ACKNOWLEDGEMENT

In the realm of technology, where learning knows no

bounds, my heartfelt gratitude and profound
appreciation go out to my exceptional IT teacher,
Mrs. Khushboo Gupta. Her unwavering guidance and
expertise illuminated my path throughout this
project, turning challenges into opportunities.
I extend my sincere thanks to our Principal, Mrs.
Anshu Mittal, who granted me the canvas to paint
my project's journey. Her trust and support ignited
the spark of creativity.
To my family and friends, you are my bedrock and
my inspiration. Your unwavering support and
boundless encouragement have been my driving
force.
To every soul who lent a helping hand, thank you
from the depths of my heart. This project stands as a
testament to collective effort and dedication.
Together, we've crafted something remarkable.

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 PREFACE
It is with great pleasure that I present this project,
titled Entrepreneurial Skills. The journey of creating
this work has been both challenging and rewarding,
and it is my hope that it will provide valuable insights
and contribute to the body of knowledge in the field
of IT and Entrepreneurial Skills

This project was conceived as an exploration.

Throughout the course of this project, I have had the
privilege of working with various resources, experts,
and mentors, whose guidance and support have
been invaluable. I would like to express my deep
gratitude to Atishay Jain , without whom this project
would not have been possible.

I must also acknowledge that every endeavor comes

with its set of challenges and limitations. This project
is no exception, and I have strived to address these
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limitations to the best of my ability. As with any
scholarly pursuit, there may be areas that warrant
further exploration, and I encourage future
researchers to build upon this foundation.

I would like to extend my sincere thanks to my family

and friends, who have been a continuous source of
encouragement and support throughout this
journey.

As you engage with this work, I invite you to critically

assess and contemplate the ideas presented within.

Thank you for taking the time to explore this project.

Your interest and curiosity are greatly appreciated.

Sincerely,
Lakshay Goel

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 INTRODUCTION
Entrepreneurship is being talked about a lot in the
world today, and especially in India. Entrepreneurship
is the type of self-employment where one is running a
business to satisfy the needs of people and looking for
ways to make the business better to make profits. This
unit focusses on encouraging students to learn about
entrepreneurship and its functions from the world
around them.
successful entrepreneurs
have the following qualities.
• They are confident. They believe in themselves
and their abilities.
• They keep trying new ideas in their business.
• They are patient.
• They are creative and think differently about
business ideas.
• They take responsibility for their actions.
• They take decisions after thinking about them.
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There are many misconceptions about Entrepreneurs
some of them are listed below:

• Misconception 1
The misconception is that every business
idea needs to be unique or special.

• Misconception 2
The misconception we have is that a person
needs a lot of money to start a business.

• Misconception 3
A misconception we have is that only a person
having a big business is an entrepreneur.

• Misconception 4
A misconception we have is that entrepreneurs
are born, not made.

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 OUR LOGO

Introducing "Rage," where gaming meets untamed

passion. In the realm of gaming giants like HP,
Lenovo, and Acer, we are the untamed tiger,
symbolizing ferocity and power. Our brand name
roars with uniqueness, setting us apart in the world
of gaming. Just as a raging tiger commands
attention, "Rage" commands the gaming stage,
offering a wild and unparalleled experience, unlike
any other. Welcome to the new face of gaming,
where passion ignites the screen.

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 LABEL FOR RAGE GAMING
LAPTOP

Introducing: Rage Gaming Laptop - Unleash the

Beast!

Model: Rage Gaming

Processor: Powered by Intel i9 for lightning-fast

gaming performance.

Graphics: Immerse yourself in stunning visuals

with the Nvidia RTX 4090 GPU.

RAM: 16GB DDR4 RAM (2 x 8GB) for seamless

multitasking.

Storage: A whopping 1TB HDD and an additional

512GB SSD for your gaming library.

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 Display: Enjoy epic battles and breathtaking
landscapes on the massive 18-inch screen.

OS: Windows - Your gateway to endless gaming

possibilities.

Price: Just ₹1,00,999 for the ultimate gaming

experience.

Serial Number: #RG0001 - Yours to claim!

Made in India: Proudly crafted in the heart of

innovation.

Unleash your gaming prowess with Rage Gaming

Laptop! Get ready to conquer new worlds, lead epic
battles, and immerse yourself in gaming like never
before. Join the rage, join the revolution!
#RageGaming #UnleashTheBeast

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 OUR TAGLINE

"Ignite Your Play, Let Your Spirits Shine with Rage

Gaming Laptops!"

This tagline embodies the exhilarating world of

gaming, where your gaming spirit takes centre stage,
and 'Rage' gaming laptops light up your adventures.
Unleash your passion, immerse yourself in thrilling
gameplay, and let your inner champion shine
through. With 'Rage,' your gaming journey is more
than just play; it's an electrifying experience where
your spirits burn bright.

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 WHAT MAKES OUR
PRODUCT UNIQUE?

In a world where gaming has become a way of life,

we've carefully chosen this product to be your
ultimate gaming companion. Today, people aren't
just playing; they're living their virtual dreams. They
demand the best, and we promise not to disappoint.
Our gaming laptop is a portal to uncharted worlds, a
canvas for your victories, and a stage for your
streaming prowess. With its unrivalled power and
captivating design, it's more than a laptop; it's your
path to gaming glory. From epic battles to live
streams on YouTube and beyond, this is your ticket
to a world of endless possibilities. Don't just play,
dominate.

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 COMPETITIVE BRANDS
There are many competitive brands exist in the market
of gaming laptop. Some of them are listed below:

• HP Company, American manufacturer of

software and computer services and a major
brand in the history of computers and
computer-related products.
• Lenovo is a Chinese multinational technology
company.
• Acer is one of the world's top ICT companies
with a presence in more than 160 countries.
• ASUS is the world's number one gaming
brand. ASUS's brand promise is to create an
effortless and joyful digital life for everyone.
• DELL is one of the world's leading computer
brands.

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 PERMISSIONS AND
LICENSES REQUIRED

Manufacturing a gaming laptop involves several

permissions, licenses, and compliance with various
regulations to ensure product safety, quality, and
legal operation, and they are:

• Business Registration: You'll need to establish a

legal business entity, such as a corporation or
LLC, to manufacture and sell electronic products
like gaming laptops.
• Environmental Regulations: Comply with
environmental regulations related to the
production and disposal of electronic products.
• Import/Export License: If you plan to import or
export components or finished products, you
may need import and export licenses.
• Intellectual Property Rights: Ensure you have the
necessary rights to use any proprietary
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 technology, software, or components in your
gaming laptop.
• Trademark and Branding: Protect your brand and
trademarks by registering them with the
appropriate intellectual property office.
• Customs and Tariffs: Be aware of import tariffs
and customs regulations for the components you
use in your gaming laptop.
• Local and State Permits: Check with your local
and state authorities for any additional permits
or licenses required to operate a manufacturing
facility.
• Patents and Design Registrations: If you have
innovative designs or features, consider patent
protection to prevent others from copying your
product.

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 BASIC OVERVIEW OF
COMPETITORS
• LENOVO

Tagline/ Slogan - For those who do

USP - Sturdy and robust product at economical price

• HP

Tagline/ Slogan - Everything is possible

USP - Durability and sturdy form of products

• DELL

Tagline/ Slogan - Power to do More, yours is here

USP - Dell offers customization of products as per
customer

• ACER

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Tagline/ Slogan - Empowering People
USP - Products availability at low price

• ASUS

Tagline/ Slogan- All-in-one is no longer in one;

Good things come to those who wait
USP - Innovation with quality

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 SELLING PRICE OF OUR
COMPETITORS

➢ HP
HP OMEN - ₹1,25,990

➢ ASUS
ASUS TUF DASH - ₹1,48,990

➢ ACER
ACER PREDATOR HELIOS - ₹1,64,990

➢ DELL
DELL G16-7630 - ₹1,87,490

➢ LENOVO
LENOVO LEGION 5 PRO - ₹1,24,990

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 PROFIT MARGIN TO
MANUFACTURER,
WHOLESALER, AND RETAILER
(IN PERCENTAGES)

❖Manufacturer:

Selling Price to Wholesaler: The manufacturer sells

the gaming laptop to the wholesaler = ₹80,000

Profit Margin for Manufacturer = [(₹80,000 -

₹55,000) / ₹55,000] * 100 = (₹25,000 / ₹55,000) * 100
≈ 45.45%

❖Wholesaler:

Selling Price to Retailer: The wholesaler sells the

gaming laptop to the retailer = ₹85,000

Profit Margin for Wholesaler = [(₹85,000 - ₹55,000) /

₹80,000] * 100 = (₹30,000 / ₹80,000) * 100 ≈ 37.5%
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 ❖Retailer:

Selling Price to Customer: The retailer sells the

gaming laptop to the customer = ₹100,999

Profit Margin for Retailer = [(₹100,999 - ₹55,000) /

₹55,000] * 100 = (₹45,999/ ₹55,000) * 100 ≈ 83.63%

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 PACKAGING

Outer Box: The gaming laptop is typically shipped in

a sturdy, protective outer cardboard box. This box is
designed to withstand handling during shipping and
to protect the inner contents.

Inner Packaging: Inside the outer box, there's usually

additional padding and cushioning materials, such as
foam inserts or air cushions.

Laptop Box: The gaming laptop itself comes in a

branded laptop box.

Accessories Compartment: Within the laptop box,

there is a designated compartment for accessories
such as the power adapter, user manuals, and any
included cables.
Screen Protection: Many laptops have a thin,
protective film over the screen to prevent scratches.

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This film can be removed by the customer when they
unbox the laptop.

Foam Inserts: Within the laptop box, there may be

custom-cut foam inserts to hold the laptop securely
in place and provide additional protection.

Documentation: User manuals, warranty information,

and other documentation are often included within
the packaging.

Recyclable and Environmentally Friendly Packaging:

Many companies are now using eco-friendly
packaging materials to reduce their environmental
impact.

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 CHANNEL OF
DISTRIBUTION

Here are some distribution channel options for

gaming laptops, along with reasons for their
selection:

Online Retailers (E-commerce):

Widespread Accessibility: E-commerce platforms

provide a vast reach, enabling the company to target
a global audience.
Convenience: Online shopping is highly convenient
for consumers, making it easy for them to browse,
compare, and purchase gaming laptops from the
comfort of their homes.
Cost-Effective: Operating an online store can be
more cost-effective than maintaining physical retail
locations.

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Distributor Networks:

Reach and Efficiency: Distributors can help

manufacturers reach a broader network of retailers
and customers more efficiently.
Localized Distribution: Distributors can be
strategically positioned to reach specific geographic
areas.

Online Marketplaces:

Large Customer Base: Online marketplaces like

Amazon and eBay have a massive customer base,
providing easy access to potential buyers.
Fulfilment Services: These platforms often offer
fulfilment services, simplifying order processing and
shipping.

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WHAT IS GOING TO BE OUR
SELLING PRICE?
The selling price to consumers, retailers, and
wholesalers can vary, and the specific pricing
strategy depends on various factors, including
market conditions, competition, and desired profit
margins.

SELLING PRICE FOR CUSTOMER WILL BE ₹1,00,999

SELLING PRICE FOR RETAILER WILL BE:

❖Let's assume a 25% discount to the retailer:
25% of ₹1.00,999 = 25,249.75
₹1,00,999 - ₹25,249.75 = ₹75,749.25

SELLING PRICE FOR WHOLESALER WILL BE:

❖Let's assume a 35% discount to the wholesaler:
35% of ₹1.00,999 = ₹35,349.65
₹1,00,999 - ₹35,349.65 = ₹65,649.35

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 PROMOTION TACTICS

Wholesaler Promotion: Offer bulk purchase discounts

and flexible payment terms to attract wholesalers.

Retailer Promotion: Provide in-store promotional

materials, in-depth product knowledge, and in-store
displays to entice retailers.

Consumer Promotion: Run consumer-focused

promotions like limited-time discounts, bundled
accessories, or gaming software. Create engaging
social media campaigns and contests to build
excitement among potential buyers.

Unique Selling Proposition (U.S.P): Our gaming

laptops stand out with cutting-edge technology,
premium build, and customization options, ensuring
unparalleled gaming experiences. Our U.S.P is to
provide the ultimate gaming performance, design,

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and flexibility at a competitive price.

Transportation: We will utilize a combination of land

and air transport to ensure efficient and timely
deliveries. Land transport is cost-effective for bulk
shipments, while air transport will be used for swift
deliveries to meet customer demand.

Social Message:
"Unleash Your Gaming Power with 'Rage' Gaming
Laptops!
Dive into a world of unparalleled gaming experiences
with our cutting-edge laptops. From intense battles
to creative exploration, 'Rage' promises speed, style,
and ultimate customization. Join the gaming
revolution today!
Discover 'Rage' Gaming Laptops: #GamingPower
#RageLaptops #UnleashTheBeast"

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 BIBLIOGRAPHY
In the grand tapestry of our project's completion,
these platforms served as the vibrant threads of
knowledge, inspiration, and collaboration:

❖ www.google.com: A boundless reservoir of

knowledge, where we sought and found the
gems of information that illuminated our path.

❖ www.youtube.com: An artistic canvas of

inspiration, painting our project with vibrant
visuals and enlightening tutorials.

❖ chat.openai.com: The conversational beacon

that guided us through the labyrinth of queries,
sparking creativity and aiding collaboration.

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