Set-4

Series &RQPS - 

Q.P. Code
359
 .  -   - 
Roll No. -    
Candidates must write the Q.P. Code
on the title page of the answer-book.

   

MASS MEDIA STUDIES
{ZYm©[aV g‘¶ : 3 KÊQ>o A{YH$V‘ A§H$ : 60
Time allowed : 3 hours Maximum Marks : 60

 NOTE
(I)       -   (I) Please check that this question
 15   paper contains 15 printed pages.
(II)       -  24  (II) Please check that this question
  paper contains 24 questions.
(III) -        (III) Q.P. Code given on the right hand
-    -  side of the question paper should be
written on the title page of the
-   
answer-book by the candidate.
(IV)         , (IV) Please write down the serial
-      number of the question in the
answer-book before attempting it.
 
(V)  -     15   (V) 15 minute time has been allotted
     -    to read this question paper. The
question paper will be distributed
 10.15     10.15  
at 10.15 a.m. From 10.15 a.m. to
10.30     -  10.30 a.m., the candidates will
        - read the question paper only and
      will not write any answer on the
answer-book during this period.

21359 1 P.T.O.
280
 
(i)    
  
(ii)  -     24   : -  - 
(iii) -        -       
(iv)   (6 + 18 =) 24   ,   3    ()  
(6 + 11 =) 17      

(v)                 
(vi) - –     (30 ) :
(a)    06   
(b)      
(c)       
(d)   /           
(vii) - :     (30 ) :
(a)    18   
(b)   11    
(c)       
(d)   /           

 – 
(   )

1.      6     4      4 1=4

(i)  10            ,     
                
 ,          1

21359 2
General Instructions :
(i) Please read the instructions carefully.
(ii) This question paper consists of 24 questions in two sections : Section A
& Section B.
(iii) Section-A has Objective Type Questions whereas Section B contains
Subjective type questions.
(iv) Out of the given (6 + 18 =) 24 questions, a candidate has to answer
(6 + 11 =) 17 questions in the allotted (maximum) time of 3 hours.
(v) All questions of a particular section must be attempted in the correct
order.
(vi) SECTION A – OBJECTIVE TYPE QUESTIONS (30 MARKS) :
(a) This Section has 06 questions.
(b) There is no negative marking.
(c) Do as per the instructions given.
(d) Marks allotted are mentioned against each question/part.
(vii) SECTION B – SUBJECTIVE TYPE QUESTIONS (30 MARKS) :
(a) This Section has 18 questions.
(b) A candidate has to do 11 questions.
(c) Do as per the instructions given.
(d) Marks allotted are mentioned against each question/part.

SECTION – A
(Objective Type Questions)

1. Answer any 4 out of the given 6 questions on Employability Skills : 4 1=4

(i) Monu has been an entrepreneur for 10 years. His business has a
culture, where people working with him are free to give feedback on
his work and share new ideas for the business. Write about the
situation and attitude. 1

21359 3 P.T.O.
 (ii)          : 1

1.        A. 

2. 1, 2, 3, 4      B. 

3.           C. 

4.       D. 

5. , , , ,       E. 

(A) 1-E, 2-A, 3-B, 4-D, 5-C (B) 1-E, 2-B, 3-C, 4-D, 5-A

(C) 1-A, 2-B, 3-C, 4-D, 5-E (D) 1-E, 2-A, 3-D, 4-B, 5-C

(iii)   ,             ? 1

(A) 

(B)  

(C) 

(D)  

(iv) CNG      1

(v)        ? 1

(vi)      -      ? 1

(A)        

(B)                 

(C)                

(D)            

21359 4
 (ii) Match the columns and then choose the correct answer : 1

1. Grid of horizontal rows and vertical columns A. Row

2. Horizontal arrangement of cells numbered B. Workbook

1, 2, 3, 4

3. Where rows and columns meet or intersect C. Column

4. Which contains one or more Worksheets D. Cell

5. Vertical arrangement of cells named A, B, C, D, E E. Worksheet

(A) 1-E, 2-A, 3-B, 4-D, 5-C (B) 1-E, 2-B, 3-C, 4-D, 5-A

(C) 1-A, 2-B, 3-C, 4-D, 5-E (D) 1-E, 2-A, 3-D, 4-B, 5-C

(iii) Rajiv has feelings of emptiness, abandonment. What type of

personality disorder is this ? 1

(A) Avoidant

(B) Borderline

(C) Dependent

(D) Obsessive

(iv) Write the full form of CNG. 1

(v) Why feedback is important in interactive session ? 1

(vi) Which of the following is example of result oriented goal ? 1

(A) An athlete not able to run five miles a day.

(B) A traveller may try to reach a destination city without time

management.

(C) A student may set a goal of scoring high marks in an exam.

(D) A sales manager not thinking about the target.

21359 5 P.T.O.
2.   7     5      5 1=5

(i)      1

(ii)        ? 1

(iii)     ? 1

(iv) ‘  /           ’   
  – 1

(v)       – 1

(A)  (B) 

(C)  (D) 
(vi)         1

(vii)    ,      _______     ,      
       1

(A)    (B)    

(C)   (D)  

3.   7     6      6 1=6

(i) -3    ? 1

(ii)          --       
                  
      ? 1

(A)  (B)  

(C)   (D)  
(iii)         1

(iv)      ? 1

21359 6
2. Answer any 5 out of the given 7 questions. 5 1=5

(i) Define Press. 1

(ii) What contains in movie trailer ? 1

(iii) Who creates product ? 1

(iv) ‘A feature is a characteristic of a product/service that automatically

comes with it.’ This statement suits on. 1

(v) National News Agency of India is – 1

(A) PTI (B) AP

(C) AFP (D) Reuters

(vi) Write any two examples of electronic document. 1

(vii) In shooting stage, each member of the crew is provided with a _____,
indicating when and why he/she is required on set. 1

(A) Sync sound (B) Day record

(C) Call sheet (D) Answer print

3. Answer any 6 out of the given 7 questions. 6 1=6

(i) What is Page-3 Journalism ? 1

(ii) You are the owner of burger restaurant but your sale is decreasing
day by day. You approached famous beverage company to serve their
drink in your restaurant to increase the business. What kind of
approach is this ? 1

(A) Cooperative (B) Cross Promotion

(C) Speciality term (D) Business association

(iii) Write the importance of back light in photography. 1

(iv) Who is a wardrobe person ? 1

21359 7 P.T.O.
 (v)         1

(vi)       1

(vii)                 1

4.   6     5      5 1=5

(i)     ? 1

(ii)        : 1

(A)      

(B)           
(C)          
(D)     
(iii)                 ? 1

(A)    

(B)   
(C)    
(D)  
(iv) ‘ ’ (Foot Soldiers)   ? 1

(v) -        1

(vi)            ,     
                  
______ -     1

21359 8
 (v) Give any two examples on infomercial. 1

(vi) Define cloud computing. 1

(vii) Expand the term LD and PA’s in terms of film and television
industry. 1

4. Answer any 5 out of the given 6 questions. 5 1=5

(i) What is digital media ? 1

(ii) Select the concept of service advertising : 1

(A) Based on relationship and value.

(B) Art of establishing a relationship between product and

consumers.

(C) Concentrate on building up the personality or individuality.

(D) Focus on creativity.

(iii) How does radio as a medium become limited in comparison to TV

advertising ? 1

(A) Large Listener Attention

(B) Unlimited Research Data

(C) Lack of Visual Attention

(D) More Effective

(iv) Who are the ‘Foot Soldiers’ ? 1

(v) Write on any two examples of In-film promo. 1

(vi) The spread of mass media has largely removed the cause of
complaints as far as the channels as spread of information are
concerned. But the question remains about the _____ of the
information. 1

21359 9 P.T.O.
5.   6     5      5 1=5

(i)       -    ? 1

(A)   (B)   

(C)   (D)  
(ii)     ? 1

(iii)                  
 ? 1

(A)   (B)  

(C)   (D)  
(iv)          ? 1

(v) 19                  1

(vi)                 
  ? 1

6.   6     5      5 1=5

(i) B 2 B          ? 1

(A) , , 

(B) ,  , 
(C) , 
 , 
(D) ,  , 
(ii)    ,  -         
_____      1

(A)  (B) 

(C)  (D) 

21359 10
5. Answer any 5 out of the given 6 questions. 5 1=5

(i) Which was the first newspaper published in India ? 1

(A) Bengal Gazette (B) The Times of India

(C) Samachar Darpan (D) Mumbai Samachar

(ii) What is fake news ? 1

(iii) Which equipment will be used on production stage if external mic is

not working ? 1

(A) Stand Mic (B) Hanging Mic

(C) Camera Mic (D) Collar Mic

(iv) What do you mean by pre-testing of prototype ? 1

(v) Name the two image making technologies responsible for bringing in
the age of information in the 19 th century. 1

(vi) What kind of media can be used to reaching the audiences in target
geographic areas ? 1

6. Answer any 5 out of the given 6 questions. 5 1=5

(i) What are the best social media choices for B 2 B advertising ? 1

(A) Facebook, LinkedIn, Twitter

(B) Facebook, Free App, Twitter

(C) Facebook, Email, Twitter

(D) Facebook, LCD display, Twitter

(ii) In Advertising campaign, the audio-visual strategy or the nature of

images and text will depend upon _____ that has been set. 1

(A) Product (B) Company

(C) Pitches (D) Service

21359 11 P.T.O.
 (iii)     ? 1

(iv)            ? 1

(A)    

(B)    
(C)  
(D) (A)  (C)

(v)        ? 1

(vi)    ? 1

 – 
(   )
      5     3      3 2=6

7. -     ? 2

8.  
           2

9.        ? 2

10.          ,         ? 2

11.           ? 2

  5     3      3 2=6

12.      2

13.         2

14.           2

15.        ? 2

16.     ? 2

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 (iii) What is virtual media ? 1
(iv) Which of the following is disadvantage of billboard advertising ? 1
(A) Cause of distraction
(B) Quick rise in sales
(C) Limited information
(D) (A) and (C)
(v) What is the purpose of web designing ? 1
(vi) What is a tagline ? 1

SECTION – B
(Subjective Type Questions)
Answer any 3 out of the given 5 questions on Employability Skills. 3 2=6
7. How to protect the ecosystems ? 2
8. Write the steps to open and close the digital presentation. 2
9. What do you understand by attitude ? 2
10. You are starting a new business of food corner, what will be the functions
performed by you ? 2
11. What are the factors considered in active listening ? 2

Answer any 3 out of the given 5 questions. . 3 2=6

12. Write the benefits of internet. 2
13. Differentiate between Goods and Services. 2
14. Mention any two responsibilities of Radio Presenter. 2
15. Why keywords are important in a website ? 2
16. What is interactive television ? 2

21359 13 P.T.O.
   3     2      2 3=6

17.           3

18.              3

19.  -        ? 3

  5     3      3 4 = 12

20.            4

21.   -              ? 4

22.        ;       4

23.                 ? 4

24.            ? 4

______________

21359 14
 Answer any 2 out of the given 3 questions. 2 3=6
17. Write the importance of target audience in the field of advertisement. 3
18. Mention any three significant facts about Satyajit Ray. 3
19. How to structure the editorial page of a broadsheet newspaper ? 3

Answer any 3 out of the given 5 questions. 3 4 = 12

20. Differentiate between publishing media and broadcast media. 4
21. What role is played by the producer during and after the post-production
stage of film ? 4
22. Write the pros and cons of comparative advertisement. Elaborate. 4
23. How are interviews considered as a major source of information for a
journalist ? 4
24. In what ways does technology effect the development of democracy ? 4
____________

21359 15 P.T.O.
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