Scribd
Upload
33 views18 pages

Unit 2.4 Questionnaire

Questionnaire

Uploaded by

Dhruv Gulati
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
33 views18 pages

Unit 2.4 Questionnaire

Questionnaire

Uploaded by

Dhruv Gulati
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
You are on page 1/ 18

Unit-3

Questionnaire AND
SCHEDULE
`
SCHEDULE
• The schedule is a proforma which contains a
list of questions filled by the research
workers or enumerators, specially appointed
for the purpose of data collection.
Enumerators go to the informants with the
schedule, and ask them the questions from
the set, in the sequence and record the
replies in the space provided. There
are certain situations, where the schedule is
distributed to the respondents, and the
enumerators assist them in answering the
questions.
SCHEDULE
• Enumerators play a major role in the
collection of data, through schedules. They
explain the aims and objects of the research
to the respondents and interpret the
questions to them when required. This
method is little expensive as the selection,
appointment and training of the enumerators
require a huge amount. It is used in case of
extensive enquiries conducted by the
government agencies, big organisations.
Most common example of data collection
through schedule is population census.
What is a
Questionnaire?

A set of Questions
designed to generate
the statistical
information from a
specific demographic
needed to accomplish
the research objectives
Definition
• A questionnaire whether it is called a
schedule, interview form, or measuring
instrument, is a formalized set of questions
for obtaining information from respondents.
• A tool for collecting information to describe,
compare, or explain an event or situation, as
well as, knowledge, attitudes, behaviours,
and/or socio demographic characteristics on a
particular target group.
Objectives of Questionnaire
• It must translate the information needed into
specific questions
• It must uplift, motivate, and encourage the
respondents to become involve in the
interview, to cooperate and to complete the
interview.
• Should minimize response error
Purpose of the Questionnaire
▪ Ensures standardization and comparability of the data
across interviews – everyone is asked the same questions
▪ Increases speed and accuracy of recording
▪ Facilitates data processing
▪ Allows the researcher to collect the relevant information
necessary to address the management decision problem
▪ Improper design can lead to?
▪ Incomplete information
▪ Inaccurate data
▪ Higher costs
Steps involved in designing a
Questionnaire
Specify the Information needed

Specify the type of interview method

Determine the content of individual question

Decide on the question structure

Determine the question wording

Arrange the questions in proper order

Identify the form layout

Reproduce the questionnaire

Eliminate bugs by testing


1) Specify the Information needed
• This is the first step in designing the
questionnaire
• It his helpful to review the components of the
problem and the approach, particularly the
research questions, hypothesis and
information needed.
• It is also important to have a clear
understanding of the targeted populatuion
2) Specify the type of interview
method
• Personal interviews -lengthy , complex and
varied
• Telephonic interviews – questions can be
short and simple
• Mail Questionnaire- questionnaires are self
administered (questions must be simple with
detail instructions)
3) Determine the content of individual question

• Determine what is to be included in individual questions


• Every question should contribute to the information needed
• Points to remember-
– Neutral questions in the beginning (to develop rapport)
– Filler questions to disguise the purpose or sponsorship of the project
– Avoid double –barreled questions
– Overcoming inability to answer
– Is the respondents informed(Filter questions)
– Can the respondents remember (Telescoping)
– Can the respondent articulate
– Overcoming unwillingness to answer (minimize efforts)
– Context
– Legitimate purpose
– Sensitive information
– Increasing the willingness of respondents
• Do you think Coca-Cola is tasty and refreshing
soft drink

Avoid double –barreled questions


6) Arrange the questions in
proper order
• Opening questions
– It is crucial for gaining confidence
– It should be interesting simple and
nonthreatening
– Question that ask respondents for their opinion
can be a good one
Question Order
1. Put the most important items in first half of questionnaire. Many people
don’t complete questionnaires. This will ensure you get the most
significant data from non- finishers.
2. Don’t start with awkward or embarrassing questions – respondents may
just give up.
3. start with easy and non-threatening questions. This encourages
respondents to carry on with the questionnaire.
4. Go from the general to the particular.
5. Go from factual to abstract questions.
6. Go from closed to open questions.
7. Leave demographic and personal questions until last.
1. Initial questions - screening and rapport questions
2. Middle - product specific questions
3. End demographic questions.
7) Form and Layout
• The format, spacing, and positioning of
questions can have a significant effect on the
result.
• It is a good practice to divide the
questionnaire into several parts.
• The questions should be numbered
• The questionnaire should be precoded
8) Reproduce the questionnaire
• The questionnaire should be reproduced on good- quality paper
with a professional appearance.
• Lengthy questionnaires should be converted into booklet
• Each question should be reproduced on a single page
• Vertical response column should be used
• Questionnaire should not be crowdy
• Directions or instructions for individual questions should be placed
as close to the questions as possible
9) Pretesting
• Testing the questionnaire on small sample of
respondents
• The respondents in the pretest should be
similar to those who will be included in the
actual survey
• Protocol analysis- Respondents are asked to
think aloud while answering the questions.
They are also asked to describe the meaning
of questions
9) Pretesting……….
• Editing- it involves correcting the questions
from the problems identified during pretesting
• Finally the response obtained from the pretest
should be coded and analyzed. It can serve as
a check on adequacy of problem definition
and data and analysis required to obtain the
necessary information.

You might also like