Fusion 360 Generative Design

for PDMC Customers

Mike Smell
Sr. Product Manager, Fusion 360 – Generative Design

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Agenda

▪ What is Generative Design?

▪ Helping your Customers

▪ Competitive Landscape

▪ Working with Inventor

▪ Recent Developments

▪ Learning More

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What is Generative Design?
Setting the foundation
What is Generative Design?
Generative Design is becoming a common term
▪ “Generative design is an iterative design process that
involves a program that will generate a certain
number of outputs that meet certain constraints, and
a designer that will fine tune the feasible region by
changing minimal and maximal values of an interval in
which a variable of the program meets the set of
constraints, in order to reduce or augment the number
of outputs to choose from. The program doesn't need
to be run on a machine like a digital computer, it can
be run by a human for example with pen and paper.
The designer doesn't need to be a human, it can be a
test program in a testing environment or an artificial
intelligence, for example a generative adversarial
network. The designer learns to refine the program
(usually involving algorithms) with each iteration as
their design goals become better defined over time.” ,
Wikipedia
https://en.wikipedia.org/wiki/Generative_design

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What is Generative Design in Fusion 360?

▪ Generative design is an artificial

intelligence-based design
exploration technology
available in Fusion 360
▪ Simultaneously generate
multiple CAD-ready solutions
based on real-world
manufacturing constraints, cost
evaluation and product
performance requirements

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Multiple CAD-Ready Designs in Parallel
Rich editability with native Fusion 360 features

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Multiple Manufacturing Methods
One of the most overlooked parts of Generative Design in Fusion 360

Additive
Die Casting 3 & 5 Axis Milling 2.5 Axis Milling 2 Axis Cutting
Manufacturing

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Multiple MFG Cost Insights
Production volume can play a key role in cost

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Better Engineering with Generative Design
More than the sum of its parts

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Helping your Customers
When generative design is a fit for PDMC customers
Existing Barriers To
Innovation, Productivity
& Process
The ultimate goal for any
engineering activity is to strike
the right balance between
performance and cost to
produce for a given design
challenge or market opportunity.

Engineers are limited in the

time and energy they can spend
on any design problem to fully
explore the options that
encompass the design space.
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The Traditional Product Development Process

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Adding Intelligence and Automation into the Process

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The When and Why of Generative Design
Unlocking the full potential of PDMC
Improve Product Performance
• Light-weighting
• Increased structural integrity
• Extended durability
• Improved serviceability and ease of use

▪ Create better products

Increase Productivity
• Explore more design alternatives ▪ Increase innovation
• Expand beyond human imagination
• Build additional intelligence into design
Save engineering time
•
▪ Win more business

Reduce Product Cost

• Part consolidation
• Alternative materials
• Reduced raw materials
• Different manufacturing methods

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 Autodesk Confidential. Do not copy, post, nor distribute without express Autodesk permission.

“I was impressed by
how the software
offered a configuration
I had not even
considered as a
designer.”

Hirosumi Todaka, Honda R&D Co., Ltd

Redshift, 2020 publication

Source: Honda
MJK Performance
Motorcycle Manufacturer

Improved Productivity
and Weight Reduction
“We went from a computer model to a
prototype in a couple hours. I was blown
away. It looked like something my
customers would buy immediately. It
looked racy, had all the cool geometry,
and it was lightweight. Using generative
design is a no-brainer to me.”

Phil Butterworth, Co-Owner and Product

Designer

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Starling Cycles
Mountain Bike Manufacturer

Improved Efficiency
and Weight Reduction
“Sometimes you stick with a design
because that's how it's always been done.
It's good to see a different way to solve
the same problem and use the generative
design output to take a new approach."

Joe McEwan, Owner

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The When and Why of Generative Design
Unlocking the full potential of PDMC
Improve Product Performance
• Light-weighting
• Increased structural integrity
• Extended durability
• Improved serviceability and ease of use

▪ Create better products

Increase Productivity
• Explore more design alternatives ▪ Increase innovation
• Expand beyond human imagination
• Build additional intelligence into design
Save engineering time
•
▪ Win more business

Reduce Product Cost

• Part consolidation
• Alternative materials
• Reduced raw materials
• Different manufacturing methods

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Goodyear
Tire and Rubber Company

10X Faster, 10X Cheaper

▪ Results within the first hour of training

▪ Design exploration of new materials and

manufacturing processes

▪ Reduced production time and cost, while

meeting all performance requirements

▪ Hundreds of similar tools as potential

future projects

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The When and Why of Generative Design
Unlocking the full potential of PDMC
Improve Product Performance
• Light-weighting
• Increased structural integrity
• Extended durability
• Improved serviceability and ease of use

▪ Create better products

Increase Productivity
• Explore more design alternatives ▪ Increase innovation
• Expand beyond human imagination
• Build additional intelligence into design
Save engineering time
•
▪ Win more business

Reduce Product Cost

• Part consolidation
• Alternative materials
• Reduced raw materials
• Different manufacturing methods

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Leonardo Engineering
Freelance Additive Technologies Engineer

Unbeatable Offering for

his customers Source: Audi AG

▪ Focus on Robot Grippers, parts for

Automotive OEM’s

▪ Value in flexibility to run multiple

studies per project as he learns

▪ Uniqueness of Generative Design sets

him apart in the market as a freelancer
to create the best possible designs for
his customers
Source: Leonardo Design Engineering

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Recent Extension Win
Freelance Engineer sees the value in generative design and the extension

▪ Started as a demo of TO vs. GD

▪ User calculated 150 CC per project and

sees break-even at 29 projects per year.

▪ Gauged that especially during learning

phase, projects would likely consume
more CC (>500)

▪ Benefit of spending on the extension to

learn outweighed the cost of being frugal

▪ Extension promo made sense in order not

to limit himself for customer jobs

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Competitive Landscape
Who to watch out for and where we stand
Generative Design Competitors
The market landscape is developing and aligning to the term generative design

The Altair Inspire product supports multiple Technology available within the 3DEXPERIENCE Acquired Frustum technology in 2018 and integrated
manufacturing methods. CATIA Functional Generative Design offering that offering into Creo 7 as of April 2020.
leverages Tosca optimization technology.

Small startup cloud-based solution with new with Small startup with ties to the education community Offering optimization focused solutions in NX and
strength in additive design / lattice structures. focused on additive manufacturing methods. Solid Edge.

Developing Watch List:

• SciArt Software
• LimitState
• Genesis
Acquired AMendate in 2019 and CADLM for AI CAE to • Gen3D
Discovery Live has topology optimization to
integrate with Apex Generative Design. • Augmenta AI
calculate a single outcome without manufacturing
• Oqton
method support.
• Additive Flow
• Desktop Metal Live Parts
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PTC Creo Generative Design
“Imitation is the sincerest form of flattery”
▪ “Generative Topology Optimization” (GTO)
extension available in Creo 7 integrates the
acquired Frustum technology

▪ Cloud-based design exploration extension not

yet commercially available

▪ Additional Information
▪ Demo Video
▪ Primary Webpage
▪ PTC Creo 7 Help System

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Competitive Separation
We are the industry leader today and will remain the leader in the future

▪ Today’s Top Advantages

▪ Design Exploration with Multiple Outcomes
▪ Editable CAD-Ready Geometry
▪ Open Space Flexibility
▪ Multiple Manufacturing Methods
▪ Costing Insights
▪ Business Model (Access and Pricing)

▪ Future Advantages • Market leader in 8 key

capability areas
▪ Reduced Input User Experience • Strongly competitive in 2 key
▪ Enhanced and Expanded Manufacturing Methods capability areas
• Not competitive in only 1 key
▪ Additional Physics and Methods capability area
▪ Assemblies

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 1.3 Million
Generated Designs
In FY21
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Autodesk is Leading the Way

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Working with Inventor and GD
Workflows and best practices
Generative Design Workflow with Inventor

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Basics of Modeling for Generative Design
Starting with the right foundation
▪ Model in Inventor!
▪ Users should work where they are most comfortable

▪ Preserves
▪ Mounting and connection locations
▪ Ultimately where loads and constraints are applied

▪ Obstacles
▪ Clearances for assembly
▪ Where surrounding “stuff” attaches or moves

▪ Starting Shape
▪ Generally optional
▪ Required with obstructed line of sight between
preserves

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Best Practices for GD Modeling in Inventor
Let the user work they are familiar Inventor 2021

▪ Create a view representation of the key

elements of the design to be included in
the generative design study

▪ Create a new multi-body part in the

Inventor 2022
assembly context as a container for
creating preserves, obstacles and starting
shape
▪ Shrinkwrap with or without associativity
o New Simplify command in Inventor 2022
o Quickest path to a single usable .ipt
o Note: Associativity with large assemblies will have a
lot of files copied to Desktop Connector, not the case
with Send to Fusion in Inventor 2022

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Desktop Connector vs. INV 2022 Send to Fusion
Which one is best?

Using Desktop Connector Using INV 2022 Send to Fusion

Pros: Pros:
▪ Files automatically sync between Inventor and Fusion 360 ▪ Will assist to install Fusion 360 and setup Team Hub as
in both directions part of workflow
▪ Parts or assemblies ▪ Doesn’t require Desktop Connector
▪ Open in Inventor from Fusion Team ▪ Better workflow with Vault, no copying to Desktop
Connector and managing duplicate files
▪ On-demand push update to Fusion 360
Cons: ▪ Simplify and derive associativity will not impact
performance
▪ Manual installation of Fusion 360 and Desktop Connector
required
▪ Manual setup of Team Hub Cons:
▪ Files must be copied outside of Vault into Desktop ▪ Fusion 360 is not always in sync with Inventor, push to
Connector and managed separately update required
▪ Parts only (supports Derive and Simplify .ipt)
▪ Limited to Inventor to Fusion, not Fusion to Inventor
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Recent Developments
Key projects and roadmap items
Recent Major Improvements
▪ Assembly Context Loads and Constraints ▪ Additive Manufacturing Improvements
▪ Remote forces and moments ▪ Improved overhang and min. feature size
behavior
▪ Remote constraints
▪ Minimizes support volume

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Learning More
Additional resources and key contacts
In the Products
Tutorials and Samples

▪ Generative Design Study preparation

in Inventor

▪ Generative Design Samples in Fusion

360
▪ Ready to Generate
▪ Ready to Explore
▪ Outcomes ready to edit or simulate

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Fusion 360 Demonstration Panel

▪ Addin available which works offline

▪ Spend more time demoing and less

time creating demonstrations

▪ Get access to the latest

demonstrations

▪ Video links to see the demo

REQUEST
TEAM ACCESS

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On the Web
Important Websites to Leverage with Customers

▪ Generative Design for PDMC

▪ Generative Design Resource Center

▪ Generative Design Overview

▪ Generative Design Extension

▪ intrinSIM Assessment

▪ Coursera Generative Design Specialization

▪ Generative Design Certification

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Internal Collaboration
Reach the Product Team and other SMEs

▪ Slack ▪ Product Management

▪ Technical support – #fusion-gd-support ▪ Seth Hindman
▪ Sales/GTM - #generative-gtm ▪ Mike Smell
▪ Brian Frank

▪ Email
▪ [email protected]

▪ Industry Strategy
▪ Partners ▪ Dan Miles
▪ Contact your local Autodesk Technical Sales
reps

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In Closing
Challenge yourself

▪ Talk to your customers, feel confident to

about the value of generative design, you
have the best solution on the market

▪ Learn and show the demos, leverage the

new Fusion 360 demo panel and show your
customers all that generative design has to
offer

▪ Upskill yourself, spend ~45 minutes on the

Generative Design 101 Sales Training on
Autodesk Learning Central
▪ Partner Access

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