ECO

ZEST
CO. SSUUSSTTAAIINNAABBLLEE VVEE
GGGGIIEE
PPAA
TTTT
YY

“Plant-based goodness
in every bite”

HEALTHY | SUSTAINABLE | FLAVORFUL |

AFFORDABLE | HIGH-QUALITY
Table of
Contents

Milestone 1
Introduction and Team Composition 1-8

Problem Statement Canvas 9 - 14

Results of Customer Surveys 15 - 19

Clear & Succinct Problem Definition 20

Market Sizing 21 - 24

Solution 25 -27

Customer Persona 28

Value Proposition Canvas 29

Milestone 2
Competitors Analysis 30-31

Value Proposition Statement 32

Lean Canvas 33-34

Minimum Viable Product 35

Milestone 3
Financial Statement 36-44

Marketing & Sales 45

Brand Framework 46

Milestone 4
Funding Plan 47

Funding Utilization Strategies 48

Business
Name & Logo
The company’s brand name was a combination
of the general term “eco” meaning environment
and the term “zest”, a lively quality that enhances
enjoyment. With that, Eco Zest Corporation
comes with a unique veggie patty range
powered by healthy and distinct ingredients. We
have meticulously crafted a mix made up of
quinoa, beetroot, and spirulina powder for the
perfect blend of a tasteful and nutritious product.
At Eco Zest Corporation, we are on a mission to
change the face of dining using a new
sustainable approach to the plant-based diet.

1
ECO ZEST CO.
CEO
JAZEN OMBINA

FINANCE MANAGER
MA. ANTONILA CAMACHO

PRODUCT DEVELOPMENT MANAGER

MARIAN ARELLANO

MARKETING SALES MANAGER

JAMAICA LOPEZ

HUMAN RESOURCES MANAGER

SHEENA MARIE ARIZABAL

2
Strengths and Abilities

Name Strengths Abilities

• Ability to accompany and lead the

team.
• Leadership
• Ability to convey operational goals and
• Communication
expectations to team
Marian C. Skills
members.
Arellano • Organizational Skills
• Organized method for handling tasks
• Problem-Solving
and schedules.
Skills
• Ability to solve problems quickly and
effectively.

• Thorough examination of processes

and documentation to ensure accuracy.
• The capacity to interpret complex
• Attention to Details information as well as reach relevant
• Analytical Skills conclusions.
Sheena Marie
• Continuous • Maintaining quality assurance strategies
B. Arizabal
Improvement by incorporating lessons learned
• Ethical Standards and feedback.
• Maintaining high ethical standards to
guarantee product compliance and
quality.

• Strategic planning and long-term

vision to match corporate objectives with
product development.
• Capability to communicate with the
• Strategic Thinking
consumers, team members, and
• Communication
stakeholders to determine their needs
Ma. Antonila Skills
and concerns.
T. Camacho • Adaptability
• Willingness to adjust product strategies
• Collaboration and
based on feedback and market
Teamwork
conditions.
• Strong interpersonal skills to foster a
positive and creative working
environment.

3
Strengths and Abilities

Name Strengths Abilities

• Using social media and digital

marketing to advertise and
• Market Research
promote a product.
Skills
• Setting sales targets and
Jamaica M. • Sales Leadership
implementing strategies to
Lopez • Negotiation Skills
achieve them.
• Budget
• Secure partnerships, deals,
Management
and contracts.
• Ability at handling finances.

• Having a distinct business

vision and being able to
effectively convey it to the team.
• Vision and • Capacity to recognize and
Leadership grasp market opportunities.
Jazen G. • Entrepreneurial • Ability to decide quickly and
Ombina Spirit intelligently while taking the long-
• Decision-Making and
• Networking Skills short-term effects into
consideration.
• Utilizing industry connections
to foster business growth.

4
Role/Position
Position Description

CEO/Founder Is a key leader who guides the company to success,

tackling challenges and uncertainties. The role requires
strategic thinking, effective communication, strong
leadership, and adaptability. The CEO is a visionary
decision-maker and a catalyst for positive change within
Ombina, the organization.
Jazen G.

Finance Manages budgeting, financial planning, and an

Manager organization's financial health, providing reports,
evaluating data, and providing strategic advice. They
oversee adherence to corporate guidelines, identify cost
reduction opportunities, and work with other
Camacho, departments to align financial strategies with company
Ma. Antonila T. goals.

Handles specialized accounting duties such as account

Accounting reconciliation, transaction processing, and invoice
Specialist management. This person is responsible for maintaining
financial congruence with corporate objectives by
ensuring accurate financial records, assisting with
financial reporting, and collaborating across
(For departments.
Hire)

Oversees cross-functional teams, budgets, departments,

Product and regulatory compliance while guiding new products
Development Manager from conception to market launch. Iterative approaches,
risk management, and post-launch analysis are critical,
with an emphasis on maintaining good communication
with stakeholders throughout the product development
Arellano, lifecycle.
Marian C.

5
 Operation Oversees daily business activities, organizes
Manager departments, and executes efficiency and productivity
methods. They are critical in simplifying activities,
lowering costs, and contributing to overall corporate
(For Hire)
performance by upholding quality standards.

Quality Ensures that products or services fulfill quality

Assurance & Compliance Specialist standards and legislation. They create procedures,
perform audits, and give direction to ensure
compliance rules are followed, resulting in high-quality
(For Hire)
deliverables.

Marketing
Sales Manager Coordinates marketing strategies, manages sales teams,
and analyzes market trends to drive sales and revenue
growth. They are critical in matching marketing
Lopez, activities with sales goals in order to accomplish
Jamaica M. corporate objectives.

Human Oversee human resources responsibilities such as

Resources Manager recruiting, employee relations, and policy
implementation. They are critical in building a healthy
workplace culture, managing employee growth, and
maintaining labor law compliance. By resolving
Arizabal, personnel issues and supporting the organization's
Sheena Marie B. strategic goals, the HR Manager is critical to ensuring a
productive and pleasant work
environment.

6
 ·Answer the question “What
makes us a good team to solve
the problem we chose?”

Eco Zest Corporation is in a position to face

challenges associated with waste management
and produce sustainable veggie patties through
these factors. It is this diversity that provides a
large pool of ideas and methods of tackling issues.
Certainly, we represent a team spirit that
allows effective communication and cooperation
between our members for the sake of innovation.
It did not have any existing concept, which
allowed us to perceive things differently. We
looked for alternative methods of waste reduction,
which turned out to be effective.
Our methodology is deeply committed to
sustainability and embodied in developing the
veggie patties. We focus on our responsibility and
choose healthy ingredients such as quinoa and
beets. The inclusion of spirulina powder as an
unusual ingredient manifests the commitment of
the movement to experimentation and innovation.
Sustainability is also in our practices and our ethos
– not only the product.
As a start-up business, our eagerness to
learn and adapt is an important component of our
team dynamics, considering that we are aiming for
success. This makes it possible for us to be
receptive to new ideas and creative approaches.

7
 ·Defend why the problem is worth solving. A problem worth solving is a
problem that could serve as an opportunity and could be converted into
a BUSINESS VENTURE.
Eco Zest Corporation is the flagship of the new face of conscious
consumerism that reshapes the culinary experience and the food industry overall.
With rising environmental concerns and customers concerned about their ecological
footprint, there is a huge shift to sustainable and plant-based diets.
The growing market for veggie products provides an opening for this business
venture because it could offer delicious and versatile plant-based patties to cater to
the different tastes and preferences of consumers. This commendable movement
does not stop at addressing the problem. It seizes the market with health,
sustainability, and ethics-conscious consumers and values.
Having innovative and tasty veggie patties ensures that the company
maintains its unique position in the market by paying close attention to both
sustainability and taste, which could anticipate and adapt to future trends.
Introducing Eco Zest Corporation—A must-go brand for mouthwatering, earth-
friendly, and nutritious food solutions.
8
 Problem
Statement
Canvas

7 9
 There is no doubt that the world
population is increasing at an alarming
rate with time; consequently, the global
community faces the huge task of
producing food worldwide without
i.Context (When
jeopardizing the ecosystem. Ever since
humans existed, meat has been part of
does the problem
proteins and other nutrients, which are
integral components of the human diet.
occur?)
However, the effects associated with
environmental impact, animal welfare,
land, and water usage, as well as the
intensive use of renewable resources with
high-volume livestock production, are
triggering less meat consumption and new
meat forms (Bakhsh et al., 2021).
Certainly, people are increasingly
becoming appreciative that the shift in
diets in the direction of plant foods with
low meat levels will help decrease the
destructive effects of the food system and
improve human health and animal
welfare. In a way, that is already true, as
today we see a surge of meat substitutes in
the Western market that has never been
seen before.
More importantly, it seems that the
target population for these products has
moved to a more mainstream audience,
with products resembling burger patties,
mince, sausages, and strips, specifically
designed to exhibit ‘meaty’ characteristics
appealing to meat-eaters (De Marchi et
al., 2021).

10
 The root cause of the problem
addressed tackles two main issues at its core:
waste management problems and the need
for novel, nutrient-rich food choices. First of
all, patties require a lot of resources, and the
ii.Problem (What
production has a large ecological footprint,
which is due to inefficiencies in the use of
is the root cause
resources. Specialized facilities are required of the problem?)
to manage the high volumes of waste
generated in these processes, and improper
disposal causes environmental pollution. As
stated by Gerber et al. (2013), worldwide
food animal production is responsible for
roughly 14.5% of CO2-equivalent total
annual human-caused greenhouse gases (7.1
gigatons per year).
The production of patties is
characterized by a negative impact on the
environment. This requires rational
management of meat products through the
chain—production, processing, transport,
and consumer stages. Karwowska et al.
(2021) pointed out that because of the high
consumption of meat and meat products, the
level of losses at the production stage and
consumer waste of products becomes
significant.
At the same time, people demand
foods with more nutrients that are affordable
and sustainable while trying to make better
dietary decisions. Veggie patties came as a
need to deal with waste problems as well as
a different and nutritious culinary
experience.

11
iii.Alternatives (What do The market potential was certainly
customers do now to fix high over the last decade, and the
year 2020 turned out to be the best
the problem?) year for plant-based related sales
and investments at the international
level (Szenderak, 2022).
As a solution, hybrid patties are
reformulated products that aim to
reduce the amount of meat in the
original recipe and improve the
nutritional composition. Therefore,
reformulation has been
concentrating on natural and clean-
label alternatives to substituting
partially protein or/and fat without
compromising the traditional
composition. Soy proteins are one of
the most commonly used alternative
proteins because of their
functionality and affordability, but
currently, their allergenicity leads to
the introduction of other less
Such a reduction in average meat intake allergenic sources.
can be attained in several ways, such as by More sophisticated options to
consuming plant-based meat alternatives (PBMAs) mimic food using plant-based
(Andreani et al., 2023). PBMAs are plant-derived technology have emerged and
alternatives to conventional meat with the same grown as the technology has
taste, texture, and nutritional profile as meat. These developed and progressed, leading
can include soy, pea protein, seitan, or to the acceptance of plant-based
mushrooms, among others, with a wide range of options by the general population.
flavors and textures. By taking these paths, people Consequently, the growing demand
can decrease their average meat intake and still for plant-based patty alternatives has
enjoy a healthy and eco-compatible diet. led to increased availability in
Many people nowadays adopt plant-based supermarkets, restaurants, and fast-
diets, which are associated with health promotion food chains.
as they reduce the odds of some diseases. These
diets are also typically more environmentally
friendly because the manufacture of vegetation
items often involves less environmental
degradation compared to traditional meat
production. 12
 iv.Customers (Who has v.Emotional Impact (How
the problem most often?) does the customer feel?)
According to the United Consuming products that
Nations Environment Programme encourage nutrient-rich selections
(UNEP), sustainable waste can engender a duty and awareness.
management is essential for Customers would feel that their
achieving the Sustainable choices are connected to a broader
Development Goals (SDGs). Cities impact, which would, in turn,
normally experience waste promote mindful consumption by
management problems because of consumers. In short, such customers
high population densities and lack of who value sustainability, health, and
space for dumping the waste. ethical consumption may experience
Simply put, residents of such cities a profound emotional connection.
are highly concerned about
minimizing their waste footprint. For instance, opting for our
sustainable veggie patties that match
In addition, urban lifestyles these values will allow them to have a
often involve hectic schedules and feeling of harmony in their lifestyle.
convenient eating. Many food Consumers can guarantee that their
consumers, who are increasingly purchase is good for the environment
health conscious and in search of and thus evokes a sense of purpose
nutritious alternatives, demand and a higher cause. Furthermore, the
innovative and convenient food promise of new and tasty food
solutions. Other businesses and options can also be a source of
institutions within the industry delight and enjoyment wherein
sectors also engage in waste customers may anticipate a healthy
reduction initiatives and the culinary experience that satisfies their
inclusion of nutrient-rich foods. On taste buds.
the other hand, corporate clients
seek products that are consistent
with their sustainability goals as part
of their wellness programs or
cafeteria offerings.
13
 vi.Quantifiable Impact (What is the
measurable impact (include units)?)
Sustainable veggie patties demonstrate a commendable impact in terms
of multiple key measures: Waste reduction that equals to the percentage of overall
waste reduction is a sign of the product’s commitment to sustainable practices;
upcycled and repurposed materials from used packaging and production; the
environmental footprint of an entire lifecycle of product water usage measured in
gallons per unit; the overall impact the patties have on climate change evaluated
by measuring the carbon emissions, in kg of CO2/unit, concerning ingredient
production, manufacturing, and transportation; the nutritional value metrics such
as calories and grams of protein for emphasizing the contribution of the product to
consumer’s health, and sales penetration through satisfaction ratings for providing
insight into consumer acceptance and the market impact as a whole.

When all of the above measures are taken into account, an in-depth
analysis of the patties' impact on both customers and the environment is put
forward, which is in line seamlessly with the Sustainable Development Goals
(SDGs).

14
 Results of
Customer
Interviews
and
Surveys

15
Respondent’s Profile
In terms of respondent
profile, the survey provides a
significant 68% among 18-25 people,
13% preference in the 34–41 age
group, 10% in the 42-49 age group,
5% in the 26-33 group, and 4%
preference in the 50+ age range.
Alternatively, the results revealed
57% females and 43% males, thus,
uncovering to be quite helpful in
revealing the differences in
preferences and dietary patterns
between genders. This information
will help develop marketing
information and product
characteristics that have the right
tone and address the concerns of
both female and male customers.

In addressing the monthly income of

consumers, the results revealed that 57% of
respondents earned a monthly income
below 15,000 emphasizing the need to offer
a quality yet affordable plant-based option
corresponding to the financial capabilities of
this largest demographic. In addition, it is
shown that 26% of the respondents earn
between 15,001 – and 20,000,10% for those
earning above 25,001, and preference of 7%
among the 20,001 - 25,000 income group,
which all should be targeted with individual
pricing and promotion strategies.

16
Product Assessment
Brand of Patties
It is essential to understand the level of familiarity
that the respondents have with popular patty brands
to evaluate market awareness, and thus plan the
marketing strategies for our sustainable veggie patties.
In terms of the results, 98% of respondents are familiar
with CDO, 42% of level of awareness of Pampanga's
Best, 34% of non-branded patties, and 26% of Chef’s
Selection.

Motivation
The reasons for the purchases made by the
respondents are critical to understand what drives
their consumption choices. 94% of the responses
representing flavor and taste emphasize its highest
importance. Price is preferred by 51% of the
respondents, 48% emphasize texture and
consistency highlighting the need to prioritize the
quality of the product, and 47% emphasize the
ingredient list and the nutritional value indicating
increasing attention to health-conscious decisions.

Probability
The positive response of 58%, which is
marked as ‘Definitely’ demonstrates a strong market
opportunity for patty products in the frozen category.
This trend is further strengthened by the 38% response
for "Probably" in those respondents who are open to
the idea of consuming frozen patties. The least
probability of 3% for "Probably Not" implies slight
hesitation, and surprisingly, there is no response for
"Definitely Not" which is a sign of not rejecting patty
products in the frozen food market completely.

17
 How often?
In the case of frequency of purchasing vegan
or plant-based alternatives, the findings revealed
36% of respondents responding several times a week
and 35% choosing most of the time, showing a large
market segment that actively pursues and
incorporates plant-based options in the regular diet
routine. The 17% who use plant-based alternatives a
few times per month and the 12% who do not buy
plant-based alternatives point to an unexploited
market that requires special marketing aimed at
increasing public consciousness of the unique
features of plant-based products.

Did you ever try?

A large portion of the respondents accounted
for 62% answered “No” as a prominent result, which
shows uniqueness as well as the need for
communication to be educational and captivating to
ensure an effective introductory product. On the
contrary, the 38 percent who have tasted a
vegetable patty create a pre-existing market
awareness, which opens avenues to leverage
positive interactions and preferences in our
marketing campaigns.

Would you try?

The results have led to a massively positive
reaction since 98% of the respondents have
indicated interest in trying out such a product. This
energized consensus further accentuates an
important level of interest on the part of the market
in an alternative that fits perfectly well with the
essence of the vegetable patties. In addition, the 4%
of participants who insisted on a simple ‘No’ present
some sort of a contingent that demands a further
implementation of the focused marketing strategies.

18
Feature of the Product
Preference
The outcomes show a significant 93% match
among respondents, highlighting the highest
importance of allergy-free options in the consumer
domain. This outpouring of positive feedback
highlights the importance of meeting nutritional
requirements and preferences, making our product a
versatile solution that caters to a wide range of
consumers. The negative 7% minority reveals a smaller
but distinct group.

Willingness to pay
Based on the data, 40% of respondents indicated
that they were willing to pay below 100 in the segment
characterized as price-sensitive customers. This
emphasizes the importance of providing an
inexpensive but high-quality plant-based patty product
to take a meaningful share of this particular market
segment. Also, the presence of a balanced distribution,
30% for the price ranges 150-200 and 100-150,
pronounces the various consumer heights with
different budget restrictions.

Willingness to try
Over 60% of respondents have stated a high
likeliness to try our product and another 38% have
mentioned their general inclination or willingness to
do so. This will help build a base for the successful
placement of our sustainable veggie patties in the
market, as it is an accurate reflection of high
anticipation and openness among consumers.

19
 CLEAR & SUCCINT
PROBLEM DEFINITION
As indicated by our gathered data, the trend in both the tasty and nutritious patty
market is apparent in that we observed a clear surge regarding the consumer behavior
attribute assessing decisions about purchase based on the overall perception of product
quality. Though the ingredients and their levels have been considered to be determinants
of this process, data shows that the taste and texture of the product continue their rise in
the significance of the consumer decision criteria.
As a result, the concern is to ensure that our sustainable veggie patty product meets
both nutritional expectations but also the subtle preferences for taste and texture, thus
catering to the increasingly sophisticated consuming public. However, this challenge's
multi-faceted nature demands that we objectify a thorough investigation of our current
formulations and manufacturing processes.
At the same time, stimulating texture and consistency preferences requires perfect
manufacturing processes to ensure the right mouth feels, in harmony with our target
market. It is necessary, therefore, and quite complicated as well, that our product
development team should find such a balance between taste, texture, and constancy while
promoting futuristic concern for sustainability. Besides, the multiple interests exploited by
consumer motivations to inspect ingredients while aiming at improved nutritional levels
can be considered an extensive problem that necessitates a re-strategy of our product
development and marketing.
Specifically, it emphasizes the vital role played in highlighting the nutritional aspects
of patties. In turn, while labeling our patties with nutrient benchmarks may help meet the
legitimate goals of such regulations, the challenge is communicating the nutritional
benefits of our patties to the informed consumer. The development of clear and
distinguished information that captures the nutritional benefits while balancing the
preferences for taste and texture will be vital in the competitive milieu in positioning our
brand and meeting the shifting needs of our customers. The solution to this problem
creates not only the safety of the consumer market but also a good impression about our
brand from the perspective of environment-friendly consumers and environmentally
conscious ones.

20
MARKET
SIZING
This section measures the demand and
revenue potential that the business or
product could generate. Specifically, this
analysis includes the TAM, focused on
defining the overall scope of the market, the
SAM, defined for realistically targeting the
segment of the market, and individual
segments of the market, with clearly identified
customer characteristics. With market share
projections, revenue estimates, and
competitive analysis, this section illustrates a
clear indication of the business growth
potential.

·Total Addressable Market (TAM)

The plant-based patty market is registering a

valuation of US$ 5.1 billion in 2023. The
market growth can be attributed to the
increasing demand for vegetarian and vegan
food products, owing to their health benefits.

·Serviceable Addressable Market (SAM)

Target segment (1,000) x annual value per

customer (1,200) = PHP 1,200,000

·Serviceable Obtainable Market (SOM)

PHP 500,000 – PHP 1,200,000

21
Top-Down 1. Unemployment Rate
This focuses on how the

Approach
employment rate impacts consumer
spending habits. Higher
unemployment might lead to more
budget-conscious choices, potentially
favoring affordable yet nutritious
alternatives like veggie patties. In
addition, these products can become a
quality source of protein, vitamins, and
minerals much cheaper than existing
ones, which is an attractive feature for
consumers seeking to save on their bills
without compromising on health.

2. Gross Domestic Product

Understanding the country’s Gross
Domestic Product (GDP) correlates
with business growth and with the
increase or decrease in consumer
spending. If the GDP is growing, it may
indicate a positive environment for
introducing such products as veggie
patties with their associated benefits on
the economy. In this sense, the
presence of veggie patties, that could
be in line with health and environment
fads, has better chances to succeed.

3. Competitive Pricing
Consumer behavior and
willingness to spend on the product
can also be influenced by economic
variables such as inflation rates. Thus,
the business would price its product
strategically considering the economic
environment. This could be by way of
providing competitive prices during an
economic downturn or value-added
bundles to attract price-conscious
consumers. 22
1. Product Features

Sustainable veggie patties will

be the highlight product made
from vegetables sourced locally
and produced under organic
farming conditions promoting
environmentally friendly and Bottom - Up
Approach
ethical farming. The goal is to pick
vegetables that take the least
amount of land and water to grow
for the vegetarian patties. This
process seeks to minimize the
entire ecological footprint giving
priority to such ingredients and
promoting conservation of the
environment.

2. Product Benefits

The nutritional value of the patties will be emphasized as an option for health-
conscious people searching for healthy, plant-based foods. If done correctly, then
good communication for the environmental benefits of sourcing locally and using
eco-friendly packaging would appeal to the sustainable choices one needs to make
to reduce that environmental impact during the production process.

3. Business Culture/Process

Such initiatives would include community engagement such as interacting with

the local community through events, partnerships, and initiatives that would
establish the brand as a socially responsible and community-oriented business.
Additionally, partnerships with farmers, suppliers, and retailers who are as dedicated
to sustainability as the business could further strengthen the business’s commitment
to ethical sourcing.

23
4. Number of Units to be sold.

To meet the start-up demand for our outstanding sustainable

veggie patties with Quinoa and Beetroot as ingredients, our
production goal is customized to a production of about 200 units
weekly, which translates to a monthly production capacity of 6,000
patties (1000 packs with 6 pieces of patty each). This is a large
production capacity that has been strategically planned to meet our
sales target, considering that the expected revenue, is estimated at
1,200,000.

By careful market analysis, we anticipate amounts to approximately

1000 known consumers every month. It is a realistic goal with a
defined focus on sustainable veggie patties as the lead in the entire
industry that attracts health-conscious consumers, eco-minded people,
and individuals who want a delicious alternative to meats. This
production objective confirms our unwavering commitment to
ensuring that every patty produced remains at the highest levels of
quality, sustainability, and flavor—a level that mirrors the growth of
our market—thereby significantly enhancing the profitability and
success of our culinary endeavour.

24
 SOLUTION
a. Solution Description

Our sustainable veggie patty provides an in-depth analysis of its unique

features, benefits, and value proposition. This unique culinary creation is made
using a specific blend of healthy ingredients such as quinoa and beetroot that
makes it into an excellent plant-based patty. Our sustainable veggie patty is
designed to meet the highest standards of sustainability. It uses locally sourced
materials and eco-friendly production methods, minimizing its environmental
impact. Each patty would be carefully crafted to provide a robust taste and
texture that matches meat-based alternatives, pleasing the refined palate while
supporting ethical consumption.
Aside from its great taste, this special patty has some health advantages.
It can be used for all diet types and restrictions because it does not contain
common allergens like soy, gluten, or nuts. Our patties are loaded with essential
nutrients, vitamins, and antioxidants that allow consumers to enjoy guilt-free
indulgence without compromising on taste or quality. Moreover, our
sustainability mission includes every step of the product life cycle from sourcing
responsibly to packaging eco-friendly products and each bite contributes
towards building a better food system.
In other words, our sustainable veggie patty is not just a delicious meal
but also an ethical option for consumers who value wellness, sustainability, and
taste. Our product sets a new standard for plant-based alternatives with its
unprecedented taste, nutritional values, and production process that is
palatable yet beneficial to the whole market.

25
b. Details of offering

Our veggie patty offers nutrient-packed: Quinoa, which is a complete

protein source with iron and fiber while black beans provide more protein and
fiber. Also, beets bring vivid color and necessary vitamins, kale adds more
vitamins and minerals, while spirulina delivers a superfood dose of antioxidants.
These ingredients certainly blend to form a distinct and delicious taste which is
also ideal for vegans or vegetarians.
In further context, the prebiotics in kale and quinoa help maintain gut
microbiome diversity, which is good for the health of the digestive system. Our
special ingredient is also beneficial for the heart because of its fiber and plant
sterols, while beets contain nitrates to improve circulation. It may also increase
energy levels due to the presence of Iron and B vitamins in quinoa and spirulina
which help maintain a constant sustained energy. Besides, the protein from
quinoa and black beans helps with muscle development and recovery which
supports building muscles.

In conclusion, this veggie patty is a great product for health-conscious

consumers looking for an enjoyable and healthy plant alternative. Our veggie
patty is an amazing culinary treat that delivers a punch of flavor and health
benefits, which makes it the best option for individuals. The synergy between
the main ingredients, quinoa, a complete protein and fiber powerhouse, and
spirulina makes it possible to create an enriched patty with essential nutrients.
Moreover, other ingredients of the product provide a rich source of vitamins
and minerals, which contribute to the consumers’ general health. Briefly, our
veggie patty has a distinct and delicious taste, incredibly convenient in a variety
of ways – the ideal choice for individuals seeking a tasty meatless alternative.

26
c. Why will the business work in the market?

In the current fast-changing marketplace, a company’s sustainability does

not solely depend on its profitability but also on how it responds to changes in
consumer values and preferences. Our business in sustainable veggie patties has
a good story of innovation, health awareness, and environmental responsibility
that are all contributing to the potential success of our product on the market.
To highlight, the brand name of our company is a combination of the
general word ‘eco’ meaning environment, and the term ‘zest,’ which implies
liveliness that increases pleasure. This means that we guarantee the quality of
our product is healthy. The center of our business is a product that goes beyond
mere subsistence; it encapsulates the intentional decision towards healthier and
more environmentally friendly living. In this regard, our sustainable veggie
patties provide an attractive answer to the needs of both a palate and
conscience of consumers.
Furthermore, our venture’s aim for sustainability will make it successful
in the market. With the growing fears of resource depletion, consumers
demand products that reflect their value in environmental responsibility. Our
business provides a replacement for meat patties with plant-based options, and
it not only provides savor but also counteracts its harmful impacts on
biodiversity. This eco-friendly approach is guaranteed to strike a chord within
the hearts of an increasing number of people who adhere to sustainable
consumption practices in their diets.

27
Customer
Persona

28
Value
Proposition
Canvas

29
Direct Competitor

Business
Product Price Place Promotion
Name/Logo

• Social Media
Leading (FB &
Meat-free groceries YouTube)
burger P 110 nationwide • Website
patty (SM, Robinson, (promotion &
etc.) announcements)
Veega • TV Commercial

Premium
Robinson’s • Website
Wonder
P 560 Supermarket & (promotion &
Burger
Rustan’s the announcements)
Wonder Meat Marketplace

• Social Media (FB

&
Leading YouTube)
Ulam groceries • Website
P 70
Burger nationwide (promotion &
(SM, Robinson, announcements)
etc.) • TV Commercial
CDO

• Social Media (FB

&
Leading YouTube)
Burger groceries • Website
P 90
Patty nationwide (promotion &
Pampanga’s Best (SM, Robinson, announcements)
etc.) • TV Commercial

30
Indirect Competitor
Business
Product Price Place Promotion
Name/Logo

S&R
Membership
• Website
Shopping,
Beyond (promotion &
Prime Pacific
Breakfast P 599 announcements)
Foods Website,
Sausage • Social Media
& Wholemart
Beyond Meat (FB)
Website

• Website
Prime Pacific (promotion &
Omni Pork P Foods Website, announcements)
Luncheon 280 & Wholemart • Social Media
Omni Pork Website (FB)

• Meat-free
nuggets
• Website
• Meat-free Local
(promotion &
giniling Supermarkets,
P 120 announcements)
• Meat-free Shopee &
• Social Media
Hungarian Lazada
Unmeat (FB)
sausages

• Website
(promotion &
The Alpha The Superfood
P 750 announcements)
Nugget Grocer

Alpha Foods

31
"Plant-Based
"Plant-Based
Goodness
Goodness in
in
Every
Every Bite!"
Bite!"

VALUE PROPOSITION Our core product - Sustainable Veggie

Patty - is more than just a meal;
STATEMENT it’s a movement.

32
 Lean
Canvas

33
34
2
Minimum Viable
Product

35
 Advertisement

FINANCIAL
PLAN

36
 Startup Cost

5 37
5
SALARIES

38
5
COGS

39
5
SALES FORECAST

FORECAST P&L

40
5
CASH FLOW

41
 BALANCE
SHEET

5 42
 FUNDING

5 43
 BREAK EVEN
ANALYSIS

5 44
Marketing &
Sales

45
Brand
Framework

46
FUNDING
PLAN

47
 FUND
UTILIZATION
STRATEGIES

48
NEVER MISS AN ISSUE!

Check us
out online
WWW.ECOZEST.COM