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    Global Bike Story

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    31221021016
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    Global Bike Story

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    31221021016
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    Case Study

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    Case Study

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    11 views9 pages

    Global Bike Story

    Uploaded by

    31221021016
    Case Study

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 9

    Mai Kim Ngan - MIS02

    GLOBAL BIKE
    STORY
    31221021016
    John Davis won numerous downhill and cross-country
    championships.

    In 1990, John started producing the first series of

    Global Bike
    Frankenstein bikes in his garage.

    Peter Schwarz was studying engineering and competing in

    History
    regional touring races on weekends. In between his races
    and studies, Peter worked at a bike shop in Heidelberg.

    Peter also began to design and build road bikes based on an


    ultra-light composite frame.

    Peter partnered with a local company and soon, Peter’s


    frames were being used by racers all over Europe and he
    started Heidelberg Composites.

    Peter and John met each other in 2000.

    In 2001, Heidelberg Composites and Frankenstein Bikes


    merged to form Global Bike.
    Enterprise Structure
    Global Bike Groups

    Global Bike Germany GmbH Global Bike Inc.

    Heidelberg Hamburg Dallas San Diego Miami


    Product strategy
    Global Bike has invested heavily Serving the professional and Sells an accessories product line
    in product development, “prosumer” cyclists for touring comprised of helmets, t-shirts
    focusing on innovation, quality, and off-road racing and other riding accessories
    safety and speed to market.

    Global Bike’s signature Synonymous trail bikes with Producing two types of off-road
    composite frames are world- performance and strength in one bike, a men’s and women’s
    renowned for their strength, low of the most grueling sports in the model with differences between
    weight and easy maintenance. world size and frame shape.
    Manufacturing strategy
    which can be
    Two production Three assembly Around 1000 Roughly 6000
    x x = increased by
    facilities lines bikes per year bikes per year
    15%-20%

    Outsourcing the production of Maintaining very collaborative


    off-road, touring frames, the research and design relationships
    carbon composite wheels with these specialty partners

    Assembling semi-finished Finished goods are either stored in


    goods into finished goods the local warehouse or shipped to
    at its production facilities other regional distribution centers
    Selling bikes exclusively through wellknown
    Independent Bicycle Dealers (IBDs)

    Distribution
    network
    Global Bike’s main sales channel is through
    specialty resellers
    There are complex tax issues associated
    with selling in multiple states and countries

    => They have a limited amount of internet sales.


    Establish an extensive partner
    operation to ensure process
    continuity Partner
    Pay special attention to
    network
    suppliers
    IT strategy
    reduce costs, deliver best-in-class technology to all

    divisions globally
    enables consistency of operations and process integrity

    2009 2017
    integrated a shared services model move to SAP S/4HANA to
    for all IT functions accelerate the digital
    transformation.
    implemented SAP ERP (version 6.0)
    Thank you

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