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Copywriting Bookguide

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27 views9 pages

Copywriting Bookguide

Uploaded by

Priyank
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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The purpose of this workshop is to teach you all the tips

and tricks behind every successful social media profile out


there.

Our goal: to help you learn how to take your audience’s interest
in you to a level where they commit to your brand. It’s not that
hard, if you actually get to know your target audience, discover
your buyer personas and relate to them by providing exactly
what they need.

So, let’s roll up our sleeves, and get started with the Social
Media Copywriting Tips.

So, regardless of whether you’re a startup, solo practitioner, or


part of a marketing team, you’ll love our step-by-step, behind-
the-scenes Copywriting for Social Media guide .

And, once you are done reading this guide you’ll definitely have
a better understanding of how to turn your social profile into a
successful brand. So, enjoy this exciting journey!

There’s a formula behind every storytelling, every social media


post. The trick is discovering which one works for you in one
particular moment with a specific audience.

The idea is to always write with your audience in mind. Whether


you’re presenting a product or appealing to your reader’s
emotions, you need to know how to engage with your audience.

The importance of knowing your audience


Your role as a copywriter is to connect your product’s features to
your audience, to make it resonate with them. And, writing copy
that highlights the benefits as well, will help make those
connections.

Copywriting is not about simply taking a wild guess at what


people want. It is about listening, paying attention to the
language your audience uses and build that language into high-
converting copy.

Copywriting Techniques
The best copywriters do a lot of research to find the most
important characteristics of their products. They also try to
discover the pain points of their consumers, and the words
people use to describe their problems, their interests.

But, the most important element is your customer. And, as a


writer, you need to use the best formula that would make your
consumers take action. How? Well, that’s the best part.

Humor can be a really great way to reveal the story behind your
brand - basically, the human side of your brand.

If you manage to do that with some clever humor, people will


enjoy to get to know you while also having a good laugh on the
side. But, how can you be sure you are using humor the right
way?

When going for competitive marketing, try to always focus on the


benefits your company, your product or your services provide.
There’s obviously a risk in approaching competitive marketing.
But, there’s a positive side to it as well. What’s the positive side
and how should you approach competitive copywriting?

Mastering CTA’s
Before you write your call-to-action, the most important thing you
need to do is to figure out what exactly is the action you want the
reader to take. When you know what the action is, you can write
the call to action.
How do you write a CTA the right way? Well, that’s where
mastering call-to-actions comes in handy.

Regardless of the power words you are choosing to use, you


need to have a specific intention behind everything you write.
Otherwise you will just write power words that will lead you
nowhere.

This chapter will help you find the power words that motivate
people and set the right tone to your copy.

The visuals of writing


The importance of visual content in social media is undeniable.

The great value of visual content marketing is its ability to tell a


story really quickly and to share information in a way that is
easily remembered by the readers.

Why is this important? Because, visual objects carry emotion,


and they can reach your audience in ways the written word
cannot.

Be bold. Experiment with different versions of your copy and see


what works and what doesn’t. Discover how to stand out from
the crowd - there is a huge potential audience waiting for you to
make your mark on social.

And, if you want social engagement through your social media


captions, talk to your audience, not at them. After all, it’s
SOCIAL media...

What’s in it for me? - Something your audience always


asks...

Finding the answer to this question will get you halfway to


accomplishing your goal of winning your audience over to your
side.

What your visitors care about isn’t really whether you are a nice
person or what your values are (this matters as well, but that’s
another story ).

All they care about is their own personal gain. Which leads us to
the following:

Nobody cares about you, they just care about


themselves
As selfish as it may sound, it’s fundamentally true.

So, don’t make the mistake of writing about yourself, but


rather focus on discovering “what’s in it for your reader” .
Once you have figured that out, make sure you deliver the
message loud and clear.

The good news is, there’s a formula behind every storytelling,


every social media post. The trick is discovering which one
works for you in one particular moment with a specific audience.
We’ll talk more about the famous copywriting formulas down the
line.
As I've already mentioned in the above, once you are done
reading this guide you’ll know exactly which social media.

Know your audience (focus on the WHO)


Knowing the needs of your audience is an essential part in the
copywriting process. It is extremely important for you to
understand your customers, and get how they feel about what
you’re offering.

You need to know which words, ideas and values convince


your customers to take action. This is the key in the
copywriting process and a secret weapon of the best of the best
copywriters.

How do you get to know your customers ? Here are some


thoughts that may sound weird, but definitely worth mentioning:
● Get inside your customer’s mind
Facebook is especially great for promoting things like blog posts,
reports, or videos. However, simply posting a link without a
description is not ok. It’s always best to add a brief, attention-
grabbing copy that shows what the content you are sharing is all
about.

You could also create copy in the form of a question. A question


that would obviously get answers from the blog or event you are
sharing.

Also, with Facebook, an excellent approach is to write copy that


starts a conversation. Here’s what you can do:

● Use your Facebook posts to build community and


conversation

● Ask questions like “What are you most excited


about .... ?” (fill in with whatever you want to target with
your specific post)

● Try different post lengths to see what works best with


your audience
Copywriting Tips on Facebook
● Write with your audience in mind

● Ask people questions

● Share some news and announcements

● Update followers on upcoming events

● Alert people about important things

Write simply and know your audience!

● Shorter updates are better

● Clarify the value of what you share

● You can also opt to write teaser copy

● Include mentions, hashtags where you can and when


it’s relevant

● Use a fragment from the piece you are sharing

● Highlight one interesting note or piece of data

● Write a spoiler

● You can add a video Examples:Starbucks is a great


example for diversity, check out the two examples below:
it’s extremely important to know what research says and work
accordingly. But, also go for trial and error. Test and discover
the type of posts that work and the type of posts that don’t work.
You may get surprised at times.

● People like reading long-form content on LinkedIn -


even 1,900 to 2,000 words long. But:

● Consider dividing your post into 5 headings in order to


attract the greatest number of post views - use headings
(H1, H2, tags) to break your post into easy to read sections
- this will help your post get a high performance
It’s not about you, it’s about your audience. Focus on that.
Knowing your audience is key.The purpose of your social media
platforms is to provide relevant, interesting and valuable
information for your audience. Adjust your approach for each
social platform when you create your posts.Remember the major
difference between content writing and copywriting - the
difference lies in the purpose of writing. Define your purpose.
Focus on the major role of copywriting, which is to trigger the
reader to take action. Also, remember the 3 main components of
copywriting: art, science and persuasion.

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