NOIDA INSTITUTE OF ENGINEERING AND TECHNOLOGY, GREATER NOIDA

(An Autonomous Institute)

Affiliated to

DR. A.P.J. ABDUL KALAM TECHNICAL UNIVERSITY

UNIVERSITY, LUCKNOW

Evaluation Scheme & Syllabus

For

Master of Business Administration (MBA) - First Year

(Effective from the Session: 2020
2020-21)
 NOIDA INSTITUTE OF ENGINEERING & TECHNOLOGY, GREATER NOIDA
(An Autonomous Institute)
MBA

Evaluation Scheme
SEMESTER-I

End
S
Code Subject Periods Evaluation Scheme Semester Total Credit
No
L T P CT TA PS Total TE PE
1 Management Principles &
3 0 0 30 20 0 50 100 0 150 3
AMBA0101 Organizational Behavior
2 AMBA0102 Managerial Economics 3 0 0 30 20 0 50 100 0 150 3
3 Introduction to Business
4 0 0 30 20 0 50 100 0 150 4
AMBA0103 Analytics
4 AMBA0104 Marketing Management 3 0 0 30 20 0 50 100 0 150 3
5 AMBA0105 Communication for Managers 3 0 0 30 20 0 50 100 0 150 3
6 AMBA0106 Financial Accounting & Analysis 4 0 0 30 20 0 50 100 0 150 4
7 AMBA0107 Design Thinking 2 0 0 30 20 0 50 50 0 100 2
8 Advance Excel for Business
0 0 2 50 50 100 1
AMBA0151 Analytics
9 AMBA0152 Minor Project Report 0 0 4 50 50 100 2
10 MOOC-Optional 0
Total 1200 25

* List of MOOCs (NPTEL) Based Recommended Courses for first year MBA Students
Management - NOC:Corporate social responsibility – NPTEL
 NOIDA INSTITUTE OF ENGINEERING & TECHNOLOGY, GREATER NOIDA
(An Autonomous Institute)

MBA
Evaluation Scheme
SEMESTER-II

End
S Periods Evaluation Scheme Semester
Code Subject Total Credit
No
L T P CT TA Total PS TE PE
1 Business Environment & Legal
Aspects of Business 3 0 0 30 20 50 0 100 0 150 3
AMBA0201
2 AMBA0202 Business Research Methods 3 0 0 30 20 50 0 100 0 150 3
3 Entrepreneurship
3 0 0 30 20 50 0 100 0 150 3
AMBA0203 Development
4 AMBA0204 Financial Management 3 0 0 30 20 50 0 100 0 150 3
5 Quantitative Techniques for
4 0 0 30 20 50 0 100 0 150 4
AMBA0205 Managers
6 AMBA0206 Human Resource Management 3 0 0 30 20 50 0 100 0 150 3
7 Management Information
AMBA0207 System 3 0 0 30 20 50 0 100 0 150 3
8 Operations and Supply Chain
3 0 0 30 20 50 0 100 0 150 3
AMBA0208 Management
9 AMBA0251 Comprehensive Viva
0 0 0 100 0 100 1

Total 1300 26
 MBA –FIRST YEAR
Course Code AMBA0101 L T P Credit

Course Title Management Principles & Organizational Behavior 3 0 0 3

Course objective: Objective of this course is to: Duration: 40 Hours
1 Enable students to understand Management Concepts, managerial
practices and their perspectives.
2 Develop understanding of concepts of organizing and directing.
3 Equip the students with concepts of motivation and their application.
4 Comprehend and interpret the aspects of individual and group
behavior.
5 Inculcate leadership skills and team building capabilities in students.
Pre-requisites:
Course Contents / Syllabus
UNIT-I Introduction and Planning 8 Hours
Fundamentals of Management: Management practices from past to present, Different levels of
management, Managerial skills and Managerial Functions, Case Studies.
Planning- Objective of planning, Planning process, Types of planning, Types of plans, Management by
Objective, Decision-making- types, process & Techniques,Case Studies.

UNIT-II Organizing &Directing 8 Hours

Organizing& Staffing- Types of organization, Organization structure and decentralization of
authority, Meaning of staffing, Recruitment, selection & placement, Training & Development.
Directing & Controlling- Principles of directing, Essence of coordination, Different control techniques,
Management by exception. Case Studies.

UNIT-III Motivation 8 Hours

Motivation: Theory of Motivation: Maslow’s, Herzberg’s, McClelland, Contemporary theories of
Motivation: Self Determination Theory, Self Efficacy Theory, Vroom’s Expectancy Theory, Equity
Theory, Reinforcement Theory, Meaning of Perception, process, behavioral applications of perception.
Case Studies.

UNIT-IV Individual Behaviour 8 Hours

Fundamentals of individual behavior, Personality, types of personality, Personal effectiveness,
meaning of Attitudes, Types, Components, attitude formation and attitude change.
Meaning & Type of Group Behaviour, Interpersonal skills, Transactional Analysis, JohariWindow.

UNIT-V Leadership & Team Building 8 Hours

Leadership: Leadership, types of leaders and leadership styles, traits and qualities of effective leader,
trait theory, Managerial Grid, LSM – Leadership Situational Model, Team Building, Tuckman Model of
Team Development, Organizational Change: Meaning of organizational change approaches to managing
organizational change, Kurt Lewin Model of change. Case Studies.
Course outcome: At the end of course, the student will be able to
Remember management concepts & process. Knowledge (K2), Remembering (K1)
CO 1
Understand and apply the principles of organizing & Knowledge (K2), Applying (K4)
CO 2
directing in solving contemporary issues of
 organization.
Apply motivational techniques for effective Knowledge (K2), Analyzing (K5)
CO 3
functioning of the organization.
CO 4 Analyze and evaluate the behavior for enhancing Comprehending (K 3)
individual and group performance.
CO 5 Create the conducive work environment encompassing Applying (K4)
the theories of leadership and change management.
Text books
1. Koontz Harold,Weihrich Heinz& Mark V. Cannice – Essentials of management (Tata McGraw Hill,
11thEdition,2020)
2. Robbins Stephen P&Judge Timothy A. ―Organizational Behaviour (Pearson)
Reference Books
1. Robbins &Coulter :Management (Pearson, 14th Edition, 2019)
2. Pareek Udai :Understanding Organizational Behaviour, (Oxford University Press, 4th Edition,
2016)
3. Luthans Fred :OrganizationalBehaviour, (McGraw Hill International Edition, 12th Edition,2013)
4. Prasad L. M. : Principles and Practices of Management, (SultanChand& Sons, 9th edition,2016)
 MBA –FIRST YEAR
Course Code AMBA0102 L T P Credit
Course Title Managerial Economics 3 0 0 3
Course objective: Objective of this course is to Duration: 40 Hours
1 Understand the concepts and importance of Managerial
Economics in taking business decisions.
2 Enable students to apply various concepts of law of
demand and supply for taking price decisions.
3 Develop understanding of production concepts and cost
concepts.
4 Understand and be able to apply pricing decision to
various market structure
5 Comprehend various theories of the firm.
Pre-requisites: Required Basic Knowledge of management concepts and principles.
Course Contents / Syllabus
UNIT-I Basic Concepts and principles 8 Hours
Definition, Nature and Scope of Economics-Micro Economics and Macro Economics, Managerial
Economics and its relevance in business decisions. Fundamental Principles of Managerial
Economics - Incremental Principle, Marginal Principle, Opportunity Cost Principle, Discounting
Principle, Concept of Time Perspective, Equi-Marginal Principle, Utility Analysis, Cardinal Utility
and Ordinal Utility. Case Studies.

UNIT-II Demand and Supply Analysis 10 Hours

Theory of Demand, Types of Demand. Determinants of demand, Demand Function, Demand
Schedule, Demand curve, Law of Demand, Exceptions to the law of Demand, Shifts in demand curve,
Elasticity of Demand and its measurement. Price Elasticity, Income Elasticity, Arc Elasticity. Cross
Elasticity and Advertising Elasticity. Uses of Elasticity of Demand for managerial decision making,
Demand forecasting- meaning, significance and methods. (numerical Exercises) Case Studies
Supply Analysis; Law of Supply, Supply Elasticity; Analysis and its uses for managerial decision
making. Price of a Product under demand and supply forces. Case Studies

UNIT-III Production and cost Analysis 8 Hours

Production concepts & analysis; Production function, Types of production function, Laws of
production: Law of diminishing returns, Law of returns to scale.
Cost concept and analysis: Cost, Types of costs, Cost output relationship in the short-run. Cost
output relationship in the Long-run. Estimation of revenue. Average Revenue, Marginal Revenue .
Case Studies

UNIT-IV Market structures 8 Hours

Perfect and Imperfect Market Structures, Perfect Competition, features, determination of price
under perfect competition. Monopoly: Features, pricing under monopoly, Price Discrimination.

UNIT-V Economic Theory 6 Hours

The Firm in Theory and Practice - Economic Theory of the Firm – The Behavioral Theory of the Firm -
Managerial Theories of the Firm – Profit concepts & analysis – Game Theory and Asymmetric
Information. Case Studies.
 Course outcome: At the end of course, the student will be able
CO 1 To remember and understand the concepts of micro Remembering (K1)
economics to make effective business decisions under Understanding (K2)
conditions of risk and uncertainty.
CO 2 To understand the law of demand & supply & their elasticities. Understanding(K2)
CO 3 To analyze production concepts, cost conceptsand their impact Analyzing (K4)
on business decisions.
CO 4 Understand & evaluate pricing decisions under the different Understanding(K2)
market structures. Evaluating K5)

CO5 To analyze various theories of the firm and how they affect the Analyzing (K4)
business decisions.
Text books
1. Managerial Economics, Nick Wilkinson, Cambridge University Press,
2. Managerial Economics, Theory, Practice & Problems, Douglas Evan J, PHF, New Delhi; 1983,
First Edition
Reference Books
1. Managerial Economics ,D.N.Dwivedi,Vikas Publication, 7th Ed
2. Managerial Economics, GEETIKA, McGraw-Hill Education 2nd Ed.
3. Managerial Economics: by Varshney & Maheshwari Pub, Sultan Chand.
 MBA –FIRST YEAR
Course Code AMBA0103 L T P Credit
Course Title Introduction to Business Analytics 4 0 0 4
Course objective: Objective of this course is to Duration: 40 Hours
1 Understand the different basic concept / fundamentals of business statistics.
2 Understand the importance of measures of Descriptive statistics and their
implication on Business performance.
3 Understand the concept of Probability and its usage in various business
applications.
4 Understand the practical application of various concepts.
5 Understanding Decision making environment and applying the Concept of
Business Analytics
Pre-requisites: Basic knowledge of statistics
Course Contents / Syllabus
UNIT-I Descriptive Analytics 10 Hours
Introduction of statistics, Measures of Central tendency – Mean, Median, Mode, Quartiles, Measures of
Dispersion – Range, Inter quartile range, Mean deviation, Standard deviation, Variance, Coefficient of
Variation, Skewness and Kurtosis.

UNIT-II Predictive Analytics 6 Hours

Correlation Analysis: Rank Method & Karl Pearson's Coefficient of Correlation and Properties of
Correlation.
Regression Analysis: Fitting of a Regression Line and Interpretation of Results, Properties of
Regression Coefficients and Relationship between Regression and Correlation.
UNIT-III Probability Theory& Distribution 8 Hours
Probability: Theory of Probability, Addition and Multiplication Law, Baye’sTheorem ,Random
Variables, Discrete and Continuous Random Variables, Probability Mass function, Probability Density
functions
Probability Theoretical Distributions: Binomial; Poisson and Normal distributions.
UNIT-IV Time Series & Index Number 8 Hours
Time series analysis: Concept, Additive and Multiplicative models, Components of time series, Trend
analysis: Least Square method - Linear and Non- Linear equations, Applications in business decision-
making.
Index Numbers:- Meaning , Types of index numbers, uses of index numbers, Construction of Price,
Quantity and Volume indices:- Fixed base and Chain base methods.

UNIT-V Decision-making environments 8 Hours

Decision-making under certainty, uncertainty and risk situations; Decision tree approach and its
applications. Application of AI and machine learning in business decisions. Evaluation Metrics, Tree-Based
Model, Artificial Neural Networks and deep learning, Model Ensembles, Evaluation- The holdout and random
sub sampling

Course outcome: At the end of course, the student will be able to

CO 1 Gain Knowledge of basic concepts / fundamentals of Knowledge (K2)
business statistics and its role in descriptive analytics.
CO 2 Apply Correlation and Regression analysis into business Applying (K4)
problems and their implication on Business performance.
 CO 3 Evaluate basic concepts of probability and perform Analyzing (K5)
probability theoretical distributions. Synthesizing (K6)
CO 4 Demonstrate understanding of time series analysis and Understanding(K2)
index numbers.
CO 5 Apply various statistical tools and Concepts to solve Applying (K4)
BusinessProblems
Text books
1. G C Beri – Business Statistics, 3rd edition, TATA McGrawHill.
2. Evans James, Business Analytics
3. Chandrasekaran&Umaparvathi – Statisticsfor Managers, 1st edition, PHI Learning.
Reference Books
1. J.K Sharma – Fundamentalof Business Statistics, 5e Paperback – 1 January 2020
2. S. C.Gupta – Fundamentals of Statistics, Himalaya Publishing
3. Davis,Pecar – Business Statistics using Excel, Oxford
4. Ken Black – Business Statistics, 5th ed., Wiley India
5. Levin and Rubin – statistics for Management, 7th ed., Pearson
6. Lind, Marchal, Wathen – Staistical techniques in business and economics, 13th ed, McGrawHill
7. Newbold, Carlson, Thorne – Statistics for Business and Economics, 6th ed., Pearson
8. Walpole – Probability and Statistics for Scientists and Engineers, 8th ed., Pearson
 MBA –FIRST YEAR
Course Code AMBA0104 L T P Credit
Course Title Marketing Management 3 0 0 3
Course objective: Objective of this course is to Duration: 40 Hours
1 Facilitate understanding of the conceptual framework of marketing
2 Develop understanding on Consumer and business buyingbehavior
3 Develop skill to understand Segmentation, Targeting and
Positioning and developstrategy
4 Ability to Understand and implement the Marketing Mix Strategies
5 Ability to understand Recent Trends in Marketing
Pre-requisites:
Course Contents / Syllabus
UNIT-I Introduction to Marketing & Marketing 7 Hours
Environment
Introduction, objectives, Scope and Importance of marketing. Types of Market, Core Concepts of
Marketing, Functions of Marketing, Marketing Orientations.
Introduction, Environmental Scanning, Analyzing the Organization’s Micro Environment, Company’s
Macro Environment, Marketing Planning and Implementation.

UNIT-II Consumer behavior 8 Hours

Consumer buying behavior: Introduction, Characteristics, Factors affecting Consumer Behaviour,
Types of Buying Decision Behaviour, Consumer Buying Decision Process, Buyer Behaviour Models,
Business Buyer Behaviour: Introduction, Characteristics of Business Markets, Differences between Consumer
and Business Buyer Behaviour, Buying Roles in Industrial Marketing

UNIT-III Segmentation, Targeting and Positioning 8 Hours

Introduction, Concept of Market Segmentation, Requisites of Effective Market Segmentation, The
Process of Market Segmentation, Bases for Segmenting Consumer Markets, Targeting- Meaning, Target
market strategies, Market Positioning- Meaning, Positioning Strategies, Value Proposition,
Differentiation- Meaning, Strategies

UNIT-IV Marketing Mix Strategies 9 Hours

Product Management: Introduction, Product Mix Strategies, New Product Development Process,
Adoption Process, Diffusion of Innovation, Product Life Cycle (PLC)
Pricing: Introduction, Factors Affecting Price Decisions, Pricing Process, Pricing Strategies
Distribution Management: Introduction, Channel Management Strategies, Introduction to Logistics
Management, Retailing and Wholesaling-Meaning, Types, Multi-Channel Marketing
Promotion Management-: Introduction, Integrated Marketing Communications (IMC), Promotion
Mix, Advertising Budget

UNIT V Recent Trends in Marketing 8 Hours

Recent Trends in Marketing- Rural Marketing, Digital and Mobile Marketing, Customer
Relationship Management, Marketing Information System (MKIS)

Course outcome: At the end of course, the student will be able to

CO Remember and Comprehend basic marketing concepts. Remembering (K1)
1 Understanding(K2)
 CO Understand and Analyzing Business/ Consumer Markets Understanding(K2)
2 Applying(K3)
CO Apply and develop Marketing Strategies and Plans Applying(K3)
3 Creating(K6)
CO Understand and Analyze marketing for delivering and Understanding(K2)
4 communicating value with four P’s of marketing. Analyzing (K4)
CO Develop marketing strategies in view of contemporary Creating(K6)
5 issues.
Text books
1. Marketing Management: A South Asian Perspective - Kotler, Keller, Kevin 15/e, Pearson
Education,2016.
2. Marketing Management - Ramaswamy V. S. &Namakumari S, 5/e,
McGrawHillEducationPublishers,4th edition2015.
3. Fundamentals of Marketing Management - Etzel M. J, B J Walker & William J.
Stanton, 14/e, McGrawHill Education Publishers,2015.

Reference Books
1) Marketing: An Introduction - Rosalind Masterson & David Pickton, 2/e, Sage Publications,2010.
2) Marketing Management- Russ Winer, Ravi Bhar 4/e Pearson Education2015.
3) Principles & Practices of Management – Dr. PremvirKapoor, Khanna Publishing House,Delhi.
 MBA –FIRST YEAR
Course Code AMBA0105 L T P Credit
Course Title Communication for Managers 3 0 0 3
Course objective: Objective of this course is to Duration: 40 Hours
1 Understand business communication strategies and principles for effective
communication in domestic and international business situations.
2 Apply modes of expression, i.e., descriptive, expositive, narrative, scientific,
and self-expressive, in written, visual, and oral communication.
3 Develop the ability to research and write a documented paper and/or to give
an oral presentation.
4 Develop the ability to use technology to facilitate the communication
process.
5 Apply basic principles of critical thinking, problem solving, and technical
proficiency in the development of exposition and argument.
Pre-requisites:
Course Contents / Syllabus
UNIT-I Role of communication 8 Hours
Introduction: Types of Communication-Role of communication – defining and Framework of
Communication – purpose of communication – process of communication –characteristics of successful
communication – importance of communication in management – communication structure in
organization – communication in crisis – barriers to communication. Case Studies

UNIT-II Oral communication & Written communication 8 Hours

Oral Communication – principles of successful oral communication – conversation control – reflection
and empathy: two sides of effective oral communication – effective listening – non – verbal
communication- Kinetics- Voice Modulation - Expression.
Written communication: Principles of effective writing – The 3X3 writing process for business
communication: Pre writing – Writing – Revising – Specific writing features – coherence – electronic
writing process.

UNIT-III Presentation skills 8 Hours

Business letters and reports: Introduction to business letters – writing routine and persuasive letters –
positive and negative messages- writing memos – Report - Types of Reports and objectives of report
writing – progress reports, routine reports – Annual reports – format.
Presentation skills: Effective presentation – elements of presentation – designing a presentation.
Advanced visual support for business presentation - types of visual aid

UNIT-IV Employment communication 8 Hours

Introduction – writing CVs – Group discussions – interview skills - Impact of Technological
Advancement on Business Communication networks – Intranet – Internet – e mails – SMS –
teleconferencing – video conferencing. Case Studies

UNIT-V Group communication 8 Hours

Meetings – Planning meetings – objectives – Types of Meeting – Meeting Etiquettes.
Media management – the press release – press conference – media interviews – Seminars – workshop –
conferences. Business etiquettes. Case Studies

Course outcome: At the end of course, the student will be able to

 Apply business communication strategies and principles to prepare Applying (K3)
CO 1 effective communication for domestic and international business
situations.
Analyse ethical, legal, cultural, and global issues affecting business Analyzing(K4)
CO 2
Communication.
Develop an understanding of appropriate organizational formats and Creating (K6)
CO 3
channels used in business communications
Gaining an understanding of emerging electronic modes of Understanding(K
CO 4
communication 2)
CO 5 Developing effective verbal and non verbal communication skills (Creating(K6)
Text Books
1. Business Communication for Managers: An Advanced Approach by John M. Penrose , Robert W.
Rasberry, et al. South-Western; 5th Revised edition
2. Lehman, Dufrene, Sinha, (2016), Business Communication – A South Asian Perspectives, 2 nd
edition, South-Western Cengage Learning India (P) Ltd
3. Courtland L. Bovee, C. Allen Paul, John V. Thill. (2015). Business Communication Today, 13th
edition, Pearson.
Reference Books
1. Fundamentals of Business Communication by KumkumBhardwaj by Wiley Publication
2. Business Communication by Meenakshi Raman , Prakash Singh by Oxford Publication
3. McGrath, E. H., S.J, (2011) Basic Managerial Skills for All, 9th edition, Prentice-Hall of India.
4. Guffey, Mary Ellen, (2010) Business Communication: Process and Product, 7th edition, South-
Western Cengage Learning India (P) Ltd.
5. Adler, R. B., Elmhurst, J.Marquardt (2012), Communicating at work, 11th edition, McGraw - Hill
Publications
 MBA –FIRST YEAR
Course Code AMBA0106 L T P Credit
Course Title Financial Accounting & Analysis 4 0 0 4
Course objective: Objective of this course is Duration: 40 Hours
1 To understand the basic theory, concepts and practice of Financial
Accounting.
2 To enable students to understand information contained in the
published financial Statements of companies and other organizations.
3 To enable the students to prepare the Accounting Statements, but their
uses and limitations will also be emphasized.
4 To analyze the Performance of a company.
5 To analyze the concept of Working Capital and flow of Operating Cycle in
the firm.
Pre-requisites: Required Basic Knowledge for Accounting
Course Contents / Syllabus
UNIT-I Meaning and Scope of Accounting 6 Hours
Overview of Accounting, Users of Accounting, Accounting Concepts and Conventions, Book keeping
and Accounting, Principles of Accounting, Basic Accounting terminologies, Accounting Equation ,
Overview to Deprecation (Straight line and Diminishing method) .
UNIT-II Accounting Standards and IFRS 6 Hours
International Accounting Principles and Standards; Matching of Indian Accounting Standards with
International Accounting Standards, Human Resource Accounting, Forensic Accounting.
UNIT-III Mechanics of Accounting 10 Hours
Double entry system of Accounting, Journalizing of transactions; Ledger posting and Trial Balance,
Reconciliation, Preparation of final accounts, Profit & Loss Account, Profit & Loss Appropriation account
and Balance Sheet, Excel Application to make Balance sheet, Case studies and Workshops.
UNIT-IV Analysis of Financial statement 10 Hours
Ratio Analysis- solvency ratios, Profitability ratios, activity ratios, liquidity ratios, Market capitalization
ratios; Common Size Statement; Comparative Balance Sheet and Trend Analysis of manufacturing,
Service & banking organizations, Case Study and Workshops in analyzing Balance sheet.
UNIT-V Concepts of Working Capital 8 Hours
Concepts of Working Capital and its types, Determinants of Working Capital, methods of calculating
Working Capital, Working Capital Financing. Cash Flow Statement: Various cash and non-cash
transactions, flow of cash, difference between cash flow and fund flow, preparation of Cash Flow
Statement and its analysis.
Course outcome: At the end of course, the student will be able
CO 1 To understand accounting concepts, principles and Knowledge
conventions for their routine monetary transaction. (K2)/Comprehending (K 3)
CO 2 To recognize circumstances providing for increased Knowledge (K2)
exposure to fraud and define preventative internal
control measures.
CO 3 To create and prepare financial statements in Synthesizing (K6)/
accordance with Generally Accepted Accounting Remembering (k1)
Principles.
CO 4 To Utilize the technology (such as computers, Applying (K 4)
information databases) in facilitating and enhancing
accounting and financial reporting processes.
 CO 5 To Analyze, interpret and communicate the information Analyzing (K 4) / Evaluating
contained in basic financial statements and explain the (K7))
limitations of such statements.
CO 6 To analyzethe basic concepts and importance of Remembering (K1)/
working capital management. Applying (K4)
Text books
1. Maheshwari S N &Maheshwari S K – A text book of Accounting for Management (Vikas, 10th Edition)
2. Khan and Jain - Financial Management (Tata McGraw Hill, 7th Ed.)
3. Paresh Shah- Financial Accounting for management (Oxford University Press, 2 nd Edition)
Reference Books
1. Mukherjee - Financial Accounting for Management (TMH, 2nd Edition).
2. Narayanswami - Financial Accounting: A Managerial Perspective (PHI,5th Ed)
3. Jerry J. Weygandt - Financial Accounting, 10e WileyPLUS (next generation) + Loose-leaf
 MBA –FIRST YEAR
Course Code AMBA0107 L T P Credit
Course Title Design Thinking 2 0 0 2
Course objective: Objective of this course is to Duration: 25 Hours
1 Understand the need for Creative Thinking and Innovation
2 Understand the process involved in innovation and creativity.
3 Analyze the available design thinking solutions in products and services
4 Apply design thinking to your real life problems / situations in order to evolve an
innovative and workable solutions
5 Understand the need of reverse engineering for solving business problems
Pre-requisites:
Course Contents / Syllabus
UNIT-I PROCESS OF DESIGN THINKING 5 Hours
Meaning of Innovation and creativity. Difference between innovation and creativity, and its role in
Industry and organizations, dynamics of creative thinking, Process of Design Thinking, implementing the
process in driving innovation, Case Study

UNIT-II IDEA GENERATION 5 Hours

Introduction - Create Thinking - Generating Design Ideas - Lateral Thinking – Analogies – Brainstorming
- Mind mapping - National Group Technique – Synectic’s - Development of work - Analytical Thinking
UNIT-III APPLICATION OF DESIGN THINKING 5 Hours
Design Thinking in Various Sectors (Health sector, Finance, Education, Infrastructure) Design thinking
case studies in retail, design thinking case studies in banking, design thinking case studies in management
decisions
UNIT-IV RESEARCH DESIGN 5 Hours
Design innovation project – the tools used to collect data about users and customers – plan and conduct
primary market research and how to analyze the result
UNIT-V REVERSE ENGINEERING 5 Hours
Reasons for Reverse Engineering - Reverse Engineering Process. Prototypes and minimum viable
products - methods for evaluating design solutions. Case Study

Course outcome: At the end of course, the student will be able to

CO 1 Gain in depth knowledge about creative thinking and design thinking Understanding
in every stage of problem (K1)
CO 2 Understand the various stages in innovative thinking and to use Applying (K4)
design thinking to generate innovative ideas
CO 3 Applying design thinking to Business problems/situations in order to Applying (K4)
evolve an innovative and workable solutions
CO 4 Have a process and mindset suited to innovation and creative Designing (K5)
problem-solving
CO 5 Apply reverse engineering concepts for solving business problems Applying (K4)
Text books
1. Jeanne Liedtka and Tim Ogilvie Designing for Growth: A Design Thinking Tool Kit for Managers
(Columbia University Press, 2011)
2. Tom Kelly, The Art of Innovation: Lessons in Creativity From IDEO, America’s Leading Design Firm
(Profile Books, 2002)
 Reference Books
1. Tim Brown, Change by Design: How Design Thinking Transforms Organizations and Inspires
Innovation (Harper Business, 2009)
2. Jeanne Liedtka, Tim Ogilvie, and Rachel Brozenske, The Designing for Growth Field Book: A Step-
by-Step Project Guide(Columbia University Press, 2014)
3. Jeff Dyer, Hal Gregersen, Clayton Christensen, The Innovator’s DNA: Mastering the Five Skills of
Disruptive Innovators (Harvard Business Review Press, 2009)
4. Roger Martin, The Design of Business: Why Design Thinking Is The Next Competitive Advantage
(Harvard Business Review Press, 2009)
5. Alexander Osterwalder and Yves Pigneur, Business Model Generation: A Handbook for Visionaries,
Game Changers, and Challengers (John Wiley and Sons, 2010)
6. Nigel Cross, Design Thinking: Understanding How Designers Think and Work (Bloomsbury
Academic, 2011)
 MBA –FIRST YEAR
Course Code AMBA0151 L T P Credit
Course Title Advanced Excel for Business Analytics 0 0 2 1
Course objective: Objective of this course is to Duration: 40 Hours
1 Understand and apply various functions of excel.
2 Enable students to work on pivot table.
3 Develop understanding about VBA Macro and its application in business
decisions.
4 Impart Basic concept of Tableau
5 Understanding the application of various software’s for business
research.
Pre-requisites:
Course Contents / Syllabus
UNIT-I Functions in Excel & Introduction to Advanced Excel 8 Hours
Elements of Spread Sheet, Creating Spread Sheet and Formatting, Using Basic Functions, Financial,
Statistical, Text, Date and Time Functions. Advanced Excel : What-if Analysis, Logical Function, Data
Validation, Lookup Function: Vlookup/Hlookup, Index and Match , Nested V Lookup

UNIT-II Pivot Table 8 Hours

Creating pivot table, advanced value field setting, grouping based on numbers and dates, calculated
fields and calculated items, Array functions, Using array formulas, Chart: Bar chart, Pie Chart, Line chart
etc. Adding tables & charts to dashboard.

UNIT-III VBA Macro 8 Hours

Recording a Macro , Procedure and functions in VBA , Variables in VBA, Variable data types , Else-if
statement , Defining select case statement, Merge worksheet into macro, merge multiple excel files into
one sheet , Split worksheet using VBA filters.
UNIT-IV Introduction to Tableau 8 Hours
Introduction to Tableau, Data Visualization, Business Intelligence tools, Tableau Architecture, Tableau
Server Architecture, VizQL, Introduction to Tableau Prep, Tableau Prep Builder User Interface, Data
Preparation techniques using Tableau Prep Builder tool.
UNIT-V Introduction to Business Analytics 8 Hours
Concept of Business Analytics- Meaning, types and application of Business Analytics, Use of Spread
Sheet to analyze data-Descriptive analytics, Application of Excel and SPSS in Analytics, Excel Solver,
Solving ANOVA, correlation and regression numerical through Excel and SPSS.
Course outcome: At the end of course, the student will be able

CO 1 To confidently manage worksheets and workbooks, enter data and be Applying(K4)

able to perform calculations by creating basic formulas
CO 2 To work with advanced formulas, lists, and illustrations and work Applying (K4)
with charts and advanced formatting including styles
CO 3 To provide students a basic understanding on macros Understanding
(K2)
CO 4 To provide a brief insight into application of Tableau Applying (K4)
CO 5 To apply various software for business decision making. Applying (K4)
 Text books
1.Advance excel 2016 training guide, RituArora, BPB Publication
2. Spread Sheet Modeling and Decision analysis- A Practical Introduction to Business Analytics by Cliff
Ragsdale
Reference Books
1. Excel Quick Start Guide from beginner to expert, William Fischer.
2. Excel 2019, Greg Harvey, Ph. D
Note: Students are required to develop practical file based on the application of above functions.
There should be atleast 10 tools applied from each unit thereby submitting minimum 5 practical
outputs.
 MBA –FIRST YEAR

Course Code AMBA0152 L T P Credit

Course Title Minor Project Report 0 0 4 2
Pre-requisite As per the academic regulations

Course Objectives:
To understand importance of social issues with the help of contemporary research.
To develop written and presentation skills among team members.
To develop broad understanding of social and managerial issues and suggest relevant solutions.
Expected Course Outcome:
CO1: To understand socio-economic issues of Indian economy.
CO2: To develop presentation skills and team spirit among students.
CO3:To apply basic research concepts in the formulation of the project.

Guidelines:
 In first semester, the students are required to develop a mini project under the guidance
ofassignedfaculty member.
 The student will submit a report to the College/Institute which will form part of the first
semester examination. However, the report must be submitted by the end of the semester.
 Report will be prepared in a team. The report will be evaluated by an external examiner. Student
has to present his output through a presentation and viva voice.
 The report should ordinarily be based on primary data. It should reflect in-depth study of a
micro problem, ordinarily assigned by the Department/Institute.
 Relevant tables and bibliography should support the data. The student should strictly follow the
prescribed format for the project.
 The average size of report ordinarily will be of minimum 50 pages in standard font size (12) and
double spacing. Two neatly typed (one sided only) and soft bound copies of the report will be submitted
to the College/Institute. The report will be typed on A-4 size paper
 The report will have a certificate issued by the Head of the Department. It should be attached in
the beginning of the report.
 The Project Report will carry 100 marks and will be evaluated by two examiners (one external
and one internal). The evaluation will consist of (1) Project Report evaluation(2) Project Presentation
and Viva Voce.

The criteria for evaluation have been described below:

The scheme of evaluation for Project Report

Relevance of Relevance of Research Interpretation & Analysis Total (50)
Objectives with Methodology(20) (20)
topic (10)
The scheme of evaluation of Viva voce
Understanding Understanding Interpretation Presentation & Query Total
of Objectives of the relevance & Analysis (10) Communication Handling (50)
with topic (5) of Research (10) skills (15) (10)
Contents
1. Cover Page
2. Certificate Issued by HOD
3. Preface
4. Acknowledgement
5. Table of Content
6. Introduction of Topic
 Objective of the Study
 Limitations of the study
7. Literature Review
8. Company/Industry Profile
9. Research Methodology
10. Data Analysis and Discussion
11. Findings
12. Recommendations
13. Social and Managerial Implications of the study
14. Conclusion
15. References
16. Annexure
Mode of Evaluation: Presentation, Final oral viva
 MBA –FIRST YEAR
Course Code L T P Credit
Course Title MOOC-Optional 0 0 0 0
Course objective: Objective of this course is holistic development of the student’s personality and
enables them to develop a habit for self driven lifelong learning.
Requirement: Student is expected to select any one of the MOOC course from the given list
List of MOOC Courses

1. Management - NOC: Corporate social responsibility - NPTEL

2. NOC: Developing Soft Skills and Personality – NPTEL
3. NOC: Leadership – NPTEL
4. NOC: Managerial Skills for Interpersonal Dynamics – NPTEL
5. Psychology of Stress, Health and Well-being – NPTEL

Reference:
https://swayam.gov.in/nc_details/NPTEL
 MBA –FIRST YEAR
Course Code AMBA0201 L T P Credit
Course Title Business Environment & Legal Aspects of Business 3 0 0 3
Course objective: Objective of this course is to Duration: 40 Hours
1 Develop understanding and provide knowledge about business
environment to the management students.
2 Promote basic understanding on the concepts of Business Environment
and international business environment.
3 Provide basic understanding of law of contract.
4 Impart basic understanding of provisions of Companies Act concerning
incorporation and regulation of business organizations.
5 Appraise the students on the leading practical application-basedcase
studies – relevant and updated and analyzing case laws in arriving at
conclusions facilitating business decisions.
Pre-requisites:
Course Contents / Syllabus
UNIT-I Introduction to Micro Environment 8 Hours
Meaning of Business & Business Environment, Types of Business Organizations , SWOT analysis , Types of
Environment-Internal to the Enterprise (Value System, Management Structure and Nature, Human
Resource, Company Image and Brand Value, Physical Assets, Facilities, Research & Development,
Intangibles, Competitive Advantage), External to the Enterprise , Micro- Suppliers, Customers, Market
Intermediaries; Macro- Demography, Natural, Legal & Political, Technological) Michael Porter’s Five Forces
Analysis, Competitive Strategies
UNIT-II Macro Environment 6 Hours
Economic, Socio-Cultural, Competitive & International Environment, Business Environment with
reference to Global Integration; Comparative Analysis of Business Environment: India and Other Countries,
Factors affecting international business environment, Business Policy: LPG model & International forces in
business.
UNIT-III Law of Contract 8 Hours
Law of Contract: Definition, essentials and types of contracts, offer definition and essentials, acceptance
– definition and essentials, consideration – definition and essentials, exceptions to the rule, no
consideration, no contract, doctrine of privity of contract, capacity of parties, free consent, quasi contract,
performance of contract, termination of contract, remedies for breach of contract.
Sale of Goods Act: Essentials, sale v/s agreement to sell. Condition v/s warranties, rights of unpaid seller

UNIT-IV Companies Act 2013 10 Hours

Companies Act: Definition, characteristics and kinds of companies, steps in formation of company.
Memorandum of Association, Articles of Association, prospectus. Directors: appointment, power, duties
and liabilities, meeting and resolutions: types of meetings. Auditor: appointment, rights and liabilities,
modes of winding up of a company.
The Right to Information Act, 2005: Right to know, Salient features of the Act, Duties of a PIO,
Exemption from disclosure of information, Partial disclosure of information, Information commissions,
powers of Information Commissions, Appellate Authorities, Penalties, Jurisdiction of courts.
UNIT Consumer Protection Act 8 Hours
-V
 Consumer Protection Act: Definitions - Aims and objectives, Consumer protection councils, Redressal
agencies and penalties for violation.
Cyber Security Laws – Personal Data Protection Act 2019

Course outcome: At the end of course, the student will be able to

CO 1 Develop understanding and fundamental knowledge about business Remembering(K1)
environment Knowledge ( K 2)
CO 2 Develop understanding on the concepts of Business Environment Knowledge ( K 2)
and international business environment.
CO 3 Develop basic understanding of law of contract Knowledge ( K 2)
CO 4 Understanding of provisions of Companies Act concerning Knowledge ( K 2)
incorporation and regulation of business organizations
CO 5 Able to analyze case laws in arriving at conclusions facilitating Applying (K4)
business decisions. Analyzing (K5)
Text books
1. Business Environment: Test and Cases, PAUL, Mc Graw Hill Education, 3rd Ed.
2. V. Neelamegam – Business Envirnoment (VrindaPublications , 2nd Edition)

Reference Books
1. Kuchhal M.C. - Business Law (Vikas Publication)
2. Gulshan S.S. - Business Law Including Company Law (Excel Books)
3. N D Kapoor – Elements of Mercantile Law – Sultan Chand-2014
4. International Business Environment—Ian Brooks, Jamie Weatherstom and GrahmWilkinson
 MBA –FIRST YEAR
Course Code AMBA0202 L T P Credit
Course Title Business Research Methods 3 0 0 3
Course objective: Objective of this course is to Duration: 40 Hours
1 Understand the concept / fundamentals of research and their types.
2 Equip students with knowledge of various research designs for
problem solving
3 Understand the importance of scaling & measurement techniques and
sampling techniques
4 Conduct the coding, editing, tabulation and analysis in doing research.
5 Understand and apply the concept of statistical analysis which
includes various parametric test and non parametric test and ANOVA
technique and writing the report.
Pre-requisites:
Course Contents / Syllabus
UNIT-I Research 8 Hours
Research: – Definition, Meaning, Importance types and Qualities of Research; Research applications in
functional areas of Business, Emerging trends in Business research. Research & the Scientific Method:
Characteristics of scientific method. Steps in Research Process Concept of Scientific Enquiry: –
Formulation of Research Problem – Management Question – research Question – Investigation Question
Research Proposal – Elements of a Research Proposal, Drafting a Research Proposal, evaluating a
research proposal

UNIT-II Research Design 8 Hours

Research design: Concept, Features of a good research design, Use of a good research design;
Qualitative and Quantitative research approaches, Comparison – Pros and Cons of both approaches.
Exploratory Research Design: Concept, Types: Qualitative techniques – Projective Techniques, Depth
Interview, Experience Survey, Focus Groups, Observation. Descriptive Research Designs: Concept, types
and uses. Concept of Cross-sectional and Longitudinal Research Experimental Design: Concept of Cause,
Causal relationships, Concept of Independent & Dependent variables, concomitant variable, extraneous
variable, Treatment, Control group.

UNIT-III Scaling & Measurement 6 Hours

Scaling & measurement techniques: Concept of Measurement: Need of Measurement; Designing
Questionnaire, Problems in measurement in management research – Validity and Reliability. Levels of
measurement – Nominal, Ordinal, Interval, Ratio. Attitude Scaling Techniques: Concept of Scale-
Development of Scale – Rating Scales viz. Likert Scales, Semantic Differential Scales, Constant Sum
Scales, Graphic Rating Scales – Ranking Scales – Paired comparison & Forced Ranking – Concept and
Application.

UNIT-IV Sampling 8 Hours

Sampling: Basic Concepts: Defining the Universe, Concepts of Statistical Population, Sample,
Characteristics of a good sample. Sampling Frame (practical approach for determining the sample frame
expected), Sampling errors, Non-Sampling errors, Methods to reduce the errors, Sample Size
constraints, Non-Response. Probability Sample: Simple Random Sample, Systematic Sample, Stratified
Random Sample, Area Sampling & Cluster Sampling. Non-Probability Sample: Judgment Sampling,
Convenience Sampling, Purposive Sampling, Quota Sampling & Snowballing Sampling methods.
Determining size of the sample – Practical considerations in sampling and sample size, sample size
determination. Data Collection: Tools & techniques, questionnaire framing.

UNIT-V Data Analysis 10 Hours

Data Analysis: Editing, Coding, Tabular representation of data, frequency tables, Construction of
frequency distributions, Graphical Representation of Data: Appropriate Usage of Bar charts, Pie charts,
Histogram. Hypothesis: Qualities of a good Hypothesis –Framing Null Hypothesis & Alternative
Hypothesis. Concept of Hypothesis Testing – Logic & Importance. Test of Significance: Small sample
tests: t-test (Mean, proportion) and F tests, Z test, Cross tabulations, Chi-square test; Analysis of
Variance: One way and two-way Classifications. Mechanism of Report Writing- Report Preparation:
Types, Report Structure: preliminary section, main report, interpretation of results, suggestions and
recommendations, limitations of the study, Report formulation.

Course outcome: At the end of course, the student will be able to

CO 1 Understand concept &fundamentals for different types Knowledge ( K 2)
of research.
CO 2 Apply relevant research techniques for problem solving. Remembering(K1)
Applying ( K 4)
CO 3 Applyscaling& measurement techniques and should use Comprehending(K3)
appropriate sampling techniques Applying (K 4)
CO 4 Analyze different techniques of coding, editing, Analyzing (K4)
tabulation in doing research. Synthesizing (K5)
CO 5 Apply statistical analysis for hypothesis testing using Applying(K4)
parametric and non-parametric tests and Analyzing (K4)
preparingreports.
Text books
1. KothariC.R. , Garg Gaurav.: Research Methodology-Methods and Techniques(New Age International)
2. Bryman Alan, Bell Emma, &Harley Bill: Business Research Methods (Oxford University Press)
3.MalhotraNaresh K.:Marketing Research: An Applied Orientation(Pearson, 7th Edition 2019)
Reference Books
1. Chawla Deepak &SondhiNeena, Research Methodology: Concept and Cases (Vikas Publishing, 2 nd
Edition, 2016)
2. Srivastava T N & Rao Shailaja: Business Research Methods (TMH Publication, 2ndEdition, 2017)
 MBA –FIRST YEAR
Course Code AMBA0203 L T P Credit
Course Title Entrepreneurship Development 3 0 0 3
Course objective: Objective of this course is to Duration: 40 Hours
1 Explore the dimensions of creativity, innovation, and entrepreneurship
2 Develop an understanding of intellectual property rights
3 Be familiar with the financial support associated with new venture start-ups
4 Understand the various sources of idea generation and screening
5 Understand the policy framework for promoting entrepreneurship and
providing finance to entrepreneurs.
Pre-requisites:
Course Contents / Syllabus
UNIT-I Role of Entrepreneurship 8 Hours
Concept of Entrepreneurship - Role of Entrepreneurship in Economic Development - Entrepreneurial
decision process – Entrepreneurial traits, types, culture and structure, competing theories of
Entrepreneurship — Qualities of a successful entrepreneur - Entrepreneurial motivation –Corporate
entrepreneurship – Intrapreneurship
UNIT-II Intellectual Property Rights: 8 Hours
Introduction to intellectual property right(IPR), intellectual property and its protection, Forms of
Protection depending on product; Patent, copyright, trademark, design knowhow, trade secrets etc.
UNIT-III Launching a New Venture 8 Hours
The business plan as an entrepreneurial tool, Business Planning Process: elements of business planning,
preparation of project plan, components of an ideal business plan – market plan, financial plan,
operational plan, and, Feasibility Analysis – aspects and methods: Economic, financial, and market
analysis - and technological feasibility. Various Forms of business ownership, Registration of business
units; start-up to going IPO; revival, exit and end to a venture.
UNIT-IV Idea Generation and Screening 8 Hours
Methods of Generating Ideas, Linear techniques – Matrix and Morphological Analysis, Force Field
Analysis, Attribute Listing, Scamper, Alternative Scenarios, Forced Association, Value Analysis; Product
Planning and development Process: Establishing evaluation criteria, idea Stage, Concept Stage, Product
Development Stage and Test marketing and commercialization. Environmental Scanning and SWOT
analysis.
Entrepreneurial Finance, Assistance and Entrepreneurial
UNIT-V 8 Hours
Development Agencies
Estimating financial funds requirement; Sources of finance – banks and financial institutions – IFCI,
ICICI, IDBI and SIDBI), financing of Small Business Unit. Role of central government and state
government in promoting entrepreneurship with various incentives, subsidies, grants, export oriented
units – fiscal & tax concessions, other government initiatives and inclusive entrepreneurial growth.
Overview of MSME policy of government in India. Role of agencies assisting entrepreneurship: DICs, SSIs,
NSICs, EDII NIESBUD, NEDB, Entrepreneurship Development Institute (EDI). New initiatives taken by
government to promote entrepreneurship in India at larger scale.
Course outcome: At the end of course, the student will be able to
Understanding( K 2)
CO 1 Develop understanding of basic concepts of entrepreneurship.
Remembering( K1)
Develop an entrepreneurial mindset through knowledge of Applying ( K 3)
CO 2
creativity and innovation Analyzing ( K 4)
 Evaluating and understanding a holistic approach of launching a Analyzing ( K4)
CO 3
new business venture
Understanding of converting an Idea to an opportunity and Understanding( K 2)
CO 4
various funding sources
Develop knowledge on Entrepreneurial Finance, Assistance and Applying (K4)
CO 5
role of Entrepreneurial Development Agencies Evaluating(K5)
Text books
1. Kumar, Arya; Entrepreneurship; Pearson Education.
2. Blundel, R. and Lockett, N.; Exploring Entrepreneurship Practices and Perspectives; Oxford
Publications.
Reference Books
1. Entrepreneurship 10th Ed (Indian Edition) 2016 by Robert Hisrich Michael Peters Dean
Shepherd, McGraw Hill
2. Desai, Vasant; Dynamics of Entrepreneurial Development and Management; Himalaya Publishing
3. Dollinger, M. J.; Entrepreneurship: New Venture Creation; PHI Learning.
 MBA –FIRST YEAR
Course Code AMBA0204 L T P Credit
Course Title Financial Management 3 0 0 3
Course objective: Objective of this course is to Duration: 40 Hours
1 Understand the basic theory, concepts and practice of Financial
Management.
2 Enable students to analyze the Cost of Capital and Investment
alternatives.
3 Enable the students to design the Capital Structure and analyze the
alternatives.
4 Analyze the concept of Dividend and its Theories.
5 Understand the concept of Indian Financial System.
Pre-requisites: Required Basic Knowledge for Financial Management
Course Contents / Syllabus
UNIT-I Introduction to Finance & Corporate Finance 6 Hours
Finance & its scope Financial Decisions, Sources of Finance Time Value of Money,Profit maximization
vs. Wealth maximization, Functions of Finance Manager in Modern Age, Corporate Finance Introduction:
– Nature and Scope. Concept of Risk and Return.
UNIT-II Investment Decision 10 Hours
Concept of Opportunity Cost, Cost of Debenture, Preference and Equity capital, Composite Cost of
Capital, Cash Flows as Profit and components of Cash Flows, Capital Budgeting Decisions, Calculation of
NPV and IRR, Excel Application in Analyzing Projects.
UNIT-III Financial Decision 10 Hours
Capital Structure, Relevance and Irrelevancy theory, Leverage analysis – financial, operating and
combined leverage along with its implications, EBIT EPS Analysis, Point of Indifference.

UNIT-IV Dividend Relevance 10 Hours

Factors affecting Dividend Policy, Forms of Dividends, Types of Dividend Policies, Dividend Models:
Walter and Gordon Model, Miller- Modigliani (MM) Hypothesis.

UNIT-V Indian Financial System 4

Hours
Role of Financial Institution, Primary and Secondary Market, Lease Financing, Venture Capital, Mutual
Funds. Introduction to Derivatives.
Course outcome: At the end of course, the student will be able to
CO 1 Understand the different basic concept/ Knowledge (K2)
fundamentals of Corporate Finance Remembering(K1)
CO 2 Calculate time value of money and evaluating long Analyzing (K5)
term investment decisions. Evaluating(K7)
CO 3 Developing analytical skills to select the best Analyzing(K5)
source of capital, its structure on the basis of cost Synthesizing(K6)
of capital.
CO 4 Use and apply the different models for firm’s Comprehending(K3)
optimum dividend payout. Applying(K4)
CO 5 Understand the recent trends of primary and Comprehending(K3)
secondary market and developing skills for Synthesizing (K6)
 application of various financial services.
Text books
1. Khan and Jain - Financial Management (Tata McGraw Hill, 7th Ed.)
2. Pandey I M - Financial Management (Vikas, 11th Ed.)
3. Prasanna Chandra - Fundamentals of Financial Management (TMH, 9th Ed.)
Reference Books
1. Ravi.MKishore – Financial Management (Taxman, 7th Ed)
2. Horne Wachowicz- Fundamentals of Financial Management (Pearson,13th Ed)
 MBA –FIRST YEAR
Course Code AMBA0205 L T P Credit
Course Title Quantitative Techniques for Managers 4 0 0 4
Course objective: Objective of this course is to Duration: 40 Hours
1 Provide basic understanding of operations research concepts for better
decision making.
2 Explore optimum solutions by applying Transportation problems
3 Provide understanding of assignment model and game theory for
optimum business solutions
4 Understanding the application of queuing theory for solving business
problem
5 Understand the basic application of different techniques in project
planning.
Pre-requisites: Business Statistics and Decision Making.
Course Contents / Syllabus
UNIT-I Operations Research Introduction & Linear Programming Problem 9 Hours
Introduction to Operations Research,Linear programming: Mathematical formulations of LP Models for
product-mix problems; graphical and simplex method of solving LP problems; duality.
UNIT-II Transportation Problem 5 Hours
Transportation problem: Various methods of finding Initial basic feasible solution-North West Corner
Method, Least Cost Method & VAM Method and MODI Method, Maximization Transportation Problem
UNIT-III Assignment model & Game Theory 10 Hours
Assignment model: Hungarian Algorithm and its applications, Maximization Assignment Problem. Game
Theory: Concept of game; Two-person zero-sum game; Pure and Mixed Strategy Games; Saddle Point;
Odds Method; Dominance Method and Graphical Method for solving Mixed Strategy Game.
UNIT-IV Sequencing & Queuing Theory 10 Hours
Sequencing Problem: Johnsons Algorithm for n Jobs and Two machines, n Jobs and Three Machines, Two
jobs and m - Machines Problems.
Queuing Theory: Characteristics of M/M/I Queue model; Application of Poisson and Exponential
distribution in estimating arrival rate and service rate; Applications of Queue model for better service to
the customers.

UNIT-V Replacement Problem & Project Management 6 Hours

Replacement Problem: Replacement of assets that deteriorate with time, replacement of assets which fail
suddenly. Project Management: Rules for drawing the network diagram, Applications of CPM and PERT
techniques in Project planning and control; crashing of operations.
Course outcome: At the end of course, the student will be able

CO 1 Understand the basic operations research concepts Understanding ( K2)

and LLP Problems in business modules.

CO 2 Understand how to interpret and solve business- Understanding ( K2)

related problems using transportation problem
 CO 3 Apply certain mathematical techniques in getting Applying ( K 4)
the best possible solution to a problem involving
limited resources
CO 4 Apply the most widely used quantitative techniques Applying ( K 4)
in decision making with the application of Queuing
Theory
CO 5 Identify project goals, constraints, deliverables, Creating( K6)
performance criteria, control needs, and resource
requirements in order to achieve project success
Text books
1. R. Panneerselvam - Operations Research ( PHI, 2nd Edition)
2. Sharma J K - Operations Research (Pearson, 3rd Edition)
3. A.M. Natarajan, P. Balasubramani- Operations Research(Pearson Education)
4. Vohra - Quantitative Techniques in Management (Tata McGraw-Hill, 2nd)

Reference Books
1.Apte-Operation Research and Quantitative Techniques (Excel Books)
2. S Kalawathy-Operation Research (VikasIVth Edition)
3. Singh & Kumar—Operation Research(UDH Publisher edition 2013)
4. TahaHamdy - Operations Research - An Introduction (Prentice-Hall, 9th edition)
5. Kothari - Quantitative Techniques (Vikas 1996, 3rd Edition).
 MBA –FIRST YEAR
Course Code AMBA0206 L T P Credit
Course Title Human Resource Management 3 0 0 3
Course objective: Objective of this course is to Duration: 40 Hours
1 Provide the basic knowledge of Human Resources Management
2  Develop insight into the managerial skills required to effectively
manage people in an organization, in order to achieve corporate goals
successfully.
3  Develop understanding of job design, recruitment & selection,
employee welfare etc for better management a firm’s human resources.
4 Explore the role of training and development programmes in performance
appraisal.
5 Deal with various grievances and complaint redressal system.
Pre-requisites:
Course Contents / Syllabus
UNIT-I Introduction to HRM and Strategic HRM 8 Hours
Meaning of HRM, its importance to managers, Line and staff aspects of human resource management,
Human resource manager’s duties. Changing environment of human resource management, changing role
of human resource management, Human resource manager’s proficiencies.
Strategic human resource management, Steps and types of strategies, Strategic human resource
challenges, HR scorecard, Competitive analysis in HR.
Cases: HR Roles and Responsibilities, Environmental changes in HR, Competitive analysis of HR,
Environmental factors effecting HR Strategy

UNIT-II HR Planning 8 Hours

Basics of job analysis, Uses of job analysis information, Steps in job analysis, Methods of collecting job
analysis information, job descriptions, Job specifications. Human Resource Planning, Process and
Methods: Forecasting personnel needs, Forecasting supply of inside and outside candidates.
Cases : Job analysis, HR Planning ,Forecasting
UNIT-III Recruitment and Selection 8 Hours
Recruitment, Internal and external sources of recruitment. Selection Importance and process of
selection,Background investigation and reference checks. Basic testing concepts, how to validate a test,
types of tests, Work sampling for employee selection. Management assessment centers, Video based
situational testing.
Cases: Effectiveness of Recruitment and selection, Techniques of Selection.
UNIT-IV Employee Training and Performance Appraisal 8 Hours
 Purpose and process of orienting employees, Five step training and development process, Training,
learning and motivation, Analyzing training needs, Training methods and management development.
Basic concept of Performance management: definition and importance Comparing performance
appraisal and performance management, Type, process and method of performance appraisal, Problems
and solutions, Appraisal interview. Basics of career management, Roles in career planning and
development, managing promotions and transfers, Enhancing diversity through career management.
Cases: Idol Orientation system, Evaluation of effective training programmes, Ethics in performance
appraisal system

UNIT-V Compensation Management and Collective Bargaining 8 Hours

Meaning of compensation, Components of compensation system, fringe benefits and Incentives,fair
compensation policy,Job Evaluation: concept, definition and methods, Legal compliances in compensation
Management
The collective bargaining process, sources of grievances, grievance procedure, guidelines for handling
grievances.
Cases: Fair compensation policy, Outcome of Incentives, Sources of Grievances

Course outcome: At the end of course, the student will be able to

CO 1 Apply the strategies on HR to gain competitive advantage over its Applying (K3)
competitors
CO 2 Analyze and forecastthe need of Human Resource Planning Analyzing (K4)
CO 3 Understand the various effective sources and techniques of recruitment Understanding(K2)
and selection of employees
CO 4 Develop an understanding of various techniques of employee training Understanding(K2)
and performance appraisal
CO 5 Develop the compensation of employees and understand the employee Understanding(K2)
grievance handling methods Creating(K6)
Text books
1. Gary Dessler& Biju Varkkey, Human Resource Management, Pearson
2. Edwin B. Flippo, Personnel Management, Tata McGraw Hill

Reference Books
1. V.S.P. Rao, Human Resource Management, Excel
2. RS Dwivedi, HRD in Indian Companies, Mc Millan
3. C.B. Memoria, Personnel Management, Himalaya
 MBA –FIRST YEAR
Course Code AMBA0207 L T P Credit
Course Title Management Information System 3 0 0 3
Course objective: Objective of this course is to Duration: 40 Hours
1 Provide knowledge about basic components of a management
information system emphasizing on its current trends and significance.
2 Provide an orientation about the Managing Information Systems in
Organizations for managerial decision making to gain Competitive
edge in all aspects of Business.
3 Understand various E-ERP SYSTEMS operating in functional areas of
an organization.
4 Gain knowledge about database system and its designing aspects in an
organization so as to enable the use of computer resources efficiently
for effective decision making.
5 Provide hands on learning on MS Access application and Internet in
businesses.
Pre-requisites:
Course Contents / Syllabus
UNIT-I Understanding MIS 7Hours
Introduction to Management Information Systems-History of MIS-Impact of MIS-Role and Importance-
MIS Categories-Managers and Activities in IS-Types of Computers Used by Organizations in Setting up
MIS-Hardware support for MIS
Trends in MIS: Introduction-Decision Support Systems (DSS)-Artificial Intelligence (AI).
UNIT-II Managing Information Systems in 8 Hours
Organisations
Introduction – Managing in the Internet Era - Managing Information Systems in Organisation-IT
interaction model-Challenges for the manager- Building information – Budgeting for information systems-
Capacity Building -centralized services – Security Management - Technology road map for the
organization
UNIT-III Introduction to ERP 10 Hours
Introduction to ERP-Basics of ERP-Evolution of ERP-Enterprise Systems in Large Organizations-Benefits
and Challenges of Enterprise Systems.
Introduction to E-Enterprise System-Managing the E-enterprise-Organisation of Business in an E-
enterprise-E-business-E-commerce-E-communication-E-collaboration – Function Based ERP.

UNIT-IV Database Design 8 Hours

Introduction to Database Management System-Types of Database Users - Introduction to Data base
design-ER diagrams-ER Design, Entities-Attributes and Entity sets-Relationships and Relationship sets-
Additional features of ER Model-Conceptual Design with the ER Model- Conceptual Design for Large
enterprises.
Introduction to Relational Model: Introduction to the Relational Model - Integrity Constraints over
Relations-Enforcing Integrity constraints-Querying relational data-Logical data base Design-Introduction
to Views Destroying/ altering Tables and Views.
UNIT-V Working on MS ACCESS 7 Hours
Introduction to Access Basics- Design a Database-Build a Database-Work with Forms-Sort, Retrieve,
Analyze Data-Work With Reports-Access with Other Applications-Manage an Access Database.
Introduction to AHP and its application in Business Decision making.
 Course outcome: After completion of this course students will be able to
CO 1 Gain in depth knowledge of working of an IT enabled Knowledge (K2)
organization.
CO 2 Learn to use various IT tools for solving Business Problems. Applying (K4)
CO 3 Develop and implement Information Systems for Business Synthesizing ( K6)
Applications.
CO 4 Learn to increase efficiency of various management processes Applying (K4)
by using IT enabled technology.
CO 5 Analyze various security and ethics related issues pertaining to Analyze (K5)
the increasing use of Information Technology.
Text books

1. Kenneth C. Laudon, Jane P. Laudon, “Management Information Systems-Managing the Digital Firm”,
by Pearson publication 2014.
2. VeenaBansal, “Enterprise resource planning-a managerial prespective”, by Pearson, June 2013
Reference Books
1. RahulDeyAuther, “Mis: Managing Information Systems In Business, Government And Society, 2Ed”,
by WILEY publications.
2. ITL ESL – Introduction to Information Technology (Pearson, 2nd Edition).
3. AviSilberschatz, Henry F. Korth, S. Sudarshan, “Database SystemConcepts:Sixth Edition”, by McGrawHill
 MBA –FIRST YEAR
Course Code AMBA0208 L T P Credit
Course Title Operations and Supply Chain Management 3 0 0 3
Course objective: Objective of this course is to Duration: 40 Hours
1 Develop understanding of the concepts of operations
management and productivity.
2 Understanding the application of operations management in
service firms as well as in manufacturing firm.
3 Provide knowledge of material and inventory management.
4 Understand recent trends and challenges of supply chain in the
current business environment.
5 Enable students to understand and apply various concepts of
total quality management in a business organization.
Pre-requisites:
Course Contents / Syllabus
UNIT-I Production Concepts 7 Hours
Introduction, meaning, nature and scope of production and operations management. Difference between
production and operations management. Productivity, factors affecting productivity and productivity
measurement. Work study— Method study and work measurement. Production Technology – Types of
manufacturing processes. Plant location and types of plant layout.

UNIT-II Operations Concepts 8 Hours

Services scenario in India, difference between product and service, characteristics of services, classification
of services, product and service design, factors affecting service design, service designing process, service
blueprinting, service capacity planning. Dimensions of quality in services, understanding service quality gap,
measuring service quality using SERVQUAL model. Case Studies
UNIT-III Material and Inventory Management 10 Hours
Types of production planning, process of production planning and control (PPC) – routing, scheduling and
loading. Master production schedule, aggregate production planning. Types of inventories, inventory control
techniques- EOQ, ABC, VED and HML (Simple numerical problems on Inventory control techniques). Just-in-
time (JIT) and KANBAN. Case Studies
UNIT-IV Supply Chain Management 8 Hours
Overview of supply chain management, conceptual model of SCM, supply chain drivers, measuring supply
chain performance, core and reverse supply chain, global supply chain, inbound and outbound logistics,
Bullwhip effect in SCM, push and pull systems, lean manufacturing, agile manufacturing, role of IT in SCM.
Demand forecasting in supply chain—
Simple moving average method, weighted moving average method, linear regression and exponential
smoothing method. Case Studies
UNIT-V TQM 7 Hours
Concept of TQM, Deming’s 14 principles, Juran’s quality triology, PDCA cycle, KAIZEN, quality circles, 7QC
tools and its 7 new management tools, ISO 9000-2000 clauses, Six Sigma, Total Productive Maintenance
(TPM), 5S. Case Studies

Course outcome: At the end of course, the student will be able to

CO 1 Understand the concepts of operations management and Understanding (K2)
productivity.
CO 2 Apply the concepts of operations management in service as Applying (K3)
well as manufacturing firms.
 CO 3 Understand and apply material and inventory management Understanding (K2)
concepts in a manufacturing organization. Applying ( K3)

CO 4 Understand and analyze challenges in managing supply Understanding (K2)

chain. Analyzing ( K5)

CO 5 Apply total quality management concept to produce good

quality products and services at competitive prices. Applying(K3)

Text books
1. William J Stevenson-Operations Management (McGraw Hill, 13 th Edition)
2.Jay Heizer and Barry Render- Operations Management (Pearson India 12 thEdition)

Reference Books
1. Chary, S.N. -- Production and Operations Management (Tata McGraw Hill, 6th Edition)
2. Charantimath, P.M. – Total Quality Management (Pearson Education, 3rd Edition)
3. Bedi, Kanishka – Production & Operations Management (Oxford University Press, 3rd Edition)
4. Adam, Everett E. & Ebert, Ronald J. – Production and Operations Management (Prentice Hall, 5th Edition)
 MBA –FIRST YEAR
Course Code AMBA0251 L T P Credit
Course Title Comprehensive Viva 0 0 0 1
Pre-requisite As per the academic regulations
Course Objectives:
1. To assess the understanding and knowledge of various subjects of management.
2. To develop communication and analytical skills of management students.
3. To inculcate interdisciplinary approach in students to solve business problems.
Expected Course Outcome:
CO1: Integrate theory and practice.
CO2: Analyze and solve different business related problems.
CO3: Develop a deep understanding and fundamental knowledge about
business environment.
CO4: Develop a comprehensive approach integrating different areas of
management.

Guidelines:
 The comprehensive viva voce is scheduled at the end of 2 ndsemester in order to assess the
understanding as well as application of the knowledge gained by the students by the end of first year of
MBA program.
 This is also to see the articulation of what is being learnt by them.
 The idea is to see the response of students towards what is being taught in this curriculum and
see their relevance not only in the practical field but also its inter relationship.
 The viva voce is of 100 marks to be conducted by the external examiner.
 The external examiner asks different questions covering all the subjects and basic areas of
management in order to judge whether the student remembers what he has studied and is able to
explain the same to others.
Mode of Evaluation: FinalViva Voce