BEXIMCOOOOOO

Introduction
BEXIMCO Pharmaceuticals Limited belongs to BEXIMCO Group of Industries. BEXIMCO

group is one of the largest private sector group in Bangladesh. BEXIMCO was founded in
1972 by two brothers – Ahmed Sohail Fasiur Rahman and Ahmed Salman Fazlur
Rahman. BEXIMCO’s industrial sector includes jute, textiles, basic chemicals and
pharmaceuticals and marine foods. Non-industrial Sectors are real estate and
construction, engineering, media, information technology, trading and financial services.
BEXIMCO has 4 public listed Companies and 8 private companies.
BEXIMCO Pharmaceuticals Ltd. was founded in 1976 and started their action from 1980.
BEXIMCO Pharmaceuticals Ltd. manufactures more than 500 products in different
dosage forms covering broader therapeutic categories which include antibiotics, gastro-
intestinals, respiratory, analgesics, cardiovascular, anti-diabetics, etc. The Headquarter
of BEXIMCO Pharmaceuticals Ltd. is situated in Tongi, Dhaka, Bangladesh. Currently
BEXIMCO Pharmaceuticals Ltd. has the highest number of international accreditations
which includes - AGES, Austria (European Union); Therapeutic Goods Administration
(TGA), Australia, Gulf Central Committee (GCC member states); ANVISA, Brazil; INVIMA,
Colombia; MCC, South Africa among many others. BEXIMCO Pharmaceuticals Ltd. is the
only Bangladeshi pharmaceutical company which got listed on the AIM of London Stock
Exchange .
Products
BEXIMCO Pharmaceuticals Ltd. Manufactures more than 500 products medicines such
as capsules, tablets, intravenous fluids, metered dose inhalers, sterile ophthalmic drops,
prefilled syringes, dry powder inhalers, injectables and nebulizer solutions etc. Figure 1:
Products of BEXIMCO Pharmaceuticals Ltd. (www.beximco-pharma.com/products)
Strengths and Weaknesses
Strengths and weaknesses are the internal factors of any company. For BEXIMCO
Pharmaceuticals Ltd. (BPL) the strengths and weaknesses are:- Figure 2: Strengths and
Weaknesses Strength  BRAND VALUE: BEXIMCO holds a stable and domineering
position in the market since 1980s. It has a great market share in Bangladesh Stock
market. BEXIMCO has their own health point to communicate directly with the local
people. Strength Brand value Skilled Scientists and employees High quality standard
products Developedlabs, equipments and manufacturing Global Recognition Weakness
Dependencyon importedraw materials Low investment Too much loan
SKILLED SCIENTISTS AND EMPOLYEES: BEXIMCO group has created job opportunities for
48,000 employees. They have highly experienced and efficient employees. BEXIMCO
offers many attractive incentives to motivate their workers. BEXIMCO trains them for
perfection and cares them as their family or asset.  HIGH QUALTY STANDARD
PRODUCTS: BEXIMCO maintain a standard quality for their products. Their products are
approved by Government of Bangladesh and other countries like Australia, European
Union, Gulf nations, Brazil, France, and Chile. Moreover, their products are qualified by
UNICEF.  DEVELOPED LABS, EQUIPMENTS and MACHINERIES: BEXIMCO is well known
for their updated equipments and developed manufacturing machineries. It’s one of
their strong strengths.  GLOBAL RECOGNITION: BEXIMCO exports their medicines to
almost 25-30 countries and earned Tk. 553.3 core (2013-14). It has the highest number
of international accreditations in the country which include: AGES, Austria (European
Union) Therapeutic Goods Administration (TGA), Australia ANVISA, Brazil INVIMA,
Colombia MCC, South Africa. BEXIMCO also works as a medicine supplier for UNICEF
(United Nations International Children's Emergency Fund), Save the Children, WHO
(World Health Organization) and ADF (Asthma Drug Facility).
Weakness : Everything in this world has both a good and a bad side. Though BEXIMCO
has many strong points, it has some flaws and lacking. They are:  DEPENDENCY ON
IMPORTED RAW MATERIALS: BEXIMCO has to import almost one third of their raw
materials from abroad which leads to the cut of the production. Not enough resources
cause a great drawback for them. Government policies are also another fact.  LOW
INVESTMENT: BEXIMCO group has multiple industries and companies. They sometimes
can’t focus properly on their Pharmaceuticals sector. All the sectors don’t bring them
the same profit. Some may bring higher income and some may incur loss. So their
investment varies and mostly depends on their annual report and strategies.  TOO
MUCH LOAN: BEXIMCO has taken Tk. 1,849 core from SONALI BANK LTD. Recently. It
might hamper the production sector.
1. 7. 7 | P a g e 1.4 BCG Matrix BCG matrix is a tool for managers to analysis about their
products. This tool helps organization to find out which product will incur losses and
which will help to increase profit. BCG matrix includes STAR, CASH COW, QUESTION
MARK, and DOG. Figure 3: BCG Matrix STARS: BEXIMCO pharmaceutical has some
popular products like Neoceptin R, Azmasol, Tofen, Amdocal. These products have a
high market share and also a high market growth. CASH COW: NAPA is the most famous
medicine of BEXIMCO. Napa has a great market share. Customers don’t think about any
substitute of this medicine. Napa Tablets, syrup, suppository, suspension, and drops are
all time favorite of doctors and patients. Doctors recommend these medicines for the
fast and effective relief of pain & fever and discomfort associated with headache, period
pain, colds and flu, tension headache, backache and muscular aches. As all these
medicines are in their matured stage, they have a low growth share. QUESTION MARK:
BEXIMCO has occupied a group to invent the medicine of Cancer and HIV AIDS. They are
doing research on inventing a unique medicine against Cancer and HIV AIDS. It has a low
market share right now, but has a high growth rate. If they become successful, BEXIMCO
will be able to save many lives and earn a vast amount of profit.
2. e DOG: Pharmaceuticals sector is the most diversified sector. BEXIMCO is always ready
to face drastic changes. They improve and modify their products through research. If
any product losses its’ necessity, then BEXIMCO cut down that product line because of
its’ low market share and growth. BEXIMCO group earns 2 billion annually. It’s indeed a
huge amount of revenue for any company. Efficient use of BCG matrix helps BEXIMCO to
come up with new strategies and to gain huge amount of profit.
Conclusion
Pharmaceutical is the second largest revenue generating industry in Bangladesh after

readymade garments (RMG). BEXIMCO Pharmaceuticals contribute a lot in our
economy. BEXIMCO introduced HIV/ AIDS medicines in the local market. It is the only
pharmaceutical industry that created group for resistance of Cancer and HIV/ AIDS.
Strong competitors, Political barrier and instability, Environmental factors are threats
for BEXIMCO pharmaceuticals. But there are many opportunities like, global recognition,
exporting, improved distribution management; deals with other MNCs will provide a
chance for the company to gain a competitive edge. Suggestions: 
3. 13. 13 | P a g e References 1. BEXIMCO.org,. 'BEXIMCO | About Us'. N.p., 2015. Web. 15 July
2015. 2. P. Robbins, Stephen. Management. 12th ed. Pearson, 2010. Print. 3. Priyo News,.
'BEXIMCO Pharmaceuticals Gets US FDA Approval'. N.p., 2015. Web. 15 July 2015. 4.
Squarepharma.com.bd,. 'Square Pharmaceuticals Ltd.'. N.p., 2015. Web. 15 July 2015. 5. User,
Super. 'GMP Accreditations - BEXIMCO Pharmaceuticals Ltd.'. BEXIMCO- pharma.com. N.p.,
2015. Web. 15 July 2015. 6. User, Super. 'Products - BEXIMCO Pharmaceuticals Ltd.'. BEXIMCO-
pharma.com. N.p., 2015. Web. 15 July 2015. 7. WCRC Brands Illustrated,. 'BEXIMCO PHARMA,
BANGLADESH - WCRC Brands Illustrated'. N.p., 2015. Web. 15 July 2015. 8. Wikipedia,.
'BEXIMCO'. N.p., 2015. Web. 15 July 2015. 9. Wikipedia,. 'Square Pharmaceuticals'. N.p., 2015.
Web. 15 July 2015. 10. The Daily Star,. 'Tk 1,849Cr Beximco Loans Rescheduled'. N.p., 2014.
Web. 16 July 2015. 11. Beximco-pharma.com,. 'New Product Launches In 2015 – Beximco
Pharmaceuticals Ltd.'. N.p., 2015. Web. 16 July 2015.

BEXIMCOOOOOO

Uploaded by

Copyright:

Available Formats

BEXIMCOOOOOO

Uploaded by

Document Information

Copyright

Available Formats

Share this document

Share or Embed Document

Sharing Options

Did you find this document useful?

Is this content inappropriate?

Copyright:

Available Formats

BEXIMCOOOOOO

Uploaded by

Copyright:

Available Formats

Introduction

BEXIMCO Pharmaceuticals Limited belongs to BEXIMCO Group of Industries. BEXIMCO

Strengths and Weaknesses

Pharmaceutical is the second largest revenue generating industry in Bangladesh after

You might also like