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    Transport and Logistics Marketing KPI Scorecard Template

    Uploaded by

    kgpadityapandey

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd

    Transport and Logistics Marketing KPI Scorecard Template

    Uploaded by

    kgpadityapandey
    7 views1 page

    Copyright

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    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    7 views1 page

    Transport and Logistics Marketing KPI Scorecard Template

    Uploaded by

    kgpadityapandey

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 1

    TRANSPORT & LOGISTICS MARKETING KPI SCORECARD

    MONTH OF:

    September
    Los Angeles, CA 90301 | 222 555 7777 | [email protected] | transport.com

    OPEN RATE CLICK THROUGH RATE


    UPWARD DOWNWARD

    8 1

    TARGET 20.00% TARGET 10.00%

    ACTUAL 22.00% ACTUAL 12.00%


    Key Performance Indicator (KPI)

    OPEN RATE CLICK THROUGH RATE


    DESCRIPTION TARGET ACTUAL STATUS

    Email Campaign Performance


    22.00% Website Traffic 10,000 monthly visitors 12,500 monthly visitors Upward
    22.00%
    Lead Generation 500 leads per month 600 leads per month Upward
    21.50% 10.00%
    21.00% Conversion Rate 5.00% 6.50% Upward
    Series1 Click-Through Rate (CTR) Series1
    20.00%
    20.50%
    Series2 12.00% Series2
    Customer Acquisition Cost $100 per customer $85 per customer Downward
    20.00%
    Customer Retention Rate 75.00% 78.00% Upward
    19.50%
    19.00%
    Open Rate 9.00% 10.00% 11.00% 12.00%
    Email Campaign Performance
    Email Campaign Performance

    FOLLOWER GROWTH CONVERSION RATE


    DESCRIPTION TARGET ACTUAL STATUS

    Open Rate 20.00% 22.00% Upward

    TARGET ACTUAL TARGET ACTUAL Click-Through Rate (CTR) 10.00% 12.00% Upward

    10% growth per month 12% growth per month 5.00% 6.50%

    Social Media Metrics

    ENGAGEMENT RATE CUSTOMER RETENTION RATE DESCRIPTION TARGET ACTUAL STATUS

    TARGET ACTUAL TARGET ACTUAL Follower Growth (LinkedIn) 10% growth per month 12% growth per month Upward

    3% engagement rate 4% engagement rate 75.00% 75.00% Engagement Rate (Facebook) 3% engagement rate 4% engagement rate Upward

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