • Digital Marketing Specialist
out more about studying this support when starting their degree course.
• New Business Owner
course, please use the following:
IELTS 6.0 (no less than 5.5 in any
UK enquiries: element); or TOEFL iBT 80; or equivalent.
Call 0800 268 7737 Alternatively, evidence you have previously
Email [email protected] studied in English, such as a letter to
show that the Medium of Instruction
International online learning: was in English can be accepted.
Call +44 20 300 56070
Email [email protected] We also offer an internal English test for If you’d like to get your
applicants who are unable to provide the application started,
Berlin blended learning: above evidence of English proficiency. please click here.
Call +49 30 23590100 More information can be found here.
Email [email protected]
ABOUT BLENDED LEARNING PG 6

Blended learning Your face-to–face classes will be scheduled Study centre locations
on either two mornings (9.00am to 1.00pm),
Blended learning with Arden University • Ealing, London, UK
two afternoons (1.30pm to 5.30pm), or two
brings you the best of both worlds: a
evenings (two nights on campus 5:30- • Holborn, London, UK
flexible mix of face-to-face teaching at one
9:30pm) during teaching weeks. You’ll be
of our study centres in the UK or Berlin, • Tower Hill, London, UK
able to opt for your preferred time when you
Germany, combined with independent
apply and, we’ll do our best to accommodate • Birmingham, UK
online learning that you can take part
your preferred schedule subject to student
in whenever and wherever works best • Manchester, UK
intake numbers for your course.
with your existing commitments.
• Leeds, UK
When you study via blended learning, You can find out more about blended
• Berlin, Germany
you’ll study two modules at a time over 10- learning with Arden University here.
week study blocks.. Each week of study Please note: course availability varies
depending on study centre location.
will require a minimum of 33.5 hours
Please visit our course page for the latest
of participation, which comprises: information on available locations.

• 8 hours of timetabled face-to-face

teaching each week based in one
of our study centres
Meet some of our
• A minimum 25.5 hours of blended learning
independent online learning students here.
ABOUT ONLINE LEARNING PG 7

Online learning Studying online doesn’t mean studying Online learning key benefits
alone. As well as receiving regular feedback
Studying this course online gives you • Study anywhere worldwide
and guidance from your course tutor, you’ll
a lot of flexibility and convenience. You
be studying with likeminded students • Plan your own schedule
can enrol with us from anywhere in the
and you’ll have access to community
world and study your degree from the • Benefit from reduced costs
message boards to discuss your course
comfort of home, without the requirement
and the topics being raised within it. • Study around work
to attend classes in a physical location.
and family life
We’ve even set up community boards
You’ll study the course through ilearn,
embedded into each of the course
our university campus in the cloud. ilearn
modules so you can have discussions
provides you with an integrated online
with your tutor and classmates on the
learning experience, including your virtual
topics you’re currently learning.
classroom, lecture hall, and online library of
more than half a million books and journals You can find out more about online
– yours for free while you study with us. learning with Arden University here.

Discover why so many

students choose online
learning with Arden here.
COURSE MODULE DETAILS PG 8

Your modules will provide you Using our business simulation

with in-depth knowledge of software, you’ll be able to access a
business functions, operations, virtual business and run it as your own
and cutting edge technologies enterprise – managing activities such
in a range of exciting industries, as marketing, sales, finances, people,
preparing you to become a product development, operations,
skilled and informed business and supply chain. This will give you
practitioner, leader, or the chance to put your knowledge to
entrepreneur. Bringing together practice and make critical business
digital technology, innovative decisions within a safe environment.
thinking, industry expertise,
Please see the following pages for a
and personal discovery, you
detailed overview of each course module.
will learn to apply theory to
real world business within a
dynamic global context.
COURSE MODULE DETAILS PG 9

Level 4
Digital Skills & Professional Development (20 credits) Marketing Dynamics (20 credits)

This core module will explore contemporary business automation The core aim of this module is to further your understanding
technology and develop your digital literacy skills. The versatility of the role marketing plays within organisations, including
and flexibility this brings is particularly relevant now due to the fundamental marketing principles, practices, and
challenges posed by the COVID-19 pandemic. You will also be strategies. This will be contextualised within the ever-
given the opportunity to learn fundamental professional “soft” evolving areas of globalisation and digital marketing and
skills to satisfy current and future organisational requirements, their transformative potential for marketing practice. You
including critical thinking, negotiation, communication, and team will also become familiar with the different stages of the
building skills. At the end of the module you should be able to: marketing funnel, from awareness to purchase, so that you
can better assess and deliver effective marketing decisions.
• Explain the advancement of business automation technology
Following completion of the module you will be able to:
and the associated range of digital skills required to demonstrate
professional competency within an organisation • Audit the marketing environment in which an organisation operates,
demonstrating knowledge of a range of marketing tools and techniques
• Identify a range of ‘soft’ skills that are key requirements in
demonstrating progression in terms of personal and professional • Describe an existing or potential target market segment for
development an organisation that operates within a specific industry

• Reflect upon your own current levels of digital and soft skills applicable • Illustrate the extent to which the marketing mix of an organisation links
to the workplace to its competitive position within a target market segment
COURSE MODULE DETAILS PG 10

Contemporary Business Environment (20 credits) Introduction to Business Finance (20 credits)

This module draws upon a range of business disciplines to This module will introduce you to a range of fundamental finance
give you a better understanding of organisations and their and accounting techniques that will optimise your managerial
management in today’s dynamic business environment. Here you decision-making at operational and strategic levels. You will also
will be encouraged to apply your critical thinking and analytical gain financial computational acumen to better assess and analyse
skills to real-world business applications in strategy, ethical business performance. Finally, the module will delve into the
behaviour, social responsibility, and sustainability. You will also emerging area of FinTech and explore how this technology can
gain insights into key competencies and technologies necessary be harnessed to improve organisational policy and performance.
to be a successful leader and manager in the contemporary Other learning outcomes of the module include the ability to:
business environment. The module will also help you to:
• Explain different sources of business finance available to organisations  
• Evaluate different types of organisations, their structures and
• Apply various management techniques including budgeting,
stakeholders
investment appraisal and cost volume profit analysis
• Discuss the role and impact of digitisation on the business structure,
• Interpret financial accounting information using basic ratio analysis
operations and strategies of contemporary business organisations
• Identify and assess the role of various FinTech applications
• Explain the key components of micro and macroeconomics theories and
their impacts on organisational behaviour and the national economy

• Examine leading theories of management, leadership and control and

discuss the challenges posed by contemporary business models
COURSE MODULE DETAILS PG 11

People Management (20 credits) Technology & Innovation (20 credits)

In this module, you will be introduced to the practical The recent speed of technological advancements has
and theoretical groundwork for effective human resource brought upon unprecedented levels of digital innovation and
management across varying organisations, sectors, and countries. transformation in the business environment. This module
The module explores the historical underpinnings of people will provide you with insight into the technological and skills
management and its application towards current and next gaps that organisations may face as a result of this. You will
practices. This knowledge will equip you with skills to utilise be encouraged to apply evaluative skills to assess these gaps
best practices across a wide range of contexts in the employee and implement viable solutions to address them in a way
lifecycle. On completion of the module you should be able to: that enhances organisational value. Your learning outcome
at the end of the module will include the ability to:
• Explore theoretical approaches to the effective management of
the employee lifecycle to inform practice in a range of contexts • Explain the process of technological and skills gap analysis in relation
to emerging digital trends
• Identify links between people management policies and
organisational strategies to inform vertical and horizontal integration • Identify and discuss current trends in digital technology development
and innovation, and their potential impact on the organisation  
• Analyse the roles of people professionals and line managers in the
effective management of people • Assess existing gaps and make appropriate recommendations on
technological and development innovations and opportunities
• Apply the skills needed to be effective as a line manager and/or
people professional • Describe barriers to innovation and successful implementation
of technology, and how these can be addressed
COURSE MODULE DETAILS PG 12

Level 5
Data Analytics & Management (20 credits) Sales Management (20 credits)

Data plays a critical role in enabling businesses to improve their The sales management module will explore sales process
practices. This module will explore scientific, methodological, techniques, as well as the role of technology and sales
and analytical methods to identify data types, generate data- leadership in effective sales management. It will introduce
based insight, and ultimately make informed decisions that the psychology and structure of ethical sales and negotiation
will generate business value. You will be introduced to business processes as well as advice on building customer loyalty.
contextual technologies, platforms, and practices used to derive You will acquire an understanding of the dynamics of
meaningful work with data sets. The module will also help you to the entire sales process and how to effectively deploy
techniques that generate revenue and drive business
• Analyse methods of gathering data and their value related to a
growth. At the end of the module you will be able to:
specific problem
• Model prospective and existing customers for a given product or service
• Identify a business domain and analyse a specific problem
• Appraise and deploy appropriate sales management techniques for
• Demonstrate appropriate analytical methods based on the dataset
a given scenario
and identified problem to be addressed
• Develop a sales management plan
• Make appropriate recommendations based on the findings of
analytical activities • Make appropriate recommendations based on the findings of
analytical activities

:
COURSE MODULE DETAILS PG 13

Business Start-up (20 credits) Digital & Social Media Marketing (20 credits)

In this module, you will develop expertise on key business Digital marketing has revolutionised the manner in which all
functions for building a successful start-up business. The module businesses operate and market their business activities. This
will explore specific case studies using a range of business models, module will provide you with the underpinnings of this field, and
from start-ups to high growth organisations. You will acquire the skills required to undertake digital marketing planning. You
practical skills to create your own feasible entrepreneurial ideas, will learn key implementation, measurement, and evaluation
formulate business plans, and develop sustainable strategies tactics to run successful digital campaigns across a variety of
and solutions. Your learning outcome will include the ability to: contemporary multi-channel platforms, with a focus on social
media. At the end of the module you will also be able to:
• Demonstrate an understanding of the concepts, theories and
models that underpin new business start-up in different contexts • Apply the fundamental planning concepts when developing digital
and social media marketing campaigns
• Explore the critical aspects of starting and operating a business,
including the role of business functions and their interrelationships • Explore the range of digital marketing channels available to
in the process of new business start-up   organisations to undertake social media marketing planning  

• Develop a business plan and choice of a business model to realise • Analyse consumer motivations in terms of user generated content and
a business idea the associated impact of these, on a firm’s marketing communications

• Apply financial/accounting tools and techniques in order to ascertain • Effectively develop a digital marketing campaign with a focus on
the viability and sustainability of a new business venture social media
COURSE MODULE DETAILS PG 14

Blockchain & FinTech Applications for Managers (20 credits) Operations & Supply Chain Management (20 credits)

New financial technology like blockchain protocols and This module provides an introduction to the fundamentals
cryptocurrencies provide opportunities for businesses to of operations and supply chain. You will acquire knowledge
garner operational, product, and service advancements. This on historic operations management theories in the context
module will explore the capabilities of FinTech applications of the modern digitised global supply chain. The module
from a managerial perspective. You will be given the will explore the transformative impact of technological
opportunity to gain valuable information on these applications innovations and how they can be harnessed to drive logistical
and appraise their potential contributions to organisations, and operational efficiencies and improve the delivery of
consumers, and society as a whole. At the end of the goods and services. The module will also help you to:
module you should be able to demonstrate that you can:
• Evaluate the applicability of module concepts to specific organisational
• Identify and discuss the ways that FinTech and Blockchain contexts
technology are disrupting financial and business environments
• Analyse the design of delivery systems and processes using appropriate
• Explore the key FinTech and Blockchain applications including models and frameworks  
cryptocurrencies
• Examine the performance of delivery systems and processes using
• Apply Blockchain principles to a range of business and financial appropriate models and frameworks
transaction systems
• Identify improvement opportunities and design appropriate strategies
• Discuss the regulatory and legal requirements that impact FinTech to enhance delivery, performance and design
and Blockchains
COURSE MODULE DETAILS PG 15

Level 6
Business Transformation (20 credits) Corporate Governance, Law & Ethics (20 credits)

The shift towards digital business transformation requires This module will further your knowledge of corporate governance,
a combination of changes within an organisation. This legal, and ethical principles. Through the use of case studies,
module will critically explore concepts and theories that can you will be given the opportunity to apply these principles to a
be harnessed to support innovative digitisation. It will equip range of global organisational contexts. This will provide you with
you with an understanding of the drivers behind the digital skills to critically diagnose ethical and governance challenges
business revolution, the impact of industry 4.0 on business and develop viable organisational solutions. The module will also
practice, and the importance of embracing technology explore and evaluate corporate social responsibility, social value,
alongside procedural, methodological, and social changes. and sustainability. At the close of the module you will be able to:
Once you have completed the module you should be able to:
• Apply a range of corporate governance and legal principles
• Critically assess the drivers of digital business transformation to a variety of organisational contexts

• Evaluate the potential impact of future digital transformation • Evaluate the key ethical and governance theories that impact
on an organisation organisations in a range of international jurisdictions

• Critically analyse the role of existing technology in a modern • Diagnose legal, governance and ethical challenges in organisations
organisation
• Evaluate the importance of corporate social responsibility
• Assess the need for procedural and social change to support
digital transformation objectives within an organisation
COURSE MODULE DETAILS PG 16

Entrepreneurship and Innovation (20 credits) Independent Study (20 credits)

This module aims to equip you with practical entrepreneurial In the independent study module, you will be given the
and digital skills required to turn conceptual business ideas into opportunity to apply the knowledge gained from your degree
viable business opportunities. Extensive case studies will be programme to a real-world problem in the context of business
used to develop your diagnostic, creative, and applied thinking and management. By pursuing an independent study on a topic
skills on a range of topics. You will strengthen your employability of interest, you will be able to showcase your research, project
through learning the practical aspects of business start-ups, management, and transferable skills to potential recruiters.
sustainable business strategies, persuasive business plans, and The final outcome of the module include the ability to:
creativity and innovation. The module will also help you to:
• Identify, plan, design and execute an independent study based
• Critically evaluate entrepreneurship, success factors, and on an issue/problem/challenge appropriate to the business and
the characteristics and motivations of entrepreneurs management discipline

• Apply key theories of idea generation, creativity and innovation • Apply appropriate research design processes to gather data,
in turning ideas into practical business opportunities   critically analyse the generated information to address the problem

• Demonstrate ability to use appropriate market and industry • Develop a project report that critically discusses the research results
analysis tools to research, analyse, synthesise and evaluate in relation to academic and practical consideration appropriately
the competitive business environment and professionally

• Develop and justify the need for and content of a structured

business plan
COURSE MODULE DETAILS PG 17

Project Management (20 credits) International Business Management (20 credits)

This module will provide a thorough introduction to key aspects The emergence of the “information and digital age” has drastically
of project management. It will explore the project lifecycle, changed the face of the international business environment. This
including practical tools and techniques for project success. module will introduce you to the business issues brought about by
You will acquire applicable knowledge with regard to project an increasingly globalised world, including the cultural, political,
processes, managing resources, estimating scope, and defining legal, and economic niches of different world regions. It will also
best practices to produce a desired outcome in a range of lay the groundwork for identifying the correct target market, and
contexts. By the end of the module you are expected to be able to: conducting successful cross-border business within that market.
Once you have completed the module you will be able to:
• Critically evaluate the concepts and principles of Project Management
in different traditional and iterative environments • Demonstrate knowledge and understanding of how political, economic,
socio-cultural, legal, and historical factors influence internationalisation
• Assess a range of project management methodologies
• Critically appraise the varied strategic approaches used by businesses
• Critically analyse the use of different project management
to identify a suitable host country for foreign expansion, assessing the
techniques during project implementation
impact of the market and its culture on international business activity
• Demonstrate a critical understanding of best practice concepts and
• Evaluate strategies used by international enterprises to support
links between project processes and themes
successful foreign expansion
MEET OUR HEAD OF SCHOOL PG 18

Dr. Alison Watson

Head of School - Leadership and Management

Dr. Alison Watson is the Programme Team

Leader for Arden’s undergraduate Business and
Accounting programmes. Having taught at Arden
for 15 years, she has supported many students
on various management courses at all levels
of study. Prior to this, Alison was an operations
and project manager for a number of large
retailers, and therefore has a wealth of experience
in the field of business and management.

Alison will provide guidance to the School of

Leadership and Management, ensuring that
it delivers high quality academic provision
and student satisfaction across all courses.
ABOUT ARDEN UNIVERSITY PG 19

Why study with Arden University? Our mission is to connect adult learners
like you with higher education study
At Arden University we believe
opportunities that give you the tools
everyone, everywhere has the right
you need to fulfil your career and life
to gain the life and career benefits
goals. We challenge conventional
that higher education can bring.
perceptions of degree study by
We are dedicated to making the
providing flexible, vocational courses
university experience convenient
with timetables and learning options
and accessible to ambitious and
that fit around your life commitments.
motivated individuals worldwide.
As an education provider that is not
constrained by bricks and mortar or
traditions, we are able to offer courses
that are innovative, affordable, and
which help students and employers
reap the benefits of contemporary
training and skills development.

Arden is the university that comes to you,

on your terms, helping you achieve the
life and professional success you want.
 Visit arden.ac.uk

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