Content Analysis of Global SC Research 2015
Content Analysis of Global SC Research 2015
Content Analysis of Global SC Research 2015
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Abstract
Purpose – The purpose of this paper is to use content analysis to review the extensive supply chain
literature to summarize its past and current trends, and uncover existing gaps and opportunities for
future global supply chain research.
Design/methodology/approach – Since the study uses content analysis, several dimensions of the
literature were analyzed: research purpose, year of publication, journal name, methodology, theory building
or verification, country of study, sample industry, global or non-global issues, and article classification.
Findings – From a methodological point, the literature mostly consists of empirical and descriptive
studies with few exploratory articles. The review shows that global supply chains area relatively
“immature” or “new phenomenon” research topic that is gaining interest from practitioners and academics.
Research limitations/implications – It is hoped that by critically examining the extant literature,
the authors can clearly identify the challenges and state of global supply chain research to provide
supply chain researchers with a precise summary of the literature and directions for future studies.
Practical implications – This study also allows managers to recognize the methodologies and tools
that can be used to enhance their supply chains. It is believed that various strategies could be adopted
to create a robust global supply chain. In this respect, different industry sectors may require different
global strategies and different global practices.
Originality/value – The findings show that there is a shortage of empirical studies on global supply
chain strategies and outcomes, and most research focusses on supply chain practices and customer or
supplier relationships.
Keywords Literature review, Content analysis, Global supply chain
Paper type Literature review
1. Introduction
Globalization has restructured the business world and introduced the concept of a
global supply chain. Large and small companies alike have exploited their
opportunities to source from low-cost countries and sell internationally to reduce
production costs and expand revenue growth (Ruiz-Torres and Mahmoodi, 2008).
To respond to new market trends and demands, perceptive firms are increasingly
pursuing global supply chain strategies and operations to reduce costs and increase
productivity simultaneously (Reyes et al., 2002). Manuj and Mentzer (2008a, b) and
Tracey et al. (2005) suggest that active participation and seamless integration in a
global supply chain provide a source of competitive advantage that amounts to the
Benchmarking: An International
difference between the overall values created in the industry when the local firm Journal
operates in the global market and to the values if the local firm operates independently. Vol. 22 No. 7, 2015
pp. 1429-1462
In order to be competitive, companies must overcome the immense challenges of the © Emerald Group Publishing Limited
1463-5771
current global trading environment, which raises the question concerning how these DOI 10.1108/BIJ-04-2013-0038
BIJ companies can use their competitive advantage in a global supply chain to compete
22,7 efficiently and effectively. In keeping up with the increased competitive pressure,
companies must find ways to improve their global supply chain operations. In other
words, globalization has restructured the business world and introduced the concept of
a global supply chain. Prasad and Sounderpandian (2003), and Balan et al. (2006) define
a global supply chain as a series of firms networking and outsourcing throughout the
1430 globe. Balan et al. (2006) also propose a supply chain management (SCM) index and
contend that countries that are below average in their SCM index should extensively
exploit the opportunities that are available for global supply chain implementation to
reduce the gap and improve their SCM index. Therefore, meticulously managing a
global supply chain is a vital strategy to remain viable in an intensely competitive
global market. Consequently, the study of global supply chains and how they can be
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2. Literature review
2.1 Global supply chains
Over the last few decades, globalization has continuously raised the competitive
pressure on manufacturers and service providers (Gereffi et al., 2005). In this
interdependent global market, multinational corporations have become the dominant
driving force of economic growth. In an attempt to cut costs, many multinational
corporations have outsourced their production functions. Although there are
undesirable implications of globalization, participation in global supply chains is a
necessary step for organizations to cut costs, acquire new technology, and/or expand
their market share (Gereffi, 1999). Globalization can help manufacturers from a
developing country enter foreign markets, earn foreign currency, diversify exports,
and, most importantly, they can acquire new technologies and capabilities. However,
failure to effectively manage global challenges can lead to dire consequences Analysis of
(Gunasekaran et al., 2008). For example, participants in a global supply chain must global supply
carefully manage the various factors, such as, among others, tariffs, duties, trade
barriers, currency exchange rates, and corporate income taxes. In addition, with the
chain research
globalization of the world economy, the diversity and environmental issues that
influence a firm’s global strategy and approach must be addressed (Kale, 2007).
The growth in globalization and the added management challenges it brings have 1431
motivated the interest of both academics and practitioners in global SCM. Prasad and
Babbar (2000) observe that there is an increased interest in global supply chain
research among leading operations management and logistics journals. SCM is not
simply a domestic management philosophy; it transcends national boundaries to
impose unique challenges on managers who design supply chains for existing and new
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product lines (Meixell and Gargeya, 2005). Accordingly, the following subsections
discuss global supply chain issues.
sustain competitive advantage based on the delivery to the customer of basic and
unexpected services.” It is a strategy to optimize the flow of information and purchased
raw materials to the delivery of finished goods along the supply chain with the goals of
achieving a high level of productivity and quality (Muller, 1993).
The central role of global buyers is to procure high quality raw materials and
components at the lowest total cost. Global buyers are the intermediaries between
global consumers and local manufacturers, thereby inserting local industries into the
global supply chains (Kaplinsky and Readman, 2005). For many Asian firms, these
buyers were their key contacts to participate in global supply chains to acquire new
skills, knowledge, and technology (UNIDO, 2004). Global buyers not only assist local
firms to obtain the credit needed to expand their production, they also supply the
required technology in various forms like blueprints and specifications, information on
competing goods, production techniques, and guidance on design and quality.
Meanwhile, Motwani et al. (2000) stress that global supply chains play an important
role for organizations to achieve competitive advantage. Kale (2007) also notes that
global supply chains play a key role in a firm’s global competitiveness because of its
expanded global market and macroeconomic forces. In addition, changes in a
company’s traditional operations to meet global and functional integration provide new
opportunities to compete in the global markets (Lee, 2000).
Fawcett et al. (2008) claim that factors shaping the global environment and driving
global operations of multinational firms fall into four categories: global market
forces, technological forces, global cost forces, and political and macroeconomic forces.
A well-implemented global supply chain can capture these four forces to minimize cost
or delivery lead time in international trading (Motwani et al., 1998). Vidal and
Goetschalckx (1997) highlight that the rapid change in the global economy leads to the
homogenization of international scenarios and trade agreements, such as NAFTA, EU,
and ASEAN, which facilitate this process. Such agreements and trading unions
facilitate the implementation of global supply chains that are more effective and less
problematic. Vidal and Goetschalckx (1997) also explain that flows of cash and
information in a global setting are more difficult to coordinate than in a single country
situation. Consequently, new qualitative and quantitative tools must be designed for
the global setting. International logistics systems are easier to develop under stable and
uniform economic conditions. Indeed, Pontrandolfo et al. (2002) note that multinational
firms are good examples of global logistics systems that combine their production
systems with the added complexity of a global supply chain to connect several
nations with different currencies, import tariffs and fiscal systems. Another benefit of
integrating with a global supply chain is the ability to improve the negative Analysis of
consequences of globalization, such as sweatshop labor and the cutthroat pricing global supply
practices of large corporations (Mefford, 2006).
chain research
3. Review methodology
Li and Cavusgil (1995) suggest that there are three basic approaches to investigate the
state of knowledge in a field. The first approach is the Delphi method through which 1433
experts who are familiar with the area are surveyed. The second approach is
meta-analysis in which empirical studies on the subject are gathered, combined, and
statistically analyzed. The third approach is content analysis or a research method for
systematic, qualitative, and quantitative description of the manifest content of literature
in an area. This study uses content analysis to identify research gaps in the global supply
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chain literature. Content analysis includes three major steps: analysis of articles,
definition of content within each category, and identify research gaps in the literature.
We summarize the content analysis steps undertaken in this study in Figure 1.
In step 1, this study searched for relevant supply chain articles in academic journals.
Our search focusses on journals in the areas of supply chains, logistics and
transportation, operations management, business/marketing, and general management
Selection of Database
Step 1
Selection of Journals
Search “supply chain” in Article Title
and select 211 articles
Figure 1.
Step 3
Steps in content
Identify Research Gaps analysis
BIJ from January 1990 to February 2012 using the key words “supply chain.” The full
22,7 text of each article was reviewed to remove articles that were unrelated to supply
chains. Burgess et al. (2006), utilize a similar approach for selecting articles in their
studies.
Articles were collected from Science Direct, Taylor & Francis, Emerald, Inderscience,
and Wiley Interscience (or Blackwell Synergy), as the majority of well-refereed articles on
1434 industrial management are found in these databases. The choice of these outlets was
based on previous studies that identified and ranked these journals as making the highest
contribution to the supply chain and logistics discipline (e.g. Fawcett et al., 1995; Ferguson,
1983). This study discarded those articles not belonging to the abovementioned journals
as well as prefaces, editorial notes, book reviews, conference proceedings, public reports,
master’s theses, doctoral dissertations, and textbooks. While it is not possible to guarantee
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that this search is exhaustive, we believe that the journals selected and articles reviewed
comprise a reasonably representative and comprehensive body of the research being
accomplished on supply chains. Our search yielded 211 articles pertaining to supply
chains. Since the study uses content analysis, several dimensions of the literature were
analyzed: research purpose, year of publication, journal name, methodology, theory
building or verification, country of study, sample industry, global or non-global issues,
and article classification. Vallet-Bellmunt et al. (2011) reveal that most of the content
analyses done on SCM were used to detect the methodology and scientific level of supply
chains as a discipline and were based on analysis of leading journals. We analyzed the
211 articles identified in this study based on these dimensions.
40
1435
30
20
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10
Figure 2.
Global and
0 2012 2011 2010 2009 2008 2007 2006 2005 2004 2003 2002 2001 2000 1999 1998 1997 1996 1995 1994 1993 1992 1991 non-global supply
Number of Jounral Published 4 14 21 16 30 16 17 12 13 11 9 10 8 3 2 5 4 9 2 1 2 2 chain-related
Non Global Issues / Local Issues 4 6 7 6 17 11 9 10 5 5 5 6 3 3 1 3 4 7 1 1 2 2
articles (1991-2012)
Global Issues 0 8 14 10 13 5 8 2 8 6 4 4 5 0 1 2 0 2 1 0 0 0
disruptions to their supply chains, as well as the day-to-day risks from routine supply
chain failure. The September 11 terrorist attack in the USA, for instance, heightened
awareness of supply chain risks and the vulnerability of the transportation and
logistics systems. Since then, the issue of supply chain risks has become a major
concern for many multinational corporations. Consequently, numerous journals
published a series of special issues on supply chain risks to provide policy implications
and future research directions in the context of supply chain risk management.
We summarized the journals for the 211 articles in Table AI, for detail refer to
Appendixes. The primary publication outlets for supply chain studies are the
International Journal of Production Economics, International Journal of Physical
Distribution & Logistics Management, International Journal of Logistics Research and
Applications, and Supply Chain Forum an International Journal, which, collectively,
published about 50 percent of the total number of articles. The considerable number of
articles published in the International Journal of Production Economics, is partially due to
a special issue on global supply chains published in 2010. Other prominent operations
management, business logistics, and management journals lagged behind in publishing
supply chain studies. We used Olsen and Ellram’s (1997) scheme to classify the
methodologies of the 211 supply chain studies along two widely adopted dimensions.
The first dimension separates the articles by theoretical or empirical focus, and the
second dimension separates the studies by prescriptive or descriptive emphasis. These
dimensions have been adopted by other literature review research (e.g. Croom et al., 2000;
Luo et al., 2001) because it allows for a reasonably comprehensive assessment of the
research approaches taken in the current body of literature concerning the subject by
highlighting both the basic methodology and the objective of the studies.
Malhotra and Grover (1998) state that there are six major research methodologies:
perspective, conceptual, descriptive, empirical, exploratory cross-sectional, and exploratory
longitudinal. Perspective research draws conclusions based on the perceptions of the
authors, and conceptual research describes the basic or fundamental concepts of a subject
area. Descriptive research describes, formulates, and makes a model of the research topic.
Empirical research is a methodology in which data are taken from a survey, case study,
BIJ literature review, and taxonomy or typology approach. Exploratory cross-sectional
22,7 research collects data at a single point in time whereas exploratory longitudinal research
collects data at two or more points over time from the same subject to monitor its response
before and after an experiment.
Researchers began to concentrate on global supply chain research over the last two
decades. Our literature review reveals that numerous global supply chain studies were
1436 published in the last 15 years. Many global supply chain issues and challenges have
been discussed in the literature in the forms of conceptual, empirical, and descriptive
papers. This observation is consistent with Malhotra and Grover (1998) who further
conclude that different quantitative methods have been used in the literature to
discuss global supply chain issues. Our summary in Table I shows that empirical
survey and exploratory cross-sectional study (40 percent) are the most widely used
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Number of papers
Methodology GSC SC Total number of papers
Conceptual 25 22 47
Descriptive 3 2 5
Empirical (modeling) 11 7 18
Empirical (survey/exploratory cross-sectional) 24 61 85
Explanatory (exploratory longitudinal) 1 1 2
Exploratory (case study) 21 19 40
Table I. Perspective 5 6 11
Summary of Review 5 1 6
research Total 95 119 214a
methodology Note: aThree articles used mixed mode methodologies
young field compared to other business disciplines. Hence, there is a need to encourage Analysis of
conceptual and theory building research in this area. global supply
Various theories ranging from the popular resource-based view to the relatively
unknown customer value theory have been used to explain supply chain research.
chain research
Halldorsson et al. (2007) develop a theoretical reference to explain SCM based on
total cost analysis, network theory, and the resource-based view. They argue that
established theories are useful for explaining structural and management issues 1437
in supply chains. We summarize the theories used in our sample articles in Table III.
It is clear that most articles do not use any established theory to justify their
research framework. The most widely used theories are contingency, resource-based
view, and transaction cost. However, Melén and Nordman (2009) note that
internationalization theory is gaining popularity in supply chain research, especially
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Theory of swift 1 1 2
Network theory 2 – 2
Institutional theory – 2 2
Organizational learning theory 1 1 2
Social network theory 1 – 1
International economics 1 – 1
Strategy-structure-performance 1 – 1
Political economy paradigm 1 – 1
Traditional agency theory 1 – 1
Theory of constraints – 1 1
Theory of limited rationality – 1 1
International marketing 1 – 1
Option pricing theory 1 – 1
Social-technical systems theory 1 – 1
Duality theory In programming 1 – 1
Classical decision theory – 1 1
Economic incentive theory 1 – 1
Theory of competence – 1 1
Theory of organizational capability – 1 1
Cluster theory 1 – 1
Strategic choice theory – 1 1
Multi-attribute utility theory – 1 1
Table III. Customer value theory 1 – 1
Summary of theories Notes: GSC, global supply chain; SC, non-global supply chain. 12 articles used more than one theory
used in study in the study
Africa 1 0.47
Asia 41 19.43
Australia 3 1.42
Europe 30 14.22
Table IV. Global 33 15.64
Geographical USA 42 19.91
distribution n/a 61 28.91
of articles Total 211 100%
Frequency of
Analysis of
industry cited global supply
No. Industry sub-sector GSC SC Total frequency chain research
1 Medical/medical equipment 4 7 11
2 Telecommunications/communication equipment 6 6 12
3 Rubber and plastic 3 9 12
4 Textiles/fiber/fashion industry 6 9 15 1439
5 Transportation and transport equipment manufacturing 6 9 15
6 Food/beverage manufacturing 7 10 17
7 Chemical 5 12 17
8 Global third-party logistics service providers (G3PLs)/3PL 2 10 12
9 Metals/metal refinery and stamping 7 11 18
10 Automotive industry 5 13 18
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11 Machinery manufacturing 7 14 21
12 Computer/electronic equipment 9 13 22
13 Product/component/manufacturing industry 8 22 30
14 Electrical/electronic equipment and electronic parts 19 25 34
16 Others 39 63 102
15 None or not specified 32 38 70
Total 165 271 436a Table V.
Notes: GSC, global supply chain; SC, non-global supply chain. aTotal frequency exceeded 211 because Classification of
most studies addressed multiple industries industry sectors
The distribution of articles by content in Table VI shows that supply chain studies
that address context-related issues have drawn considerable attention among
researchers. In total, 17 of the 211 articles (8 percent) are devoted to the analysis of
influential factors affecting the internal and external contexts of a firm. Specifically,
these studies explore issues that affect the internal characteristics of an organization,
such as the strengths and weaknesses of top management, processes, technology and
capabilities, and resources, among others. Some common external contexts examined in
the literature include issues distinctive to the consumer electronic and automobile
industries. Several country characteristics, such as political stability, infrastructure,
and currency exchange were also addressed by the context-related studies. The next
group in Table VI addresses the implementation of supply chain strategy. Although
academics and practitioners alike have been stressing for years that a firm’s supply
chain must be managed strategically to enhance competitive advantage, only 8 percent
of the articles in our sample researched this important topic. However, supply chain
practices have been widely studied (70 percent), perhaps because data on practices are
easier to collect than information on strategy. Although, very often, top management
teams are reluctant to disclose their strategies, the practices are readily available to mid
or lower-level managers who are prime survey targets. Less than 10 percent of the
studies examined the outcomes of supply chain strategy and practices. The most
common outcome measure is supply chain performance. Lastly, 11 articles or about
5 percent of our sample examined supply chains on multiple dimensions of our content
analysis. Next, we proceed to identify gaps in the literature.
5. Discussion
A thorough literature review of a specific topic serves several important functions: to
provide a foundation or to situate research in reference to the larger body of existing
work in the field; to differentiate new research from what has been done; to identify
gaps in theory, methodology or results in the literature; and to demonstrate a high
level of scholarship by analyzing the strengths and weaknesses of a topic (Hart, 1998).
While not exhaustive, the 211 articles from 99 scientific publications reviewed in this
study were a good representative sample of the literature base. Our study is relevant to
those stakeholders who are interested in global supply chain research. There are seven
main findings of our content analysis: the evolution of supply chain and global supply
chain, methodologies, theories, industry focusses, regions and that related issues of
context, strategy, practices and outcomes.
First, we conclude that global supply chain studies lag behind non-global or
domestic supply chain studies. While our separation of the literature into global vs
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Number
Group Journal classification by content Articles (percent)
Context Organization characteristics, industry Days (1994), Gunasekaran and Lyu (1997), Hong et al. (2006), Hung (2011), 17 (8%)
characteristics, and country characteristics Li (2011), Motwani et al. (1998), Ritchie and Brindley (2002), Sanders (2007), Sila
and Ebrahimpour (2003), Simatupang and Sridharan (2005, 2007, 2008),
Vonderembse et al. (2006), Walker et al. (2008), Walters (2008), and
Youn et al. (2011)
Supply chain Responsive strategy, lean strategy, Acar et al. (2010), Basnet et al. (2003), Cao et al. (2010), Cassivi et al. (2008), 17 (8%)
strategy and others Christopher et al. (2011), Cirtita and Glaser-Segura (2012), Dreyer et al. (2009),
Easton and Jarrell (1998), Biles et al. (2007), Grant (1996b), Hameri and Hintsa
(2009), Li and Lin (2006b), Lummus et al. (2008), Mehra and Inman (1992), Min
et al. (2005), Park et al. (1996), and Vanichchinchai and Igel (2011)
Supply chain Global logistics, collaboration, TQM/JIT, Ahn et al. (1999), Arnold et al. (2010), Arntzen et al. (1995), Auld (2010), Babbar 148
practices information sharing, risk management, et al. (2008), Balan et al. (2006), Barratt (2004), Barry (2004), Bartlett et al. (2007), (70%)
integration, visibility, technology, and others Bayo-Moriones et al. (2011), Beresford et al. (2005), Bernard (1996), Bernardes and
Hanna (2009), Bhatnagar and Teo (2009), Bhatnagar and Viswanathan (2000),
Bhattacharyya et al. (2010), Biehl (2007), Cagliano et al. (2008), Cao et al. (2008),
Chan and Qi (2003), Chen et al. (2007), Christopher et al. (2006), Chu and Lee
(2006), Closs and Mollenkopf (2004), Closs and Xu (2000), Cohen and Mallik
(1997), Corsten and Felde (2005), Cruz et al. (2006), Danese et al. (2012), Davis
(1993), De Vries et al. (1999), Demirbag et al. (2006), Ellinger (2000), Elmuti et al.
(2008), Enyinda and Gebremikael (2010), Fawcett et al. (2007), Fawcett and Scully
(1995), Flint (2004), Forker et al. (1997), Foster et al. (2011), Frohlich and
Westbrook (2001), Fullerton and McWatters (2001), Germain et al. (2008), Green
and Inman (2005), Grover et al. (2004), Gunasekaran and Irani (2010),
Gunasekaran et al. (2001), Hackman and Wageman (1995), Hafeez et al. (2002),
Hale (2003), Harvey and Richey (2001), Hertz and Alfredsson (2003), Hesse and
Rodrigue (2004), Hoegl and Wagner (2005), Horvath (2001), Hsieh and Chen
(2007), Huang and Keskar (2007), Ismail (2007), Janhonen (2008), Jiang et al. (2009),
Kakuro (2004), Kaleka (2002), Kaplan and David (1992), Kim and Lee (2010), Kim
et al. (2006), Kuei et al. (2001, 2008, 2011), Kumar et al. (2008), Lai et al. (2002), Lee
and Wilhelm (2010), Lee and Billington (1995), Levy (1995), Li and Lin (2006a),
(continued )
chain research
1441
global supply
Classification of
Analysis of
Table VI.
articles by content
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BIJ
22,7
1442
Table VI.
Number
Group Journal classification by content Articles (percent)
Liargovas and Skandalis (2008b), Lockamy and James (1991), Manuj and Mentzer
(2008a, b), March (1991), Mazany (1995), Meixell and Gargeya (2005), Moberg
et al. (2002), Mollenkopf et al. (2010), Morash and Lynch (2002), Morgan et al.
(2004), Motwani et al. (2000), Nahm et al. (2006), Narasimhan and Mahapatra
(2004), Narasimhan et al. (2008), Neely et al. (1995), Olorunniwo and Li (2010),
Pandey et al. (2010), Park et al. (1996), Powell (1995), Prasad and Sounderpandian
(2003), Premus and Sanders (2008), Rabinovich et al. (1999), Reyes et al. (2002),
Ritchie and Brindley (2000, 2007), Rudberg and West (2008), Rugman
et al. (2009), Sanders (2007), Shamsuddoha et al. (2009), Shang and Marlow (2005),
Shore (2001), Soltani et al. (2011), Song and Panayides (2008), Song and Chatterjee
(2010), Soosay et al. (2008), Sousa et al. (2005), Spencer et al. (1996), Srikantha Dath
et al. (2010), Sriparavastu and Gupta (1997), Stank et al. (2005), Steinle and Schiele
(2008), Stewart (1995), Stock et al. (2000), Tan et al. (2006), Tan (2001, 2002),
Tavasszy et al. (2003), Thatte et al. (2008), Thomas and Barton (2007), Thun
(2010), Trkman and McCormack (2009), Tsai et al. (2009), Tsai and Lin (2009),
Tyan et al. (2003), Van Hoek (2001), Vereecke and Muylle (2006), Verma and
Tiwari (2009), Vidal and Goetschalckx (1997, 2001), Wagner and Bode (2008),
Wang et al. (2010), Whitten et al. (2012), Wu (2008a, b), Xu and Nozick (2009),
Yeniyurt (2003), Yeniyurt et al. (2005), Yoon and Sil (2004), Youngdahl and
Loomba (2000), Yusuf et al. (2007), Zailani et al. (2008), Zeng and Rossetti (2003),
and Zhou and Benton (2007)
Outcome Supply chain competitiveness and Agus and Hajinoor (2012), Andersen and Skjoett-Larsen (2009), Bassett and 18 (9%)
supply chain performance Gardner (2010), Bhatnagar and Sohal (2005), Chen et al. (2010), Dowlatshahi
(financial/operational performance) (2011), Gavirneni (2006), Mefford (2006), Modarress et al. (2000), Morash and
Lynch (2002), Pazirandeh (2011), Rao and Young (1994), Rouse and Putterill
(2003), Schoenherr (2010), Sheu (2008), Yigitbasioglu (2010), You et al. (2009),
and Zailani et al. (2009)
Comprehensive Mixed content Foroughi et al. (2004), Fynes et al. (2004), Jao-Hong (2011), Kumar et al. (2010), 11 (5%)
Madsen (2009), Matopoulos et al. (2007), Min and Guo (2004), Pontrandolfo et al.
(2002), Stratton and Warburton (2006), Tse and Tan (2011), and Tyan et al. (2003)
Total 211
(100%)
non-global supply chain studies is subjective, this study provides a robust insight into Analysis of
the dynamic evolution of global supply chain research since 1991. We also notice that global supply
non-global supply chain studies peaked in 2008 and have declined gradually since then.
However, it appears that interest in global supply chain studies continue to rise.
chain research
Another interesting finding from Table AI is that the period 2005-2009 has the highest
number (91 articles) of supply chain research published.
Second, having considered the importance of methodology, this study distinguishes 1443
articles that make conceptual contributions from those that make empirical
contributions. Similar to previous literature review studies in the field (e.g. Malhotra
and Grover, 1998; Burgess et al., 2006), we discover that empirical or survey-based
studies dominated supply chain research. A large portion of these empirical studies
examined supply chain practices. To some degree, this prevailing trend reflects not
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only the relatively strong desire to uncover operational-level supply chain practices but
also the state of knowledge in the area, which has been characterized as being relatively
exploratory. In addition, the dominant research methods in supply chain research are
case-based and empirical modeling analyses that highlight the challenges of managing
global supply chains. The lack of theoretical contribution in the area, especially at the
strategic level, echoes a need to stimulate more supply chain strategy studies that are
useful for practitioners operating in a global environment. It is the strategy that guides
implementation of practices.
Third, there exists a large gap between theory building and theory verification studies.
The ratio of theory verification studies (51 percent) far exceeds the theory building
research (21 percent). Empirical supply chain research is growing rapidly, especially
during the period from 2005 to 2009. Theory verification research is the most popular
among supply chain researchers although theory building inquiry is also on the rise;
percent wise the rise is slow and gradual. Wallenbergburg and Weber (2005) show that
despite the tremendous progress in supply chain research, studies on theory building and
methodology still lacks focus. They argue that theory building would advance, as
evidenced in marketing research, through a rigorous empirical research approach.
However, a discipline can only mature if there is a balance between theory building and
theory verification studies because new theories should be generated and existing
theories must be verified (Soni and Kodali, 2011). Since supply chain research is a growing
discipline, there is insufficient evidence in the literature that highlights the importance of
theory building in SCM. Nevertheless, at some stage in the lifecycle of a discipline, the
ratio of theory verification studies should mark the maturity of that discipline.
Fourth, there are many theories in supply chain research that can help to develop
appropriate theoretical references to explain SCM based on total cost analysis, network
theory, and resource-based view, among others. Our analysis in Table V shows that a
wide range of theories has been applied in supply chain research over the last two
decades. However, it should be noted that each theory was applied in the context of the
individual study. We also conclude that most supply chain studies are anecdotal and do
not use any theoretical framework. In studies where theories were used, contingency,
resource-based view, and transaction cost are the common theoretical frameworks.
Fifth, Table V summarizes the industry sectors examined in the literature.
Consistent with observations in prior SCM literature reviews (e.g. Croom et al., 2000;
Burgess et al., 2006), this study reveals that most global supply chain research focusses
on a single industry instead of comparing supply chains across different industries.
Table VI shows that non-global supply chain research has focussed primarily on
consumer-oriented industries (such as food, drink, and textiles) and producer-oriented
BIJ sectors (automotive, machinery manufacturing, basic manufacturing, electrical and
22,7 electronic parts, computer equipment, and chemicals). The evidence suggests that the
orientation toward sectors where final consumers are key stakeholders is shared to a
considerable extent by global supply chain research. Specifically, 59 percent of the
literature focusses on consumer-oriented sectors including the food and commodity
sectors, whereas only 12 percent of the articles focus on producer-oriented sectors.
1444 The remaining 29 percent of the articles address a combination of the two sectors.
Sixth, empirical SCM research is mostly done in developed regions of North America
and Europe while only 4 percent of the research is conducted in developing countries.
However, as China and India are outsourcing hubs for global supply chains of apparel,
automobile, and electronic consumer goods, there is a pressing need to examine and
develop appropriate global supply chain models for these countries. Balan et al. (2006)
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argue that a major reason for the lack of supply chain research in developing countries
is the lack of SCM knowledge among practitioners in the region. However, this
proposition is circumstantial and has not been scientifically proven. Finally, the
distribution of articles by content in Table VI shows that context, strategy, practices,
and outcome-related issues have attracted considerable attention among researchers,
resulting in significant contributions to global supply chain arrangements.
In this paper, we review the global supply chain literature using dimensions related to
emerging issues in supply chain globalization. We conclude that while the research
community has tackled some key global supply chain issues, few studies have addressed
global supply chain strategies and outcomes. Thus, we propose that global supply chain
research should address multiple supply chain design issues by extending models to
include strategies and outcomes.
publications. Next, although 211 articles were examined in this study, our sample is by
no means exhaustive and exclusive. However, we believe that this study is
comprehensive and we have reviewed all the major supply chain articles. The third
limitation is that we have used a 12-year time frame from 1991 to 2012. We believe that
very few supply chain articles were published prior to 1991. A fourth limitation is that
we have used the term “supply chain” to search the databases. It is likely that some
relevant articles have used a different term to describe the same phenomenon.
This study presents a review of global and non-global supply chain articles based
on Malhotra and Grover’s (1998) classification scheme. Our review shows that global
supply chains area relatively “immature” research topic that is gaining interest from
practitioners and academics. From a methodological point, the literature mostly
consists of empirical and descriptive studies with few exploratory articles. Since global
supply chains are still a relatively new phenomenon, we expect to see more research in
this area. In particular, as recommended by Atkinson (2004), Giunipero and Eltantawy
(2004), Tang (2006), and Wilson (2007), the use of technology, such as RFID and ERP, is
becoming an important facet of global supply chains. More research should be
conducted to learn how technology could be used to expedite transactions in global
supply chains. In addition, as risk can initiate from any stage in a supply chain, it is
imperative to include collaborative risk management in a firm’s global supply chain.
Future research should then be expanded to explore how collaborative risk
management can be integrated in a global supply chain. Another important aspect
relates to the various strategies that could be adopted to create a robust global supply
chain. In this respect, different industry sectors may require different global strategies
and different global practices. Global supply chain research that attempts to compare
strategies and practices throughout the chain is still limited, and, hence, more effort
should be directed accordingly.
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Ju, T.L., Lin, B., Lin, C. and Kuo, H.J. (2006), “TQM critical factors and KM value chain activities”,
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Jüttner, U. (2005), “Supply chain risk management: understanding the business requirements
from a practitioner perspective”, International Journal of Logistics Management, Vol. 16
No. 1, pp. 120-141.
Ketchen, D.J. (2007), “Bridging organization theory and supply chain management: the
case of best value supply chains”, Journal of Operations Management, Vol. 25 No. 2,
pp. 573-580.
Paulraj, A., Lado, A.A. and Chen, I.J. (2008), “Inter-organizational communication as a relational
competency: antecedents and performance outcomes in collaborative buyer-supplier
relationships”, Journal of Operations Management, Vol. 26 No. 1, pp. 45-64.
Shahin, A. (2011), “An Investigation on the influence of total quality management on financial
performance the case of boutan industrial corporation”, International Journal of Business
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Tu, Y. and Lu, M. (2009), “A conceptual framework for designing and building web-based
revenue-sharing collaboration systems (WRCS) in supply chain management”,
International Journal of Value Chain Management, Vol. 3 No. 1, pp. 4-19.
Wilson, M.C. (2007), “The impact of transportation disruptions on supply chain performance
review”, Transportation Research Part E: Logistics and Transportation Review, Vol. 43
No. 4, pp. 295-320.
BIJ Appendix
22,7
Pre- 2000- 2005- 2010-Feb
No Journals 2000 2004 2009 2012 Total
91 Technology in Society 1 1
92 Technovation 1 1
93 The International Journal of Logistics Management 2 2
94 The International Journal of Production Research 1 1
95 The Journal of Environment & Development 1 1
96 The Journal of Marketing 1 1
97 Total Quality Management 1 1
98 Total Quality Management & Business Excellence 1 1
99 Transportation Research Part E: Logistics &
Transportation Review 1 1 2
Table AI. Grand total 30 51 91 39 211
Corresponding author
Professor Suhaiza Zailani can be contacted at: [email protected]
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