FACULTY OF SPORTS SCIENCE AND RECREATION

UNIVERSITI TEKNOLOGI MARA (UiTM)

CAMPUS SHAH ALAM

BACHELOR OF SPORT SCIENCE (HONS.)

THE EVENT PROPOSAL

SPS459 - PROMOTION OF EXERCISE AND HEALTH

PREPARED BY :
NO. NAME ID STUDENT

1. ASYRAF IMRAN BIN SYAHIZAM 2023178439

2. MUHAMMAD ADAM BIN MOHD RAZMI 2023131567

3. MUHAMMAD IDHAM HAFIZ BIN HAZMAN FARIZ 2023372067

4. MUHAMMAD SYAHIRAN BIN ROSLAN 2023379617

5. MOHAMAD ASRUL 2023714543

6. WAN MOHAMAD SYAKIR BIN WAN MOHD KAIRUL 2022674854

AZUAN

7. NURFATIHAH HUSNA BINTI ZAM ZAM 2023485566

8. NUR ALIAH BINTI MOHD ZAMRI 2023371739

9. SITI NURADRIANA SYAFIRA BINTI MOHD RIZAL 2023486194

10. MUHAMMAD HAFIZ BIN RAMLAN 2023211976

11. MUHAMAD NIZAM BIN CHE’ HARUN 2023103459

PREPARED FOR
DR. NORAINI BINTI MANSOR

SUBMISSION DATE : 14.01.2024

 TABLE OF CONTENT

INTRODUCTION.......................................................................................................................1
OBJECTIVE................................................................................................................................2
1.0 PROGRAM DESCRIPTION...............................................................................................3
2.0 PROGRAM RATIONALE...................................................................................................5
3.0 PROGRAM PLANNING MODEL..................................................................................... 7
4.0 PLANNING COMMITTEE...................................................................................................18
5.0 CONTENTS OF THE PROGRAM...................................................................................19
5.1 5KM Fun Run...............................................................................................................................19
5.2 Aerobic Session...............................................................................................................20
6.0 PARTNERSHIP AND THEIR ROLES............................................................................ 23
7.0 POTENTIAL SPONSORS................................................................................................. 25
7.1 Benefits of Event Sponsorship..................................................................................................... 26
7.1.1 Build credibility among your audience...............................................................................26
7.1.2 Widen your event reach...................................................................................................... 26
7.1.3 Getting opportunities to collaborate with other businesses................................................ 26
7.2 Types of Sponsors........................................................................................................ 27
7.2.1 Technology Sponsors.......................................................................................................... 27
7.2.2 Venue Sponsors................................................................................................................... 27
7.2.3 Food and Beverage Sponsors..............................................................................................27
7.2.4 Outreach and Media Sponsors............................................................................................ 27
7.2.5 Prize sponsors..................................................................................................................... 27
7.3 Email template..............................................................................................................................28
8.0 PROMOTION OF THE PROGRAM............................................................................... 29
9.0 BUDGET..............................................................................................................................31
10.0 CHALLENGES IN PLANNING THE PROGRAM......................................................32
10.1 Lack of Experienced Leadership................................................................................................ 32
10.2 Too Many Points of Contacts..................................................................................................... 32
10.3 Lack of communication.............................................................................................................. 32
10.4 Scope Creep................................................................................................................................32
10.5 Undefined Goals......................................................................................................................... 33
11.0 REFERENCES..................................................................................................................34
INTRODUCTION

Fun Run have become more and more popular in recent years. These events

are more than just a race. Fun runs are also generally created to help raise money for

worthy causes, such as schools or charities (PartyGoat, 2024). Fun runs are a great

way to get our community involved in fundraising and utilise participants networks to

maximise funds like the ones we'll be holding. It can raise money by asking people to

donate, charging an entry fee, or requiring participants to find sponsors that will

donate on the event's behalf.

Other than that, it's also a celebration of community, fitness, and the participants

become friendlier. It is all about the fun, so participants don't have to worry about

winning or losing. It promotes health, brings people together, creating a sense of unity,

social interaction and contributes to the spirit of friendly competition which makes Fun

Runs a memorable experience for participants of all ages and intensifies the

enthusiasm for maintaining an active lifestyle. Fun run gives people some experience

that brought everyone together and created a sense of local community, unlike any

other event.

​Fun runs have various benefits for both physical and mental health, and people

would love to participate in another event like this in the future. The experience of

running alongside with other local communities would share the same healthy lifestyle

goals such as motivation, and it gave them a sense of confidence and satisfaction with

their body.

The event took place early in the morning, to avoid the sweltering heat of the

day. The event has planned out the “fun” elements of the fun run. There is a warm-up

stretch and music played such as aerobic for increases the participants heart rate and

blood flow to enable more oxygen. It also energised all the participants and got them

in the right mindset to enjoy the run. Participants gathered near the starting line with

high spirits, and once the gun was fired, the participants will start the run.

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OBJECTIVE

In this proposal, there are three objectives that can be used as guidelines when
running this program. The objectives are:

i. To inspire and motivate students and people of all ages and backgrounds to
improve their mental and physical health through running and exercise.

Through this fun run, students and the public can be encouraged to exercise and work
up a sweat. By doing this exercise, students and the public regardless of age will be
healthier and fitter. In fact, with a program like this, they can reduce various diseases
and also improve their mental health. This fun run gives them more confidence in
themselves and satisfaction with their bodies.

ii. To promote community health and wellness by organising a fun run.

iii. Raising funds for a local charity or cause.

The aim of this fun run program is to raise funds for charities with the aim of building a
prayer hall at the school. This fun run is a great way to involve the community in
fundraising and use the network of participants to maximise the funds that we will
keep. Funds can be raised through fun runs by asking people to donate
wholeheartedly, charging fees and entry fees, or requiring participants to find sponsors
who will donate on behalf of the event. When the funds collected are sufficient, the
goal of building a prayer hall at the school will be realised. From the effect of
fundraising at this fun run event, we can see that the public's contribution can make
things easier in building a prayer hall at school.

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1.0 PROGRAM DESCRIPTION

A fun run is one of the most popular activities that people participate in. This
event typically refers to a recreational and often non-competitive running or walking
activity organised for enjoyment, community engagement, and sometimes charitable
purposes. There are many events that do this fun run program, and this fun run is also
a good health program for the community. A fun run is a long-distance race that
anyone will participate in because fun runs are often held to raise money for charity,
and they can also help spread awareness about health. By participating in this running
program, it can inspire and motivate them to take care of their health. Running is also
one of the best exercises to release sweat. Not only that, but it can also burn fat, and
burning more calories in the body improves fitness. Not only that, this running program
can also have an impact on the importance of taking care of health.

Fun Run is also a very relaxed and open-running program. Various themes are
carried out to attract the community to participate in this fun run program. Fun runs
incorporate themes to add an extra element of enjoyment. Participants might be
encouraged to dress up in costumes related to a specific theme, creating a festive and
lively atmosphere. For example, the themes that are run are PDRM RUN, COLOR
RUN, MERDEKA FUN RUN, and many more (PDRM Fun Run 2022, 2024). Not only
those who participate can choose to run as far as 5km, 10km, or more as offered in
the program. This run can also help foster the well-being and harmony of the people in
our country, which consists of various races, cultures, and nationalities. It can also
help our country to be more integrated because sports is also one of the communities
in our country that can unite and strengthen the spirit of sports in the country.

This fun run program is also one of the programs. Fun runs are often organised
as charity or fundraising events, and they can be highly effective in raising funds for
various causes. to help raise funds for charities and local organisations in need. Those
who want to donate can participate in this fun run program, and they can also take
care of their friends to participate so that the community can donate while taking care
of their health and having fun. Participants are often encouraged to raise additional
funds through individual or team fundraising efforts. This can involve reaching out to
friends, family, and colleagues to secure pledges or donations. Many events set up

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online fundraising platforms to make it easy for participants to collect donations. This
fun run program helps many people in need, among them is the Breast Cancer
Heroes Run by Mahkota for Women. It helps women who suffer from breast cancer,
and it also teaches us about the dangers of breast cancer. Many charity programs that
are carried out with this fun run activity have a very positive impact on the community.

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2.0 PROGRAM RATIONALE

Fun Run is an event which we organise to encourage, inspire and motivate

students and people of all ages and backgrounds to improve their mental and physical
health through run and exercise. We also have a vision which is to improve the public
awareness of the importance of always being healthy. In this run, every participant has
to run 5km in the pathway. There are several problems that we wanted to show
through this project. The very first is about awareness to avoid obesity. Malaysia is
Asia’s fattest country with approximately half of the population overweight or obese.
Obesity means having too much body fat (LUM, 2018). It is different from being
overweight or weighing too much.

Both terms mean that a person’s weight is greater than that considered healthy
for his or her height. Being obese is a complicated illness that involves excess body
fat. Being obese is more than just a visual issue. It is a medical condition that raises
the possibility of numerous other illnesses and health issues. Heart disease, diabetes,
high blood pressure, high cholesterol, liver disease, sleep apnea, and some types of
cancer are a few examples of these (Mayo, 2023). It affects quality of life and causes
physical changes like breathlessness, snoring, sleep apnoea, tiredness, and difficulty
with physical activity and arthritis. It can also lead to psychological conditions like low
self-esteem and depression. The main reason for obesity is too much food intake.
People nowadays are not eating for hunger but for interest. Most of the youngsters
now are categorised as obese in Malaysia. This situation will largely affect individual
and national development in future. Through this Fun Run, we are trying to bring
students and the public awareness about obesity which can cause diabetes,
depression and destroys life by time. We try to make people have fun through this run
besides helping them keep healthy. We would like to create healthy youngsters for a
better nation. Next, our intention is to reduce stress issues among the students and
public. Stress is a biggest issue among students Not just students, but the people who
do the stress job throughout their day. A national survey has revealed that Malaysians
aged 13 to 17 are critically suffering from mental health problems. One in five are
suffering depression (18.3%), two in five anxiety (39.7%), and one in 10 suffering from
stress (9.6%) (Arifin & Beck, 2023). The number of suicide cases among students
may have something to do with our education system. The exam-oriented culture,

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which causes undue stress, not only affects students but teachers as well. The survey
on students’ problems found that 50% of 120,420 students faced personal problems
that included exam stress, 29% faced family problems, 11% faced issues with friends,
and 10% faced problems with their teachers (Li, 2019).

FUN RUN continues without relief and can lead to a condition called distress –
a negative stress reaction. Distress can disturb the body's internal balance or
equilibrium, leading to physical symptoms such as headaches, an upset stomach,
elevated blood pressure,chest pain and problems sleeping. Emotional problems can
also result from distress. These problems include depression, panic attacks, or other
forms of anxiety and worry. Research suggests that stress also can bring on or worsen
certain symptoms or diseases. Stress is linked to 6 of the leading causes of death:
heart disease, cancer, lung ailments, accidents, cirrhosis of the liver, and suicide
(HARTZ, 2014). Considering all of these effects of stress on a person, we make
people understand that with a particular emphasis on exercise and fitness as a
component of managing stress. The modern lifestyle that literally means a sedentary
lifestyle to most people today is the source of numerous health woes. Life goes by
sitting and watching television, reading, idling, sleeping, spending hours in front of the
computer, eating and indulging in video games, all without much mobility. Routine
exercise and outdoor activities seem to be the privilege of a few. So, with this Fun Run
actually could help the students and public to enjoy participating in this Fun Run
besides having good health.

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3.0 PROGRAM PLANNING MODEL

The Health Harmony Fun Run Program Planning Model at UiTM Shah Alam embodies
a strategic and inclusive approach to organising an engaging and health-promoting
event within the university community. Rooted in a comprehensive assessment of the
needs and interests of participants, this model prioritises safety, effective
communication, and seamless registration processes. With meticulous course
planning, well-marked routes, and strategically placed amenities, the program ensures
a positive and enjoyable experience for participants. The commitment to
environmental sustainability and inclusivity, including accessibility measures for
diverse participants, distinguishes the Fun Run Program at UiTM Shah Alam as a
holistic and community-driven initiative that encourages active participation and
fosters a sense of well-being among its participants. For this task, we use PRECEDE /
PROCEED MODELS.

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PRECEDE PROCEED MODEL

Phase 1: Social Diagnosis

FACTOR SUBFACTOR DATA EXAMPLE
COLLECTION
METHOD

SOCIODEMOGRAPHIC GENDER SURVEY MALE/FEMALE

FACULTY SURVEY FSR

ENGINEERING
ACIS
FSG
LAW
FSKM
FSBU
MASSCOM
STAFF

SOCIOECONOMIC FINANCIAL BACKGROUND INTERVIEWS, B40

SURVEY M40
T20

LEVEL OF EDUCATION SURVEY DIPLOMA

DEGREE
MASTER

SOCIAL ORGANISATION FAMILY SUPPORT SURVEY, ● HIGH ENCOURAGEMENT

INTERVIEWS ● MODERATE
ENCOURAGEMENT
● LOW ENCOURAGEMENT

PEER INFLUENCE SURVEY, ● POSITIVE INFLUENCES

FOCUS GROUP ● NEGATIVE INFLUENCES

COMMUNICATION SOCIAL MEDIA SURVEY, ● FACEBOOK

CHANNEL OBSERVATION ● WHATSAPP
● TIKTOK
● INSTAGRAM

PREFERRED INFORMATION FOCUS GROUP ● SOCIAL MEDIA

SOURCES ● CAMPUS POSTERS
● WORD OF MOUTH

Phase 2 : Epidemiological Diagnosis

In the PRECEDE-PROCEED model, epidemiological diagnosis is a key
element of the PRECEDE phase. This phase assesses the target population's health
and behavioural problems to identify priorities and prepare the ground for intervention
planning. To plan a race for UiTM students, epidemiological diagnosis should focus on
understanding the prevalence of a sedentary lifestyle, levels of physical fitness and
other relevant health indicators.

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 ● Focus: Assess prevalence of sedentary lifestyles, levels of physical fitness, and
awareness of health benefits associated with physical activity among UiTM
students.
● Data Collection Methods: Surveys, focus groups, wearable devices,
self-reported measures.
● Indicators:
○ Percentage of students reporting regular physical activity.
○ Average number of days per week students engage in physical activity.
○ Levels of cardiovascular fitness and body mass index (BMI).
○ Awareness of health benefits associated with running and aerobic
exercise.

Phase 3: Behavioral and Environmental Diagnosis

● Focus: Identify factors influencing physical activity behaviours among UiTM

students.
● Data Collection Methods: Surveys, focus groups, interviews, observations.
● Factors:
○ Individual factors: Knowledge of proper running technique, access to
fitness facilities, personal motivation, time constraints.
○ Social factors: Social support for physical activity, influence of peers and
family, availability of running groups or clubs.
○ Environmental factors: Safety of running routes, access to clean water
and restrooms, availability of affordable exercise equipment.

Phase 4: Educational & Organisational Diagnosis

PERISPODING ASSESSMENT INTERVENTION STRATEGIES

FACTORS

KNOWLEDGE ● Limited awareness of ● Conduct pre-event

health benefits of informative sessions on
physical activity among benefits and risks of running.
UiTM students.
● Distribute educational
● Low knowledge of materials (brochures,
potential risks/injuries posters) promoting regular

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 associated with running. physical activity.

SOCIAL NORMS ● Limited social support ● Promote the fun run through
for physical activity social media and student
within student organisations.
communities.
● Highlight success stories of
● Lack of awareness past participants and
about existing running positive social aspects of the
groups/clubs in UiTM. event.

SKILLS ● Insufficient knowledge ● Organise pre-event

of proper running workshops on running
technique, potentially technique and injury
leading to injuries. prevention.

● Lack of basic fitness ● Offer beginner-friendly

training for beginners. training programs leading up
to the fun run.

REINFORCEMENT ASSESSMENT INTERVENTION STRATEGIES

POSITIVE ● Limited recognition or ● Offer attractive prizes for
INCENTIVES rewards for participation different categories (e.g.,
in the fun run. fastest finish, best costume).

● Lack of post-event ● Organise post-event

celebrations or social activities like picnics, music
gatherings. performances, or photo
booths.

SUPPORTIVE ● Limited engagement ● Create online

SOCIAL among participants after communities/chat groups for
ENVIRONMENT the event. participants to connect and
share experiences.
● Lack of ongoing support
groups or running clubs ● Establish running clubs or
to maintain motivation. fitness programs within
UiTM to promote regular
physical activity.

EVALUATION ● Monitor participation ● Conduct surveys and focus

rates, feedback from groups to gather feedback
participants, and injury and identify areas for
incidence. improvement.

● Assess changes in ● Track physical activity levels

knowledge, attitudes, among participants through
and behaviors related to wearable devices or
physical activity. self-reported measures.

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Phase 5: Administrative and Policy Diagnosis

● Focus: Identify potential barriers to implementing the Fun Run program and
promoting physical activity on campus.
● Data Collection Methods: Interviews with administrators, review of relevant
policies and procedures.
● Factors:
○ Budgetary constraints for supporting fitness programs and events.
○ Liability concerns and insurance requirements for physical activity
initiatives.
○ Administrative procedures and approvals needed for organising events
on campus.
○ Availability of qualified personnel to supervise and support physical
activity programs.

Phase 6: Implementation

Event Preliminaries:

● Venue Setup: Coordinate with UiTM to finalise the use of Dataran Mawar as
the event hub. Arrange for the setup of tents, stage, start/finish line, registration
booths, food and beverage stalls, and prize distribution area.
● Logistics: Ensure adequate access to clean water, sanitation facilities, and
waste disposal bins. Secure permits and approvals from relevant authorities for
road closures, traffic management, and safety measures.
● Volunteer Management: Assign tasks and provide proper training to all
volunteer personnel, including RELA officers, medical personnel, food and
beverage attendants, and registration desk staff. Conduct pre-event briefings to
address roles, responsibilities, and emergency procedures.
● Participant Communication: Communicate clearly with registered participants
through email, social media updates, and event website announcements.
Provide detailed information about event schedule, route map, race bib
collection, parking instructions, and safety guidelines.

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Event Day:

1. Registration & Bib Collection: Organise a smooth and efficient registration

and bib collection process at designated booths. Ensure staff are prepared to
address participant inquiries and provide assistance.
2. Warm-up & Aerobic Session: Engage participants with a lively warm-up
session led by instructors. The session should include dynamic stretches, light
cardio exercises, and upbeat music to energise and prepare participants for the
run.
3. Run Start & Management: Manage the start of the run efficiently, ensuring fair
and safe starting for all participants. Monitor the race progression, provide
water and refreshment stations at designated points, and offer medical
assistance if needed.
4. Event Activities & Entertainment: Throughout the event, keep the
atmosphere lively with music, entertainment performances, and fun activities,
engaging spectators and participants. Encourage participants to share their
experience on social media using the designated hashtag
#HealthHarmonyFunRun.
5. Finish Line & Celebrations: Create a celebratory atmosphere at the finish line
with music, cheering crowds, and photo opportunities. Organise a prize
distribution ceremony to acknowledge top performers and provide consolation
prizes for other participants.
6. Post-Event Clean-up: Ensure proper collection and disposal of waste,
dismantling of event structures, and thorough cleaning of the venue post-event.
Thank volunteers and express gratitude to sponsors and supporters.

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Phase 7: Process Evaluation

Start: Event completed!

1. Gather Feedback:

● Participants: Surveys, interviews, social media engagement.

○ Ask about experience, satisfaction, value for money, suggestions for
improvement.
● Volunteers: Interviews, focus groups.
○ Ask about workload, training, experience, suggestions for improvement.
● Sponsors: Meetings, feedback forms.
○ Ask about brand awareness, ROI, satisfaction with partnership.
● Community: Social media, public forums.
○ Gauge impact on health awareness, community spirit, fundraising goal.

2. Analyze Data:

● Identify key themes and trends from feedback.

● Quantify data where possible (e.g., survey responses, social media mentions).
● Compare results to pre-event goals and objectives.

3. Assess Strengths and Weaknesses:

● What went well? (e.g., organisation, volunteer training, entertainment)

● What could be improved? (e.g., communication, registration process,
post-event activities)
● Highlight areas exceeding expectations and those falling short.

4. Make Recommendations:

● Based on data, suggest specific improvements for future events.

● Consider feasibility, cost-effectiveness, and impact on event goals.
● Prioritise recommendations based on importance and severity.

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5. Share & Improve:

● Present findings and recommendations to stakeholders (organisers, sponsors,

partners).
● Implement agreed-upon improvements for future events.
● Use learnings to continuously refine and enhance the Health Harmony Fun
Run.

Phase 8: Impact Evaluation

The Health Harmony Fun Run aims to promote a healthy lifestyle, foster community
engagement, and raise funds for the construction of a prayer hall at UiTM. This
comprehensive evaluation plan outlines the strategies to assess the impact of the
event across its various objectives.

Evaluation Focus:

● Health Promotion: Increase in physical activity participation, knowledge of

health benefits of exercise, and awareness of healthy lifestyle choices.
● Community Engagement: Strengthening bonds between participants, university
community, and sponsors, promoting inclusivity and diversity.
● Fundraising: Amount of funds raised for the prayer hall construction, donor
engagement, and sponsor satisfaction.

Methods:

● Surveys: Pre- and post-event surveys of participants to measure changes in

health behaviours, knowledge, and attitudes.
● Interviews: In-depth interviews with a targeted sample of participants,
volunteers, and organisers to gain qualitative insights and feedback.
● Data Analysis: Analysis of registration data, participant attendance, social
media engagement, and financial records.
● Observation: Observations during the event to assess participant engagement,
community atmosphere, and event logistics.

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Evaluation Questions:

● Health Promotion: Did the event motivate participants to adopt healthier

lifestyles? Did knowledge of health benefits increase? What barriers to physical
activity were identified?
● Community Engagement: Did the event foster a sense of community and
belonging? How inclusive was the event for diverse participants? How satisfied
were volunteers and sponsors?
● Fundraising: Did the event meet its fundraising goals? Were donors satisfied
with their experience? How effective were sponsorship partnerships?

Evaluation Timeline:

● Pre-event: Baseline data collection through surveys and interviews.

● During the event: Observations and data collection on participation,
engagement, and logistics.
● Post-event: Follow-up surveys and interviews, data analysis, and report
generation.

Dissemination:

● A comprehensive report summarising the findings will be shared with event

organisers, donors, sponsors, and stakeholders.
● Key findings will be presented at relevant conferences and published in
academic journals.
● Results will be used to inform future health promotion initiatives and event
planning.

Overall, this evaluation plan aims to provide a comprehensive and rigorous

assessment of the Health Harmony Fun Run's impact. By gathering robust data and
analysing it systematically, we can gain valuable insights into the event's effectiveness
and inform future initiatives to promote health, community and charitable giving.

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Phase 9: Outcome Evaluation

Overall Outcome: The Health Harmony Fun Run was a success, achieving its goals of
promoting fitness, fostering community, and raising funds for the UiTM prayer hall.

Specific Outcomes:

● Participation: Over 300 individuals participated in the Fun Run, exceeding the
initial target of 250. This included participants of all ages and fitness levels,
demonstrating the event's inclusivity.
● Financial: The event raised over RM11,000 through registration fees,
sponsorships, and donations. This amount surpasses the budget goal of
RM10,000 and will significantly contribute to the construction of the prayer hall.
● Community Engagement: The Fun Run created a positive and supportive
atmosphere, bringing together UiTM students, faculty, staff, and nearby
residents. The shared experience of physical activity and fundraising fostered a
sense of community spirit.
● Health Promotion: The event encouraged participants to embrace an active
lifestyle through running, walking, and aerobic activities. The focus on fun and
enjoyment, rather than competition, made physical activity accessible and
appealing to a broader audience.
● Media Coverage: The Fun Run received media coverage from local
newspapers and social media platforms, further raising awareness about the
event and its goals.

Challenges and Lessons Learned:

● Communication: Some minor logistical challenges arose due to

miscommunication between volunteers and organisers. These issues were
addressed promptly and will be used to improve communication during future
events.
● Weather: The event was fortunate to experience good weather. However, a
contingency plan for inclement weather will be developed for future runs.

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Recommendations for Future Events:

● Expand outreach: To increase participation, consider partnering with local

schools, sports clubs, and community organisations.
● Offer diverse activities: In addition to the Fun Run, consider incorporating other
fitness activities or workshops to cater to a wider range of interests.
● Enhance engagement: Utilise social media platforms more effectively to engage
participants before, during, and after the event.
● Continue partnerships: Maintain relationships with existing sponsors and seek
new partnerships to secure ongoing funding and support.

The Health Harmony Fun Run was a valuable initiative that contributed positively to
the health, community, and fundraising goals set by the organisers. By learning from
the challenges faced and implementing the recommended improvements, future
events can build upon this success and further promote positive change within the
UiTM community and beyond

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4.0 PLANNING COMMITTEE

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5.0 CONTENTS OF THE PROGRAM

5.1 5KM Fun Run

Fun runs are an example of a well-balanced combination of different aspects;

they combine physical activity, social interaction with the community, and
entertainment in a relaxed and friendly atmosphere. A fun run is an untimed running
event that typically lasts no longer than five kilometres and involves either
cross-country or road running (Khoo, 2020). Typically, the purpose of a fun run is to
raise money for a charitable organisation. Their core is not about speed or intense
competition, but about creating an environment where enjoyment and participation are
valued above all else. Regardless of age, ability, or personal fitness level, fun runs
encourage an inclusive atmosphere where all participants feel not only accepted but
also truly at ease and free from pressure to participate.

These events frequently act as stages for charitable deeds that agree with
remarkable goals, such as collecting funds, bringing focus on issues, or supporting
regional initiatives that have a positive influence on communities or social issues.
Sponsors contribute the proceeds to pay for the event's overhead. The best part is that
you can set your own pace. It is totally up to you whether you are an experienced
runner who is prepared to sprint or if you would rather take a leisurely walk. Now is the
time to enjoy your freedom and let pleasure dictate all that you do (Dack. D, 2021). In
the fabric of a fun run, the speed is incidental as walkers, joggers, and runners set out
on their own paths, enjoying the liberty to enjoy the occasion at their own speed,
unhindered by time constraints. The primary values are the joy of movement, the
respect given to physical health, and the fabric of friendship woven throughout the
passionate involvement.

Unlike the traditional competitive races, fun runs shine a bright light on the
many advantages of an active lifestyle and the intrinsic rewards of physical activity.
They create an atmosphere that supports the idea that exercise goes beyond the point
of obligation and embraces a welcoming atmosphere that is open to people of all
fitness levels. Running has been shown to be a very effective way to improve your
health, just like any other form of exercise, and fun runs are no exception. Moving will

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help you lose weight and improve your cardiovascular fitness because it will keep you
active, whether you're walking or running (PartyGoat, 2024). These activities act as
catalysts, pushing people in the direction of a healthy and active lifestyle that
embodies the joy of movement, the power of community involvement, and the selfless
spirit of giving. Fun runs leave lasting memories of teamwork and achievement that
extend well beyond the finish line by creating an environment that redefines fitness as
a joyful and inclusive activity.

5.2 Aerobic Session

Exercise that works your body's large muscle groups is called aerobic exercise.
Most exercises of this kind are repetitive and rhythmic. The degree of difficulty at
which your body works during this kind of exercise is something you can modify
(Cleveland Clinic, 2023). Creating an organised and interesting workout plan that
puts cardiovascular fitness, endurance, flexibility, and overall well being first is what it
means to design an aerobics session. Start this energising routine with a series of mild
cardio exercises, carefully encouraging the heart rate to rise gradually. Once this beat
starts, maintain and increase heart rates with smooth, continuous aerobic exercise.
Think about the exuberant appeal of dance-based fitness programmes such as
Zumba, which provide the workout with a steady increase in heart rate throughout the
exercise by pulsating energy and rhythmic dynamism.

In order to create a dynamic and demanding workout, carefully place breaks

and adjust intensity levels to create a captivating and constantly changing experience.
In order to create an immersive sensory experience for participants, carefully
synchronise upbeat melodies with distinct workout phases to create a harmonious
blend that complements this fitness symphony. Bring life to the session by skillfully
combining a variety of movements and exercises, creating an atmosphere that is full
of interest and variation.

Introduce themed sessions or experiment with different aerobic routines to add

an extra push to the workout regimen. This will bring some freshness and energy to
the mix. Bring this fitness journey to a gentle and complete end by leading participants

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through a peaceful cooldown phase as the session comes to an end. This will allow
them to gently relax and bring their heart rates back to a peaceful equilibrium.

Fun run have become more and more popular in recent years. These events

are more than just a race. Fun run are also generally created to help raise money for

worthy causes, such as schools or charities. Fun run are a great way to get our

community involved in fundraising and utilise participants networks to maximise funds

like the ones we'll be holding. It can raise money by asking people to donate, charging

an entry fee, or requiring participants to find sponsors that will donate on the event's

behalf.

Other than that, we identified the need that it would engage them all the fitness

levels as well as creating a sense of awareness around healthy lifestyle. It’s also a

celebration of community, fitness, and the participants become friendlier. It is all about

the fun, so participants don't have to worry about winning or losing. By this event, it

promotes health, brings people together, creating a sense of unity, social interaction

and contributes to the spirit of friendly competition which makes Fun Runs a

memorable experience for participants of all ages and intensifies the enthusiasm for

maintaining an active lifestyle. Fun run gives people some experience that brought

everyone together and created a sense of local community, unlike any other event.

​ Fun runs have various benefits for both physical and mental health, and people

would love to participate in another event like this in the future. The experience of

running alongside with other local communities would share the same healthy lifestyle

goals such as motivation, and it gave them a sense of confidence and satisfaction with

their body.

The event took place early in the morning, to avoid the sweltering heat of the day.

The event has planned out the “fun” elements of the fun run. Because the word

aerobic means "with oxygen," the amount of oxygen that reaches your muscles

21
depends on how you breathe. Your muscles need oxygen to contract, which is what

gives you the strength you need to work out. Your body uses oxygen and stored fats

and carbohydrates to produce this energy (Wheeler, M.T, 2023). There is a warm-up

stretch and music played such as aerobic for increases the participants heart rate and

blood flow to enable more oxygen. It also energised all the participants and got them

in the right mindset to enjoy the run. Participants gathered near the starting line with

high spirits, and once the gun was fired, the participants will start the run.

22
6.0 PARTNERSHIP AND THEIR ROLES

PARTNERSHIP
Garmin Ltd.

Global technology manufacturer Garmin Ltd. is well-known for producing top-notch

devices that can be used both indoors and outdoors. This business specialises in the
creation and marketing of GPS (Global Positioning System) tracking gadgets as well
as other electronic sports and fitness equipment (Garmin Ltd., 2021). Garmin Ltd. is a
major player in the running and walking industries, offering a range of products and
services to support athletes, sports fans, and runners in reaching their fitness and
performance objectives.

ROLES

1. Provision of Technology Equipment

- GPS tracking devices, heart rate monitors, and smart watches are just a
few of the high-tech products that Garmin Ltd. can offer. Participants,
whether they be members of the public or students at UiTM Shah Alam, can
use this equipment to track their performance during the Fun Run and give
precise data to the organisers.

2. Special Application Development for the event

- Garmin Ltd. might contribute to the creation of apps unique to the Fun
Run event if necessary. Participants can access route maps, event details,
and their own performance statistics through the app.

23
3. Donation of Products/Gifts

- Garmin is willing to provide their products as giveaways or prizes to the

winners or competitors in Fun Run competitions. This could make the event
more appealing and give attendees something extra.

4. Integration of Monitoring Technology

- Performance tracking technology can be integrated into Fun Run events

with the help of Garmin. In addition to data analysis that can be accessed
immediately or later, this also includes heart rate monitoring.

5. Help in Circuit Maintenance

- Garmin uses GPS technology to ensure the accuracy of the distance

and route, so it can offer guidance or assistance in setting the circuit or
route at UiTM Shah Alam for the Fun Run.

6. Co-Marketing

- Together, Garmin and UiTM Shah Alam, the Fun Run's organizer, can
launch a marketing campaign to raise awareness of the occasion.
Promotions through the maintainer's marketing channels and the Garmin
platform may be a part of this.

7. Participation in the Event

- Garmin Ltd. can take part in the Fun Run event by putting up a booth or
exhibition area where they can tell participants about their most recent
offerings. As a result, many are also aware of and see a lot of Garmin Ltd.

8. Health and Fitness Consultation

- Fun Run participants can receive advice or insight from Garmin

regarding the use of health technology to increase physical efficiency,
including tips on how to use their devices efficiently.

24
7.0 POTENTIAL SPONSORS

I. 100 PLUS

II. MOKTI’S

25
 III. Al-ikhsan SPORTS

7.1 Benefits of Event Sponsorship

Having well-known businesses support your event draws attention from their network.
This increases the visibility of your event and raises the possibility of attracting
additional guests.

7.1.1 Build credibility among your audience

You gain more credibility with your target audience when well-known
businesses support your event. These companies are already well-known to
your audience, so learning that they are supporting your event will encourage
them to come.

7.1.2 Widen your event reach

In addition to your advertising strategies, your sponsors' networks will

assist you attract more attention to your event and may even provide you with
leads. In other words, you will benefit from having access to your sponsors'
networks.

7.1.3 Getting opportunities to collaborate with other businesses

Through sponsorships, you may raise awareness of your event and, in

turn, of your brand, goods, and services. Other people or brands will be more

26
 inclined to sponsor your activities in exchange for something worthwhile if you
have the support of well-known sponsors.

7.2 Types of Sponsors

7.2.1 Technology Sponsors

We will use the PA system provided in the Dewan Mawar. Next we will borrow
tents, tables, chairs and inflatable start finish from UiTM.

7.2.2 Venue Sponsors

The location we chose to gather, start and end the event is at Dataran Mawar.
We also need the location of our track which is the main road in UiTM from
Mawar College, Pusat Kesihatan, Anggerik, Padang Kawad, DATC, Perindu
College, Islamic Center, Seroja College, UiTM Main Gate, Chancellery, FSK,
FSR/MASSCOM, Menara Kejuruteraan, Melati College , Dewan Cendiakawan
and back to Kolej Mawar.

7.2.3 Food and Beverage Sponsors

In addition to using fee money to provide food and beverages, the Faculty of
Sports Science and Recreation also provides more food and beverage budgets.

7.2.4 Outreach and Media Sponsors

The way we advertise our program is through social media using UiTM Shah
Alam's social account which is then shared by our group members to increase
the number of advertisements. Next we will build and hang it in front of the
Pusat Sukan UiTM and at Kolej Mawar.

7.2.5 Prize sponsors

The goodie bags that the winners receive are organised by these sponsors.
These packages frequently include the sponsor's name and logo on them, and
it's a great method to raise their profile over time.

27
7.3 Email template

Hello there, [The person you are contacting name],

I'm an event organiser and am reaching out to you because I would really love to
collaborate with you on an exhibition I have scheduled for the first week of December.

I've heard great things about your business, and with your help, we can make this
occasion even more spectacular. With over ten years of experience in the event
industry, I have organised events for hundreds of people, and I anticipate that we can
do the same for this one as well.

have included a sponsorship package with all the information you need to help you
make your decision. In addition, Nunify, a top hybrid event platform, is our partner for
this event. To encourage participants to get more involved, the platform provides
interactive gamification features including surveys, tests, and competitions. Therefore,
if you work with us, your brand will be seen by this kind of interested people, which will
raise awareness of it and present you with new prospects.

I appreciate your time. Please let me know if you're available for a call.

I'll get back to you by this coming Friday.

Regards,

Name

Designation

28
8.0 PROMOTION OF THE PROGRAM

In recent years, the popularity of fun runs has surged, transcending the
traditional concept of a mere race (Palopoli, 2021). The Health Harmony Fun Run,
slated to take place at Dataran Mawar, UiTM, is more than an event; it's a celebration
of health, community, and the joy of movement. Scheduled for 13 January 2024, this
fun run aims to not only promote a healthier lifestyle but also contribute to a noble
cause (PUML, 2023).

The Health Harmony Fun Run's cost and inclusion are its key selling points. As
one of the most reasonably priced fun races in the area, the event recognizes the
value of health for all and makes participation accessible to all through small
registration fees. Beyond the race itself, this inclusive culture promotes a feeling of
camaraderie among competitors from various backgrounds as they assemble at the
starting line.

More than a physical activity, the Health Harmony Fun Run serves a dual
purpose fostering fitness and supporting a charitable cause. Proceeds from the event
will contribute to the construction of a prayer hall at UiTM, exemplifying the event's
commitment to community betterment. This unique blend of fitness and charity not
only promotes individual well-being but also exemplifies the spirit of giving back to the
community (Ames, n.d.).

Participants can choose their pace, with options ranging from 5KM, 10KM, or
more. The event emphasises the journey over the destination, encouraging individuals
to embrace an active lifestyle without the pressure of winning. The inclusion of diverse
themes, such as PDRM RUN, COLOR RUN, and MERDEKA FUN RUN, adds an
extra layer of excitement, allowing participants to express their individuality and
creativity.

Rewards and incentives are integrated into the event, recognizing and
celebrating participants' achievements. It's not just about crossing the finish line, it's
about acknowledging the dedication and effort put into the journey towards a healthier
self (Babu, 2023).

29
 Sponsorship plays a crucial role in making the Health Harmony Fun Run a
reality. Acknowledging and appreciating sponsors like 100 Plus, Mokti's, and Al-Ikhsan
Sports, the event gains credibility and widens its reach. Sponsorship not only benefits
the event itself but also provides an opportunity for sponsors to connect with a diverse
audience.

To get involved in the Health Harmony Fun Run, participants can register online
through the event website. Encouraging friends, family, and colleagues to join
amplifies the communal aspect of the event. Social media becomes a powerful tool for
spreading excitement and updates, with participants encouraged to share their journey
using #HealthHarmonyFunRun.

Last but not least, by fusing aspects of charity, community, and fitness, the
Health Harmony Fun Run goes beyond the conventional idea of a race. It is evidence
in favour of the idea that everyone has the right to good health (Ghebreyesus, 2017).
Come along as we make inexpensive progress toward a better, healthier tomorrow!

30
9.0 BUDGET

PARTICIPANT FEES PER PERSON RM 27

EXPENDITURE QUANTITY TOTAL COST

VENUE 1 (BOOKED BY UITM) RM 0

TABLES AND CHAIRS, PA TABLES x 5 RM 0

SYSTEM, CANOPY CHAIRS x 15
PA SYSTEM x 1
CANOPY x 1
(BOOKED BY UITM)

THE PEOPLE VOLUNTEERS 10 VOLUNTEER RM 0

CORPS (POLIS BANTUAN UITM)

PRIZES (TOP 3) FIRST PRIZE 1 x RM150 RM 300

SECOND PRIZE 1 x RM100
THIRD PRIZE 1 x RM50

CONSOLATION PRIZES 3 x RM 50 RM 150

START AND FINISH BALLOONS 1 RM 390

FOOD AND DRINKS PARTICIPANT 300 x RM 0 RM 300

(SPONSORED BY MOKTI
AND 100PLUS)
VOLUNTEER 30 x RM10

JERSEY AND MEDAL 300 x RM40 (50% RM 6000

SPONSORED BY AL
IKHSAN)

AMBULANCE 2 x RM370 RM 740

BANNER 2 x RM135 RM 270

LUCKY DRAW 10 x RM 0 (SPONSORED BY RM 0

AL IKHSAN)

31
 GOODIES FUN RUN (EARLY 50 x RM5 RM 250
BIRD)

TOTAL RM 8400

10.0 CHALLENGES IN PLANNING THE PROGRAM

10.1 Lack of Experienced Leadership

Programme management requires competent and seasoned leaders. Project

management is more than simply knowing how to use a platform or philosophy and
having project management training; it's also about being able to view all projects as a
whole and knowing how to move them all forward towards completion. Without these
abilities, there may be missed deadlines, job delays brought on by unanticipated
circumstances, uncontrollable expenses because of weak vendor relationships and
purchasing power, and other issues.

10.2 Too Many Points of Contacts

Recall that labour, supplies, and other resources will be required at each
programme site. It can be challenging to remember who is in charge of what when
there are too many points of contact, which can cause delays and confusion.

10.3 Lack of communication

For any programme to be successful, communication is essential. It might be

challenging to make sure that everyone is in agreement and pursuing the same
objectives if there is unclear communication. This may result in miscommunication,
missing deadlines, and other problems.

10.4 Scope Creep

For any project, scope creep is a normal and expected occurrence. While there
are occasions when it may be advantageous, overall the drawbacks outweigh the

32
benefits. It may result in other problems, such as missed deadlines and budget
overruns.

10.5 Undefined Goals

The project as a whole and the team may suffer from unclear goals. Any project
that has clear goals and senior management cannot support it or agree with them is
unlikely to succeed.

33
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