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    Color Renew One Pager - April 22 v3

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    Ashish Kumar

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    Color Renew One Pager - April 22 v3

    Uploaded by

    Ashish Kumar
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    Color Renew one pager - April 22 v3 (1)

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    22 views2 pages

    Color Renew One Pager - April 22 v3

    Uploaded by

    Ashish Kumar

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 2

    COLOR

    RE NEW
    COLOUR CORRECTION CAN BE ONE OF THE NUMBER
    ONE FEARS FOR A COLOURIST.

    Wella Professionals introduces Color Renew. A zero damage colour


    relaxer to adjust, change and correct undesired permanent colour results.

    COLOR RE NEW BY
    PROFESSIONALS
    WELLA PROFESSIONALS
    COLOR RE NEW BY
    • Easy and reliable application.
    • Powered by vitamin C and citric acid to smoothly deoxidise permanent
    colour molecules while maintaining the natural melanin of the hair.
    • Reduces oxidative colour depth and tone.
    • Optimises and prepares the hair for a new colour.
    • Can be used for more than one application
    on the same day if required.
    • Perfume free, Peroxide free, Persulfate free.
    • HairSpa and Climazon friendly.
    • Offer clients more frequent colour changes without
    hair compromise.

    WHAT IT IS: It is a gentle alternative to persulfate products (pre-ligtheners) to reduce undesired oxidative
    colour while respecting the natural hair melanin without lightening the natural hair colour.

    WHAT IT DOES: • Reduces undesired colour results.


    • Gently cleanses excessive oxidative colour in depth and tone.
    • Respects the natural hair structure.
    • Does not lighten the natural colour.
    • Optimises and prepares the hair for a new colour.
    • Easy & reliable application.
    • Peroxide free, Persulfate free, Perfume free.

    HOW DO I USE IT? An easy to use two component system to be mixed together for maximum results.
    A Crystal Powder B Activator Liquid

    1:10
    1. Mixing ratio 1:10 – one 9g sachet of Color Renew Crystal Powder
    with 90ml of Activator Liquid in a bowl/applicator bottle.
    2. Apply from roots to mid-lengths and ends.
    3. Develop from 5–45 mins depending on the desired colour reduction.
    5-45 MINS
    4a. Rinse with water only and proceed with target colour.
    4b. If cleaning out highlights, rinse, shampoo, condition.

    PRODUCT INNOVATION •  Color Renew from Wella Professionals is formulated with the special
    VC2 technology powered by vitamin C and citric acid.
    • The VC2 Color Renew technology is created by the fusion of the
    Crystal Powder with the Activator Liquid, which reduces the oxidative
    colourants while respecting the natural hair melanin without lighting
    the natural hair colour.
    HOW IT WORKS

    Oxidative dyes Natural melanin grain Color Renew VC2 technology

    STEP 01 STEP 02 STEP 03


    The VC2 technology enters into the The VC2 technology reacts with the … while providing maximum respect
    layers of the hair. oxidative dyes and reduces them… to the natural melanin.

    WHEN CAN YOU USE COLOR RENEW WITH


    WELLA PROFFESIONALS COLOUR
    KOLESTON ILLUMINA
    TRUE GREY SHINEFINITY COLOR TOUCH
    PERFECT COLOR

    Color Renew
    before a colour
    service

    Color Renew
    after a colour
    service

    SERVICES
    COLOUR ADJUST COLOUR CHANGE COLOUR CORRECT
    For a gentle cleansing of your blonde Prepare the hair in a gentle way Perfect for gentle correction of
    highlights/colour. Removes build-up ready for a colour tone change colour depth and tone without
    of ions that can create blue and green from a warm tone to a cool tone for lightening the natural hair colour.
    off tones in particular with blondes example. Ideal for a transition from darker to
    and lighter shades. lighter shades.
    Colour tone change/remove colour
    Cleansing of blonde highlights/ build-up. Apply on dry hair. Comb Colour depth and tone change
    colour. Apply generously to pre- through. Cover with a plastic cap. Apply on dry hair. Start with the
    shampooed, towel-dried hair Add heat. Develop for 30 mins. darker areas first. Comb through.
    and comb through. Cover with a Rinse with water only. Dry thoroughly Cover with a plastic cap. Add heat.
    plastic cap. Develop for 5–15 mins prior to colour application. Develop for 45 mins.
    depending on level of colour Rinse with water only.
    adjustment required.

    EXPERT TIP!
    Use with water for removing impurities from the hair before any colour service and when a mild cleansing of blondes/highlights is
    required without re-toning. Rinse, shampoo, condition as normal.

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