Current CTC-6Lac Expected CTC-As per Industry Companion Placements

An avid Marketing Communication & Brand Management

Rahul Chanda Professional with over 8 years of proven track record.

Marketing Believes in - “There is always a solution available for each and every
problem, all we need is to ring the right bell”.
Communication &
Brand Management Know Me:
• Hails from a small town named Halisahar, from the bank of the holy river
Consultant •
Ganges based in West Bengal with dreams to make it large.
Proven to be an expert Marketing Communication & Brand
Management professional with service capabilities in an entire 360 degree
marketing portfolio.
• A globally certified marketing professional with over 8 Years of service
excellence in various Industry and diverse domain Practice.
• Conceptualize and orchestrate numbers of new product
launches and supportive marketing campaigns; brand image
enhancement programs that effectively reinforce and build
respective brand images as well as primary & secondary market research
of target markets and create sustainable desired anticipated paradigm.

Education:

(JIS College of Engineering, Kalyani)

PERSONAL INFO BCA (Bachelor's in Computer Application) - Attained 77% marks
(August’03 to July’06)
Address: (Institute of Business Management & Research, Chennai)
MBA (Master’s in Business Management in Marketing Management) - Attained
New Purbachal, Halisahar, 61% marks
(August’06 to June’’08)
Post- Nabanagar, It was a dual affiliated program with affiliation from TASMAC, Pune &
Adam Smith University, USA
Dist- 24 Parganas (North),
Work Experience:
West Bengal, India, • Executive- Marketing & Communication (August’08 – June’09)
PIN No.- 743136 Acme Fitness Pvt Ltd ( https://www.acmefitness.com)

Key Resulting Areas:

• Operating the day in day out External Communication programs,
Phone: i.e. mailer campaigns, product ADs in printed and online media.
• Shop Floor Branding, Trade Marketing, Retail Merchandising.
9163141727 / 6290048291 • Planning, Executing of the advertisement materials for out-doors.
• Liasoning with various agencies
• Organizing the road shows and canopy activities.
E-mail: • MIS Preparation & Sales Force Automation (ERP) maintenance
and report generation.
[email protected] /
[email protected] Notable Achievements:
• Successful launch of "End to End Sales & Service - call center",
Date of Birth-
which was first of its kind if Fitness Equipment Industry
1985-12-21 • Implementation of a 360 degree marketing campaign system
(Online & Offline) that has acted a major lead generation system
LinkedIn: and has grossed a whooping business of 86 Lakhs within a span of
3 Months
https://in.linkedin.com/in/ra • Attain huge success in "Launching of BH range of Fitness
hul-chanda-38b2341b Equipment" through a "chain of event have taken place in 8 Major
Cities" in India
SKILLS • Executive- Marketing & PR (May’10 – September’11)

BTL Activation, Media Trivitron Healthcare Pvt Ltd ( www.trivitron.com)

Planning, Trade Shows, Key Resulting Areas:
Exhibition, Event • Strategize- Planning- Execution of major Doctor's meets- Seminars
Management, Product - CMEs(Conference for Medical Equipment), Product Launch
events and trade shows.
Launches
• Brand Identity materials preparation, i.e. Brochures, Flyers,
Advanced Danglers, Leaflets, Presentation, Advertisement Materials etc.
• Media Planning-for advertisement publishing.
• Organizing the Press Conference and Media Management.
• Online marketing activity- Online Ad publication, Mailers,
Brand Management,
Blogging for lead generation.
Corporate • MIS Preparation & Sales Force Automation (ERP) maintenance
Communication, Brand and report generation.
Communication, Brand Notable Achievements:
Planning, Brand Activation • Successfully launch of Sebia Range of Biomedical Analyzers
through a chain of events conducted in 8 Major Cities in India.
Advanced
• Launch of Trivitron Center of Excellence, facility for extensive
research and development of cost-effective Bio-medic Instruments
with a tie-up of IIT, Madras
Creative POP Material • Introduced Online Marketing concept & Social Media Marketing
Preparation, Stand Alone concept for Medical Equipment & Consumables.
Display Unit Preparation, • Adjudged best of employee of the moth for consecutive three
Brand Identity Material months (in the months of April'11, May'11, June'11) for service
excellence.
Preparation
Advanced
• Sr. Executive- Marketing Communication (January’12 – April’13)

Lapp India Pvt Ltd - A Lapp Kabel group of Company

Strategizing Digital (https://lappindia.lappgroup.com/)

Marketing programs, Key Resulting Areas:
Social Media programs, • Strategize- Planning- Execution of major Product Launch Events,
Webinars Product Demonstration meets, Exhibitions, Trade Shows, CSR
Campaigns,
Proficient • Brand Identity materials preparation, i.e. Brochures, Flyers,
Danglers, Leaflets, Presentation, Advertisement Materials etc.
• Media Planning-for advertisement publishing.
• Planning, Executing of the advertisement materials for outdoors.
• Liasoning with various agencies
• Organizing the Press Conference and Media Management.
• Online marketing activity- Online Ad publication, Mailers,
Blogging for lead generation.
• MIS Preparation & SAP MM- Module handling and report
generation.
Notable Achievements:
• Successful Implementation of CARD (Customer Acquisition-
Retention- Development) management which is planned by me to
bring a more focused, integrated and revenue generating Marketing
& Sales approach.
• • Unique Stand alone and Mobile display Units (POP Materials)
synced with all BTL activities and run fleet campaign for almost 6
months successfully.
• • Introduced of Online Marketing concept as well as a full fledged
Shopping cart thus the kiosk for buying Electrical Connectivity
Cables & Accessories in Major company premises like;- BOSCH,
ABB, HYUNDAI, CG etc.
• • Successful launching of “Olflex range of Single Core wires” for
residential usage.

• Sr. Manager- Marketing & Brand Management Consulting (April’13-

Auguust’19)

Shinning India Advisory Pvt Ltd (http://www.shinning-india.com/)

Key Resulting Areas:

• Strategize- Planning- Execution of major Product Launch Events,
Product Demonstration meets, Exhibitions, Trade Shows, CSR
Campaigns for clients.
• Brand Identity materials preparation, i.e. Brochures, Flyers,
Danglers, Leaflets, Presentation, Advertisement Materials etc for
clients.
• Media Planning-for advertisement publishing for clients.
• Planning, Executing of the advertisement materials for out doors
for clients.
• Organizing the Press Conference and Media Management for
clients.
• Online marketing activity- Online Ad publication, Mailers,
Blogging for lead generation clients.

Notable Achievements:
• Complete Marketing process integration & implementation.
• Exceptionally handled the ATL & BTL Support to the clients
• KOL(Key Opinion Leader) Management
• Launching of top brands in FMCG/ Manufacturing/ Education/
Real Estate segment.
• Started BTL & Event Management division.
• Major client acquisitions and servicing like Nissin Foods, Prestige
Group, Ajanta Footwear, Khadims etc.
 • Sr. Manager- Marketing Consulting (August’19- Working Currently)
Loyalie IT Solutions Pvt Ltd (http://loyalie.com/ )

Key Resulting Areas:

• Strategize- Planning- Execution of major Product Launch Events,
Product Demonstration meets, Exhibitions, Trade Shows, CSR
Campaigns for clients.
• Brand Identity materials preparation, i.e. Brochures, Flyers,
Danglers, Leaflets, Presentation, and Advertisement Materials etc.
for clients.
• Internal Marketing & Corporate Brand Building activities through
online and offline media.
• Media Planning-for advertisement publishing for clients.
• Planning, executing of the advertisement materials for outdoors
for clients.
• Organizing the Press Conference and Media Management for
clients.
• Online marketing activity- Online Ad publication, Mailers,
Blogging for lead generation clients.

Notable Achievements:
• Complete Marketing process integration & implementation.
• Exceptionally handled the ATL & BTL Support to the clients
• KOL(Key Opinion Leader) Management
• Catering major clients like;- Lodha Developers, Mahindra Life
Space, TATA Housing, Kolte Patil.

Date:

Place Signature:

Declaration: I do hereby declare that all the information given above is true to the best of my knowledge and belief.