History of Fashion Design

HISTORY OF FASHION DESIGNS AND ITS CAREER.
Fashion design differs from clothing design due to the fact that its main
product tends to become obsolete after one or two seasons, usually. A
season is defined as fall/winter or spring/summer. It is generally
considered that fashion design was born in the 19th century with Charles
Frederick Worth, who was the first to sew a label with his name on
garments. While all items of clothing from any period in history are
studied by scholars as costume design, only clothing created after 1858
can be considered designer clothing and accessories. Some haute couture
designers are professionally independent and design for individual clients.
Others meet the needs of specialty stores or haute couture department
stores. These designers create original garments, as well as those who
follow established fashion trends. However, most fashion designers work
for clothing manufacturers, creating designs for men, women and children
in the mass market. Designer brands that have a 'name', such as Calvin
Klein or Ralph Lauren are generally designed by a team of individual
designers under the direction of a design director.
History of fashion design
d7
Beginnings of haute couture r and
The first fashion designer who was not simply a couturier was Charles
Frederick Worth (1826–1895). Before she established her maison couture (fashion house) in Paris,
the design and creation of clothing was handled by a large number of anonymous couturiers, and
high fashion was based on the styles worn in royal courts. Worth's success was such that he was
able to direct his customers what they should wear, rather than following their direction as
couturiers often did. The term couturier (seamstress) was, in fact, coined to refer to him. It was
during this period that many fashion houses began hiring artists to sketch or paint clothing
designs. The images themselves could be presented to customers much more economically than
producing a sample garment in the shop. If the customer liked the garment, it was ordered and
paid for. Therefore, the tradition of garment sketches began as a method for fashion houses to
economize.
Beginning of the 20th century
C/
Throughout the early years of the 20th century, virtually all high fashion originated in Paris and to
a lesser extent in London. Fashion magazines from other countries sent editors to Paris fashion
shows. Department stores sent buyers to Paris shows, where they bought clothes to copy (and
openly stole each other's style lines and cuts). Both in the workshops that manufactured tailored
suits and the ready-to-wear clothing stores, the latest Paris fashions appeared, adapted to the
economic and daily characteristics of the stores' customers.
BIOGRAPHIES OF THE
CHARACTERS WHO
FEATURED IN FASHION
DESIGNS.
Charles Frederick Worth (1825-1895)
Worth was a pioneer in claiming celebrity status by signing his
creations as if they were pieces of art.
Paul Poiret (1879-1944)

His talent as a draftsman earned him a position in the workshop
of the famous couturier Doucet. Together with him she learned
the art of sewing, the art of living a good life and treating theater
stars well, something that could bring her great publicity.
Mariano Fortuny (1871-1949)

The Delfos was born from a simple scrap of silk that Fortuny
managed to pleat permanently with a secret method that has not
yet been clarified.
Jacques Doucet (1853-1929)

She covered her pastel dresses with lace, embroidery and other
decorations, making them exquisite and refined pieces.
Jeanne Lanvin (1876-1946)
Their ankle-length dresses made of airy fabrics have gone down
in fashion history as robes de style.
Jeanne Paquin (1869-1936)

In 1914, he organized the first fashion show at the Palace
Theater in London, understood as a show with music.
Edward Molyneux (1891-1974)

The Molineux house became famous thanks to its perfect cut,
designs and good taste.
Jean Patou (1880-1936)

The couturier owes his celebrity to having dressed the famous
tensita Suzanne Lenglen.
Madeleine Vionnet (1876-?)

The Vionnet workers enjoyed conditions that the law would not
impose until later, short breaks, paid vacations and help in case
of illness.
Coco Chanel (1883-1971)
Chanel was not the best couturier of her time, but
there is no doubt that she was the greatest
designer of all time.
Elsa Schiaparelli (1890-1973)

The press was full of praise for its originality and
artists were captivated by its magic and its use of
surrealist principles.
Nina Ricci (1883-1970)

Her romantic and feminine dresses with prints and
soft tones were worthy of a lady.
Alix Gres (1899-1993)

The designer was a true sculptor, she created
shapes on her clients' bodies by cutting the fabric
directly, without the need for patterns.
1920s fashion
In 1920, clothing was much more practical. The silhouette changes again,
lowering the size until it is marked on the hips. The jacket suit became popular
for the street and for parties dresses with large necklines in the back were
chosen as well as long coats with fur. In this decade, short knee-length skirts
stand out. The hats are sober and closed (cloché) and for the first time women
left their hair short. In this decade, women traded their white looks for the
natural appearance of pink face powder, created by Polish cosmetologist
Helena Rubinstein . The 1920s were one of the most revolutionary periods of
the 20th century in this sense, as women adopted the habit of wearing makeup,
keeping compacts and lipstick in their purses for touch-ups. Until then, the only
ones who had put on makeup were artists and prostitutes. Young women
uncovered themselves and began to drink and smoke in public as a provocation
to the rigid status that reigned at the beginning of the century. Fashionable girls
wore red lipstick, short hair and dark eyeshadow, and danced jazz until dawn.
This was probably the most daring and transgressive decade. It was a time of
change that affected all cultural aspects and had a strong impact on fashion. l
CHANEL
1930s fashion
Optimism ended with the stock market crash in October 1929,
which caused a serious global economic crisis for the following
years. In 1930 the waist was marked again in its natural place and
the skirts were lengthened to below the knee. Femininity and
decorations returned in clothes and hats and the hair abandoned
the "garçon" style for slightly longer hairstyles, with waves. Starting
in 1935, the shoulders are usually marked, giving the silhouette an
inverted triangle appearance.
1940s fashion
50
In 1947 the splendor returned, Christian Dior 's new 'look'
triumphed. Once again the silhouette is forced again with a
narrow waist and shoulders and breasts took on volume.
The flare of the skirts increased, the length of which
continued below the knees. The cult of beauty began
because women were fed up with sober and comfortable
style; Curves were the new symbol of feminine beauty.
Shoes with stiletto heels appeared, they wore cloth coats,
elbow bags and the most elegant hats and sun hats.
Fashion's history
Fashion's history
60s fashion
This decade stands out for revolution. Comfortable clothing
was used again following the natural line of the body, youthful
clothing, and bourgeois luxury was left behind. The usual use
of hats and dress gloves is abandoned. Starting in 1966,
extravagant clothing, with butterfly, flower, pop-art or ethnic
prints , had become fashionable. The silhouettes became
smoother again and the revolutionary miniskirts, short to the
thigh, which appeared in London in 1965 by the designer Mary
Quant , quickly began to be imposed throughout the world
among young women.
Fashion's history
70s fashion
In 1970 , teenagers were able to express themselves freely.
Here the concept of different, original, fun and extravagant
clothing emerged. Hair was worn short or long and with
geometric cuts. Both men and women began to wear bell-
bottoms and cotton blouses, etc., became popular. It was a very
diverse decade, here there was a craze towards retro . Flowers
were the main symbol not only in clothing but also in hair, and
represented the illusory ideology that guided them to the so-
called flower revolution . The suits and dresses stood out, which
were worn with tight pants. Cotton was replaced by lycra , they
wore boots or high-heeled shoes, Swedish type.
80s fashion
In 1980, fashion brought considerable changes. The new
style was characterized by the use of visible underwear ,
either over a T-shirt , under a translucent T-shirt, or visible
lace suspenders. This new fashion was highly controversial,
becoming a synonym for liberation for women , since in the
past wearing underwear like this made them look like a
disheveled woman. Thanks to this trend, today's women can
wear comfortable t-shirts without having to worry about
transparency or bra straps.
Fashion of the
years
This era was based on variety and not on a specific and
lasting trend. People tried to wear what made them feel
most comfortable, without giving much importance to the
opinions of others or trends, because they had come to
the conclusion that there was no true freedom. T-shirts
of musical groups became popular as well as loose hair.
The great innovation was the appearance of piercings ,
tattoos and hair paints.
Activity
Based on what was seen in class, investigate

Who were the designers?
Important aspects of the years 20,30,40,50,60, v) 70,80 and 90 and what
were their contributions
In each of the years

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HISTORY OF FASHION DESIGNS AND ITS CAREER.

Paul Poiret (1879-1944)

Mariano Fortuny (1871-1949)

Jacques Doucet (1853-1929)

Jeanne Paquin (1869-1936)

Edward Molyneux (1891-1974)

Jean Patou (1880-1936)

Madeleine Vionnet (1876-?)

Elsa Schiaparelli (1890-1973)

Nina Ricci (1883-1970)

Alix Gres (1899-1993)

Based on what was seen in class, investigate

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