Get Your Next

Client In 5 Days

Referral Email
DAY 1

Your Challenge
1 Email 3 past clients (or friends) asking them for a referral

Hi [First Name]

Reason
Hope you’re well? I just saw the [new project, product or something they have
shared], it looks fantastic. (Have a reason to contact them if you can make them
remember they liked working with you or got results then that’s the best thing you
can do in this first section of the email.)

Availability
I have some availability coming up in [insert date] and wondered if you knew of any
other [insert your niche] that might need my help? (Reminding them of your
availability could prompt them to hire you again.)

Offer Value to Contact

I’d be happy to give them a free 30 min consultation about how they might use
animation in their brand. (Show them you’re going to give their contact something of
value.)

Compliment/ Offer Value to Them.

It would be great to work with similar companies to [insert their brand] as I had such
a great time working with you and your team. As a thank you, I would love to give
[something of value, a gift or a discount for future work] if anyone you know ends up
hiring me.
(It’s great to give them a compliment and potentially offer something of value like a
gift or a discount off future work if a contact of theirs hires you.)

Let me know if I can do anything to help you or if you have any questions.

Thanks

Hayley
Email Reply with Template for Client

Hi [First Name]

That would be great. I have a template below that you can copy and paste in
your introduction if you want to save time. Feel free to add your own spin.

I’ve been working with Hayley over the past few months on a really nice
animation project we just delivered. I thought it would be great to connect you
both in case you were in need of a motion designer for any projects you have
coming up.

[Referral Name] meet Hayley Akins, a great 2D motion designer. Here is her
website.

Hayley meet [Referral Name] [Add a little bit about their company]

I’ll let you both take it from here.

Thanks for recommending me.

Hayley

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 Client Tacker
Spreadsheet

DAY 2
Your Challenge
1 Find 3 -5 people on linkedin who could use your motion design services.
2 Start engaging with their posts on Linkedin or their company posts on instagram if
they aren't posting on linkedin

Access the Client Tracker Spreadsheet on Google Spreadsheets via the link below.

Make sure you make a new copy before you add to it.

spreadsheet

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 Productivity
Hacks

DAY 3

Your Challenge
1 Find 30 mins to 1 hour each day that you can block out for working on your business.
2 Delete social media apps or notifications.
3 Write your 3 lists to freedom.
4 Choose 1 thing to delegate or automate

1.Prioritise and do the hard stuff first

We all have certain times in the day where we feel we get our best work done.
Whether it’s first thing in the morning or later in the day, make sure you do the
hardest tasks whenever it works best for you. I'd recommend tackling hard
tasks as the first tasks of the day.
Do a brain dump of all the tasks you want to do. Mark next to each task P1, P2,
P3 - these stand for Priority 1 and so on. Then make sure you do the hard P1
tasks first each day.

2.Block out your time

One of the best ways to be more productive is by blocking out your time and
grouping
together similar tasks. For example, if you’re the most productive in the
morning, set aside
9am-12pm for animation. Then only check your emails at dedicated times
throughout the
day so you’re less distracted - such as 8.30am and 12pm.
3.3 lists to freedom

Split all of your tasks into 3 categories.

1. Tasks you don't like doing

Ask yourself - are there any tasks you hate doing that could be potentially
delegated or automated?

2. Tasks you don’t know how to do

Consider if there are any tasks you're currently doing that could be completed
by someone else?

3. Tasks you shouldn’t be doing

Think about which low level tasks could be given to someone else and which
tasks are
stopping you from focusing on the strategic growth of your business.

4.Delete social media apps or disable notifications

How many times throughout the day do you get distracted by notifications?
One of the best ways you can become more productive is by deleting your
social media apps or disabling notifications. Or maybe hide them in some sub
folders on your phone making them hard to get to.

Try downloading the Stay Free app to help you put a limit on your social media
usage.

5.Find accountability

Stay on top of your goals by finding accountability for them from others. Ways
you can do this include finding a mentor or coach,
joining a program with accountability built in or try teaming up with a friend

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Email Template

DAY 4

Your Challenge
1 Go back to your spreadsheet from Day 2.
2 Find the emails of those contacts you have been warming up.
3 Email them using our template

Email Template for Agency Clients

Email Template

Subject Line - Hi [First Name] / [Recent project they worked on]

The subject line is perhaps the most important part. If people don’t read your emails
then they can’t hire you.
It’s a good idea to put the first name of the recipient in the email subject line. Research
has shown that adding the first name of a person will increase your open rate
dramatically.

“
A person’s name is to that person the sweetest and most important sound
in any language”
-Dale Carnegie, Author of How to Win Friends and Influence People.
You can also point to a mutual contact by name in the subject line. This works really well when
trying to get work through a referral.

The second part of the email subject can refer to the content of the email.
It’s good idea to refer to a recent project the company has produced. It shows you’re paying
attention to what they are doing. You can also refer to a recent piece of work you did. However, it’s
usually best to make it about them and not you!

Body of the email

Hi [First Name]

Personalised Introduction

Your [insert their recent project or Instagram post] was awesome. I loved the use of
[insert a comment about the project to compliment them and show your knowledge.]

Reason

I wanted to reach out and introduce myself. I’m a [insert your skillset e.g 2D motion designer]
based in [location if relevant] with a passion for [personalise]. (Personalise it to them, if you have
been warming them up via social media you should be able to pick out some shared interest or
connection.)
Authority

I’ve previously worked with clients such as [clients you have worked with]. (Here you are
showing them that you are a seasoned freelancer and you have worked with clients in the past,
especially add this if they are similar companies. If you haven’t had previous clients or worked
with similar companies people might recognize just leave this out.)

Here is a link to my showreel if you would like to check it out.

[Insert link of your showreel - For example ‘Hayley Akins Showreel’ with embedded link]

(Make sure you always have your showreel or website really clear and easy to click on in the
email. Don’t put it in a block of text sometimes it makes it hard to click on a link.)

Call to action

Feel free to get back to me with any questions about my

work. Many thanks

Hayley
Let’s break it down.

Here’s more detail on why we use each of these sections in our

template.

Personalised Introduction

The personalised intro is the most important section. It shows your contact that this isn’t
just a
spam email. You’re trying to make a personal connection upfront.
For example, this connection could be a new project they put out or a post on you saw
from them
on social media. If you have been researching and warming up your potential clients you
will easily find these projects or things that connect you, which you can mention here. It’s
great to give them a compliment here too, everyone loves to hear that they are doing
something that has had an impact on others.

Reason

Keep this short. Why are you contacting them? For ad agencies and animation studios
it can be very simple, you just need to introduce yourself and what you do. You don’t
need to tell them your life story. If there is something you can mention to create a
personal connection with the your contact you can do that here.
For example, I could write ‘a passion for character animation and yoga’, if you’ve seen
on social media that the company do a lot of character animation and also team yoga
sessions. We don’t want to seem like we are stalking them, but aligning yourself with
some of their values or passions can go a long way.
Authority
Show the client you have worked with other companies like theirs or ones they would
know. This will show that you are a seasoned professional and regularly work with
related clients. If you don’t have any clients, or don’t have any that are relevant, you can
just leave this part out.

Call to action
In the call to action section, you want to elicit a response without seeming desperate.
This is why it’s better to be casual on this first email. You don’t want it to seem like they
would be doing you a favour by hiring you.

Things like ‘ Please let me know what you think of my reel’ etc should be left out.
Everyone is very busy and it’s best to be seen as professional and also busy!

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 Client and
Social Audit

DAY 5

Your Challenge
1 Do the client and social media audit.
2 What’s working for you?
3 Are you missing any sections out like ‘Attraction’?

This audit of your current clients and social media helps you to see what’s currently
working in your motion design business. It allows you to double down on what is
giving you the results you desire and helps eliminate the clients or tasks that are
no longer working for you.

Go through each of the below questions and fill in your answers.

This will help you work out what’s working and what can be improved.

Using Toggl to track your time and see where you can improve.
What’s your biggest time suck?
https://toggl.com/

Question 1
Take a look at the past year, where are your clients coming from at the moment?
If you don’t know, try asking your past clients - “Where did you find me?” If you get a
random cold email about a project ask the person where they found your details.
Question 2
Is there a pattern in where your client leads come from?
For example: is most of your work coming from referrals, Instagram etc?

Question 3
If there is a general pattern is there a way you can double down on what is working
currently, to create a more steady stream of clients?

For example: Is there a certain platform or event where you’ve met clients you
have liked working for? Can you attend more events like that or do more content
on that platform to gain similar clients?
If it’s mostly referrals can you actively ask people for more referrals?
Question 4
Are there any places that have given you clients that you
didn’t like?
It can be good to take note. If you use a certain recruiter or platform and they generally give
you clients you don’t really like working for. You could look at reducing those types of clients.

Question 5
Take a look at your social media platforms. What platforms helped you make
successful connections in the past?

This could be with clients or fellow motion designers.

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 Congratulations for
completing our 'Get Your Next
Client' course.
Do let us know what results you achieved. We love to hear them!

Share your results on social using #mographclientchallenge