Table of Contents

Section 1: Welcome 3

Section 2: Why This Book Is Special 4

Section 3: Why You Need Viral Tweets 5

Section 4: Your Goal For Viral Tweets 6

Section 5: The Key to Viral Tweets 8

Section 6: Your Target Audience 10

Section 7: The ARSU Formula for Virality 11

Section 8: The 5 Key Factors 13

Section 9: Practice & Iteration (+ BONUS) 26

Section 10: Viral Tweets Checklist 27

Section 11: Other Factors 28

Final Thoughts 29

2
Section 1: Welcome

Hello friend!

You’re here because you want to blow tf up. Am I right?

Not only that…

I’m assuming you also want to build a strong following that’s willing to buy from
you.

This book will teach you exactly that!

But before, let me tell you a little bit about myself:

My name is Tim Schreiber.

I started posting on 𝕏 about 3 months ago.

While I struggled at first, in the past 61 days I:

● Gained 900+ followers

● Gained 845k+ impressions
● Grew my newsletter to 100+ readers

My secret?

I learned to capture attention.

Trust me when I say: This is the most valuable skill of the 21st century.

3
Section 2: Why This Book Is Special

The problem with most of these guides is that they don’t teach you what you
actually need.

They give you strategies to trick the algorithm & get “fake” engagement.

2 problems with this:

● You’ll attract low-quality followers

● The algorithm could change any second and the strategy is useless

Aka: You’re NOT in control.

This book is different.

Here you will learn the evergreen skill of capturing attention and going viral.

This is backed by psychology & common sense.

Meaning:

● You won’t be a slave to the algorithm

● You’ll attract high-quality FANS (who are willing to buy from you)
● You’ll be able to go viral CONSISTENTLY (and profit from it)

You’re in full control of your fate.

Use these tips and you’ll skyrocket your impressions, but more importantly,
attract real fans to monetize your brand.

Trust me… This is worth so much more than any “algo hacks” or question tweets.

Ready to watch your impressions EXPLODE?

4
Section 3: Why You Need Viral Tweets

Some of you might say:

“Writing tweets just to go viral is shallow & won’t attract fans!”

To that I say: You’re right.

But only if you write like an idiot.

Writing viral tweets properly (which you’re going to learn in this book) is a
non-negotiable part of a successful brand.

Why?

People need to know who you are!

How will you attract fans if nobody sees your content?

The art of viral writing is the very first step of your funnel:

If you mess this up… Nothing else matters.

Focus on reach, before anything else.

5
Section 4: Your Goal For Viral Tweets

Humans are emotional beings.

This is why writing tweets is more about psychology than writing itself.

You have to understand that people don’t remember you for what you say…

They remember you for how you make them FEEL.

Your objective when writing tweets (or anything for that matter) is to take your
readers on an emotional journey.

You do this by engaging their ego:

● Feed it = make them feel good

● Starve it = make them feel “bad”

This journey should ultimately lead to a benefit in their life.

This serves 2 purposes:

● They’ll engage with your post

● They’ll remember you (& be more likely to follow)

But what benefits?

Every good post boils down to 1 of these 3 things:

● Entertainment
● Inspiration
● Education

Forget everything else because this is all that people want.

All of these lead to a spike in dopamine.

Think about it:

6
 ● Being inspired feels fantastic
● Being entertained feels fantastic
● Gaining clarity through education feels fantastic

Your goal is to make people remember you for that feeling.

Be their dopamine dealer.

7
Section 5: The Key to Viral Tweets

Let’s get a little more technical.

What makes a post go viral on 𝕏?

Actually… It’s simpler than you might think.

A good viral tweet is defined by only 2 factors:

ATTENTION & SHAREABILITY

This is what it distills down to.

Attention
Attention means capturing & holding attention.

If your post doesn’t do this… Nobody’s gonna read it.

We’ll get to how you can optimally achieve this, but here’s a little teaser:

Capturing attention includes:

● Hooks
● Polarization
● Interesting Ideas
● Etc.

Holding attention includes:

● Structure
● Formatting
● Novel Perspectives

Keep these in mind for now.

8
Shareability
What makes 𝕏 the most overpowered social media platform for creators?

The repost feature.

Few other platforms allow you to get millions of eyeballs on your post with just 1
lucky click.

You need to abuse this.

For a tweet to go viral, it needs to be as “shareable” as possible.

You do this by:

1. Delivering value

What value you might ask?

We talked about it in the last section:

● Education
● Inspiration
● Entertainment

2. Making it memorable

● Be unique
● Be relatable
● Keep it simple

You need to stand out from the crowd.

Boring posts don’t get reposted.

We’ll dive deeper into this in section 8.

9
Section 6: Your Target Audience

Don’t skip this step!!

Before we can dive into how to make your post attention-grabbing & shareable,
we need to do something first.

Perhaps the most important step that most creators ignore:

Defining your target audience.

How will you know what grabs attention or what makes your post worth sharing…

If you don’t even know who you’re talking to?

You MUST get to know your audience.

● What are their desires?

● What language do they use?
● What’s their personality type?
● What challenges do they face?
● What are their interests & curiosities?

Be painstakingly detailed in your answers.

You want to have as clear a picture as possible of what your average reader
looks like.

Remember when we talked about ego?

You also have to know what pushes their buttons.

● What triggers their emotions?

● What starves & feeds their ego?
● What entertains, educates, or inspires them?

You might be able to attract followers without this… But only if you know your
target audience will you attract people who are willing to buy from you.

10
Section 7: The ARSU Formula for Virality

I want to equip you with a formula that has served me very well over the past
couple of months.

It’s called the ARSU formula of virality. ARSU stands for:

A - Attention
R - Relevance
S - Simplicity
U - Uniqueness

This formula ensures that the criteria of attention &

shareability are met.

Let’s quickly go over it:

A - Attention

Because attention is such an all-encompassing theme for viral tweets, it

deserves its own point.

Capture & hold attention — that’s your goal.

(Don’t worry we’ll get into this deeper…)

R - Relevance

Is what you’re writing about relevant to your reader’s life?

Is it relatable or does it deliver value?

Why should they care?

S - Simplicity

Simplicity is key.

You need to be 100% clear about what you’re saying and how you deliver it.
11
Your tweet should revolve around only 1 main theme. Any more than that is
confusing.

A confusing tweet is NOT memorable & shareable…

U -Uniqueness

Make your post stand out.

Sprinkle in some personality or a novel idea.

Be authentic as this is what sets you apart and makes you memorable.

Use this formula as a sort of checklist. All of your tweets should ideally meet all 4
criteria.

12
Section 8: The 5 Key Factors

Finally… How to make your post attention-grabbing & shareable in 5 simple steps:

1) Interesting Idea
It all starts with what you’re writing about.

Your Idea.

People want 1 of 2 things:

A novel perspective or reassurance.

They either want to expand their horizons or be comforted that they’re doing the
right thing.

(Usually number 2)

Because you have (hopefully) defined your target audience, you’ll know exactly
what that is.

Give them that & make it relatable or unique.

You do this by:

● Telling a personal story

● Using metaphors
● Being authentic

This is the R and U part of ARSU.

● Relevance
● Uniqueness

Idea Generation
But how on earth do you come up with ideas like that?

13
Very good question.

First and foremost you’re gonna need a place to write them down.

The best ideas creep up on you when you expect them the least.

I personally use the Notion app.

This has the added benefit of being centralized.

Whenever I’m struggling with ideas, I open my “idea hub” and have a pool of
resources to pull from.

To find those novel ideas — those that give your readers that “aha-moment” —
you’re gonna need to spend some time away from 𝕏.

Think about it:

If you get all of your ideas from 𝕏… you can’t expect to stand out.

● Read books
● Listen to podcasts
● Read book summaries
● Watch YouTube lectures

Just get your ideas from somewhere else.

💡 BONUS TIP: A regular journaling practice is one of the best ways to discover
interesting thoughts & ideas.

Action Steps
● Give your readers reassurance or a novel perspective
● Make it relatable or unique
● Have a centralized idea hub (eg. Notion)
● Consume unique content (outside of 𝕏)

14
2) Hooks
The hook is the first sentence of your post.

It’s by far the most important part of capturing attention.

So you should put extra care into writing your hook.

There are countless resources online on how to write good hooks…

But the main goal is targeting something the reader wants in an

easy-to-understand way.

Aka:

● Simplicity
● Relevance

How does your hook relate to the reader's lives?

Why should they bother reading your post?

Do they understand what you’re saying?

(Remember: Feed or starve their ego. Emotions are everything!)

Make sure your hook is no longer than 1 sentence.

Simplicity & clarity are key here!

💡 PRO TIP:
After writing your post…

Write out 10 potential hooks and pick the one you think will grab the most
attention.

Usually, the best hooks only come after the 8th attempt or so.

15
Top 7 Hook Frameworks
Here are a few frameworks to make your hooks more attention-grabbing
(including some examples for each):

1. Specific Numbers

People love numbers.

The more specific the number, the better.

2. Negativity

Our brains are wired to scan our environment for negative feedback.

We can’t help it.

This doesn’t mean you have to deliver a negative message…

But using negative words instead of positive ones works better.

16
3. Audience Callout

Call out your target audience.

Make them feel addressed and heard.

4. Problem Callout

Address a relatable problem.

If you can solve it for your audience, you’re golden!

5. Polarizing Claims

Polarity is your friend.

17
You should piss some people off.

You can’t have fans without haters, so don’t be afraid to voice your honest
opinions.

6. Competency/Social Proof

Have you done something that others could only dream of?

● Maybe you’ve lost a lot of weight

● Maybe you’ve gained a lot of followers
● Maybe you’ve achieved a lifelong dream

Everyone has done something impressive in their lives.

Post about it!

It’s not bragging if you show your readers how you achieved it.

💡 PRO TIP: Add images to prove your credibility.

7. Questions

Questions are one of the best ways to engage your audience.

Be it through rhetorical questions or questions addressed at them.

18
Disclaimer: All of your questions should be genuine and you should be interested
in the answers.

Action Steps
● Implement these frameworks and see what works best for you
● Target something the reader wants in an understandable way
● Write out 10 potential hooks for each tweet and pick the best one

3) Structure & Formatting

Nobody reads long text blocks on 𝕏.

Nobody!

How your post looks is often more important than the content itself…

That’s just the way it works.

Your goal is to guide the reader through your writing.

Make it easily digestible for them.

This falls into the category of holding attention.

The 8 Ultimate Formatting Hacks

1. Lists

● Lists
● Simply
● Work!!!

(Especially when they’re 3 bullets long)

19
There are infinite use cases for lists:

● In your posts
● In your newsletter
● In your lead magnets

Everywhere!

The beautiful thing is that you can turn each bullet into a new list!!

Such an OP tool to have in your repertoire.

2. Staircase Structure

That staircase structure is too sexy…

But you shouldn’t force it.

If it breaks the flow of your content… you’re better off ignoring this one.

3. Whitespace

Give your readers’ eyes a break.

This keeps them engaged…

Because who knows what the next paragraph will reveal?

Every sentence should be separated by whitespace.

4. Break Apart Long Sentences

20
You can even use whitespace in between sentences!

If the sentence is too long…

You’re better off breaking it apart.

My favorite way to do this is with “...” or “:”

This adds that extra bit of anticipation.

5. Remove Fillers

You can remove the word “that” in 90% of cases.

Other words, such as “and” can be replaced by “&”.

Same goes for “filler sentences.”

Always ask yourself whether this word/sentence is actually needed to bring the
point across.

6. Cut The Commas

Commas can easily be replaced by either:

● Lists
● Dashes “—“
● (Parentheses)
● Or triple dots “...”

For example:

I could either use a comma… or I could use dots (and parenthesis) to make it more
engaging.

21
7. Highlighting

Bold, Italics, or CAPSLOCK.

OR ALL 3 COMBINED.

Give the reader something to hold onto.

8. Repetition

Repeated patterns hook our attention like nothing else.

● Use it in lists
● Use it in paragraphs
● Use it everywhere

This will keep the reader engaged.

The general theme to go by is simplicity.

Try to make your post as concise as possible and you’ll be set.

💡 PRO TIP: Use interesting visuals to grab attention and make the reader long
for more.

Action Steps
● Implement these frameworks and see what works best for you
● Make your writing as easy to consume as possible

22
4) Delivery
This is important. So listen up!

Your delivery can make or break your tweet.

You can implement everything that we’ve talked about so far, but if your delivery
is off…

You’re doomed.

For this, you have to know your target audience.

● How do they talk?

● What words do they use?
● What tonality resonates with them?

Use their language, BUT do it in your own style.

Confidence is key here!

People crave a strong leader. Be that leader for them!

● Talk in absolutes
● Exaggerate the point
● Remove words that imply uncertainty

Be 100% convinced that what you say is the truth!

People feel when you’re faking it.

Even through the screen…

Equally… I want you to be fully authentic.

Stop censoring yourself!

If you want to say something… SAY IT!

Again: Pissing people off is NOT a problem — It’s necessary.

23
So who tf cares if they don’t like you?

The people that do will be of so much higher quality.

One last point about delivery:

A recurring theme throughout this entire process is simplicity.

The simpler you can phrase your tweet, the better it’s going to perform.

Action Steps
● Write with 100% confidence & conviction
● Write in a way your target audience understands
● Be authentic and unafraid of showing your personality

5) Conclusion
Lastly, your tweet needs a conclusion.

This is not always necessary, but this helps engage the reader to make it more
shareable.

There are many ways to achieve this:

● Ask questions
● Give action steps
● Summarize the lesson
● Make a strong (polarizing) point

Involve the reader. Encourage them to reply &

share.

At the end of your threads/long forms, you can also give a clear call to action.

Tell the reader to follow, like, and RT if they liked the post.

24
Summary
Okay, that was A LOT!

So let’s quickly summarize the key points before we continue:

1) Interesting Idea

● Give your readers reassurance or a novel perspective

● Make it relatable or unique
● Have a centralized idea hub (eg. Notion)
● Consume unique content (outside of 𝕏)

2) Hooks

● Experiment with validated hook frameworks

● Target something the reader wants in an understandable way
● Write out 10 potential hooks for each tweet and pick the best one

3) Structure & Formatting

● Avoid long text-blocks

● Make your writing as easy to consume as possible

4) Delivery

● Write with 100% confidence & conviction

● Write in a way your target audience understands
● Be authentic and unafraid of showing your personality

5) Conclusion

● Involve your audience

● Encourage them to reply, share & think

25
Section 9: Practice & Iteration

𝕏 is a game of copying and iterating.

You shouldn’t try to reinvent the wheel with every tweet.

Copy what has been proven to work & make it your own (preferably better).

I learned tweet writing by copying Dan Koe’s tweets and rewriting them in my own
words & with my own ideas.

I posted them… Saw what worked and repeated.

I call this strategy “remixing” tweets.

You shouldn’t only look to others for inspiration.

Look at your top-performing tweets and figure out why they worked.

Most of my viral posts formed through this exact method.

I won’t sugarcoat things for you…

Becoming a good (tweet) writer takes practice.

I can only equip you with the knowledge. YOU have to implement it and see what
works for you.

Try → Fail → Learn → Repeat (Until it works)

You can never lose if you never give up.

Keep that in mind.

🔥 BONUS:
Click here to download the viral tweets frameworks template. Use this as
inspiration. Also, feel free to add new tweets that hooked your attention.

26
Section 10: Viral Tweets Checklist

We’ve gone over everything you need to know.

I’m going to equip you with a checklist that encapsulates all the criteria to keep in
mind when writing viral tweets:

Is this tweet unique?

Is this tweet memorable?
Could I turn this into a list?
Could I make this simpler?
Does this evoke emotions?
Is the structure clean & readable?
Does my hook capture attention?
Does this encourage shareability?
Is this relevant/interesting to my reader?
Does this tweet fit all the criteria of ARSU?
Does this tweet revolve around 1 main idea?
Does this tweet educate, inspire, or entertain?

⇒ Read the tweet out loud & post

None of this is set in stone — These are just guidelines.

Feel free to bend the rules and experiment.

27
Section 11: Other Factors

We don’t want to be slaves to the algorithm.

But being mindful of when you post is important.

I usually post between 9 AM and 3 PM GMT. Then I retweet at around 6 - 8 PM

GMT.

This ensures that you target all the time zones.

Another BIG factor in how well your tweets perform is your network.

Having people that are willing to engage with & share your content is sooo
valuable.

So be social and make friends with other creators.

Keep in mind that nothing in this book is set in stone.

Again: You need to experiment with what works for you.

Sometimes the most unexpected posts go viral. Analyze & replicate them.

28
Final Thoughts

This is it, ladies & gentlemen.

These were the strategies I used to gain 900+ followers and 845k+ impressions
in only 60 days.

Now, I know what you’re thinking…

“This all sounds great Tim, but how do I apply these to my tweets?”

Don’t worry — I got you!

I used to struggle massively with capturing attention & building a loyal audience.

Heck! I was stuck at 9 followers for 1 MONTH! I know what that feels like…

Beginner’s hell is painful af!

BUT… I’ve dug myself out of it. It took me A LOT of trial & error, failed experiments
& facing rejection to finally figure things out.

Let me save you from that:

I’m opening up 5 spots for my 1:1 coaching calls, where we create a crystal
clear strategy to:

1) Gain your next 1000+ followers in 90 days or less

2) Make your first $ online doing something you love
3) Make your brand stand out & build a real community

A 60-minute call costs $149. (But we’ll talk for however long is necessary.)

So, in case you’re ready to blow up your follower count and make some real
money… Click the link below and we’ll speak soon:

https://timdigital.gumroad.com/l/coaching-call

Tim <3
29