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Modul 4 - BRAND COMMUNICATION & ACTIVATION

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David ON AIR
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39 views29 pages

Modul 4 - BRAND COMMUNICATION & ACTIVATION

Uploaded by

David ON AIR
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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MANAJEMEN

PEMASARAN
MEMBANGUN
BRAND
(merek)
modul 4

DAVID SETIAWAN | 2023


modul 4

Brand Communication & Activation

DAVID SETIAWAN | 2023


DAVID SETIAWAN | 2023
DAVID SETIAWAN | 2023
Berkomunikasi dengan Bahasa KONSUMEN

PERSONAL VALUE emotional cognitive

FASHION GADGET SERVICES


CIGARETTE baby product VITAMIN & SUPPLEMENT
LUXURY GOODS FOOD & BEVERAGES PROPERTY & INVESTMENT
DAVID SETIAWAN | 2023
Engage with
Consumer
Language

PERSONAL VALUE
FASHION
CIGARETTE
LUXURY GOODS
DAVID SETIAWAN | 2023
Engage with
Consumer
Language

KATA KUNCI:
honest &
PERSONAL VALUE
vulnerable
FASHION
CIGARETTE
LUXURY GOODS
DAVID SETIAWAN | 2023
Engage with
Consumer
Language

EMOTIONAL
GADGET
baby product
FOOD & BEVERAGES
DAVID SETIAWAN | 2023
Engage with
Consumer
Language

EMOTIONAL
GADGET
baby product
FOOD & BEVERAGES
DAVID SETIAWAN | 2023
Engage with
Consumer
Language

KATA KUnCI:
visualy attractive
EMOTIONAL
love language
GADGET
baby product
FOOD & BEVERAGES
DAVID SETIAWAN | 2023
Engage with
Consumer
Language

cognitive
MEDICINE
VITAMIN & SUPPLEMENT
PROPERTY & INVESTMENT
DAVID SETIAWAN | 2023
Engage with
Consumer
Language

KATA KUNCI:
BENEFIT FOR CONSUMER
cognitive
VALUE FOR MONEY
MEDICINE
VITAMIN & SUPPLEMENT
PROPERTY & INVESTMENT
DAVID SETIAWAN | 2023
BRAND COMMUNICATION DAVID SETIAWAN 2020

BRAND
BRAND
COMMUNICATION

DAVID SETIAWAN | 2023


BRAND COMMUNICATION
Bagaimana Mengkomunikasikan BRAND

DAVID SETIAWAN | 2023


BRAND COMMUNICATION
APA? SIAPA? DI MANA?

BRAND PROMISE KONSUMEN UTAMA OMNI CHANNEL


(VALUE PROPOSIITION) (BICARA BAHASA KONSUMEN) (MEDIA YG RELEVAN)

DAVID SETIAWAN | 2023


APA?

BRAND PROMISE
(VALUE PROPOSIITION)

DAVID SETIAWAN | 2023


https://www.youtube.com/watch?v=dMBW1G4U54g
OMNI CHANNEL

Website

Marketplace (Shopee, Tokopedia)

Instagram & Chat app (Whatsapp, Line)

SEO Google

O ine Store

DAVID SETIAWAN | 2023


ffl
BRAND COMMUNICATION DAVID SETIAWAN 2020

BRAND
COMMUNICATION

Brand Image Brand Brand Loyalty &


Building Activation relationship

(Kenal & Mengerti) (Mengerti & Beli) (Hubungan)

DAVID SETIAWAN | 2023


BRAND COMMUNICATION DAVID SETIAWAN 2020

Brand Image
Building

DAVID SETIAWAN | 2023


BRAND COMMUNICATION DAVID SETIAWAN 2020

Brand Image
Building

DAVID SETIAWAN | 2023


Brand
Activation

DAVID SETIAWAN | 2023


Brand
Activation

DAVID SETIAWAN | 2023


https://www.youtube.com/watch?v=jzIBZQkj6SY
BRAND COMMUNICATION DAVID SETIAWAN 2020

Brand Loyalty &


relationship

DAVID SETIAWAN | 2023


Brand Loyalty &
relationship

DAVID SETIAWAN | 2023


BRAND
COMMUNICATION

Brand Image Brand Brand Loyalty &


Building Activation relationship

(Kenal & Mengerti) (Mengerti & Beli) (Hubungan)

DAVID SETIAWAN | 2023


MANAJEMEN
PEMASARAN
MEMBANGUN
BRAND
(merek)
modul 4

DAVID SETIAWAN | 2023

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