Module 8 In this module we will:

• Overview of Data Visualization principles

Data Visualization

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company and product names may be trademarks of the respective companies with which they are associated.
 Use visualization to clearly and concisely present insights

Visualizing a Interacting with a Deliver powerful Get scalable

dataset allows dataset visually is insights to your performance as
you to spot often faster than audience through your dataset
hidden trends writing SQL reports grows with
BigQuery-backed
visualization
tools
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company and product names may be trademarks of the respective companies with which they are associated.
 Visualization Theory: Perception

Stimulus Eye Brain

Preattentive processing
Attentive processing

Sensation Perception
Physical process Cognitive process

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company and product names may be trademarks of the respective companies with which they are associated.
 Visualization Theory: Count the Fives

69750429347493732418605783578
58728294974654487818676453214
24439684634233529867321903875
65878893745390932975659391732
14725920189374476564722175652

© 2017 Google Inc. All rights reserved. Google and the Google logo are trademarks of Google Inc. All other
company and product names may be trademarks of the respective companies with which they are associated.
 Visualization Theory: Count the Fives

69750429347493732418605783578
58728294974654487818676453214
24439684634233529867321903875
65878893745390932975659391732
14725920189374476564722175652

© 2017 Google Inc. All rights reserved. Google and the Google logo are trademarks of Google Inc. All other
company and product names may be trademarks of the respective companies with which they are associated.
 Visualization Theory: Count the Fives

69750429347493732418605783578
58728294974654487818676453214
24439684634233529867321903875
65878893745390932975659391732
14725920189374476564722175652

© 2017 Google Inc. All rights reserved. Google and the Google logo are trademarks of Google Inc. All other
company and product names may be trademarks of the respective companies with which they are associated.
 Visualization Theory: Preattentive Attributes

Form

Color

Spacial Position
Orientation Shape Line Length Line Width
Motion
) ) ) ) )
) | ) ) )
Size Curvature Added Marks Enclosure

Flicker
Direction

Hue Intensity 2-D Position Motion

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company and product names may be trademarks of the respective companies with which they are associated.
 You Choose: Effective or Ineffective (or Wrong) Visuals

OR

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company and product names may be trademarks of the respective companies with which they are associated.
 You Choose: Effective or Ineffective Visuals

OR

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company and product names may be trademarks of the respective companies with which they are associated.
 The 80/20 Rule

What you spend your time on:

20% The Output

80% Getting data, analyzing it, saving it, downloading it
(Visualization)

What your audience actually cares about:

All that
stuff
you did 99% The Output (Visualization)
before

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company and product names may be trademarks of the respective companies with which they are associated.
 Visualization Core Concept: Dimensions and Measures

Description Examples
1 Dimensions A field that can be considered • Name
an independent variable. • Location
• Part Number #
Usually contains qualitative, • Job Title
categorical information
2 Measures A field that is a dependent • Revenue
variable; that is, its value is a • Salary
function of one or more • Expenses
dimensions. e.g. any field • Count of Errors
containing numeric
(quantitative) information

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company and product names may be trademarks of the respective companies with which they are associated.
 Class Question

Which of the below are measures?

1. Phone Number
2. Employee ID
Remember, measures are
3. Age usually quantitative fields
4. Date of Birth
5. Tenure at Work (in years)
6. Job Title

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company and product names may be trademarks of the respective companies with which they are associated.
 Reports transform data into information

Tell a clear story with your data

Share and collaborate on reports

with others

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company and product names may be trademarks of the respective companies with which they are associated.
 Module 8 In this module we will:

Data Visualization
• Demo: Google Data Studio UI
• Connect Google Data Studio to Google
BigQuery

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company and product names may be trademarks of the respective companies with which they are associated.
 Create new reports in the Data Studio UI

Data Studio Home

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company and product names may be trademarks of the respective companies with which they are associated.
 Select data sources to build your visualizations

Data source picker

Select:
Google Merchandise Store: Master View

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company and product names may be trademarks of the respective companies with which they are associated.
 Connect to multiple different types of data sources

Data Studio

File upload

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company and product names may be trademarks of the respective companies with which they are associated.
 Add the data source to your report

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company and product names may be trademarks of the respective companies with which they are associated.
 Create charts to visualize data relationships

Click...

...and draw

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company and product names may be trademarks of the respective companies with which they are associated.
 Add a descriptive name to your report

Report name
Click (click
to rename
to edit)

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company and product names may be trademarks of the respective companies with which they are associated.
 View the end-user version of the report

View toggle

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company and product names may be trademarks of the respective companies with which they are associated.
 View your report as an end-user

Users cannot edit your reports

unless you give them permission

Ta da!

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company and product names may be trademarks of the respective companies with which they are associated.
 Demo: Google Data Studio Walkthrough

Ecommerce Dashboard

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company and product names may be trademarks of the respective companies with which they are associated.
 Use Data Studio to explore and share your data insights

Connect to Visualize with beautiful, Share across the

all your data informative reports organization and
around the world

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company and product names may be trademarks of the respective companies with which they are associated.
 Summary: GCP and
Summary: Explore offers youyour
present theinsights
abilityvisually
to:

Guide the eye of Use the right Click-and-drag

your user with visual to convey new report charts
preattentive the right message inside Data Studio
attributes

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company and product names may be trademarks of the respective companies with which they are associated.
 Lab 7
Exploring a Dataset in
Google Data Studio

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company and product names may be trademarks of the respective companies with which they are associated.
 Exploring a Dataset in Google Data Studio

In this lab, you will visually explore

Google BigQuery data tables inside of
Google Data Studio. You will look for
relationships and insights between fields
in your dataset.

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company and product names may be trademarks of the respective companies with which they are associated.