Basic Graphic Design Summary
Basic Graphic Design Summary
Definition
Adobe Photoshop is a software application for image editing and photo retouching.
Image editing
Retouching
Creating image compositions
Website mockups
Adding affects.
1. File Menu
2. Edit Menu
3. Image Menu
4. Layer Menu
5. Select Menu
6. Filter Menu
7. View Menu
8. Window Menu
Panel refers to a movable, resizable, and customizable interface element that provides access to various
tools, functions, and information.
Arranging panels in Adobe Photoshop is essential for customizing your workspace to fit your workflow
and preferences.
Undocking Panels
Resizing Panels
Grouping Panels
Custom Workspaces
Resetting Panels
Types of Panels:
1. Tool Panels: include the Tools panel, the Color panel, and the Brushes panel.
2. Adjustment Panels: Allow you to modify the appearance of your image, such as
brightness, contrast, hue/saturation, and levels.
3. Layer Panels: Allowing you to organize, edit, and manipulate individual elements within
your image.
4. Info and Properties Panels: These panels provide information about the selected
elements, such as:
The color values of a pixel
The dimensions of a selection
and the properties of a layer.
5. Navigation Panels: Help you zoom in and out of your image, as well as navigate within
large documents.
Use ruler
Select "Rulers" from the dropdown menu, or use the keyboard shortcut:
Windows: Ctrl + R
Mac: Command + R
Layers are like transparent sheets stacked on top of each other, and you can edit or apply
changes to individual layers without affecting the rest of the image.
1. General Shortcuts:
2. Tool Shortcuts:
V: Move Tool.
M: Marquee Selection Tool.
L: Lasso Tool.
W: Magic Wand Tool.
C: Crop Tool.
I: Eyedropper Tool.
B: Brush Tool.
E: Eraser Tool.
3. View Shortcuts:
4. Layer Shortcuts:
5. Selection Shortcuts:
Ctrl (Cmd) + A: Select all.
6. Filter Shortcuts:
Ctrl (Cmd) + Alt + F: Reapply the last-used filter with the same settings.
7. Navigation Shortcuts:
Spacebar: Temporarily switch to the Hand Tool for navigation while dragging.
Hold H + Click and Drag: Zoom in and out (up to zoom in, down to zoom out).
Selection Tools:
Crop and Slice Tools: 6. Crop Tool: Cuts and resizes an image.
Retouching and Painting Tools: 8. Clone Stamp Tool: Duplicates parts of the image.
21. Character and Paragraph Panels: Control text attributes and formatting.
Drawing and Shape Tools: 22. Line Tool: Draws straight lines.
Color and Painting: 28. Eyedropper Tool: Samples colors from the image.
Layer Functions: 36. New Layer: Adds a new layer to the document.
38. Blending Modes: Control how layers interact with each other.
48. Many more filter options: Provides various creative and corrective effects.
Image Adjustment Tools: 53. Levels: Adjusts image brightness, contrast, and color balance.
Navigation Tools: 59. Hand Tool: Drags the image when zoomed in.
Path Tools: 61. Path Selection Tool: Selects and manipulates vector paths.
68. Save As: Saves the document with a new name or format.
View Options: 70. Grids and Guides: Shows grids and guides for alignment.
In Adobe Photoshop, a document preset is a predefined set of parameters and settings that
determine the initial characteristics of a new document when you create it.
1. Name: A descriptive name for your document preset, which can help you identify its
purpose or intended use.
2. Size: The dimensions of the document, specifying its width and height. This can be set in
various units such as pixels, inches, or centimeters.
3. Resolution: The number of pixels per inch (PPI) or dots per inch (DPI) in the document.
This setting is crucial for determining the quality of images, especially for print projects.
4. Color Mode: The color model used for the document. Common options include RGB
(Red, Green, Blue) for digital and web projects, CMYK (Cyan, Magenta, Yellow, Black) for
print projects, and Grayscale for black and white images.
5. Color Profile: A color profile defines the color space and characteristics of the colors in
your document. Different color profiles are suitable for different purposes, such as
Adobe RGB for a broader color range in digital photography or sRGB for consistent
colors on the web.
6. Pixel Aspect Ratio: Relevant mainly for video projects, this setting ensures that pixels
are displayed correctly in non-square pixel environments.
Import a photo
In Adobe Photoshop, you can import a photo in several ways, including using the:
"Place" command
Dragging and dropping the image into your workspace,
Using the importation workflow.
If you haven't already opened a document, you can create a new one by going to File >
New.
2. By Dragging:
Navigate to the location of the photo you want to import using your computer's file
explorer.
Release the mouse button to drop the photo into the document.
If you are working with a camera or scanner, you can use the "Import" option in
Photoshop.
Go to File > Import > [Your Device] and follow the on-screen instructions.
You can also import photos from other sources using the "Import" option.
Go to File > Import > [Select the appropriate option] and follow the prompts to import
your photos.
Here are the basic steps for saving a project and some additional considerations:
Save a Project:
1. Save:
To save your project for the first time, or to save changes to an existing project,
go to File > Save or use the keyboard shortcut Ctrl + S (Windows) or Cmd + S
(Mac).
If you are saving for the first time, Photoshop will prompt you to choose a
location and enter a filename. Choose a location on your computer and provide
a name for your project.
If you want to save a copy of your project with a new name, format, or in a
different location, go to File > Save As or use the keyboard shortcut Shift + Ctrl +
S (Windows) or Shift + Cmd + S (Mac).
This option allows you to create a duplicate of your project while preserving the
original.
File Formats:
When saving your Photoshop project, consider the following file formats:
This is the default and recommended format for saving your working project. It
preserves layers, masks, and other editable elements.
If you need to export your project for sharing, printing, or use in other
applications, you can use different file formats.
Go to File > Export or File > Save As and choose the desired format.
● Navigating documents
● Zooming techniques
Navigating Documents:
2. Hand Tool: Located in the toolbar, you can click and drag with the Hand Tool to navigate
within the document.
3. Navigator Panel: Open the Navigator panel (Window > Navigator) to see a miniature
view of your document. You can click and drag the red rectangle to navigate.
In Photoshop, "Tabbed Documents" refers to the feature that allows you to have multiple
project files open at once and easily switch between them by clicking on their respective tabs.
1. Opening New Tabs: File > Open or simply drag and drop files into the Photoshop
workspace. Each file opens in a new tab.
2. Tab Bar: The top of the workspace shows tabs for each open document. Click on a tab to
switch between documents.
3. Close Tabs: Click the 'x' on a tab to close the document. Right-click on a tab for
additional options.
1. Tile All Vertically or Horizontally: Window > Arrange > Tile All Vertically/Horizontally to
see multiple documents side by side.
2. Cascade: Window > Arrange > Cascade to display open documents in a cascading order.
Zooming Techniques:
1. Zoom Tool (Z): Click on the Zoom Tool in the toolbar, then click on the canvas to zoom
in. Alt + click to zoom out.
2. Zoom In/Out with Keyboard Shortcuts: Use Ctrl + "+" (Windows) or Command + "+"
(Mac) to zoom in and Ctrl + "-" (Windows) or Command + "-" (Mac) to zoom out.
4. Navigator Panel: Use the percentage slider in the Navigator panel to adjust the zoom
level.
5. Fit to Screen: Double-click on the Zoom Tool or press Ctrl + 0 (Windows) or Command +
0 (Mac) to fit the entire image to the screen
1. Crop nondestructively
2. Rotate crop area
3. Straighten images
4. Preserving the aspect ratio
5. Cropping to perfect size
Background Layer: This is the bottom-most layer containing your original image
data. It's usually locked to prevent accidental edits.
New Layer: Click the "New Layer" icon (looks like a sheet of paper) in the Layers panel to
create a new blank layer above the selected layer.
Duplicate Layer: Right-click on a layer and choose "Duplicate Layer" to create an exact
copy of that layer.
Layer Groups: Group related layers together using the "Create a New Group" icon
(folder icon) to organize your workspace and manage complex compositions.
Scaling and Rotating Layers: Use the Transform tools (located in the toolbar or by
pressing Ctrl+T/Cmd+T) to resize, rotate, or skew individual layers.
Opacity: Adjust the slider in the Layers panel to control the transparency of a
layer, making it partially visible or invisible.
Aligning Layers: Use the Align tools (found in the top menu bar) to precisely align
multiple layers based on various criteria like edges or centers.
Layer Masks:
Adding Layer Mask: Click the "Add Layer Mask" icon (looks like a circle with a diagonal
line) to create a mask that hides parts of a layer, allowing you to edit selectively without
affecting the original data.
Vector Mask: Similar to a layer mask, but uses editable vector paths for more precise
control over masking shapes.
Clipping Mask: Clip a layer to the layer below it by holding Alt (Option on Mac) and
clicking between the two layers in the Layers panel.
Retouching a photo means making small adjustments or improvements to the image using
digital editing software.
A typeface is the overall design of a set of characters, including their style, weight, and
proportions. It's like the blueprint for a specific lettering style. Think of it as a family of related
characters.
A font is a specific, digital realization of a typeface, with defined variations like weight, width,
and style (e.g., Helvetica Bold Italic 12pt). It's like a single member of the typeface family, with
its own unique characteristics.
Examples: Helvetica Bold Italic 12pt, Times New Roman Regular 14pt, Garamond Bold
Condensed 10pt, etc.
Transforming a photo involves applying various adjustments to its size, shape, and orientation.
Different transformation tools offer unique ways to modify images.
Transformation method:
Using Scale
Using Distort
Using Skew
Using Perspective
Using Wrap
Using Rotate
Using Flip
Scale:
Purpose: Resizes the entire photo proportionally, maintaining the original aspect
ratio. Use it to enlarge or shrink the photo to fit a specific frame or composition.
Distort:
Skew:
Purpose: Tilts the photo along a horizontal or vertical axis, introducing a slanted
appearance. Often used for correcting tilted photos or creating interesting
compositional angles.
Perspective:
Purpose: Adds a 3D-like depth effect to the photo, manipulating the size and position of
objects based on their distance from the "camera." Useful for simulating real-world
perspective or creating depth in flat images.
Wrap:
Purpose: Applies the photo texture onto a different shape or object, conforming it to
the new shape's contours. Often used for creative effects like wrapping photos around
text or objects.
Rotate:
Flip:
Purpose: Mirrors the photo horizontally or vertically, creating a reversed image. Can be
used for artistic effects, creating reflections, or correcting accidentally flipped photos.
Adobe Illustrator is a powerful vector graphics editor and design software developed and
marketed by Adobe Inc. It is widely considered the industry-standard for creating scalable
vector graphics, which are graphics made up of mathematical paths rather than pixels. This
means that they can be resized infinitely without losing quality, making them ideal for a variety
of applications, including:
Logo and icon design: Logos and icons need to look sharp and clear at any size, from
business cards to billboards.
Illustration: Illustrator is a popular choice for creating illustrations, from simple line art
to complex, detailed pieces
Typography: Illustrator can be used to create high-quality typographic designs, such as
logos, posters, and website headers.
Pattern design: Illustrator is a great tool for creating seamless patterns, which can be
used for fabric, wallpaper, and other applications.
Web graphics: Illustrator can be used to create web graphics, such as
icons, buttons, and banners. The software's export options allow you to save your
designs in a variety of formats that are compatible with the web.
The Adobe Illustrator workspace is your personalized interface for creating vector graphics. It's
designed to provide essential tools, panels, and menus within easy reach, enabling you to work
efficiently and customize the layout to suit your preferences.
Toolbar: Contains frequently used tools for drawing, shaping, editing, and
more. Customize by adding/removing tools (right-click) or using the Toolbar flyout
menu.
Undo Command and History Panel: Undo/redo recent actions (Ctrl/Cmd + Z) or use the
History panel to navigate a sequence of actions for granular control.
Preferences: Set global adjustments for behavior, performance, and more (Preferences
> General, Appearance, File Handling, etc.).
Keyboard Shortcuts: Quickly execute commands directly without using menus or tools
(learn from Edit > Keyboard Shortcuts or online resources).
Selecting Menus:
Users can access different functions and options by clicking on the menus at the top of the
application window. For example, File, Edit, View, etc.
Setting Preferences:
Types of Shortcuts:
Single-key shortcuts: These involve pressing a single key, such as V for Paste or P for Pen
Tool.
Modifier key shortcuts: These involve pressing a key combination, often using the Ctrl
(Windows) or Cmd (Mac) key along with another key. For example, Ctrl/Cmd + Z for
Undo or Ctrl/Cmd + C for Copy.
Custom shortcuts: You can create your own custom shortcuts for frequently used
commands.
Essential Shortcuts:
Here are some of the most common and useful keyboard shortcuts in Illustrator:
Basic Navigation:
Ctrl (Windows) / Command (Mac) + Plus (+) or Minus (-): Zoom in or out.
V: Selection Tool.
Object Transformation:
Text:
T: Type Tool.
Ctrl (Windows) / Command (Mac) + Shift + > or <: Increase/Decrease Font Size.
Ctrl (Windows) / Command (Mac) + Shift + > or <: Increase/Decrease Tracking (letter-
spacing).
Layers:
Miscellaneous:
Panels:
Use Artboards
3. Artboard Presets: In the New Document dialog, choose an Artboard preset from the
Presets section (e.g., Web, Mobile, Print). This automatically sets the document size and
artboard dimensions.
4. Custom Artboard: If you prefer custom dimensions, deselect any Preset and adjust the
Width and Height values manually.
6. Create: Click Create to start your project with the specified artboards.
Customizing an Artboard:
2. Artboard Tool: Select the Artboard tool from the Tools panel (second button from top).
3. Resize & Reposition: Drag the artboard's edges to resize or click and drag it to a new
location.
4. Properties Panel: Adjust properties like width, height, bleed, and margins in the
Properties panel (right of the workspace).
5. Presets: Click the Presets dropdown in the Properties panel to quickly apply standard
sizes.
1. Follow steps 1-3 from "Creating a Project with Artboards": Choose an Artboard preset
or set custom dimensions.
3. Create Artboards: Click the "Create Artboards" button in the Artboards panel.
4. Rows & Columns: Enter the desired number of rows and columns in the corresponding
boxes.
6. Click Create: The specified number of artboards will be automatically created in your
document.
3. Visibility: Click the eye icon next to an artboard name to hide or show it in the
document.
4. Grouping: Select multiple artboards and click the Group button to organize them.
1. Work on your artboards: Design and edit your content within each artboard.
3. Save As: If you want a different version, go to File > Save As (Shift + Ctrl/Cmd + S) to
create a copy with a new name.
4. Exporting: For specific outputs, use File > Export to choose various formats
(PNG, SVG, PDF, etc.).
Use layers
A layer in Adobe Illustrator is a virtual, transparent plane within a document that contains and
organizes specific elements or objects. Each layer can hold a distinct set of content, such as
shapes, text, or images. Layers provide control over the visibility, stacking order, and attributes
of the objects they contain, allowing users to efficiently work on and manage intricate
illustrations and designs.
1. Accessing the Panel: Go to Window > Layers (or simply click the Layers icon next to the
Swatches panel).
3. Layer Controls: Each layer entry has icons for visibility (eye), lock (padlock), and link
(chain). Use these to control layer visibility, editing restrictions, and linking.
4. Selection and Targeting: Click a layer name to select its content. Click the target icon to
target only that layer for further edits.
1. Create New Layer: Click the "Create New Layer" button at the bottom of the panel.
5. Sublayers: Drag a layer onto another to create a sublayer. Use sublayers to organize
complex elements within a layer.
6. Grouping Layers: Select multiple layers and click the "Group" button to treat them as
one unit.
Moving Layers:
1. Drag & Drop: Click and drag a layer up or down in the panel to reposition it.
2. Cut & Paste: Right-click a layer and choose "Cut" or "Copy," then right-click in the
desired location and choose "Paste Before" or "Paste After."
Merging Layers:
1. Select Layers: Choose the layers you want to merge by holding Shift or Ctrl/Cmd while
clicking.
2. Hide/Show Layers: Click the eye icon to hide or show layers without deleting them.
4. Blending Modes: Change the blending mode (Normal, Multiply, Screen, etc.) to create
special effects between layers.
A vector path in Adobe Illustrator, and in broader graphics design, is an outline or shape
defined by mathematical formulas instead of individual pixels.
Path Types:
1. Lines and Shapes: Use tools like the Line Tool, Rectangle Tool, Ellipse Tool, Polygon
Tool, and Star Tool to create basic geometric shapes and straight lines. These have fixed
properties and lack control handles.
2. Freeform Paths: Employ the Pen Tool for drawing custom freeform paths with curves
and corners. This offers the most flexibility and control over the path's shape.
3. Combined Paths: Use Pathfinder tools like Unite, Combine, Subtract, and Intersect to
combine, manipulate, and merge existing paths to create complex shapes.
1. Click and Drag: Click to create anchor points. Drag to create curved segments between
them.
2. Control Handles: Click and drag control handles to adjust the curve direction and shape.
3. Toggle Curve Types: Hold Alt/Option while clicking an anchor point to switch between
smooth and sharp curves.
1. Direction: Drag handles away from the path to create wider curves, drag towards the
path for tighter curves.
2. Smoothness: Click-drag handles while holding Shift to create straight lines instead of
curves.
2. Select Individual Segments: Hold Shift while clicking segments to select multiple ones.
3. Reshape Path: Drag selected segments or anchor points to modify the path.
1. Select Path: Choose the Selection Tool and click the path.
2. Click & Drag: Hold Shift while dragging a corner handle to scale proportionally.
3. Uneven Scaling: Drag corner handles individually without Shift for non-uniform scaling.
1. Select Path: Choose the Selection Tool and click the path.
2. Click & Drag: Click outside the path and drag to rotate it around its center.
3. Rotation Center: Click near a specific point on the path to set that as the rotation
center.
2. Adjust Curve Shape: Modify individual control handles directly for detailed curve
adjustments.
3. Convert Anchor Points: Right-click and choose "Convert Anchor Point" to change
between smooth and sharp curves.
A shape is a two- dimensional object defined by points and lines that come together to
create a closed area.
More complex shapes: Cones, cylinders, spheres, pyramids, prisms Drawing basic shapes
● Lines
● Curves
● Spirals
● Rectangles
● Ellipses
● Polygons
● Stars
● Drawing modes
● Scaling objects
● Rotating objects
● Reflecting objects
● Distorting objects
A fill refers to the interior color or pattern applied to the entire enclosed area of a shape or
path. While A stroke is a line or border applied to the outline of a shape or path.
Fill Panel: Select your object and access the Fill panel (Window > Fill).
Solid Colors: Choose a color from the Color panel or the built-in library. Click the Fill
panel swatch to apply.
Using Patterns: Select a pattern from the Swatches panel or create your own by clicking
the "New Swatch" button.
Transparency: Adjust the Opacity slider in the Fill panel to create transparent
fills, allowing underlying elements to show through.
Linear Gradient: Click and drag between two color stops to create a linear gradient
(horizontal or vertical).
Radial Gradient: Click and drag away from a central point to create a radial gradient
(outward or inward).
Multiple Stops: Add more color stops by clicking below the gradient bar to create
intricate color transitions.
Editing Stops: Adjust stop positions and colors directly on the gradient bar for precise
control.
Stroke Panel: Select your object and access the Stroke panel (Window > Stroke).
Solid Colors: Choose a color from the Color panel or the built-in library. Click the Stroke
panel swatch to apply.
Stroke Weight: Adjust the Weight slider to control the stroke thickness. Explore pixel
values or points for precise size control.
Dashed Strokes: Enable the "Dashed Line" checkbox and adjust dash and gap values to
create custom dotted or dashed lines.
Stroke Align: Choose between "Align Stroke to Inside," "Align Stroke to Outside," or
"Center Stroke" to define where the stroke sits relative to the path.
Text Tools:
Selecting: Press "T" or click the Text tool icon on the toolbar. Choose
between Horizontal Type Tool (default) and Vertical Type Tool.
Adding Text: Click on the canvas and type your desired text.
Transforming: Press "Ctrl/Cmd + T" to edit text size, rotation, and distortion.
Character Styles: Access the panel (Window > Character) for detailed text formatting
like caps, underline, etc.
Type on Path: Click the pen icon next to the "T" icon and draw a path. Click the text area
and type along the path.
Swatches Panel:
Color Panel:
Provides various color models and tools for precise color selection.
The selected color will appear in the foreground or background color swatch.
Opacity:
Use the slider in the Layers panel (0% = fully transparent, 100% = fully opaque).
Type on Path:
As mentioned above, convert a path into a type container using the pen tool.
Type your text along the path and adjust its direction and style.
The text becomes a vector path editable with the Pen tool.
Brand
Brand identity
Brand icon
Brand identity guidelines
Logo
1. Brand:
Brand identity is the visual and sensory representation of a brand. It includes the design
elements, such as logos, color schemes, typography, imagery, and other visual assets that
create a consistent and recognizable look and feel for the brand.
3. Brand Icon:
A brand icon is a simplified and often stylized graphical representation that serves as a
recognizable symbol of a brand.
Brand identity guidelines, also known as brand style guides, are documents that provide
detailed instructions on how to use and apply the various elements of a brand identity
consistently.
5. Logo:
A logo is a visual representation of a brand and is a key element of its overall identity. Logos are
designed to be unique, memorable, and easily recognizable.
Types of logo
1. Wordmark: This type of logo focuses solely on the brand name, using typography to
create a unique and memorable mark.
3. Pictorial Mark: This type of logo uses an icon or symbol to represent the brand, offering
a more visual representation than wordmarks or lettermarks.
6. Emblem: This type of logo combines text and imagery within a geometric shape, often
used by institutions, universities, or organizations.
7. Combination Mark: As the name suggests, this type of logo combines elements of other
types, such as text and a symbol, offering a versatile approach to brand representation.
Icon
Logo
Web banners
Flyer
Icon: A small, simplified graphic representing a concept, object, or action. Icons are used in
user interfaces, websites, apps, and other digital contexts to communicate information
quickly and intuitively.
Logo: A unique visual symbol or design that represents a brand, company, or organization.
Flyer: A single sheet of paper printed with information or advertising, often used for
marketing purposes. Flyers can be used to announce events, promote products, raise
awareness, or distribute information.
1. Balance:
Balance refers to the distribution of visual weight in a design. There are three
types of balance: symmetrical, asymmetrical, and radial.
2. Contrast:
3. Unity:
4. Emphasis:
5. Rhythm:
Proportion and scale involve the relationships between different elements' sizes and
how they relate to one another.
7. Hierarchy:
8. Typography:
Typography principles guide the effective use of fonts, sizes, spacing, and alignment
to enhance readability and convey the desired tone.
9. Color Theory:
Color theory explores the interaction of colors and their psychological impact.
Understanding color harmonies, contrasts, and associations helps designers create
visually appealing and meaningful color schemes.
White space, or negative space, is the unmarked area in a design. Proper use of
white space enhances readability, reduces visual clutter, and provides balance to the
overall composition.
Define the emotions and feelings you want your brand to evoke
(e.g., trustworthy, playful, innovative).
Use mood boards and adjectives to visually represent the desired brand identity.
2. Determine Typography:
Choose a primary and secondary font family that aligns with your brand mood and
target audience.
Define specific fonts for headings, body text, logos, and other elements.
Choose a primary and secondary color palette that reflects your brand values and
resonates with your target audience.
4. Determine Spacing:
Define margins, padding, and line spacing for different media (print, digital).
Decide on the use of shadows, outlines, and other visual effects for logos, icons, and
other elements.