Revised-Test Marketing

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Marketing
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How is the augmented reality going to enhance marketing experiences?
Birdir et al. (2020) define augmented reality (AR) as a collective involvement of a
realistic setting where the entities in the actual world are enriched by computer-generated
perceptual data, at times across numerous physical modalities comprising olfactory, pictorial,
acoustic, haptic, and somatosensory. The paper aims at analysing how augmented reality can
enhance marketing experiences. Rauschnabel et al. (2019) stated that augmented reality
presents prospects for a range of promotion and marketing utilities and responsibilities,
comprising virtual tours, social media, storytelling, cross-channel advertising prospects,
imprinting, and national campaigns. For instance, a salesperson can use augmented reality to
boost trademark or product attraction and commitment as a fundamental storytelling stage.
Intrinsically, AR offers an additional aspect for delivering enlightening involvements in the
actual world.
Augmented reality can be and is by now being widely employed for marketing goals.
It appears to be a content tool readily accessible to marketers because it permits the
salesperson to demonstrate to the consumers the critical features of the services or products.
The consumer would, if not, fail to understand or even fail to notice. This may allude to
numerous advertising applications, comprising, as one of a case in point, the fashion
business, horticulture, house construction business, and other essential services, which
assume, creating or adjusting objects in the prevailing section of space or transforming
human presence (Dieck and Jung, 2019). By the approach of augmented reality, it is easy to
demonstrate to the consumer how their houses will look when they are completed. Permitting
customers to take a virtual expedition concerning their new homes helps them make critical
decisions as to what materials they would desire to use in establishing their partitions.
However, augmented reality applications have been employed in marketing since there are
various concerns concerning this advertising tool.

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Some of these concerns are extensively documented, while others are deliberated only
by some of the experts. One of the main problems within this case in point is the lawful
concern. Essentially, the devices and strategies, while making a record of the setting and
handling this record will, undoubtedly, stretch out into the individual sphere. This is, in
contrast, satisfactory for the safety of the community. However, when the regulations are
currently being implemented, nobody could predict augmented reality and the notch to which
private domain could be retrieved and compromised (Birdir et al., 2020). As a result, it may
be the circumstance that in contemporary realism, marketers could go too deep in violating
individuals' discretion for the sake of the safety of the community at large. At this point,
marketers may experience one of the most horrifying dystopias in truth, which is why it is
significant to have new guidelines concerning augmented reality.
Another critical concern correlates with the confidence customers have got in the
industrialists or service providers. If a consumer comprehends that augmented reality is
extensively employed and appreciates rudimentary philosophies of its application, how
reliable will this consumer be? There is a rational uncertainty about whether or not the
representation, revealed to the purchaser, does not have more augmented reality than it is
required for the consumer to comprehend the product or its critical facets better. According to
Tsai (2019), augmented reality provides salespersons with an influential tool of taking full
advantage of the customer. This, in its opportunity, provides the customer with additional
grounds for concerns. Though the statutory basis is accustomed appropriately to the
authenticities of the contemporary era and will appropriately set the game guidelines for the
utility of augmented reality applications within the scope of marketing, this challenge may be
alleviated or mitigated to a larger capacity.
Moral nature is also a concern that influences the enhancement of marketing while
augmented reality. It is uncertain how much a salesperson is concerned with a half-

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simplified customer, an individual familiar with augmented reality, and is prepared to
understand data merely via augmented reality applications (Birdir et al., 2020). Will this not
bring about additional lawful concerns, where the consumer would only claim that they failed
to comprehend the proposal due to the employment of augmented reality within marketing
procedure? Once more, statutory changes may to some extent cater to this challenge, but
unquestionably not exclusively.
Augmented reality implementations are practical tools possessed by salespersons,
though it is significant to keep in mind the concerns related to its application, enhancing the
marketing experience (Flavián et al., 2019). First of all, it desires to make essential changes
to regulation to advance AR applications' comprehensive implementation in marketing.
Augmented reality selling is on the increase, and businesses must distinguish the prospective
this ground-breaking range of promotion can offer. With its broad prospects, salespersons and
business executives can plan augmented reality advertising campaigns to improve their
bottom-line.
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References
Birdir, K., Birdir, S., Dalgic, A., & Toksoz, D. (2020). Impact of ICTs on event management
and marketing. IGI Global.
Dieck, M. C., & Jung, T. (2019). Augmented reality and virtual reality: The power of AR
and VR for business. Springer.
Flavián, C., Ibáñez-Sánchez, S., & Orús, C. (2019). The impact of virtual, augmented and
mixed reality technologies on the customer experience. Journal of Business
Research, 100, 547-560. https://doi.org/10.1016/j.jbusres.2018.10.050
Rauschnabel, P. A., Felix, R., & Hinsch, C. (2019). Augmented reality marketing: How
mobile AR-apps can improve brands through inspiration. Journal of Retailing and
Consumer Services, 49, 43-53. https://doi.org/10.1016/j.jretconser.2019.03.004
Tsai, S. (2019). Augmented reality enhancing place satisfaction for heritage tourism
marketing. Current Issues in Tourism, 23(9), 1078-
1083. https://doi.org/10.1080/13683500.2019.1598950

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1

How is the augmented reality going to enhance marketing experiences?

Birdir et al. (2020) define augmented reality (AR) as a collective involvement of a

comprising virtual tours, social media, storytelling, cross-channel advertising prospects,

boost trademark or product attraction and commitment as a fundamental storytelling stage.

Intrinsically, AR offers an additional aspect for delivering enlightening involvements in the

It appears to be a content tool readily accessible to marketers because it permits the

numerous advertising applications, comprising, as one of a case in point, the fashion

assume, creating or adjusting objects in the prevailing section of space or transforming

various concerns concerning this advertising tool.

significant to have new guidelines concerning augmented reality.

industrialists or service providers. If a consumer comprehends that augmented reality is

extensively employed and appreciates rudimentary philosophies of its application, how

alleviated or mitigated to a larger capacity.

augmented reality. It is uncertain how much a salesperson is concerned with a half-

simplified customer, an individual familiar with augmented reality, and is prepared to

unquestionably not exclusively.

Augmented reality implementations are practical tools possessed by salespersons,

to regulation to advance AR applications' comprehensive implementation in marketing.

and marketing. IGI Global.

and VR for business. Springer.

mixed reality technologies on the customer experience. Journal of Business

Research, 100, 547-560. https://doi.org/10.1016/j.jbusres.2018.10.050

Consumer Services, 49, 43-53. https://doi.org/10.1016/j.jretconser.2019.03.004

marketing. Current Issues in Tourism, 23(9), 1078-

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