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Scsa 4003

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274 views3 pages

Scsa 4003

Uploaded by

skar6086
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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L T P Credits Total Marks

SCSA4003 BUSINESS ANALYTICS


3 0 0 3 100

COURSE OBJECTIVES
 To gain an understanding of how managers use business analytics to formulate and solve business problems and to
support managerial decision making.
 To understand the different basic concept / fundamentals of business statistics.
 To become familiar with the processes needed to develop, report, and analyze business data.

UNIT 1 OVERVIEW OF BUSINESS ANALYTICS 9 Hrs.


Definitions and Examples in Business Intelligence - Need, Features and Use of Business Intelligence (BI) - BI Components- Data
Warehouse - Business Performance Management .

User Interface Business Analytics: Introduction to Business Analytics (BA) – Need- Components (Business Context, Technology,
Data Science) - Types (Descriptive, Predictive and Prescriptive) - Business Intelligence versus Business Analytics

UNIT 2 TYPES OF DIGITAL DATA 9 Hrs.


Definition, Sources, Storage and Characteristics of data - Structured, Unstructured and Semi Structured Data - Importance of data
quality - Dealing with missing or incomplete data - Data Classification

Data Warehouse: Definition, characteristics, framework- Data lake - Business Reporting, Visual Analytics: Definition, concepts -
Different types of charts and graphs - Emergence of data visualization and visual analytics

UNIT 3 INTRODUCTION TO DATA MINING 9 Hrs.


Data Mining: Concepts and applications - Data mining process - Text & Web Analytics: Text analytics and text mining overview-
Text mining applications- Web mining overview- Social media analytics- Sentiment analysis overview- Big Data Analytics:
Definition and characteristics of big data- Fundamentals of big data analytics

UNIT 4 TRANSACTION PROCESSING 9 Hrs.


Data Mining Tasks, OLAP and Multidimensional data analysis, Basic concept of Association Analysis and Cluster Analysis -
Transaction processing v/s Analytic Processing- OLTP v/s OLAP- OLAP Operations - Data models for OLTP (ER model) and
OLAP (Star & Snowflake Schema)

UNIT 5 BUSINESS PERFORMANCE MANAGEMENT 9 Hrs.


Business performance management cycle - KPI, Dashboard - Analytics in Business Support Functions: Sales & Marketing
Analytics - HR Analytics - Financial Analytics - Production and operations analytics- Analytics in Industries: Telecom, Retail,
Healthcare, Financial Services - Decision Making under Uncertainty

Case study: prepare a detailed report on applications of analytics in different industries.

Max.45 Hrs.
COURSE OUTCOMES
CO1: Comprehend Knowledge of basic concept / fundamentals of business statistics, business intelligence
CO2: Evaluating basic concepts of digital data and data warehouse
CO3: To apply analytics methodologies on various real time data
CO4: To create data schema and transaction processing methodology for a given real time data set.
CO5: Analyze various types of analytics on data from various domains.
CO6: To perform practical application by taking managerial decision and evaluating the Concept of Business Analytics

TEXT / REFERENCE BOOKS


1. Shmueli, Patel, and Bruce: Wiley, Data Mining for Business Intelligence, Concepts, Techniques and Applications,
Wiley, 2010
2. Fisher and Raman , The New Science of Retailing,: Harvard Business Press, 2012
3. Ramesh Sharda, DursunDelen, Efraim Turban Business Intelligence: A Managerial Perspective on Analytics Pearson 3
rd edition, 2017
4. R.N.Prasad and Seema Acharya Fundamentals of Business Analytics Wiley 2016
5. U. Dinesh Kumar Business Analytics – The Science of Data Driven Decision Making Wiley 2017
6. Anil Maheshwari Data Analytics McGraw Hill 2017
7. JesperThorlund&Gert H.N. Laursen Business Analytics for Managers: Taking Business Intelligence beyond Wiley
Latest
8. Sahil Raj, Business Analytics Cengage, 7th edition Wayne L. Winston. ISBN-13: 9789353502553.

END SEMESTER EXAM QUESTION PAPER PATTERN


Max. Marks : 100 Exam Duration : 3 Hrs.
PART A : 10 Questions of 2 marks each-No choice 20 Marks
PART B :2 Questions from each unit with internal choice, each carrying 16 marks 80 Marks

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