Qamar Wajid Ali

Study research Paper

12/18/2017
Types of Business Intelligence Tools
 Table of Contents

1. Abstract...................................................................................................................................................2

2. Introduction.............................................................................................................................................3

3. Business Intelligence...............................................................................................................................4

3.1. What is BI?...................................................................................................................................4

4. Types of Business Intelligence Tools........................................................................................................6

4.1 The Data Management Problem that BI solves............................................................................6

4.2 How Business Intelligence Tools Work........................................................................................7

4.3 On-premise Full Stack Products...................................................................................................7

4.4 Open-Source Full-Stack Products.................................................................................................9

4.5 Cloud Full-Stack Products..........................................................................................................10

4.6 Data Discovery and Visualization Products................................................................................12

4.7 Big Data Products.......................................................................................................................13

4.8 Embedded BI..............................................................................................................................15

5. ORACLE (Case Study).............................................................................................................................16

6. Recommendation..................................................................................................................................18

7. Conclusion.............................................................................................................................................19

8. References.............................................................................................................................................20

Types of Business Intelligence Tools 1

1. Abstract

This paper Advances in information technology, expansion of the Internet and electronic
business as well as an ever-growing global competition have made running a successful
business more difficult than ever before. Currently, a popular approach to the development of
an integrated enterprise-wide system is the implementation of an enterprise resource planning
system.

Business intelligence tools (BI tools) are a way for companies to monitor data and generate
business insights – necessary components in making smarter, better decisions that drive results.
But once you start research and compare BI software, you realize there are many types, from
business analytics and big data statistics to reporting tools and dashboards that offer at-a-
glance information across indicators.

Types of Business Intelligence Tools 2

2. Introduction

Enterprises are awash in data about their customers, prospects, internal business processes,
suppliers, partners and competitors. Often, they can't leverage this flood of data and convert it
to actionable information for growing revenue, increasing profitability and efficiently operating
the business. Business intelligence (BI) tools are the technology that enables business people to
transform data into information that will help their business.

Although BI tools have been around for decades and many consider the industry mature, the BI
market is vibrant, constantly innovating and evolving to meet the ever-expanding needs of
businesses of all sizes and industries. Over the years, many BI tool styles have emerged to
match the varied ways that business people need to analyze data. An understanding of BI tool
categories and styles is needed in order to match your analytical needs with the appropriate
tools.

Types of Business Intelligence Tools 3

3. Business Intelligence

In this section a brief overview of Businesses Intelligence (BI) is given without going into too much
detail, because former BMI students have written on this topic before. BI is an umbrella term with
several components hanging under it, which will briefly be discussed.

3.1. What is BI?

For many years technology has enabled companies to gather lots of data, which can be captured by
websites, ATM machines, ERP (enterprise resource planning) systems, POS (point of sales) systems and
many other systems. If this data is transformed, combined, and structured correctly, lots of valuable
business information can be extracted that can be used to make decision. The processes of collecting,
managing, and reporting of decision oriented data as well as the analytical techniques and computing
approaches that are performed on the data fall under the umbrella term, BI. Davenport defines the BI
architecture as ‘an umbrella term for an enterprise-wide set of systems, applications, and governance
processes that enable sophisticated analytics, by allowing data, content, and analyses to flow to those
who need it when they need it’.(Davenport & J. G. Harris, 2007, p. 155)

Figure 1: Diagram of the BI process (“Data warehouse concepts,”)

Types of Business Intelligence Tools 4

Figure 1 gives a picture of the steps that need to be taken in order to achieve proper business
intelligence. These steps are:

1. Extracting the data from the necessary sources such as ERP, CRM, POS, ATM and different
file systems
2. Transforming the data, which includes cleansing, validating so that the data is uniform and
comparable
3. Loading the data into a repository such as a data mates or data warehouse.
4. Reporting and analysis. Reporting is the technique of shaping and presenting the data into a
form that can be used to make decisions and its distribution. In analysis different analytical
techniques are used to extract information from the data.

3.2 Why BI?

Factors such as globalization, rapid growth of technologies make it very hard for companies to survive
purely on the offering of products and services. Besides attempting to offer unique products and
services, organizations nowadays, need to optimize their business processes in order to be profitable in
the long run. In order to do this, managers need detailed information about what is going on with their
business, in terms of their products, customers, and services. Further, organizations can also get a
competitive edge when they have information that the competitors do not have yet. This type of
information is often embedded in the data captured in the transactional systems, and can be extracted
by using BI.

If an organization wants to have detailed information of what is going on in their business, it needs to
use BI, which enables managers to get answers to questions such as, “who are the most profitable
customers and where do they live?”, “which customers are more likely to purchase a particular
product?”, “What products should be discontinued?” Great cost cutting, savings or profit increasing
decisions can be made when managers make decisions based on these types of facts.

3.3. BI acceptance
BI has gained much popularity in around 1995, and the field has been growing ever since. To find out how
the acceptance of BI has been over the years, I collected the yearly revenues from the sale of BI tools
(Vesset, 2009), calculated the percentage growth and plotted these as

Types of Business Intelligence Tools 5

The one thing that is evident is that BI is a growing field and is predicted to continue to grow. In 2008
experts have predicted that this growth will slow down, due to market consolidations. (Fergusson,
2008) From the decrease in the graph in 2008, we can see that this prediction is true. This however is
not necessarily due to a decrease in acceptance, but more than likely a sign of market maturity.

4. Types of Business Intelligence Tools and Usage

4.1 The Data Management Problem that BI solves

Companies collect large quantities of operations data as a by-product of doing business. Huge
quantities of data are stored in finance, procurement, sales, marketing systems and multiple
other data repositories. Being able to analyze and understand this data is extremely important
to running the business. For example, Enterprise Resource Planning (ERP) systems typically
contain data concerning the supply chain and inventory levels in addition to financial data. HR
systems contain all employee records including demographic data, salary level, and
performance reviews. Customer Relationship Management (CRM) systems contain customer,
sales pipeline, forecasting and sometimes customer support case data.
The problem is that all this operational data is typically not accessible in one place for analysis
in order to make decisions and provide strategic guidance to the business as a whole. For
example, inventory data from an ERP system could be combined with sales forecasting

Types of Business Intelligence Tools 6

information to understand how to optimize inventories in response to demand. This is the
problem that business intelligence systems were designed to solve.

4.2 How Business Intelligence Tools Work

Traditional business intelligence solutions solve this problem by putting data into a common
store called a warehouse. The data is then normalized - removing redundancy and duplication -
making it easier to run queries and retrieve data for reporting. Newer data discovery and
visualization platforms solve the problem differently, by either connecting directly to the
various data sources, or storing data in-memory for analysis and visualization. There are many
different types of business intelligence technology, not all of which depend on the business
warehouse paradigm. Many new approaches have emerged, and the following sections
describe some of the major classes of business intelligence technology.

4.3 On-premise Full Stack Products

On-premise full stack BI solutions have been around the longest and are now being eclipsed by
newer, more flexible technology. However, these tools still have a very large installed base, and
are still very effective for managing structured data from many sources and structuring it for
standard reporting across the enterprise. They have a number of key components, although
every solution does not necessarily have each component of the stack:

 Data warehouse: A relational database designed specifically for data analysis instead of
standard transactional processing. It acts as the conduit between operational data stores and
the gaining of insight based on composite data. Slices of data from the warehouse—usually
summary data for a single department like sales or finance—are stored in a “data mart” for
quicker access.
 Extract, Transform, Load (ETL): The first important task is to extract the data from the various
data sources and load it into a data warehouse where it is normalized (organized into tables
while cleaning the data and removing redundancy and inconstancies). Once it has been
appropriately structured it is available for querying and analysis.
 OLAP or ad-hoc query tools: OLAP (Online Analytical Processing), and its close cousin ROLAP—
(Relational) Online Analytical Processing, is a technology that allows users to query data across
multiple dimensions, for building standard reports or for enabling users to ask a specific
business question.

Types of Business Intelligence Tools 7

  Presentation layer: Dashboards, scorecards and reports presenting the data to users in a
visually appealing way that is easy to understand.

These tools are useful for organizations that wish to deliver relatively stable operational reports
in a consistent format to front-line staff across the organization to help them monitor their
progress or understand where performance is lagging. The advantage of this kind of enterprise
reporting capability is the consistency of the data sets being used across the entire
organization, which makes it easy to create alignment. It is notoriously difficult to achieve
alignment if there is no common agreement about the accuracy of data, and stakeholders have
different sets of data showing contradictory information. This is typically what people mean
when they refer to a “single source of the truth”.
However, on-premise first, full-stack BI systems are difficult to build and implement, expensive,
and often difficult to learn and use. They also lack flexibility and are difficult to change once
they have been built. It has been relatively common in recent years for publications and
analysts to bemoan the high failure rates for BI projects, and full-stack deployments are often
the culprits. Implementation times for these tools can be long, because setting up the data
warehouse and creating the schema are inherently IT-intensive, complex tasks. When they are
finally up and running, the ROI can be low, often because of usability problems.
However, it should be pointed out that this does not have to be so. In recent years, a new
category of data warehouse automation tools has emerged to mitigate these problems.
Products like TimeXtender, Kalido, WhereScape, and Attunity go some way to making data
warehouse creation and maintenance a far more agile and collaborative experience. These
tools are capable of automating the creation of a data warehouse schema, indexes, cubes, etc.
They can also create business metadata for specific business intelligence tools. In this way, they
can dramatically simplify and speed up both data warehouse development and subsequent
maintenance.
Additionally, not all tools in this category are legacy tools. There are more modern approaches
to providing end-to-end capabilities using newer technology. A good example of this is Sisense,
which uses a more flexible version of OLAP cubes, called “elasticubes”, and leverages data

Types of Business Intelligence Tools 8

storage provided by the chip set to eliminate some of the speed limitations of disk storage. This
approach yields significant speed increases of more than 50x over the competition.
Full-stack BI tools built on a data warehouse can still provide immense value to larger
organizations with the resources to deploy and manage them, and the deep pockets required to
invest in them.
Example Products

 IBM Cognos
 Microsoft BI
 MicroStrategy
 SAP Business Objects
 Sisense

Best Fit For

 Organizations whose primary need is for alignment and consistency of data across a very large
organization and the provision of accurate reports to line of business managers and operational
employees. These tools provide “a single version of the truth” as a basis for decision making
across an entire enterprise.
 Organizations with access to a highly skilled IT division, which includes ETL developers, report
developers, data architects, data administrators and—very importantly—corporate trainers.
(However, some newer products that attempt to radically simplify both deployment and usage
need far less IT oversight).

4.4 Open-Source Full-Stack Products

The primary reason for choosing open-source BI tools is often perceived cost. Commercial BI
tools are still largely seen as having superior technology, while open-source tools are viewed as
offering good-enough technology at a fraction of the price. But although download of the
software can be completely free, large-scale open-source deployments can still turn out to be a
significant investment when factoring development costs. Also, there are very often
commercial versions of the products that offer capabilities that the core free product does not.
These typically include enterprise-level features like integrated security, connectivity to
multiple data sources, administration tools, etc.

Types of Business Intelligence Tools 9

It is also important to bear in mind that these are developer-led tools and are designed with a
developer mindset, which often means that significant development resources will be required
to deploy and integrate them in an existing corporate environment.
There is however renewed interest in open-source BI tools today, partly fuelled by the
extraordinary success of open-source products like Hadoop and Revolution Analytics R, recently
acquired by Microsoft, which have raised awareness of the open-source approach.
Example Products

 Actuate (commercial product built on open-source technology)

 Pentaho
 Jaspersoft (acquired by TIBCO in 2014)

Best Fit For

 Open-Source BI can be a good choice for organizations that have the technical expertise
required to integrate the code base and make it work effectively within the organization.
Typically these tool sets are very complete, due to the large number of developers working on
the code base.
 Open-source reporting engines are a particularly logical case for application vendors looking for
a reporting engine to integrate into their product.

4.5 Cloud Full-Stack Products

Cloud full-stack BI products are a subset of full-stack products. They tend to include a data
store, an ETL and semantic layer, and a range of front-end presentation tools sitting on top. The
difference is largely in the deployment model (cloud versus on-premise). However, it makes
sense to consider these solutions independently since they have some unique characteristics.
For example, they are far easier to deploy, and do not require nearly as much IT oversight as
traditional full-stack BI products.
Increasingly traditional full-stack BI providers are offering cloud versions, but most are single
tenant, i.e. a single instance of the software supporting a single customer. Cloud-only full-stack
BI products like Birst and GoodData are true multi-tenant SaaS products deployed on public
clouds and offer all the advantages of true SaaS products, i.e. lower cost, frequent updates, and

Types of Business Intelligence Tools 10

no data center infrastructure required. Tableau introduced a cloud-version of the product,
Tableau Online, in 2013.
This familiarity with the cloud paradigm for enterprise business systems, in conjunction with
massive and growing demand for analytics by business users, has spurred the development of
cloud BI systems, and a basic comfort level with analytics in the cloud. It was inevitable that as
operational data moved to the cloud, analytics would soon follow, and cloud BI is fast becoming
ubiquitous, despite some reservations among highly regulated industries. Cloud BI platforms
are often positioned as splitting the difference between legacy and discovery tools, offering the
ease-of-use of discovery tools, with legacy data integration capabilities.
Cloud BI has been talked up as the next big thing in the BI world for some time now, but
adoption has been has been slower than expected. One of the major obstacles has been
concern over data security—corporations have been reluctant to put sensitive data in the
cloud. However, as more operational data is located in the cloud as cloud-based operational
systems like Salesforce, NetSuite, Zendesk, SuccessFactors and a multitude of others become
ubiquitous, cloud BI adoption is becoming much more mainstream. This familiarity with the
cloud paradigm for enterprise business systems, in conjunction with massive and growing
demand for analytics by business users, has provided a basic comfort level with analytics in the
cloud. It was inevitable that as operational data moved to the cloud, analytics would soon
follow, and cloud BI is fast becoming ubiquitous, despite some reservations among companies
in highly regulated industries.
Example Products

 GoodData
 Birst
 Domo
 MicroStrategy Secure Cloud

Best Fit For

 Organizations that have come from the Internet world and have been using SaaS applications
like Salesforce and Success Factors to run their businesses. These organizations are likely to have
fewer security concerns around storing their data in the cloud.

Types of Business Intelligence Tools 11

  Organizations of all sizes that want a much easier to deploy, less IT-centric version of the full-
stack products allowing “single version of the truth” reporting across a department or a whole
company.
 Smaller organizations with a limited budget that want a fully featured system at far lower initial
cost due to the absence of any capital outlay for on-premises infrastructure.

4.6 Data Discovery and Visualization Products

Data discovery and visualization tools are designed for data analysts and more technical
business users. The focus of these tools is not really reporting and monitoring, but rather ad-
hoc analysis of multiple data sources. They provide data analysts with an intuitive way to sift
through large volumes of disparate data to expose patterns and outliers hidden in the data.
They replace the traditional rows and columns of traditional data presentations with graphical
pictures and charts.
These tools have taken the BI world by storm, largely because of the low cost of
implementation and because they do not require IT support. Ease of use is another key feature
encouraging rapid adoption. They allow end users with some comfort level in data analysis to
access multiple different data sources and perform data mash-ups and display the results in
visually compelling ways. For example, a company might produce a visualization of expenses by
department across a large enterprise to help hone in on outliers and figure out the reason for
the disparity.
Example Products

 Entrinsik
 IBM Watson Analytics
 QlikView and Qlik Sense
 MicroStrategy Analytics Desktop
 SAP BusinessObjects Lumira
 Tableau Online, Desktop & Server
 TIBCO Spotfire

Best Fit For

Types of Business Intelligence Tools 12

  Business analysts requiring access to data from disparate systems, and the ability to blend the
data with no required IT assistance, and produce visually compelling images to understand the
data and tell a story.
 These are not the right tools for providing a reporting infrastructure across an entire company
and very few companies use these tools as their corporate BI standard, but it is also rare for at
least one of these tools not be used at an individual or departmental level.

4.7 Big Data Products

Big data does not describe a single technology or initiative, but rather a broad trend that is
affecting all kinds of organizations. Big data technology emerged in response to the enormous
volumes of data that have inundated organizations in recent years, and that are beyond the
capacity of traditional business intelligence tools to process and manage. The problem that Big
Data technology vendors are trying to solve is how to actually use this data to improve business
outcomes. Terabytes of digital information are collected from actual physical devices like RFID
sensors and machines, along with human-sourced communications like text image or video.
Most existing BI systems cannot easily comprehend this kind of data, as they have been
designed to make sense of highly structured data organized in tables and stored in a data
warehouse. That leaves a vast quantity of potentially very useful data out in the cold. This is the
driver behind the rapid ascension of the Hadoop and noSQL data stores
like MongoDB and Cassandra, and the constellation of products that have accrued around
them.
The value the big data technology can bring to the enterprise is varied and profound. Here are
some typical use cases among many:

 IT Data Center Optimization: Running a large, complex modern data center is not an easy task.
A large data center can produce terabytes of plain text log files. Big data systems can help
analyze this massive volume of log files to understand the root cause for any system breakdown,
or sub-optimal performance. These systems can analyze terabytes of data daily to decipher what
is happening across the stack with every single transaction. Without big data systems, this is
impossible.

Types of Business Intelligence Tools 13

  Fraud Detection: Fraud detection is all about building models in order to identify customers
engaging in fraudulent behaviors. The problem is building these models however, is the
underlying data. Because the volume of transactional data is so intimidatingly large, models are
usually constructed on subsets or segments of the entire data set. Partial data and high latency
can seriously reduce the predictive power of these models. Big data tools allow models to be
built on the entire data set and with very low latency, thus vastly improving the power and
accuracy of the predictive models.
 Call center analytics: Big data models can help to understand customer loyalty decay, and to
remediate customer dissatisfaction at key touch points to increase customer loyalty.
 Social media analytics: Analysis of torrents of data in the form of social media streams can
provide insight into what customers are saying about a company and its products along with
those of competitors. While this sentiment analysis is important, the real power of social
analytics is linking this sentiment data to transactional data to understand how sales
promotions, loyalty programs and competitor activities correlate to this social sentiment.

Example Products

 Hadoop Infrastructure
o Hadoop
o Hortonworks
o MapR
o Amazon Elastic MapReduce
o Microsoft Azure HD Insight
 Big Data Analytics
o Platfora
o Datameer
 SQL on Hadoop
o Apache Hive
o Apache Spark

Best Fit For

 Companies who need to analyze very high volumes of data, from very diverse data sources, to
solve pressing and complex business problems.

Types of Business Intelligence Tools 14

  Data-rich organizations with an IT department closely connected to business units, and with a
strong desire to use their data to gain competitive advantage.

4.8 Embedded BI

Several BI vendors also sell their products to ISVs to embed analytics capabilities in their own
products. While this is not a separate class of products, this specific use case has become
increasingly important as companies grapple with ever-growing data volumes and become
more familiar with data discovery and visualization tools. Many software vendors realize that
built-in analytics capabilities are critically important to the success of their products in the
marketplace and are faced with a critical build-or-buy decision. They can add significant
competitive advantage to their own customers by providing tested BI technology. This can
allow them a rapid time to market and better cost management than building capabilities in a
domain where they have limited expertise.
In the early days of this model, companies embedded proprietary code in their products using
APIs provided by BI vendors. However, web-based solutions no longer need to be embedded,
but reside adjacent to the application, greatly simplifying deployment and administration.
The market initially developed around open-source products designed primarily for developers
like Logi Analytics, Tibco Jaspersoft, OpenText and Pentaho (Hitachi Data Systems). The
emergence of cloud hosting infrastructure allows vendors to make their solutions available in
platform-as-a-service cloud environments.
This use case is quickly becoming pervasive in the marketplace. GoodData, for example, is now
almost exclusively focused on this market. In addition to GoodData, embedded solutions are
also available from Logi Analytics, Tibco Jaspersoft, OpenText and Pentaho (Hitachi Data
Systems), Birst, Qlik, Tableau, Looker and Sisense.

Types of Business Intelligence Tools 15

5. ORACLE (Case Study)

Almost thirty years ago, Larry Ellison and his

co-founders, Bob Miner and Ed Oates,
realized there was tremendous business
potential in the relational database model--
but they may not have realized that they
would change the face of business
computing forever [17].
Today Oracle (Nasdaq: ORCL) is still at the
head of the pack. Oracle technology can be
found in nearly every industry around the
world and in the offices of 98 of the Fortune
100 companies. Oracle is the first software
company to develop and deploy 100 percent
internet-enabled enterprise software across
its entire product line: database, business
applications, and application development
and decision support tools. Oracle is the
world's leading supplier of software for
information management, and the world's
second largest independent software
company [17].

Oracle has always been an innovative

company. It was one of the first companies
to make its business applications available
through the internet--today, that idea is
pervasive. Now Oracle is committed to making sure that all of its software is designed to work together--
the suite approach--and other companies, analysts, and the press is beginning to acknowledge that
Oracle is right. What's in store for tomorrow? We will continue to innovate and to lead the industry--
while always making sure that we're focused on solving the problems of the customers who rely on our
software [17].

Types of Business Intelligence Tools 16

ORACLE Merger History
•On Dec13, 2004, Oracle Corporation announced that it has signed a definitive merger agreement to
acquire PeopleSoft, Inc., for $26.50 per share (approximately $10.3 billion)[18].

•On Jul 18, 2003, PeopleSoft Inc. announced it had completed its $1.8 billion acquisition of J.D. Edwards
& Co.[19],

After a succession of acquisitions, Oracle prides itself on innovation and forward thinking. PeopleSoft
acquired competitor JD Edwards. Oracle acquired PeopleSoft, and therefore, the rights to JD Edwards
applications. In addition, Oracle acquired Siebel. Each company had its own uniqueness and brought
that uniqueness to the culmination, yielding a diverse set of application options for Oracle customers.

Types of Business Intelligence Tools 17

6. Recommendation
At some point or other an organization contemplates on doing away with their heterogeneous legacy
systems and implementing an BI package. The options are many namely SAP, Oracle Applications or
erstwhile PeopleSoft or JD Edwards. Successful BI implementations not only demands the right package
selection but also aligning the business processes. Some organizations undertake this initiative to
streamline their operations while others to have effective business intelligence. But it has been found
that there are 5 areas where BI projects are most vulnerable. These are:

 Understanding what integration means

 Managing communication

 Knowing the decision-making process

 Testing and managing infrastructure

 Living with the ERP

Whether it is BI tools or any comparable initiative, if a company is taking on a high impact

implementation that could result in organizational shifts, there are things to be remembered.

 Change Management Program

 Secure Management Support and Commitment
 Picking the Implementation Team Wisely

Types of Business Intelligence Tools 18

7. Conclusion

The above discussions indicate that the successful method for making business decisions is shifting
from intuition based to analytical based decision making. The more intelligent way of running a
business should be based on facts and trends instead of gut feeling. Where as in the past, people with
an MBA were responsible for spotting the opportunities in the market, now most signs indicate that
this role is being taken over by the more mathematically oriented people who are able to explore
different opportunities inside and outside the company by exploring data using statistical techniques.

Companies with their management information in order and competing on analytics ten to have control
over their business and are excelling, while those that do not fail to maintain their grip in their business.
This can lead to excessive expenses, lost opportunities, reduction in revenues and ultimately
bankruptcy.

The success stories show that, as the collaboration between IT and the financial department is
strengthened, companies get control and are able to maneuver themselves into a better position in
the competitive market. In his book “Competing on Analytics”, Davenport suggests that a company can
not compete on analytics without executive support. The CFO of the company must view IT
departments as assets of a company instead of as liabilities. The practical cases indicate that, without
financial executive support, the IT departments are more than likely to fail in the implementation of BI
initiatives.

As the business world is becoming aware of the importance of management information and analytics,
we see the BI field maturing. This is because BI is an enabler of business control and growth. The
evolution and, in some cases, revolution of the BI technology and the awareness of management
information appear to be directionally proportional to each other. BI is a growing field and most
companies that implement BI correctly benefit from it. Most BI specialists expect that this field will
continue to develop in the future as executives become aware of the return on investment that can be
gained.

Types of Business Intelligence Tools 19

8. References

Best Business Intelligence Tools

https://www.trustradius.com/bi

Critical Success Factors of ERP Implementation 2012

http://www.igi-global.com/book/encyclopedia-information-science-technology-first/361

Mission Critical” (Davenport, 2000) by Thomas H. Davenport ISBN:0875849067

http://dl.acm.org/citation.cfm?id=518799

Top 10 ERP Software Vendors and Market Forecast 2015-2020 By Albert Pang - June 28, 2016

https://www.appsruntheworld.com/top-10-erp-software-vendors-and-market-forecast-2015-2020/

Best Business Intelligence Tools For Small And Big Business

https://financesonline.com/15-best-business-intelligence-tools-small-big-business/

Types of Business Intelligence Tools 20