GUEST LECTURE

SOCIAL BUSINESS MODELS

Dr. Eva Wack

SISTAC e.V.

Introduction to SISTAC
AGENDA
What is expecting you today

Social Business Models

Business Model Analysis

MVP Testing

Social Impact Analysis

 Introduction to SISTAC
AGENDA
What is expecting you today

Social Business Models

Business Model Analysis

MVP Testing

Social Impact Analysis

WHO WE ARE
A non-profit linking students with impact start-ups
  Solve challenges in teams

WHAT  Question existing business model

patterns
WE DO Action  Generate insights through iterative
An action-based approach for personal growth testing

 Boost personal growth

 Foster interpersonal skills and

Learning collaboration

 Develop a creative mindset

 Transform the founder‘s life for good

Impact  Empower underserved communities

 Innovate for the UN-SDGs

WHY
WE DO IT
Challenges in nutrition, health and wellbeing persist
Fostering entrepreneurship for impact

Western solutions fail to meet the local demands in the Global

South

Gaps in public infrastructure increasingly addressed through

young local entrepreneurs

Particular role of female entrepreneurs for the creation of

sustainable welfare

Students‘ knowledge, skills, and creativity can boost impact!

HOW
WE DO IT
Fostering entrepreneurship for impact
Handing over the
solution

Testing the minimum

viable product

Building a minimum
viable product

Analyzing the business

model

Introduction to SISTAC
AGENDA
What is expecting you today

Social Business Models

Business Model Analysis

MVP Testing

Social Impact Analysis

The traditional division of labour

Sustainability – a three-step learning process

First Step Second Step Third Step

External protest: System integration, Incentive
Trade-off Environmental frameworks for
Management companies
True business sustainability

Impact entrepreneurship

Impact
Entrepreneurship
We define impact entrepreneurship as the
development of sustained applications and
solutions that collectively address grand
challenges to make the world better. Impact
entrepreneurs apply economics logic, but they
prioritize solving formidable challenges ahead Addressing Applying economics
of wealth creation per se. contemporary grand logic and
challenges instruments
Markman et al., 2019
Impact entrepreneurship

• Form 3 groups. Each group is now part of the jury for the Bayer Foundation
Women Empowerment Award 2024 for one of the following regions:

 Africa & Middle East

 Latinamerica
 Asia Pacific

• Go to the website that features the 2024 finalists for the Women Empowerment
Award by the Bayer Foundation

• Decide who of the “Africa and Middle East” finalists should receive the Women
Empowerment Award.

• Introduce your winner and share your decision criteria in class!

Introduction to SISTAC
AGENDA
What is expecting you today

Social Business Models

Business Model Analysis

MVP Testing

Social Impact Analysis

Want to help someone? Shut up and listen!

Analysing the Business Model Canvas

 Social Business Model Canvas variations

Source: Social Innovation Lab, 2013

Social Business Model Canvas variations

Source: Adapted from Müller et al., 2023

SUNDA Technologies

• Meet Aya Tsuboi from Japan, the founder of SUNDA Technologies

• SUNDA is “pay-as-you-fetch” automated water fee collection system for all rural
water sources in Africa.

• This solution changes the operation and maintenance of community water

sources that have been the biggest issue towards achieving accessibility of safe
water for people in rural area of Africa for more than 30 years.

• Aya believes this will be the game changer in this field and will lead the sector
to solve the water issue in Africa within 10 years.

Analysing SUNDA‘s business model canvas

From business model analysis to proposal development

Introduction to SISTAC
AGENDA
What is expecting you today

Social Business Models

Business Model Analysis

MVP Testing

Social Impact Analysis

Build-Measure-Learn: Minimum Viable Product development according to Eric Ries

Build • (Where) have you encountered the build-measure-

learn cycle before?

• Where is it useful to apply?

Learn Measure

Testing a crowdfunding platform for SUNDA with potential partners

Embedding the solution in a communication strategy

More MVP examples: An explainer video for Bisa

Even more MVP examples

Introduction to SISTAC
AGENDA
What is expecting you today

Social Business Models

Business Model Analysis

MVP Testing

Social Impact Analysis

What is social impact?

1. People‘s
way of life

8. Fears and 2. People‘s

aspirations culture

7. Personal
Changes 3. People‘s
and property
to … community
rights

6. Health
4. Political
and
systems
wellbeing

5.
Environment

How to measure social impact?

Social impact analysis frameworks

B Impact
Assessment
(BIA) by B Lab
Global Public Value
Reporting Atlas by
Initiative (GRI) University of St.
frameworks Gallen

Social Return on
Social Reporting
Investment
Standard (SRS)
(SROI)

Assessment
Method

Total Impact
Impact Measurement
Assessment by and
Utando Management
(TIMM) by PwC

Social Impact
True Value
Assessment by
Model by KPMG
ASHOKA
Social Impact
Navigator by
PHINEO

What the Social Return on Investment measures

Social returns
SROI =
Inputs (investments)
How the Social Return on Investment can be calculated
I LOOK FORWARD TO
YOUR QUESTIONS!

Dr. Eva Wack

[email protected]
+49 151 29174607
www.sistac.world