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Practical For DM

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43 views2 pages

Practical For DM

Uploaded by

pooja.pandya
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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Prepare Report on P.O.E.M.

framework and its benefits in digital


marketing.
Analyze Amazon, Flipkart, Snapdeal, or any three e-commerce
sites for the following:
(i) Do a comparative analysis of their product offerings
(ii) Do a comparative analysis of their landing pages
(iii) Do a comparative analysis of their call to action (CTA)
(iv) Do a comparative analysis of website loading and website
navigation
(v) Find the rankings of Amazon, Flipkart, Snapdeal using
Alexa.com
Use any SERP simulator tool to check SERP snippet preview of
any website for title tag and meta tag descriptions.
(https://popupsmart.com/tools/serp-preview-tool/)
Pick up the website name of any two top TV brands you like and conduct
an SEO audit (with any of the free available audit sites) on key On-Page
and Off-Page impact parameters. Prepare a report on your key
observations
Conduct an audit of any website for performance, accessibility,
progressive web apps, and SEO using Lighthouse Tool or other similar
tools. (https://developer.chrome.com/docs/lighthouse/overview/)
Use the Google Tag Manager to insert the tracking code in the sample
web pages of your website.
Use Google Analytics to analyze website performance.
Create a Facebook ad campaign and analyze the performance of your
Facebook ad accounts and campaigns with AdsReport.
(https://adsreport.agorapulse.com/home)
Compare your Facebook page performance pages using the Barometer
Facebook page analytics tool or other similar tools
(https://barometer.agorapulse.com/home)
Design infographics, ads, covers, and posts for social networks using
Canva tool.
Create an engaging video using Loom or any other tool and share it on
social media. (https://www.loom.com/)
Create a proxy YouTube ad and measure the success using YouTube
Analytics.
Create an Email marketing campaign for the blood donation camp at your
institute. You are required to identify the ideal target audience and
develop proper email messages which will increase open email rate,
engagement, and ultimately registration and attendance to the event.
You can useMailChimp, sender, or any of the available tools for designing
and testing campaign success.
Design an email marketing campaign to reactivate dormant users for gym
membership/ Library and measure the effectiveness of this campaign.
Create a proxy ad campaign using Google Ads and measure the
effectiveness.
Create a proxy ad campaign using Google Ads and measure the
effectiveness.
a) Prepare a report on Tools to Analyze Digital Marketing Competitors b) Perform analysis of Visual
Keyword Tools for Search Engine Marketing c) Design Social Media Strategies for Online Shopping
Carts using remarketing techniques d) Create SEO friendly Blog on any topic or product e) Prepare a
case study on Search Engine marketing techniques f) Prepare SEO study of various websites. g)
Prepare a small website for an event at your institute, analyze users' behavior and prepare statistical
reports. h) Design a website, host it on a free server, measure page views, visitors, repeat visitors,
bounce rate, etc., and prepare reports.

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