MERU UNIVERSITY OF SCIENCE AND

TECHNOLOGY
BBS 3350:Research Methodology
Research Process: 8 Steps in Research Process
There are a variety of approaches to research in any field of investigation,
irrespective of whether it is applied research or basic research. Each particular
research study will be unique in some ways because of the particular time,
setting, environment, and place in which it is being undertaken.

Nevertheless, all research endeavors share a common goal of furthering our

understanding of the problem and thus all traverse through certain basic
stages, forming a process called the research process.

An understanding of the research process is necessary to effectively carry out

research and sequencing of the stages inherent in the process.

These 8 stages in the research process are;

1. Identifying the problem.

2. Reviewing literature.
3. Setting research questions, objectives, and hypotheses.
4. Choosing the study design.
5. Deciding on the sample design.
6. Collecting data.
7. Processing and analyzing data.
8. Writing the report.

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The research process outlined above is, in essence, part and parcel of a
research proposal. It is an outline of your commitment that you intend to
follow in executing a research study.

A close examination of the above stages reveals that each of these stages, by
and large, is dependent upon the others.

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One cannot analyze data (step 7) unless he has collected data (step 6). It is
also true that one cannot write a report (step 8) unless he has collected and
analyzed data (step 7).

Research then is a system of interdependent related stages. Violation of this

sequence can cause irreparable harm to the study.

It is also true that several alternatives are available to the researcher during
each of the stages stated above. A research process can be compared with a
route map.

The map analogy is useful for the researcher because at each stage of the
research process, and there are several alternatives to follow.

Choosing the best alternative in terms of time constraints, money, and human
resources in our research decision is our primary goal.

Before explaining the stages of the research process, we explain the term
‘iterative’ appearing within the oval-shaped diagram at the center of the
schematic diagram. The key to a successful research project ultimately lies in
iteration: the process of returning again and again to the identification of the
research problems, methodology, data collection, etc. which lead to new ideas,
revisions and improvements.

Often, by discussing the research project with advisers and peers, one will find
that new research questions need to be added, variables to be omitted, added
or redefined, and other changes to be made. As a proposed study is examined
and reexamined from different perspectives, it may begin to transform and
take a different shape.

This is to be expected and is an essential component of a good research study.

Besides, it is important to examine study methods and data to be collected

from different viewpoints to ensure a comprehensive approach to the research
question.

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 In conclusion, there is seldom any single strategy or formula for developing a
successful research study, but it is important to realize that the research
process is cyclical and iterative.

Step – 1: Identifying the Problem

The first and foremost task in the entire process of scientific research is to
identify a research problem.

A well-identified problem will lead the researcher to accomplish all-important

phases of the research process, starting from setting objectives to the
selection of the research methodology.

But the core question is: whether all problems require research.

We have countless problems around us, but all that we encounter do not
qualify as research problems, and thus, these do not need to be researched.

Keeping this point in view, we must draw a line between a research problem
and a non-research problem.

Intuitively, researchable problems are those who have a possibility of

thorough verification investigation, which can be effected through the analysis
and collection of data, while the non-research problems do not need to go
through these processes.

Researcher need to identify both;

1. Non-research Problem, and

2. Research Problem.

Non-Research Problem

A non-research problem is one that does not require any research to arrive
at a solution. Intuitively, a non-researchable problem consists of vague details
and cannot be resolved through research.

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It is a managerial or built-in problem that may be solved at the administrative
or management level. The answer to any question raised in a non- research
setting is almost always obvious.

The outbreak of cholera, for example, following a severe flood, is a common

phenomenon in many communities. The reason for this is known. It is thus not
a research problem.

Similarly, reasons for the sudden rise in prices of many essential commodities
following the announcement of the budget by the Finance Minister need no
investigation. Hence it is not a problem that needs research.

Example #1

A recent survey in District A found that 1000 women were continuous users of
contraceptive pills.

But last month’s service statistics indicate that none of these women were
using contraceptive pills (Fisher et al. 1991:4).

The discrepancy is that ‘all 1000 women should have been using a pill, but in
fact, none is doing so. The question is: why the discrepancy exists?

Well, the fact is, a monsoon flood has prevented all new supplies of pills
reaching District A, and all old supplies have been exhausted. Thus, although
the problem situation exists, the reason for the problem is already known.

Therefore, assuming that all the facts are correct, there is no reason to
research the factors associated with pill discontinuation among women. This is
thus a non-research problem.

Example #2

A pilot survey by Dhaka University revealed that in Raipura Upazila, the goiter
prevalence among the school children is as high as 80%, while in the
neighboring Upazila, it is only to the extent of 30%. Why is this discrepancy?

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Upon inquiry, it was seen that some three years back, UNICEF launched a
lipiodol injection program in the neighboring Upazila.

This attempt acted as a preventive measure against goiter. The reason for the
discrepancy is known, and hence we do not consider the problem as a
research problem.

Example #3

A hospital treated a large number of cholera cases with penicillin, but the
treatment with penicillin was not found to be effective. Do we need research
to know the reason?

Here again, there is one single reason that Vibrio cholera is not sensitive to
penicillin, and therefore, this is not the drug of choice for this disease.

In this case, too, as the reasons are known, it is unwise to undertake any study
to find out why penicillin does not improve the condition of cholera patients.
This is also a non-research problem.

Example #4

In the tea marketing system, buying and selling tea starts from bidders.
Blenders purchase open tea from the bidders. It is observed over the years
that marketing cost is the highest for bidders, while it is the lowest for the
blenders. What makes this difference?

The fact is that the bidders pay exorbitantly higher transport costs, which
constitutes about 30% of their total cost.

Blenders have significantly fewer marketing functions involving transportation,

and hence their marketing cost remains at a minimum.

Hence no research is needed to identify the factors that make this difference.

Here are some of the problems we frequently encounter, which may well be
considered as non-research problems:

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 Rises in the price of warm clothes during winter;
 Preferring admission in public universities over private universities;
 Crisis of accommodations in sea resorts during summer
 Traffic jam in the city street after office hours;
 High sales in department stores after an offer of a discount.

Research Problem

In contrast to a non-research problem, a research problem is of primary

concern to a researcher.

A research problem is a perceived difficulty, a feeling of discomfort, or a

discrepancy between the common belief and reality.

As noted by Fisher et al. (1993), a problem will qualify as a potential research

problem when the following three conditions exist:

1. There should be a perceived discrepancy between “what it is” and “what it

should have been.” This implies that there should be a difference between
“what exists” and the “ideal or planned situation”;
2. A question about “why” the discrepancy exists. This implies that the reason(s)
for this discrepancy is unclear to the researcher (so that it makes sense to
develop a research question); and
3. There should be at least two possible answers or solutions to the questions or
problems.

The third point is important. If there is only one possible and plausible answer
to the question about the discrepancy, then a research situation does not
exist.

It is a non-research problem that can be tackled at the managerial or

administrative level.

Example #1

While visiting a rural area, the UNICEF team observed that some villages have
female school attendance rates as high as 75%, while some have as low as

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 10%, although all villages should have a nearly equal rate of attendance. What
factors are associated with this discrepancy?

We may enumerate several reasons for this:

1. Villages differ in their socio-economic background.

2. In some villages, the Muslim population constitutes a large proportion of the
total population. Religion might play a vital role.
3. Schools are far away from some villages. The distance thus may make this
difference.

Because there is more than one answer to the problem, it is considered a

research problem, and a study can be undertaken to find a solution.

Example#2

The Government of Bangladesh has been making all-out efforts to ensure

regular flow of credit in rural areas at a concession rate through liberal lending
policy and establishing a large number of bank branches in rural areas.

Knowledgeable sources indicate that expected development in rural areas has

not yet been achieved mainly because of improper utilization of the credit.

More than one reason is suspected of such misuse or misdirection.

These include, among others:

 Diversion of credit money to some unproductive sectors

 Transfer of credit money to other people like money lenders, who exploit the
rural people with this money
 Lack of knowledge of proper utilization of the credit.

Here too, reasons for misuse of loans are more than one. We thus consider
this problem as a researchable problem.

Example #3

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 On the 20th day of December 2010, almost all the locals came up with a news
headline of the form:

Dhaka Stock Exchange (DSE) observes the steepest ever fall in stock prices:
several injured as retail investors clash with police, vehicles ransacked’.

Investors’ demonstration, protest and clash with police pause a problem, but it
is certainly not a research problem since there is only one known reason for
the problem: DSE experiences the steepest fall in stock prices. But what causes
this unprecedented fall in the share market?

Experts felt that no single reason could be attributed to the problem. It is a

mix of several factors, and hence it is a research problem. The following were
assumed to be some of the possible reasons:

 The merchant banking system;

 Liquidity shortage because of the hike in the rate of cash reserve requirement
(CRR);
 IMF’s warnings and prescriptions on the commercial banks’ exposure to the
stock market;
 Increase in supply of new shares;
 Manipulation of share prices;
 Lack of knowledge of the investors on the company’s fundamentals.

The choice of a research problem is not as easy as it appears. It is generally

guided by the researchers;

a. own intellectual orientation,

b. level of training,
c. experience,
d. knowledge on the subject matter, and
e. intellectual curiosity.

Theoretical and practical considerations also play a vital role in choosing a

research problem. Societal needs also guide to choose a research problem.

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 Once we have chosen a research problem, a few more related steps are
required to be followed before a decision is taken to undertake a research
study.

These include, among others, the following:

 Statement of the problem.

 Justifying the problem.
 Analyzing the problem.

Statement of the Problem

A clear and well-defined statement of the problem is considered as the

foundation for the development of the research proposal.

It enables the researcher to systematically point out why the proposed

research on the problem should be undertaken and what he hopes to achieve
with the findings of the study.

A well-defined statement of the problem will lead the researcher to formulate

the research objectives, to understand the background of the study, and to
choose a proper research methodology.

Justifying the Problem

Once the problem situation has been identified and clearly stated, it is
important to justify the importance of the problem.

In justifying the problems, we ask such questions as to why the problem of the
study is important, how large and widespread is the problem, can others be
convinced about the importance of the problem and the like.

Answers to the above questions should be reviewed and presented in one or

two paragraphs that justify the importance of the problem.

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 Analyzing the Problem

As a first step of analyzing the problem, critical attention should be given to

accommodate the viewpoints of the managers, users, and the researchers to
the problem through threadbare discussions.

The next step is to identify the factors that may have contributed to the
perceived problems.

Other Issues of Problem Identification

To identifying, defining, and analyzing a problem, there are several ways of

obtaining insights and getting a clearer idea about these issues.

Exploratory research is one of the ways of accomplishing this. The purpose of

the exploratory research process is to progressively narrow the scope of the
topic and to transform the undefined problems into defined ones,
incorporating specific research objectives.

The exploratory study entails a few basic strategies in gaining insights into the
problem. It is accomplished through such efforts as:

 Pilot survey
 Case studies
 Focus group interview and
 Experience survey

Pilot Survey

A pilot survey collects proxy data from the ultimate subjects of the study to
serve as a guide for the large study. A pilot study generates primary data,
usually for qualitative analysis.

This characteristic distinguishes a pilot survey from secondary data analysis,

which gathers background information.

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Case Studies

Case studies are quite helpful in the diagnosis of a problem and paving the
way to defining the problem.

Case studies intensively investigate one or a few situations identical to the

researcher’s problem situation.

Focus Group Interviews

Focus group interviews, an unstructured free-flowing interview with a small

group of people, may also be conducted to understand and define a research
problem.

Experience Survey

Experience survey is another strategy to deal with the problem of identifying

and defining the research problem. It is an exploratory research endeavor, in
which individuals who are knowledgeable and experienced about a particular
research problem are intimately consulted in an attempt to understand the
problem.

These persons are sometimes known as key informants, and an interview with
them is popularly known as the Key Informant Interview (KII).

Step – 2: Reviewing of Literature

A review of relevant literature is an integral part of the research process. It

enables the researcher to formulate his problem in terms of the specific
aspects of the general area of his interest that has not been so far researched.

Such a review, not only provides him exposure to a larger body of knowledge
but also equips him with enhanced knowledge to efficiently follow the
research process.

Through a proper review of the literature, the researcher may develop the
coherence between the results of his study and those of the others.

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 A review of previous documents to similar or related phenomena is essential
even for the beginning researchers.

To ignore the existing literature may lead to wasted effort on the part of the
researchers.

Why spend time merely repeating what other investigators have already
done?

If the researcher is aware of earlier studies of his topic, or related topics, he

will be in a much better position to assess the significance of his work and to
convince others that it is important.

A confident and expert researcher is more crucial in his questioning of the

others’ methodology, the choice of the data, and the quality of the inferences
drawn from the study results.

In sum, we enumerate the following arguments in favor of reviewing the

literature:

 It avoids duplication of the work that has been done in the recent past.
 It helps the researcher to find out what others have learned and reported on
the problem.
 It helps the researcher to become familiar with the types of methodology
followed by others.
 It helps the researcher to understand what concepts and theories are relevant
to his area of investigation.
 It helps the researcher to understand if there are any significant controversies,
contradictions, and inconsistencies in findings.
 It allows the researcher to understand if there are any unanswered research
questions.
 It might help the researcher to develop an analytical framework.
 It will help the researcher to consider the inclusion of variables in his research
that he might not otherwise have thought about.

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 Step – 3: Setting research questions, objectives, and hypotheses

After discovering and defining the research problem, researchers should make
a formal statement of the problem leading to research objectives.

An objective will precisely say what should be researched, to delineate the

type of information that should be collected, and provide a framework for the
scope of the study. The best expression of a research objective is a well-
formulated, testable research hypothesis.

A hypothesis is an unproven statement or proposition that can be refuted or

supported by empirical data. Hypothetical statements assert a possible answer
to a research question.

Step -4: Choosing the study design

The research design is the blueprint or framework for fulfilling objectives and
answering research questions.

It is a master plan specifying the methods and procedures for collecting,

processing, and analyzing the collected data. There are four basic research
designs that a researcher can use to conduct his or her study;

1. survey,
2. experiment,
3. secondary data study, and
4. observational study.

The type of research design to be chosen from among the above four designs
depends primarily on four factors:

 The type of problem

 The objectives of the study,
 The existing state of knowledge about the problem that is being studied, and
 The resources are available for the study.

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Step – 5: Deciding on the sample design

Sampling is an important and separate step in the research process. The basic
idea of sampling is that it involves any procedure that uses a relatively small
number of items or portions (called a sample) of a universe
(called population) to conclude the whole population.

It contrasts with the process of complete enumeration, in which every member

of the population is included.

Such a complete enumeration is referred to as census.

A population is the total collection of elements about which we wish to make

some inference or generalization.

A sample is a part of the population, carefully selected to represent that

population. If certain statistical procedures are followed in selecting the
sample, it should have the same characteristics as the population as a whole.
These procedures are embedded in the sample design.

Sample design refers to the methods to be followed in selecting a sample

from the population and the estimating technique, vis-a-vis formula for
computing the sample statistics.

The basic question is, then, how to select a sample?

To answer this question, we must have acquaintance with the sampling

methods.

These methods are basically of two types: probability sampling and non-
probability sampling. Probability sampling ensures every unit a known
nonzero probability of selection within the target population.

If there is no feasible alternative, a non-probability sampling method may be

employed.

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The basis of such selection is entirely dependent on the researcher’s
discretion. This approach is variously called judgment sampling, convenience
sampling, accidental sampling, and purposive sampling.

The most widely used probability sampling methods are simple random
sampling, stratified random sampling, cluster sampling, and systematic
sampling. They have been classified by their representation basis and unit
selection techniques.

Two other variations of the sampling methods that are in great use
are multistage sampling and probability proportional to size (PPS)
sampling.

Multistage sampling is most commonly used in drawing samples from very

large and diverse populations.

The PPS sampling is a variation on multistage sampling in which the

probability of selecting a cluster is proportional to its size, and an equal
number of elements are sampled within each cluster.

Step – 6: Collecting data

The gathering of data may range from simple observation to a large-scale

survey in any defined population. There are many ways to collect data.

The approach selected depends on the objectives of the study, the research
design, and the availability of time, money, and personnel.

With the variation in the type of data (qualitative or quantitative) to be

collected, the method of data collection also varies.

The most common means for collecting quantitative data is the structured
interview.

Studies that obtain data by interviewing respondents are called surveys. Data
can also be collected by using self-administered questionnaires. Telephone
interviewing is another way in which data may be collected.

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Other means of data collection include the use of secondary sources, such as
the census, vital registration records, official documents, previous surveys, etc.

Qualitative data are collected mainly through in-depth interviews, focus

group discussions, and observational studies.

Step-7: Processing and Analyzing Data

Data processing generally begins with the editing and coding of data. Data are
edited to ensure consistency across respondents and to locate omissions, if
any.

In survey data, editing reduces errors in the recording, improves legibility, and
clarifies unclear and inappropriate responses. In addition to editing, the data
also need coding.

Because it is impractical to place raw data into a report, alphanumeric codes

are used to reduce the responses to a more manageable form for storage and
future processing.

This coding process facilitates processing the data. The personal computer
offers an excellent opportunity in data editing and coding processes.

Data analysis usually involves reducing accumulated data to a manageable

size, developing summaries, searching for patterns, and applying statistical
techniques for understanding and interpreting the findings in the light of the
research questions.

Further, the researcher, based on his analysis, determines if his findings are
consistent with the formulated hypotheses and theories.

The techniques to be used in analyzing data may range from simple graphical
technique to very complex multivariate analysis depending on the objectives
of the study, research design employed, and the nature of data collected.

As in the case of methods of data collection, an analytical technique

appropriate in one situation may not be appropriate for another.

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Step-8: Writing the report – Developing Research Proposal, Writing Report,
Disseminating and Utilizing Results

The entire task of a research study is accumulated in a document called a

proposal.

A research proposal is a work plan, prospectus, outline, an offer, a statement

of intent or commitment from an individual researcher or an organization to
produce a product or render a service to a potential client or sponsor.

The proposal will be prepared to keep in view the sequence presented in the
research process. The proposal tells us what, how, where, and to whom it will
be done.

It must also show the benefit of doing it. It always includes an explanation of
the purpose of the study (the research objectives) or a definition of the
problem.

It systematically outlines the particular research methodology and details the

procedures that will be utilized at each stage of the research process.

The end goal of a scientific study is to interpret the results and draw
conclusions.

To this end, it is necessary to prepare a report and transmit the findings and
recommendations to administrators, policymakers, and program managers for
the intended purpose of making a decision.

There are various forms of research reports: term papers, dissertations, journal
articles, papers for presentation at professional conferences and seminars,
books, and so on. The results of a research investigation prepared in any form
are of little utility if they are not communicated to others.

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 The primary purpose of a dissemination strategy is to identify the most
effective media channels to reach different audience groups with study
findings most relevant to their needs.

The dissemination may be made through a conference, a seminar, a report, or

an oral or poster presentation.

The style and organization of the report will differ according to the target
audience, the occasion, and the purpose of the research. Reports should be
developed from the client’s perspectives.

A report is an excellent means that helps to establish the researcher’s

credibility. At a bare minimum, a research report should contain sections on:

 An executive summary;
 Background of the problem;
 Literature review;
 Methodology;
 Findings;
 Discussion;
 Conclusions and
 Recommendations.

The results of the study can also be disseminated through peer-reviewed

journals published by academic institutions and reputed publishers both at
home and abroad.

These journals have their format and editorial policies. The contributors can
submit their manuscripts adhering to the policies and format for possible
publications of their papers.

There are now ample opportunities for the researchers to publish one’s work
online as well.

Many interesting studies have been conducted by the researchers without

having any effect in actual settings. Ideally, the concluding step of a scientific
study is to plan for its utilization in the real world.

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Although researchers are often not themselves in a position to implement a
plan for utilizing research findings, they can contribute to the process by
including in their research reports a few recommendations regarding how the
results of the study could be utilized for policy formulation and program
intervention.

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