V1 9/6/2023

Target
Trips

Brand

Guidelines

"Please keep in mind that this branding project is for practice purposes only."
Contents Target Trips Brand guidelines 2

Introduction (3) Color (15) Photography (29)

Welcome Introduction Introduction
Core palette Inspiration
Supportive palette Practical examples
Brand Identity (4) Rules Misuse with brand identity
Introduction Use
Overview Misuse

Logo (7) Typography (22)

Introduction Introduction Thank you (35)
Symbol Primary type Contact & info (36)
Logo types Secondary type
Rules Hierarchy
Use Examples
Misuse Misuse
Introduction
3

Welcome Here you'll find everything you need to know about Target

Welkom trips.

Bienvenido
Dive into our comprehensive brand guidelines to explore
Benvenuti
essential information on our brand identity, including logo
Hoş geldiniz usage, color palettes, typography guidelines, and design

Bienvenue principles.

By the end of this guide, you'll be well-equipped to

represent our brand accurately and consistently across all

your Target-related endeavors.

Ready to roll? Let's kick things off!

Brand Identity 4

Brand Identity

Target Trips Brand guidelines

Brand Identity Introduction 5

Brand Identity To establish a prominent brand identity, the imperative

was to formulate a message that, upon initial sight, would

swiftly imprint itself in the observer's mind.

From London the world, from travellers by travellers, the

voice of our brand is simple, clear, and all about inspiring

everyone to travel and discover who truly are they.

From the design of our logo to our tone of voice and

photography, our brand should aim to express this idea of

inspiring not only travellers but everyone – by sparking joy

and excitement in everything we do.

Brand Identity Overview 6

The Target Trips identity comprises exceptionally

Overview
straightforward and lucid components, spanning from

color schemes, typography choices, to the imagery

employed, all of which effectively articulate the

brand's distinctive voice.

Santorini
Target
Trips Target
Trips

For travellers

by

travellers
Logo Target Trips Brand guidelines 7

Logo
Logo Introduction Symbol Logo types Rules Use Misuse 8

Introduction Our logo is a straightforward combination mark,

inspired by a real-life target consisting of 3 rings
representing the voice of the brand “Ready 1, Aim 2,
Travel!" Our logo is a clear and direct message to the
traveling community around the world, letting
anyone with wonder, ambition, and curiosity
discover and spark their inner travel spirit.
Logo Introduction Symbol Logo types Rules Use Misuse 9

Symbol The concentric rings do not only symbolize precision

but also represent the agency's commitment to
providing clients with meticulously planned and
executed journeys.
Logo Introduction Symbol Logo types Rules Use Misuse 10

Logo types As you can see our logo is at it’s best form used with Also when referring to the brand do not use any
the wordmark so this is the primary logo for 80% of other logo type not specified.
the time, along side the only other variants.

Target Trips

Target Target
Trips Target Trips Trips
Logo Introduction Symbol Logo types Rules Use Misuse
Logo Introduction Symbol Logo types Rules Use Misuse 11

Clear space Clear space is one of the most crucial rules when
using our logo, depends on the scenario and the
Clear space is important and necessary when
showing our logo in digital collaboration as well.
place when the logo will be used.

Combination mark

Target
Trips
51em

Target Trips
Logo Introduction Symbol Logo types Rules Use Misuse 12

When doing logo collaboration with other brands, Scale accordingly when using the rings from the logo
always follow the clear space rule. for clear space.

Target Trips
Logo Introduction Symbol Logo types Rules Use Misuse

Minimum size Regardless of whether the logo is designated for

digital or print applications, it is imperative that the
minimum size requirement is consistently adhered to.

Digital Print

Target Trips 7mm

Target Trips 30px

13mm

50px
Logo Introduction Symbol Logo types Rules Use Misuse 13

Use examples These are some examples of using the logo in the
right way after following the rules

Onpoint digital does not own the rights to these

images, these are for Reference-use only.
Logo Introduction Symbol Logo types Rules Use Misuse 14

Misuse Anything listed below should be avoided when using

our logo.

r g et
Tarips Target Trips Target
T Trips
Do not distort the symbol in Do not add any effects to the Do not use the wordmark
any way logo alone

Target
Target Target
Trips Target Trips
Trips
Trips
Do not use a variant not Do not change the Do not put the logo in a busy
specified proportions of the logo image Do not misuse our colorways
 15
Color

color

Target Trips Brand guidelines

 16
Color Intro Core palette Supportive palette Rules Use Misuse

Introduction Our colors are fresh, vibrant, and stable, making

them an excellent choice for creating eye-catching
and timeless designs that can both grab attention
and convey a sense of reliability and trustworthiness.

As well as capturing attention. In addition, our colors

are versatile, so they can be employed in a variety of
situations, as you will see shortly.

 17
Color Intro Core palette Supportive palette Rules Use Misuse

Our brand’s main colors of navy and sizzling red are

Core palette
bold, vibrant and easily recognizable, and ca n be
used in multiple ways.

Examples
Navy

RGB 0 57 151

CMYK 1.00 0.62 0.00

Hex #003997

sizzling

RGB 230 30 73

CMYK 0.00 0.87 0.68

Hex #E61E49
 18
Color Intro Core palette Supportive palette Rules Use Misuse

Our supportive colors are as important as he main This enhances our brand's aesthetic appeal and
Supportive palette
palette colors, They add sophistication and reinforces our core palette, the supportive colors
professionalism to our visuals while ensuring visual should mainly be from nature already, so this palette
consistency and adaptability across various elements. should be used in necessity only if it’s not available
naturally.

Examples
vampire black

RGB 0 57 151

CMYK 1.00 0.62 0.00

Hex #003997

Pure white

grey

RGB 223 224 224 HSL180, 0%, 88% Hex #DFE0E0

 19
Color Intro Core palette Supportive palette Rules Use Misuse

In our communications, we frequently use color This is the most frequent combinations you will
Color combination combinations that combine colors within their tonal encounter.
groups (Red, Bue and white)

Possible

Core palette Supportive palette

combinations
 20
Color Intro Core palette Supportive palette Rules Use Misuse

These are some examples of using our color ways in

use
the right way after following the rules
 21
Color Intro Core palette Supportive palette Rules Use Misuse

Anything listed below should be avoided when using

Misuse
our color palettes.

Ready
Ready
Ready

aim
aim
aim

travel travel travel

do not use a dark color over

do not add a gradient of colors a light one do not dicrease the opacity

Target Trips
Target
Trips

do not use a color combination not

do not use a color not specifies do not add noise effects
specified
 22
Typography

Typography

Target Trips Brand guidelines

 23
Typography Intro Primary type Secondary type Hierarchy Examples Misuse

Introduction Our brand's visual voice is supported by our

typography.

Choosing the right type to reflect how consistently

our brand appears to the people is of the utmost
importance.

As you'll see on the next pages, how we can to use

the right type at the right time.
 24
Typography Intro Primary type Secondary type Hierarchy Examples Misuse

Our primary type family is Oraganetto, This versatile In addition to its functional geometric style and
Primry Type font contains multiple widths which make it an ideal different widths, Organetto also includes alternate
solution to fit every design need characters that provide even more design options

For travellers

by travellers
Bold UltraBold light Hair

Bold cnd UltraBold cnd light cnd ultra cnd

Discover the wonders

of mexico

Book a call Book a trip

 25
Typography Intro Primary type Secondary type Hierarchy Examples Misuse

The secondary font (Gotham), should be used only

Secondary Type in subheaders and other things like websit blogs and
social media info

For Travellers

By

Travellers
Bold Book light Medium

Black Thin Ultra italic Xlight

Click here
Discover the world with

24px(1.5 em)
always
target trips
Embark on a journey of discovery and wonder as
Header
Search for trips
you traverse the globe, uncovering hidden gems Subheader
and experiencing the extraordinary.
 26
Typography Intro Primary type Secondary type Hierarchy Examples Misuse

Consistency in the brand can be enhanced by making

Hierarchy the primary font the one that receives more attention
as you will see in the examples.

Organetto Gotham
20%

80%

The secondary font (Gotham), should be used only

in subheaders and other things like websit blogs
80% of the brand should use the organetto font faily from headers to buttons to social media design and social media info
 27
Typography Intro Primary type Secondary type Hierarchy Examples Misuse

Some examples and scenarios where you wll find the

Examples
importance of hierarchy in our design language.

Trending trips this week

Toronto City Tour Paris City Tour Camp Suisse Ski Camp Thailand mansion

Trip Info Trip Info Trip Info Trip Info

 28
Typography Intro Primary type Secondary type Hierarchy Examples Misuse

Examples and scenarios that should be avoided when

Misuse
using our typography.

r For
F o s
l e r travellers
v e l
t r a

do not rotate the type do not add effects on type Do not skew the type

Making travelling
Show your
at ease since 2006
stories
For
with us Making travelling at
ease since 2006 travellers

do not use Gotham(Secondary do not make subheader bigger than

do not use colors not recommended
font), for headers the header itself
 29
Photography

Photography
 30
Typography Introduction Inspiration Practical examples Misuse W brand identity

Introduction
The best part of traveling is discovering things you
didn't expect, so we capture the joy and spontaneity
of discovery through photography.

Whether you're taking a moment for yourself. We

show the beauty of travel in all its natural unguarded
Beauty.

Onpoint digital does not own the rights to these

images, these are for Reference-use only.
 31
Typography Introduction Inspiration Practical examples Misuse W brand identity

Our art direction is quite simple, it’s all about, people

memories and their relation with our core values

Memories Rings Culture

 32
Typography Introduction Inspiration Practical examples Misuse W brand identity
 33
Typography Introduction Inspiration Practical examples Misuse W brand identity

In order to connect our brand identity with photo

and making it even more consistent, here are several examples

of to use the photo wih our brand direction

Target Trips

Target Trips

Target
Trips
 34
Typography Introduction Inspiration Practical examples Misuse W brand identity

Examples and scenarios that should be avoided when

Misuse
using our art direction with photography.

Target Trips
Finally!

Do not show the logo in a Do not ruin the photo by text,

Do not use very busy and
bright spot in a busy photo always prioritise the moment colorful imagery

Do not use illustrated places or Do not use ultra realistic renders

destination
 35

Gracias

Dank je

Thank you

Grazie

Teşekkür ederim

Merci
Contact
E-mail: [email protected]
Twitter: OnpointDsgn
Linkedin(Agency): Linkedin .com/in/saadinox

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