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6. Business model
Few social networks currently charge money for membership. In part,
this may be because social networking is a relatively new service, and
the value of using them has not been firmly established in customers'
minds.
7. Social Interaction
Put simply, social networking is a way for one person to meet up
with other people on the net. People use social networking sites for
meeting new friends, finding old friends, or locating people who have the
same problems or interests they have, called niche networking.
More and more relationships and friendships are being formed online
and then carried to an offline setting.
Social networking sites play a vital role in this area as well. Being
able to meet someone as a "friend" and see what common interests you
share and how you have built up your friend base and "likes" you can
truly see a fuller picture of the person you are talking with. Most sites are
free instead of being pay based which allows younger people with
stricter budgets to enjoy some of the same features as those of adults
who are more likely to be able to afford pay based sites. While not the
intended or original use for these social sites, a large area of their
current function has stemmed from people wanting to meet other people
in person and with the extremely busy schedules of most people, it is a
fast, reliable and easy way in which to do so that costs you little time and
money (if any). Users do not necessarily share with others the content
which is of most interest to them, but rather that which projects a good
impression of themselves.
8. Data mining
Through data mining, companies can improve their sales and
profitability. With this data, companies create customer profiles that
contain customer demographics and online behavior. A recent strategy
has been the purchase and production of "network analysis software".
This software can sort out through the influx of social networking data for
any specific company. Facebook has been especially important to
marketing strategists. Facebook's controversial and new "Social Ads"
program gives companies access to millions of profiles to tailor their ads
to a Facebook user's interests and hobbies.
However, rather than sell actual user information, Facebook sells tracked
"social actions". That is, they track the websites a user uses outside of
Facebook through a program called Facebook Beacon.
9. Access to information
Many social networking services, such as Facebook, provide the user
with a choice of who can view their profile. This prevents unauthorized
user(s) from accessing their information. Parents who want to access
their child's MySpace or Facebook account have become a big problem
for teenagers who do not want their profile seen by their parents. By
making their profile private, teens can select who may see their page,
allowing only people added as "friends" to view their profile and
preventing unwanted viewing of the profile by parents. Most teens are
constantly trying to create a structural barrier between their private life
and their parents.
To get editing of some information on a certain social networking service
account, the social networking sites require you to login or provide
a password. This prevents unauthorized user(s) from adding, changing,
or removing personal information, pictures, and/or other data.
10. Risk for child safety
Citizens and governments have been concerned with misuse by
children and teenagers of social networking services, in particular about
online sexual predators. Overuse of social networking may also make
children more susceptible to depression and anxiety. A certain number of
actions have been engaged by governments to better understand the
problem and find some solutions. A 2008 panel determined
that technological fixes such as age verification and scans are relatively
ineffective means of apprehending online predators. In May 2010, a child
pornography social networking site with hundreds of members was
dismantled by law enforcement. It was deemed "the largest crimes
against children case brought anywhere by anyone.
Note: Social networking can also be a risk to child safety in another way;
parents can get addicted to games and neglect their children. One
instance in South Korea resulted in the death of a child from.
Dear, Lecturers and friends. Maybe this all enough from me. I hope this
could be useful for me and for us as well.
Well, to close this video I’d like say thank you to you all for having me all
the time during all my presentation. Good luck for you all. This is
__(name)___________ Bye for now...............