Management Accounting. Background of Business - 4189 Words - Coursework Example
Management Accounting. Background of Business - 4189 Words - Coursework Example
Introduction
In coming 2012 the Olympic Games is going to be held in London. The Olympic Games is an ancient game and the worlds most
prosperous and popular sports events combined various sports in one event. Spectators from all over the world would come
eagerly to enjoy the events and it would carry vast opportunity for different business and opens the door of making quick profit.
Considering all these factors this report would discuss about a new business started to keep in mind these factors and to
subject of the Olympic Games.
The business is concentrating on the stationary and food items. People who likely to come to witness the events are expected
to do some kind of shopping and also they will buy food for consuming while enjoy the events. The business is about to supply
these food items along with he beverages and some stationary items. In London there are many food stores, restaurants and
stationary shops. But in the time of Olympic Games the demand will be so high that there will increase the possibility that the
good profit margin would be generated by doing this business. The food products may be Pizzas, Burger, Hot dogs, Pastries,
sandwiches and many more. The beverages may be of soft drinks like Pepsi, Coca-cola, 7-up and others, beer, fruit juices and
tea or coffee. Stationary items may be of sandals, umbrella or any other essential products.
The proposed name for the proposed store is “Café Olympia’. This name has chosen to keep in mind the ancient history of the
Olympic games and the critical customer association with the name “Olympia” as the first ever Olympic games was held on
ancient Greek city “Olympia’.
About Survey
To forecast about the demand of the potential customer, a market survey has done. The survey technique was used because it
is the most effective way to collect proper customer response. This survey has done with a questionnaire using as a survey tool.
The respondents were selected randomly and their attitude towards the questions has been collected in the data base. The
survey has done with many respondents and 20 of them were selected. They are selected from the street while passing away in
a random basis.
Survey technique gives some benefits in this case. Firstly, the respondent became aware of the arrival at new stores in the time
of Olympic and will find the store “Café Olympia” while they will come to enjoy the events. Secondly, the survey will bring out
the customer expectation along with what they think not perfect for the business. Thirdly, the survey will also help to find out
the possible demographics of the potential customers. If there any demographic patterns like preferences of a particular food
by an age range, the business can be designed according to that fact. Finally, the survey will help to assess the market, the
purchasing power of potential customers and the habit of the customers regarding consume of the products “Café Olympia’ is
going to offer.
Preparing Questionnaire
As the tool of survey, a well designed questionnaire has been used. The questionnaire contains some selective types of
questions from which the respondent select the most appropriate answers. There are some open ended questions also. At the
beginning of the questionnaire the demographic part was aligned. From this part the age specifications of the customers and
the other demographics which will affects the consumption pattern. There are three separate parts for food products,
beverages and stationary. Each part starts with the first question of interest is a common question aimed to find out the
preference that the respondents are willing to witness in the Olympic events. Then further two questions are related to find out
the pattern of amount and price spent in the events. The next two questions are related to the customer preferences about the
buy for home and the service delivery.
The second question of section- A was about to the age of the respondents. The results are:
0-10 (Child) 0
11-19 (Teenage) 7
20-30 (Young) 4
31- 40 (Younger) 2
41-50 (Youngest) 7
51-60 (Aged) 0
Total 20
Male 10
Female 10
Then the first question of section B is about to know whether the respondent will come to enjoy the Olympic events or not. The
survey considers only the questionnaire who says yes to this answer.
The next question asks “how many days would you prefer to come?’
a) 1-7 1
b) 8-14 2
c) 15 – 21 9
d) 22-28 6
e) 29-35 0
f) 36-42 2
Total 20
The next question was ‘In which week of the six weeks of Olympic Games you will possibly going to enjoy the events?”
a) 1st week 6
b) 2nd week 5
c) 3rd week 1
d) 4th week 1
e) 5th week 2
f) 6th week 5
Total 20
Then the question of interest section was started. The first part was for the food products. The first question was “Would you
consider purchasing Slice of pizza/Sandwich/Hot dogs/Burger/Pastry/Pop Corn/Chicken fries whilst enjoying London Olympics
2012? The 20 respondents in the street survey answered the question for various types of foods and the result was:
a) Slice of pizza 5
b) Sandwich 3
c) Hot dogs 2
d) Burger 6
e) Pastry 1
f) Pop Corn 1
g) Chicken fry 2
Total 20
And with the addition to this question the supplementary question was asked that includes “How often/how many?” This
question was asked to know what amounts of these foods are required. The respondents replied:
a) 1- 5 7
b) 6-10 8
c) 11-15 3
d) 16-20 1
e) More than 20 1
Total 20
Then the question came which asked that “Where have you purchased prior to London Olympic?”
Total 20
As an additional question with this the respondent were asked “And what is the most expensive purchase of?”
a) £ 1- 5 6
b) £ 6-10 8
c) £ 11-15 3
d) £ 16-20 2
e) More than £ 20 1
Total 20
The third question asked to the respondent was “Would you be likely to purchase for friends/ family during London Olympic?”
Total 20
The respondents who said yes are then asked “for children’s and adults and how many?”
a) for children 16
b) for adult 2
Total 18
a) 1- 5 7
b) 6-10 6
c) 11-15 3
d) 16-20 2
e) More than 20 2
Total 20
Then the question number four was asked which stated “Describe your favourite (taste, colour, size etc).According to this
question the respondents were answered according to their preferences.
a) Taste 8
b) Colour 5
c) Size 7
Total 20
Then the additional questions asked for some comments. The respondents comment on their selection and from their
comments the resultant table is:
In case of taste
a) Sour 4
b) Spicy 2
c) Sweet 1
Total 8
In case of Colour
a) Red 4
b) green 1
Total 5
In case of size
a) Big 4
b) Medium 2
c) Small 1
Total 7
The fifth question was about the importance of item which stated “What items are important to you when purchasing ?”
a) Convenience 4
b) Availability 4
c) Hours of opening 3
d) Fast service 9
Total 20
Then the same questions were asked According to the sequence for the beverages.
The first question regarding beverages was “Would you consider purchasing whilst enjoying London Olympics 2012?
a) Soft drinks 7
b) Coffee 1
c) Fruit juice 5
d) Beer 7
Total 20
The supplementary question was asked that includes “How often/how many?”
a) 1- 5 11
b) 6-10 3
c) 11-15 3
d) 16-20 2
e) More than 20 1
Total 20
The second question was that “Where have you purchased prior to London Olympic?”
Then the additional question with the respondent were asked “And what is the most Expensive purchase of ?”
a) £ 1- 5 10
b) £ 6-10 8
c) £ 11-15 1
d) £ 16-20 1
e) More than £ 20 0
Total 20
The third question asked to the respondent was “Would you be likely to purchase for friends/ family during London Olympic?”
a) Yes 17
b) No 3
Total 20
The respondents who said yes are then asked “for children’s and adults and how many?”
a) for children 16
b) for adult 1
Total 17
The fourth question was “Describe your favourite (taste, colour, size etc)?” the respondents who selected soft drinks answered:
a) Cola 3
b) Lemon lime 2
c) Others 1
Total 7
a) Orange 2
b) Mango 2
c) Others 1
Total 5
The last question for beverage section was “What items are important to you when purchasing ?”
Preferences Number of the agreed respondents
a) Convenience 4
b) Availability 10
c) Hours of opening 3
d) Fast service 3
Total 20
a) Umbrella 3
b) Hats 5
c) Sandals 9
d) Other 3
Total 20
a) 1- 5 16
b) 6-10 1
c) 11-15 1
d) 16-20 1
e) More than 20 1
Total 20
Then the question asked that “Where have you purchased prior to London Olympic?”
Total 20
Then the respondents were asked “And what is the most expensive purchase of ?”
a) £ 1- 5 5
b) £ 6-10 1
c) £ 11-15 12
d) £ 16-20 1
e) More than £ 20 1
Total 20
Then the question asked to the respondent was “Would you be likely to purchase for friends/ family during London Olympic?”
Answers Number of the respondents
a) Yes 7
b) No 13
Total 20
The respondents who said yes are then asked “for children’s and adults and how many?”
a) for children 6
b) for adult 1
Total 7
Finally the last question for stationary section was “What items are important to you when purchasing ?”
a) Convenience 3
b) Availability 11
c) Hours of opening 3
d) Fast service 3
Total 20
The young and the teenage people are most likely to watch the Olympic events.
Customer will attended in the events for a medium range of days. That is they are not attended in a day range of 8 to 28
days.
The demand of the products will be high in the first two weeks and the last week.
The most preferred food items were the Piazzas, Burgers and sandwiches.
Most customers prefer beverages and stationary items to be available while enjoying Olympic events.
Most customers are willing to pay 6 to 10 pounds for food items, 1 to 5 pounds for beverages and 11 to 15 pounds for
stationeries.
Maximum customers are willing to pay these materials from street shops. Most of them prefer the availability of these
products.
Most of the customers are not only buying these products for instant consumption but also for home. Most of them are
willing to bring those things for the children.
These assumptions are helpful in such a way that these facts is indicating the possible customer segment, the possible product
and offer range which are most preferable to the customers and also the possible range of expense the customers are ready to
pay for the probable offerings.
Master Budget
Master budget is the total budget of a business including sales, purchase, labour, and other direct costs of business. For this
business, master budget is going to be prepared with the help of following table done in this report.
Description/ 1 2 3 4 5 6
Week
Note:
This is a business of purchase and sales, rather than manufacturing. So, overhead costs are not needed.
Annual costs of cash flow are determined by total sales deducted purchase, labour and other direct costs.
Sales Budget
Sales budget is the starting point of Master Budget, which is used to forecast the sales multiplying by unit. In this business of
Olympic Event of 2012, it is assumed that, the following goods would be selling in London, which is:
Food Items:
Slice of pizza
Sandwich
Hot dogs
Burger
Pastry
Pop Corn
Chicken fry
Beverages:
Soft drinks
Cola
Lemon lime
Orange Flavoured
Coffee
Cappuccino
Black
Fruit juice
Orange
Mango
Lemon
Seasonal Fruit
Beer
Stationary items:
Umbrella
Hats
Sandals
Magazines
Sales 1 2 3 4 5 6
Description/
Week
Slice of pizza(Per £2 £2 £2 £2 £2 £2
Piece)
Sandwich 3 3 3 3 3 3
Hot dogs 3 3 3 3 3 3
Burger 4 4 4 4 4 4
Pastry 3 3 3 3 3 3
Coffee (Per 3 3 3 3 3 3
Glass)
Umbrella (Per 15 15 15 15 15 15
piece)
Hats(Per piece) 8 8 8 8 8 8
Sandals(Per pair) 12 12 12 12 12 12
Magazines 5 5 5 5 5 5
Note: Assume that, the budget sales per unit would be happen as customers’ preferences of choosing products from different
items. It is also assume that, the number of customers would be not more than 2000 per week.
Purchase Budget
This budget is prepared after sales budget, to lists the number of units that must be produced during each budget week to
meet sales needs. In this budget, total inventory of all products are purchased in equal volume of units. This purchase budget is
shown below:
Purchase 1 2 3 4 5 6
Description/
Week
Sandwich 1 1 1 1 1 1
Burger 2 2 2 2 2 2
Pastry 1 1 1 1 1 1
Umbrella (Per 7 7 7 7 7 7
piece)
Hats(Per piece) 4 4 4 4 4 4
Sandals(Per pair) 5 5 5 5 5 5
Magazines 2 2 2 2 2 2
Note: Assume that, the budget purchase per unit would be happen with the optimum level of purchase according to customers’
preferences of choosing products from different items, is calculated It is also assume that, the number of customers would be
not more than 2000 per week.
Wages Budget
Wages budget or labour budget has developed including all requirements of labour with sufficient labour hours have prepared
to know their costs in these six weeks. If it is considered that, all labours would be working for 12 hours a day, for purchasing
products from different sources, and sell it to customers in those events. So, per labour works in a day:
= 24/ 12
Purchase 1 2 3 4 5 6
Description/
Week
Description/ 1 2 3 4 5 6
Week
Overheads
As the business would be performed with purchase and sales of products in Olympic events, so it is not related to the
manufacturing costs. In overheads, the manufacturing costs of unit production are specified other than direct materials and
direct labours costs. So, it is not necessary to done for this business.
Recommendations
Based on the above survey and budget analysis, there are some recommendations:
There is a clear indication from he master budget is that, in the 1st two week of the operation the business will experience
good profit. In 3rd is going to be in loss and in 6th week there can be average profit. But the business will experience loss in
the 4th and 5th week. So, there must be some incentives to earn profit from 4th and 5th week also.
The experienced and well educated people must be hired for the works.
The store must be set up in a suitable place near to the all stadiums.
The direct costs can be reduced by using generators or other source of electricity.
Conclusion
As the Olympic Games are the most spectacular events in the world, it is termed as “The greatest show on the earth.” People of
the whole world have great attraction to this event and many people follow all the events physically not considering where it is
held. Thus people from many countries are expected to come to London in the time of Olympic Games and this is the main
strength of the business. The above budgets are showing a hopeful situation for the proposed store “Café Olympia”. The
budgets would be helping tool to anticipate the future demand and according to these the offerings of the store would be
designed in a manner which may help to maximizing the profit.
References
Garrison, R. H., Noreen, E.W. & Brewer P.C., 2008, Managerial Accounting, 11th edition, McGraw-Hill: International Edition, ISBN
0-17-111550-1.
Colin, D., 2009, Management Accounting for Business Decision, 4th edition, ISBN 978-1-4080 1771-5.
Atrill, P., & McLaney, E. J., 2005, Management Accounting for Non-Specialists, 4th edition, Prentice hall.
Stutely, R., 1999, The Definitive Business Plan, Pearson Education Limited, Great Britain, ISBN: 0273639307.
Pandey, I. M. (2007), Financial Management, 9th edition, Vikas publishing house Ltd: New Delhi, ISBN: 81-259-1658-X, pp-328-
377.