LESSON 3

Social Media Channel

Objectives:

 Explore the impact of emerging social media trends on genre development and usage across
professions.
 Analyze the role of new technologies and platforms in shaping professional communication
practices on social media.
 Gain a deep understanding of the structures of various genres across professions on social media
channels.

Social media channels have become an integral part of professional communication, allowing individuals
and organizations to connect, share information, and build relationships. Each profession utilizes social
media platforms to convey messages and engage with their audience in various genres. These genres
cater to the specific needs and purposes of each profession, ranging from informative and educational to
persuasive and promotional.

Genres Used Across Professions in Social Media Channels

1. Informative and Educational Genres (BUTIONG)

Enhancing Accessibility of Knowledge: Social media platforms provide a wide reach, enabling experts to
share their knowledge with a vast audience beyond traditional academic or institutional settings. This
accessibility empowers individuals to acquire knowledge and stay updated on various topics from the
comfort of their homes or on the go.

Promoting Active Learning: Informative genres on social media encourage active learning by engaging
users with interactive elements, such as quizzes, polls, and open-ended questions. This approach fosters
curiosity, stimulates critical thinking, and promotes a deeper understanding of the subject matter.

Promoting Public Awareness and Engagement: Informative genres on social media contribute to public
awareness about important topics in various fields. By sharing research findings, debunking myths, and
providing clear explanations, experts can engage the public in informed discussions and promote
positive societal change.

Structure of Informative and Educational Genres:

Keep it simple and concise: Use clear, easy-to-understand language, free of jargon or overly technical
terms.

Use visuals: Use images, videos, and infographics to break up text and make your content more
engaging.

Ask questions: Encourage interaction by asking questions and prompting discussion.

Promote your content: Use social media tools to promote your content and reach a wider audience.

Stay up-to-date: Make sure your content is accurate and up-to-date.

2. Persuasive and Promotional Genres (MANGUBAT)

Influencer marketing and collaborations: Partnering with social media influencers who align with the
brand's values and target audience can significantly amplify reach and credibility. Influencers'
endorsements and recommendations carry weight among their followers, driving engagement and
influencing purchasing decisions.

Increasing brand awareness: Persuasive and promotional genres can help to increase brand awareness
by exposing your brand to a wider audience and creating a positive association with your brand.

Social proof and testimonials: Incorporating testimonials, reviews, and endorsements from satisfied
customers can enhance credibility and persuade potential buyers. Positive feedback from peers can be
highly persuasive and influence purchasing decisions.

Product reviews and demos: Social media platforms provide a powerful channel for showcasing
products and services through customer reviews, demos, and tutorials. These visuals and testimonials
provide real-world insights, build trust, and drive purchasing decisions

Structure of Persuasive and Promotional Genres:

Compelling headlines: The headline should capture attention and entice the reader to continue reading.

Focus on the benefits: Highlight how your product or service can solve a problem or improve your
customer's life.

Use strong visuals: Eye-catching images and videos can capture attention and make your content more
engaging.
Create a compelling call to action: Tell your audience what you want them to do, whether it's visiting
your website, signing up for a newsletter, or making a purchase.

Track your results: Monitor your social media analytics to see what type of content is performing well
and adjust your strategy accordingly.

3. Expressive and Creative Genres (SAVILLA)

Videography: Short-form videos have gained immense popularity on social media platforms like TikTok
and YouTube, providing a dynamic medium for creative expression. Ex. YouTube - vlogging

Storytelling: Craft compelling narratives, short stories, or personal anecdotes that engage and resonate
with the audience. Ex. podcasts

Photography: Share stunning visuals, curate photo series, or create artistic compositions that evoke
emotions and convey messages. Ex. Instagram -food reviews

Art: Share original artwork, illustrations, or graphic designs that showcase your artistic talents. Ex.
Instagram – sell paintings/ artworks

Music: Share original music compositions, cover songs, or musical performances to connect with music
lovers. Ex. YouTube – creating a YouTube account for a music channel

Structure of Expressive and Creative Genres:

Authenticity and Originality: Let your unique voice and perspective shine through your content.

Evocative Language: Use descriptive language, vivid imagery, and emotional appeals to connect with
your audience.

Effective Use of Multimedia: Combine text with visual elements like images, videos, or audio to enhance
the storytelling and emotional impact.

Engagement and Interaction: Encourage interaction by posing questions, responding to comments, and
participating in relevant online communities.

Cross-Promotion and Collaboration: Utilize different social media platforms to reach a wider audience
and collaborate with other creatives to expand your network.
4. Interactive and Collaborative Genres (MEDICO)

Live Streaming and Interactive Events: Live streaming platforms enable real-time interaction with
audiences, hosting virtual events, workshops, and performances. Ex. YouTube collaboration with TV
Networks

Online Discussions and Forums: Social media forums and discussion groups facilitate in-depth
conversations, debates, and the exchange of ideas among like-minded individuals. Ex. Google
Meet/Zoom

Polls and Surveys: Polls and surveys allow users to gather feedback, gauge public opinion, and engage
their audience in decision-making processes.

Structure of Interactive and Collaborative Genres:

Clear prompts and questions: Clearly state the topic of discussion or the questions you want the
audience to respond to.

Open and respectful dialogue: Encourage open-mindedness and respect for diverse viewpoints.

Moderation and facilitation: Actively participate in the discussion, address questions, and summarize
key points.

By understanding the various genres used across professions in social media channels, individuals and
organizations can effectively tailor their content and communication strategies to achieve their desired
goals. Whether informing, persuading, expressing, or interacting, social media offers a dynamic and
versatile platform for professional engagement.