UNIVERSITY OF MADRAS
B.Com. DEGREE COURSE IN INFORMATION SYSTEM MANAGEMENT
SYLLABUS WITH EFFECT FROM 2020-2021
BSM-DSC16
CORE-XVI: BUSINESS ANALYTICS
Inst.Hrs : 6 YEAR: III
Credits : 4 SEMESTER: V
Course Objectives
1. To enable students to learn the basics of business data analytics platforms
2. To teach quantitative analysis including sampling etc
3. To learn advanced statistical techniques such as multivariate analysis etc
4. To teach the techniques of regression analysis
UNIT I: Introduction to Data Analytics Platform - Visualizing Data - Describing and
Summarizing Data - Challenges of Conventional Systems - Intelligent Data Analysis - Analytic
Methodologies or Techniques Used in Logical Analysis
UNIT II: Quantitative Analysis - Sampling Methods and Estimation – Probability Distributions
- Descriptive Statistics - Inferential Statistics - Hypothesis Testing, Explanatory and Predictive
Models, and Fact-Based Management to Drive Decisions and Actions - Tools - Analysis vs
Reporting.
UNIT III: One-Sample Tests - Two Independent Samples Tests - K Related Samples Tests -
Measures of Correlation and Association - Multivariate Nonparametric Test for Interdependence
- Probability and Decision Making Under Uncertainty - Normal, Binomial, Poisson, and
Exponential Distributions
UNIT IV: Data Mining - Importing Data into Excel - SQL - Analysis of Variance and
Experimental Design - Statistical Process Control - Statistical Reporting - Foundations,
Methods, Interpretations in Excel – R – STATA – PSPP – EVIEWS – Machine Learning.
UNIT V: Regression Analysis - Estimating Relationships - Linear versus Nonlinear
Relationships - Statistical Inference - Time Series Forecasting - Introduction to Optimization and
Simulation Modeling – Optimization and Simulation Model - Decision Support System
REFERENCE BOOKS
1. Bowerman, B. (2016). Business Statistics in Practice: Using Data, Modeling, and Analytics.
McGraw-Hill Higher Education
2. Christian Albright, Wayne L. Winston (2015). Business Analytics : Data Analysis and Decision
Making 5th Edition, CENGAGE
3. Cliff, T. (2014). Exploratory Data Analysis in Business and Economics: An Introduction Using
SPSS. Stata, and Excel: Springer, New York, New York, 215
4. Gert H. N. Laursen, JesperThorlund (2018). Business Analytics for Managers, 2ed: Taking Business
Intelligence Beyond Reporting, Wiley
5. Kumar, U. D. (2017). Business Analytics the Science of Data-Driven Decision Making. Wiley
6. Ledolter, J. (2013). Data mining and business analytics with R. John Wiley & Sons
7. Jensen, C. (2017). Data Science for Business: Data Analytics Guide with Strategies and Techniques
8. Prasad R N and Seema Acharya (2016). Fundamentals of Business Analytics, 2ed, Wiley
9. Williams, S. (2016). Business intelligence strategy and Big Data analytics: a general management
perspective. Morgan Kaufmann.
