CK’s DELIGHT

BUSINESS PLAN 2024

PEREZ, ROVIE MYLES A.

BUSINESS OWNER

(IN PARTIAL REQUIREMENT FOR COMPUTER PRODUCTIVITY

TOOLS)

MIGRINO, JOLINA
EXECUTIVE SUMMARY

CK's Delight strives to change what individuals think about Crinkles by delivering
a range of tastes and fillings, with ube serving as the primary flavor. The taste
options are ube with ube Halaya filling, chocolate with chocolate filling, and red
velvet with buttercream filling. CK's Delights meets the needs of its target clients
by providing a high-quality snack at a reasonable price.

CK's Delight specifically wants to be known for the quality and price of its food
menu, as well as the service it provides to its target clients, to build a solid
relationship with them and keep the profit flowing. Most importantly, for this
business to succeed, it has to expand its target market and gain a competitive
advantage.

Crinkle is a popular dish or snack in the Philippines, but CK's Delight will make it
more enticing by providing a variety of tastes and fillings. The management of
CK's Delight will go to any amount to make this product cheap to the general
public while yet giving a delicious experience to enjoy. There will always be
competition in the world of business, but with management's determination and
creativity, it will be used to fight with other competitors.

CK’s Delight is a sole proprietorship of Rovie Myles Perez; managed by Jan

Chris Valledor, and Shienan Joyce Ybanez, and operated by the staff namely
Henryl Marc Laquihon, Christian Bermudez, Dominic Maghirang, Joana Rose
Orillano, Maryan Tuyogon, Joshua Pili, Lea Mae Fuertes. CK’s Delight is located
at STI College General Santos City. Though the business is new and may face
various risks, CK's Delight envisions itself in the future as a small business
selling Crinkles and other pastries. CK's Delight anticipates that this business will
expand not only in General Santos City but also in other areas of Mindanao.

Vision

CK's Delight works to be the go-to place for clients looking for a wonderful
variation on the classic crinkle, offering a one-of-a-kind and amazing taste
experience that will have them coming back for more.

Mission

CK's Delight aims to develop and provide the most wonderful twist possible,
using only the freshest and highest-quality ingredients and providing great
customer service to leave a lasting impression.

Value

Indulge in Crinkles Extraordinaire, Dive into Filling Delight!

CK’s Delight offers a unique and delicious twist on the classic crinkles, featuring
mouthwatering fillings like ube halaya, red velvet, and chocolate. The crinkles
provide a delightful and indulgent experience, satisfying the cravings of those
who love sweets and bringing a touch of Filipino flavor to their taste buds.

Marketing Analysis

People who enjoy sweets CK’s Delight is a type of dessert, so

people who have a sweet tooth would
be your potential customers. This
includes children, teenagers, and adults
who like to indulge in sweet treats.
Fans of Filipino desserts Since our product features ube halaya
as one of the filling flavors, people who
enjoy Filipino desserts may be
interested in trying your crinkles.
Chocolate lovers Another flavor of our crinkles is
chocolate filling, so people who love
chocolate would be another potential
target market.
Snack enthusiasts CK’s Delight can also be marketed to
people who enjoy snacking throughout
the day, as our crinkles could serve as a
quick and convenient snack option.
Gift givers CK’s Delight could also be marketed as
a gift option for special occasions such
as birthdays, holidays, or as a token of
appreciation.
Organizational Structure

List of the Products and Services

CK’s Delight offers a unique twist to ordinary crinkles. The management decided
to add a delightful filling that is ideal for making a better and unique experience
for customers. CK’s Delight offers three mouthwatering flavors: Ube Halaya, Red
Velvet, and Chocolate. The crinkles are made with vegetable oil and whole grain
flour that gives a nutritious supply of protein, fiber, vitamins, and minerals. CK’s
Delight always guarantee that the product is affordable and quality itself so that
many customers will be encouraged to buy the product more quickly.

Pricing of the Product

CK’s Delight product is reasonably affordable, its ingredients are of quality, and it
would surely satisfy the cravings of whoever tries to buy it.

Ck's Delight is affordable for everyone, and base prices on expenses, the
equipment used, and the feedback received from surveys. The product has no
psychological pricing that compels consumers to buy it. Instead, we make it
affordable while being profitable.

Product Quantity Price

 Ube Halaya Crinkles 1 ₱20.00

Red Velvet Crinkles 1 ₱20.00

Chocolate Crinkles 1 ₱20.00

Assorted Package 1 Box / 4pcs ₱75.00

MARKETING PLAN

This chapter addresses the company’s marketing mix, strategies, and feedback
concerning the market supply and demand.

A. Marketing Strategy
This part of the marketing plan exposes the 7P’s of Marketing Mix.

1. Product
CK’s Delight offers a unique twist to ordinary crinkles. The
management decided to add a delightful filling that is ideal for making a
better and unique experience for customers. CK’s Delight offers three
mouthwatering flavors: Ube Halaya, Red Velvet, and Chocolate. The
crinkles are made with vegetable oil and whole grain flour that gives a
nutritious supply of protein, fiber, vitamins, and minerals. CK’s Delight
always guarantee that the product is affordable and quality itself so that
many customers will be encouraged to buy the product more quickly.

2. Positioning
CK’s Delight is a new and innovative business that has reimagined
the crinkle experience. The company offers a tantalizing twist on
traditional crinkles by introducing delectable fillings that elevate the taste
and excitement. With unique flavor combinations, quality ingredients, and
commitment to culinary innovation, CK’s Delight positions itself as the go-
to destination for crinkles with a delightful twist. Thus, CK’s Delight
positions itself as:
a. Unique Product Offering
 CK’s Delight differentiates itself from traditional crinkle
businesses by introducing an innovative twist - fillings that
surprise and delight customers. This unique product offering
sets apart and captures the attention of those seeking a new
and elevated crinkle experience.
b. Innovation and Creativity
 CK’s Delight embraces culinary innovation and creativity.
The company continually explores new flavor combinations,
staying ahead of trends and pushing the boundaries of
traditional crinkle offerings. This commitment to innovation
 allows the company to capture the attention of adventurous
customers who seek unique and exciting taste experiences.
c. Memorable and Indulgent Treats
 CK’s Delight positions itself as a provider of memorable and
indulgent treats. The company wants customers to feel a
sense of delight and satisfaction when enjoying the product.
By creating a unique twist on a beloved treat, the company
offers an indulgent experience that leaves a lasting
impression.

3. People of the Business

The people involved in the company play a vital role in delivering
exceptional products and services to customers. Thus, the people of the
company involve:

a. Staff
 At CK’s Delight, staff members are the backbone of the
operation. From skilled bakers and dedicated production
assistants, everyone brings their expertise and passion to create
the perfect crinkles with a twist. They usually undergo training
and seminars, ensuring they possess the necessary skills to
consistently deliver top-quality products.
b. Customer Service
 The company take pride in providing exceptional customer
service. They ensure friendly and knowledgeable sales
associates to assist customers in physical stores or take orders
online, ensuring a smooth and pleasant experience. Additionally,
the customer support team is always ready to address inquiries,
resolve issues, and listen to customer feedback, ensuring their
satisfaction and building long-lasting relationships.
c. Production Team
 The production team consists of skilled individuals dedicated to
crafting the finest crinkles with a twist. Led by experienced
bakers and staff, they meticulously follow our perfected recipe
and processes to ensure consistent quality and taste.

Financial Plan

In this chapter, the proponents will go into detail on the financial aspects of the
business and provide a detailed analysis of the company's startup plan.

Capital 9,000
Ube Crinkles and Ube Halaya (50 pairs with filling)

Target pairs: 100

pairs
Quantity Cost Total

White Sugar 1kl 90 90

Vegetable Oil 1/2kl 80 40

Ube Extract 6 pcs. 25 150

All Purpose Flour 2kl 73 146

Powdered Sugar 1kl 141 141

Baking Powder 5 pcs. 12.2 61

Evaporated milk 1 can 32 32

Ube Condensed 1 can 58 58

Ube ½kl 25 25

TOTAL ₱743 x 2 =
1,486

RED VELEVET crinkles (50 pairs with filling)

Target pairs: 200
pairs
Quantity Cost Total

Brown Sugar 1kl 80 80

White Sugar 1kl 90 90

Egg 8 pcs. 10 80

Red Food Coloring 2 pcs. 39 78

Cocoa Powder 1kl 130 130

All Purpose Flour 1kl 73 73

Butter 2 pcs. 88 88
 TOTAL ₱619 x 4 = 2,476

CHOCOLATE crinkles (50 pairs with filling)

Target pairs: 150
pairs
Quantity Cost Total

Brown Sugar 1kl 80 80

White Sugar 1kl 90 90

Egg 8 pcs. 10 80

Cocoa Powder 1kl 130 130

All Purpose Flour 1kl 73 73

Butter 2 pcs. 44 88

TOTAL ₱541 x 3 = 1,623

BAKING SUPPLY
Quantity Cost Total

Packaging 100 8 800

Parchment 1 109 109

Paper
Baking sheet 1 120 120

TOTAL ₱1,029

OTHER EXPENSES
Quantity Total
Stall 1 piece 300
Uniform 10 pcs. 1,050
Logo 1 (18inch) 340
Flyers 100 pcs. 50
Stickers 100 pcs. 100
TOTAL ₱1,570
 Capital ₱9,000
Expenses:
₱1,486
Ube Crinkles
₱2,476
Red Velvet Crinkles ₱1,623
Chocolate Crinkles ₱1,029
₱1,570
Baking supplies
₱8,184
Other expenses
Total

₱9,000
Capital
- ₱8,184
Total Expenses
Total ₱816