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Data analytics and the Blockchain Assignment

Brief
Contents
Module Details ........................................................................................................... 1
Assignment Description.............................................................................................. 2
Learning Outcomes .................................................................................................... 3
Advice and Guidance ................................................................................................. 4
Further Support .......................................................................................................... 4
How is this assessment marked? ............................................................................... 5
Assessment Marking Criteria ..................................................................................... 6
Assessment Regulations ............................................................................................ 8
Assessment policies at York St John ...................................................................... 8
Library support ........................................................................................................ 8
Assessment limits ................................................................................................... 8
Late or non-submissions......................................................................................... 8
Extension for exceptional circumstances ................................................................ 8
Appeals................................................................................................................... 8
Hyperlink Appendix .................................................................................................... 9

Module Details

Module code: MBB7003M Level of Study: 7

Module Leader(s): Galena Pisoni Credits: 15

David McKenna
Assessment format: Report Method of Turnitin
submission: Submission Link
on Moodle
Deadline or Nov 17th at 12 Feedback date and Dec 8th, on Moodle
Assessment Period: Noon place:
Assessment limits: 3,000 words (10% Component number 100%
length, load, word count, and weighting:
etc.
+ or -)
(Generative) Artificial None Will this be marked Yes
Intelligence use: anonymously:
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Assignment Description

You are required to provide an in-depth strategic analysis of the key benefits of data
analytics in business. You can choose any organisation, for example, an Internet only or a
brick- and-click company. However, this company should be selected because of its
market leader position in the use of data analytics or its innovative way of using data
and data analytics to achieve its corporate goals. You can also choose to write a report on
a company that you want to start, in that case, you must clearly introduce the functions
and activities of the company in the Introduction section.

Your analysis report needs to include the following two parts:

Part one – background: a clear and brief description of the company

Part two – how does the company use data and data analytics to achieve its goals and
objectives, for example, customer satisfaction, sales and inventory, etc. You should
demonstrate an in-depth understanding of the following key areas in this part:

 Big data
 Data visualization
 The benefits of big data and data visualization

The report should follow this template:

Part 1
1. Introduction (500 words)
Introduction of the company and summary of the main activities of the company.

Part 2
2. Business problems and questions (500 words)
Identify and describe the relevant challenges/questions that were answered with data
analytics by the company you choose to analyze. Why did the company choose to
address these issues/questions using data analytics?

Describe the larger innovation and business context (competitors, and regulation).
Identify and clearly express the business relevance and significance of the
problems/questions.

What are the intended outcomes or objectives, and anticipated impacts of addressing this
challenge? Why were these issues significant for the company?

3. Data Collection (500 words)

What type of data did the company rely on to address the identified challenge or question?
Was it external, internal, or data sourced from smart devices (IoT)? How was this data
gathered and processed?

4. Data Analysis (500 words)

Which analytics approach did the company use to answer the challenge/question and why
was this approach chosen? (Please refer to the four analytics types discussed in class up
to the level that you think it’s relevant for the case you’ve selected).
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Assignment Description

What did the company find out? If you can’t find any relevant sources for this, please
make your best guess on the types of analytics the company might have used, reflecting
on different analytics mentioned in class (this will not bias your assignment).

5. Practical outcomes // decisions taken (500 words)

How does the company use the data analytics outcomes you outlined above? Give
examples of initiatives and concrete steps the company decided to take due to
knowledge obtained by data analytics.

6. Conclusions and future recommendations for the company (500 words)

Based on the research you conducted, in this section please reflect and formulate strategic
recommendations, in your view, the company should take next.

In your view which research the company should still do? What may be an interesting future
research the company should do?

Implications for the future development on the analytics for the business of the company

Reference list – A comprehensive list of resources utilised within the report (not included
in the word count).

Learning Outcomes

You must successfully achieve the following Programme-level Learning Outcomes

to pass this assessment:

Demonstrate an advanced and critical understanding of concepts, information and

techniques informed by knowledge at the forefront of the study of contemporary
business, leadership and management issues within the context of society

Critically reflect and evaluate management, leadership and team working skills and
take a proactive, independent and self-reflective role in working and developing
professional relationships with others

Extrapolate information critically and creatively utilising appropriate decision-

making techniques in order to extract meaning and understanding, solve problems,
and identify and evaluate options in a world of uncertainty and imperfect
information
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Advice and Guidance

FAQ

Q: Is there a draft submission for this module?

A: There is no draft submission for this module, but you can email us specific queries or book in a
tutorial by email and we can discuss aspects of your work.

Q: Is there a cover sheet for the assignment

A: Yes, there is, and it can be found on the Moodle page of the course.

Further Support

Tutorials - you can book an appointment with me during working hours –

Galena Pisoni [email protected], Booking link for Galena Pisoni
David McKenna [email protected] Booking link for David McKenna

Assessment questions – You can book a tutorial for this.

Referencing – Please use the Harvard referencing style for referencing in the
bibliography and for in-text citations. The University's Harvard Referencing Guide can
provide you with instructions on how to use this in your work. Alternatively, by using your
York SJ login, you can also use the 'Cite Them Right' website as a referencing guide. For
further support and tutorials on referencing, you can also contact our academic librarian,
Jane Munks, to book a tutorial with Jane please use the following link,
https://outlook.office365.com/owa/calendar/[email protected]/bookings/

Researching and library support - please visit the Library Study and Digital Skills page
for support and guidance with researching and connect with library services and support

Study Skills – To support your study development you can book group tutorials or 1-2-1
support through the Study Development page as well as access self-help resources and
guides.

Exceptional Circumstances – If you feel you may require additional time, support or
considerations regarding your assessed work, you may be able to request these through
our Exceptional Circumstances process.

Learning Support Plans (LSPs) and Reasonable Adjustments- If you have an LSP
please ensure you have shared this with your academic tutor and assessor to ensure your
adjustments are in place for your assessment. If you have a disability that requires
reasonable adjustments and do not have an LSP in place, please contact the Disabilities
and Inclusion team for support Disability Support.
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How is this assessment marked?

Your work will be marked according to the assessment instructions provided within this
document and the selected ‘Programme-level Learning Outcomes’ (PLOs) (see above).

Furthermore, this assessment is marked in line with YSJ’s Generic Assessment

Descriptors (GAD) or a rubric devised from the GAD (see below). Where a rubric has
been used in place of the GAD, this is to further specify and enhance your understanding
of the expectations of this assessment.

Please note, that you must meet the required baseline standards (50 – 59%) which will
include the PLOs and minimum expectations of the assessment. Further still, you must
ensure you meet the requirements of each grade boundary to progress to the next i.e. you
should demonstrate your learning through the standards of a Pass, Merit, and Distinction
to achieve a Distinction (70 – 100%). These standards are designed to scaffold and build
your learning to achieve your fullest potential in each criterion being assessed.

Each criterion will be allocated a weighting for this assessment. This is to indicate our
expectations of where and how you should focus your efforts, and how marks will be
awarded.
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Assessment Marking Criteria

Pass Grade Bands (100 – 50) (Programme Learning Outcomes must be met)
Fail Grade Bands (49 – 0) (Programme Learning Outcomes are not met)
Assessors, please delete rows that are not relevant to this assessment and feel free to develop the characteristics described into a rubric that
provides further detail and disciplinary specificity, etc. For more information on how transform the GAD to a rubric visit Marking Criteria
General Distinction (100 - 85) Distinction (84 - 70) Merit (69 - 60) Pass (59 - 50) Borderline Fail - Fail – Non- Fail – Non-
Characteristics Compensatable Compensatable Compensatable
(49 - 45) (44 - 30) (29 - 0)
Thinking The work successfully uses The work has successfully Through critical thinking (such The work has applied The knowledge and The work is The work does
skills a full range of thinking skills combined existing as analysis or evaluation of critical thinking (such as understanding currently limited by not address the
Weighting: effectively to demonstrate knowledge(s) to create new source materials), this work has analysis or evaluation of demonstrated in the some important areas
knowledge and insights. It has applied created new problems or asked source materials), to work do not yet meet misunderstandings of knowledge
20%
understanding, with a self- critical thinking throughout to questions about the taught develop previous the expectations of , misapplications from the taught
reflective awareness of the your body of knowledge content. It has proposed new knowledge and Master’s level study. It or gaps in content and
Relevant skills of processing this beyond the taught content. approaches, demonstrated demonstrate a thorough does not adequately important areas of does not attempt
Graduate knowledge. The thoroughness of your adapted systems, or presented understanding of the address the essential knowledge from to apply the
attributes: thinking supports the new data to develop your required taught content. content of the module or the taught content. necessary
persuasiveness of your personal knowledge. an ability to apply thinking skills to
Enterprising outcomes. thinking skills to process develop
Professional this knowledge. understanding.
Resilient
Research The work has been The work is underpinned by The work has successfully The work correctly applies The work does not yet The work has not The work does
Skills, successful in developing an appropriate / systematic / applied research methods from appropriate research use research methods yet demonstrated not address or
Methods, and new knowledge due to the thoughtful methodological the taught content and methods from the taught expected at Master’s successful apply the
effective use of research approach and design. The independent studies, carefully content. It has attempted level and does not yet application or required
Methodology
tools, research design and research methods used in selecting and using these to to solve problems and apply research methods understanding of research
Weighting: methodology, epistemology, this work demonstrate a generate data and/or insights to answer research discussed in class the required methods
30% and ontology. strong competency and in- solve complex problems or questions in class and appropriately to solve research methods discussed in the
The holistic design and depth understanding of their answer bespoke research during independent problems and/or answer discussed in taught content.
Relevant rigour of planning and purpose and function. questions. research. research questions taught content.
Graduate implementation is in line with presented.
attributes: professional standards of
the field / discipline /
Enterprising industry.
Authentic
Professional
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General Distinction (100 - 85) Distinction (84 - 70) Merit (69 - 60) Pass (59 - 50) Borderline Fail - Fail – Non- Fail – Non-
Characteristics Compensatable Compensatable Compensatable
(49 - 45) (44 - 30) (29 - 0)
Technical and The work is an exemplar of The work presents a The work uses a range of taught The work demonstrates a The work does not yet The work does not The work has
Practical professional standards that professional practice that is and self-taught techniques good competency of the demonstrate a yet demonstrate not applied the
skills could be used to inform and well established and effectively which have been taught techniques (such competency with an adequate taught
/ or develop the standard of achieving results which are naturalised, combined, adapted as being able to explain, Master’s level skills / competency of the techniques.
Weighting:
the discipline. comparable to industry / or transformed, to create a adapt or problem solve the techniques. There is taught techniques.
30% professional standards. (developing) professional mode techniques) and/or limited or unsuccessful
of practice. competency of skills and attempts at the taught
Relevant techniques not included in techniques.
Graduate the taught content.
attributes:

Enterprising
Confident
Professional
Communicati The mode of communication The mode of communication The mode of communication in The mode of The mode of The work does not The work does
on is clear and persuasive with is clear, coherent and this work is clear and coherent. communication is this communication in this yet make clear not adequately
Weighting: a flow to its structure. It uses persuasive. It uses language It uses language with technical work is clear and coherent work is comprehensible your thoughts, attempt to
language with confidence with confidence and proficiency and applies tone and on the topic and / or but not yet technically ideas or communicate to
20%
and technical proficiency, technical proficiency and conventions appropriate to the expresses your proficient in in the understandings. It an audience. It
and applies tone and applies tone and medium and audience, making understanding to the manner required. is not consistent in is not clear nor
Relevant conventions as expected of conventions appropriate to your understanding / position intended audience. An attempt has been its clarity, technically
Graduate that medium to explain or the medium consistently, to clear. The communication is made to apply the coherence or proficient.
attributes: express complex ideas and explain or express complex consistent in keeping with conventions of the technical
concepts an accessible way ideas in an accessible way. conventions of the medium and proficiency and
Confident to an identified audience. medium. expectation of the could leave the
Enterprising audience but with audience
Professional mistakes or uninformed or
inconsistencies. confused.
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Assessment Regulations
Assessment policies at York St John
It is an expectation of this assignment – and all assignments – that you demonstrate
academic integrity in your approach to your work. Evidence of academic malpractice /
misconduct (plagiarism, collusion, etc.) may contribute to a failing mark and result in a
formal school enquiry meeting. Further details about such meetings and the possible
consequences for academic malpractice findings can be found within Section 24:
Academic Misconduct Policy of York St John University’s Code of Practice for
Assessment and Academic-related Matters [full].
There are resources available to help you identify and avoid potential academic
malpractice.
Library support
You are encouraged to view the Library and Learning Services document, ‘Avoiding
Plagiarism’ and the Fit to Submit sway. Additionally, you can organise a meeting with your
academic tutor, module leader(s) and the academic liaison librarian for [insert name and
contact details]
Assessment limits
You are required to keep to the assessment limits (such as word limits or presentation
lengths) set for an assessment and should note that you may be subject to penalty if you
exceed that limit. You are required to provide an accurate account on the cover sheet for
each piece of work you submit.
Further details are available in Section 32: Agreed Penalties Policy of University’s Code of
Practice for Assessment and Academic-related Matters [full].
Late or non-submissions
For late or non-submission of work by the published deadline or an approved extended
deadline, penalties will be applied depending on lateness, from 5 - 10% of marks
deducted, or a mark of 0 Non-Submission (0NS) being recorded for a non-submission.
Where a re-assessment opportunity exists, a student will normally be permitted only one
attempt to be re-assessed for a capped mark. Further details are available in Section 32:
Agreed Penalties Policy of University’s Code of Practice for Assessment and Academic-
related Matters [full].
Extension for exceptional circumstances
An extension to the published deadline may be granted to an individual student if they
meet the eligibility criteria of the Exceptional Circumstances policy. Further information is
available in Section 18: Exceptional Circumstances of the University’s Code of Practice for
Assessment and Academic-related Matters.
Appeals
Students have the right to appeal assessment decisions but please note that assessment
decisions are processed and agreed through internal moderation and external
examination to ensure the fairness of grades awarded and feedback given. Before raising
an appeal, we strongly urge you to arrange a meeting with the assessor, your academic
tutor or a trusted member of the learning support teams at YSJ, to discuss the grade,
feedback and why you wish to appeal.
Further information on appeals can be found in Section 58: Appeals Policy of the
University’s Code of Practice for Assessment and Academic-related Matters.
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Hyperlink Appendix
For use with non-digital formats. Do not hyperlink the full URL as this can be disruptive /
distracting for screen readers.
Avoid Plagiarism -
https://www.yorksj.ac.uk/media/content-assets/student-services/documents/Avoiding-
Plagiarism-Factsheet-updated.pdf
Code of Practice for Assessment -
https://www.yorksj.ac.uk/media/content-assets/registry/policies/full-code-of-practice-for-
assessment/Code-of-Practice-for-Assessment-2023-24.pdf
- Academic Misconduct Policy - https://www.yorksj.ac.uk/media/content-
assets/registry/policies/code-of-practice-for-assessment/24.Academic-Misconduct-
Policy-2023-24.pdf
- Agreed Penalties Policy - https://www.yorksj.ac.uk/media/content-
assets/registry/policies/code-of-practice-for-assessment/32.Agreed-Penalties-
Policy-2023-24.pdf
- Appeals Policy - https://www.yorksj.ac.uk/media/content-
assets/registry/policies/code-of-practice-for-assessment/58.Appeals-Policy-2023-
24.pdf
- Exceptional Circumstances Policy - https://www.yorksj.ac.uk/media/content-
assets/registry/policies/code-of-practice-for-assessment/18.Exceptional-
Circumstances-Policy-2023-24.pdf
Disability Support -
https://www.yorksj.ac.uk/health-and-wellbeing/disability-support/
Exceptional Circumstances -
https://www.yorksj.ac.uk/students/exams-and-assessment/exceptional-circumstances/
Fit to Submit sway - https://sway.office.com/dyk5F0sU7W38Zue7
Library Study and Digital Skills -
https://www.yorksj.ac.uk/library/library-study-and-digital-skills/
Study Development Tutorials -
https://www.yorksj.ac.uk/library/library-study-and-digital-skills/study-development-tutorials