Free Questions for Data-Cloud-Consultant by certscare

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Question 1
Question Type: MultipleChoice

Which information is provided in a .csv file when activating to Amazon S3?

Options:
A- An audit log showing the user who activated the segment and when it was activated

B- The activated data payload

C- The metadata regarding the segment definition

D- The manifest of origin sources within Data Cloud

Answer:
B

Explanation:
When activating to Amazon S3, the information that is provided in a .csv file is the activated data payload.The activated data payload is
the data that is sent from Data Cloud to the activation target, which in this case is an Amazon S3 bucket1.The activated data payload
contains the attributes and values of the individuals or entities that are included in the segment that is being activated2.The activated
 data payload can be used for various purposes, such as marketing, sales, service, or analytics3. The other options are incorrect
because they are not provided in a .csv file when activating to Amazon S3.Option A is incorrect because an audit log is not provided in a
.csv file, but it can be viewed in the Data Cloud UI under the Activation History tab4.Option C is incorrect because the metadata
regarding the segment definition is not provided in a .csv file, but it can be viewed in the Data Cloud UI under the Segmentation tab5.
Option D is incorrect because the manifest of origin sources within Data Cloud is not provided in a .csv file, but it can be viewed in the
Data Cloud UI under the Data Sources tab.Reference:Data Activation Overview,Create and Activate Segments in Data Cloud,Data
Activation Use Cases,View Activation History,Segmentation Overview, [Data Sources Overview]

Question 2
Question Type: MultipleChoice

A customer has a requirement to be able to view the last time each segment was published within their Data Cloud org.

Which two features should the consultant recommend to best address this requirement?

Choose 2 answers

Options:
 A- Profile Explorer

B- Calculated insight

C- Dashboard

D- Report

Answer:
C, D

Explanation:
: A customer who wants to view the last time each segment was published within their Data Cloud org can use the dashboard and report
features to achieve this requirement. A dashboard is a visual representation of data that can show key metrics, trends, and comparisons.
A report is a tabular or matrix view of data that can show details, summaries, and calculations. Both dashboard and report features allow
the user to create, customize, and share data views based on their needs and preferences. To view the last time each segment was
published, the user can create a dashboard or a report that shows the segment name, the publish date, and the publish status fields
from the segment object. The user can also filter, sort, group, or chart the data by these fields to get more insights and analysis. The
user can also schedule, refresh, or export the dashboard or report data as needed.Reference:Dashboards,Reports

Question 3
Question Type: MultipleChoice

Which solution provides an easy way to ingest Marketing Cloud subscriber profile attributes into Data Cloud on a daily basis?

Options:
A- Automation Studio and Profile file API

B- Marketing Cloud Connect API

C- Marketing Cloud Data extension Data Stream

D- Email Studio Starter Data Bundle

Answer:
C

Explanation:
The solution that provides an easy way to ingest Marketing Cloud subscriber profile attributes into Data Cloud on a daily basis is the
Marketing Cloud Data extension Data Stream. The Marketing Cloud Data extension Data Stream is a feature that allows customers to
stream data from Marketing Cloud data extensions to Data Cloud data spaces. Customers can select which data extensions they want to
stream, and Data Cloud will automatically create and update the corresponding data model objects (DMOs) in the data space.
Customers can also map the data extension fields to the DMO attributes using a user interface or an API. The Marketing Cloud Data
 extension Data Stream can help customers ingest subscriber profile attributes and other data from Marketing Cloud into Data Cloud
without writing any code or setting up any complex integrations.

The other options are not solutions that provide an easy way to ingest Marketing Cloud subscriber profile attributes into Data Cloud on a
daily basis. Automation Studio and Profile file API are tools that can be used to export data from Marketing Cloud to external systems,
but they require customers to write scripts, configure file transfers, and schedule automations. Marketing Cloud Connect API is an API
that can be used to access data from Marketing Cloud in other Salesforce solutions, such as Sales Cloud or Service Cloud, but it does
not support streaming data to Data Cloud. Email Studio Starter Data Bundle is a data kit that contains sample data and segments for
Email Studio, but it does not contain subscriber profile attributes or stream data to Data Cloud.

Marketing Cloud Data Extension Data Stream

Data Cloud Data Ingestion

[Marketing Cloud Data Extension Data Stream API]

[Marketing Cloud Connect API]

[Email Studio Starter Data Bundle]

Question 4
Question Type: MultipleChoice
Every day, Northern Trail Outfitters uploads a summary of the last 24 hours of store transactions to a new file in an Amazon S3

bucket, and files older than seven days are automatically deleted. Each file contains a timestamp in a standardized naming convention.

Which two options should a consultant configure when ingesting this data stream?

Choose 2 answers

Options:
A- Ensure that deletion of old files is enabled.

B- Ensure the refresh mode is set to 'Upsert'.

C- Ensure the filename contains a wildcard to a accommodate the timestamp.

D- Ensure the refresh mode is set to 'Full Refresh.''

Answer:
B, C

Explanation:
: When ingesting data from an Amazon S3 bucket, the consultant should configure the following options:
 The refresh mode should be set to ''Upsert'', which means that new and updated records will be added or updated in Data Cloud, while
existing records will be preserved. This ensures that the data is always up to date and consistent with the source.

The filename should contain a wildcard to accommodate the timestamp, which means that the file name pattern should include a
variable part that matches the timestamp format. For example, if the file name isstore_transactions_2023-12-18.csv, the wildcard could
bestore_transactions_*.csv. This ensures that the ingestion process can identify and process the correct file every day.

The other options are not necessary or relevant for this scenario:

Deletion of old files is a feature of the Amazon S3 bucket, not the Data Cloud ingestion process. Data Cloud does not delete any files
from the source, nor does it require the source files to be deleted after ingestion.

Full Refresh is a refresh mode that deletes all existing records in Data Cloud and replaces them with the records from the source file.
This is not suitable for this scenario, as it would result in data loss and inconsistency, especially if the source file only contains the
summary of the last 24 hours of transactions.Reference:Ingest Data from Amazon S3,Refresh Modes

Question 5
Question Type: MultipleChoice

Cumulus Financial uses Data Cloud to segment banking customers and activate them for direct mail via a Cloud File Storage

activation. The company also wants to analyze individuals who have been in the segment within the last 2 years.
Which Data Cloud component allows for this?

Options:
A- Nested segments

B- Segment exclusion

C- Calculated insights

D- Segment membership data model object

Answer:
D

Explanation:
The segment membership data model object is a Data Cloud component that allows for analyzing individuals who have been in a
segment within a certain time period. The segment membership data model object is a table that stores the information about which
individuals belong to which segments and when they were added or removed from the segments. This object can be used to create
calculated insights, such as segment size, segment duration, segment overlap, or segment retention, that can help measure the
effectiveness of segmentation and activation strategies. The segment membership data model object can also be used to create nested
segments or segment exclusions based on the segment membership criteria, such as segment name, segment type, or segment date
range. The other options are not correct because they are not Data Cloud components that allow for analyzing individuals who have
been in a segment within the last 2 years. Nested segments and segment exclusions are features that allow for creating more complex
 segments based on existing segments, but they do not provide the historical data about segment membership. Calculated insights are
custom metrics or measures that are derived from data model objects or data lake objects, but they do not store the segment
membership information by themselves.Reference:Segment Membership Data Model Object,Create a Calculated Insight,Create a
Nested Segment

Question 6
Question Type: MultipleChoice

During discovery, which feature should a consultant highlight for a customer who has multiple data sources and needs to match and
reconcile data about individuals into a single unified profile?

Options:
A- Harmonization

B- Data Cleansing

C- Data Consolidation

D- Identity Resolution
 Answer:
D

Explanation:
The feature that the consultant should highlight for a customer who has multiple data sources and needs to match and reconcile data
about individuals into a single unified profile is D. Identity Resolution. Identity Resolution is the process of identifying, matching, and
reconciling data about individuals across different data sources and creating a unified profile that represents a single view of the
customer. Identity Resolution uses various methods and rules to determine the best match and reconciliation of data, such as
deterministic matching, probabilistic matching, reconciliation rules, and identity graphs. Identity Resolution enables the customer to have
a complete and accurate understanding of their customers and their interactions across different channels and
touchpoints.Reference:Salesforce Data Cloud Consultant Exam Guide,Identity Resolution

Question 7
Question Type: MultipleChoice

A customer has a custom Customer Email c object related to the standard Contact object in Salesforce CRM. This custom object

stores the email address a Contact that they want to use for activation.

To which data entity is mapped?

Options:
A- Contact

B- Contact Point_Email

C- Custom customer Email__c object

D- Individual

Answer:
B

Explanation:
The Contact Point_Email object is the data entity that represents an email address associated with an individual in Data Cloud. It is part
of the Customer 360 Data Model, which is a standardized data model that defines common entities and relationships for customer data.
The Contact Point_Email object can be mapped to any custom or standard object that stores email addresses in Salesforce CRM, such
as the custom Customer Email__c object. The other options are not the correct data entities to map to because:

A: The Contact object is the data entity that represents a person who is associated with an account that is a customer, partner, or
competitor in Salesforce CRM. It is not the data entity that represents an email address in Data Cloud.

C: The custom Customer Email__c object is not a data entity in Data Cloud, but a custom object in Salesforce CRM. It can be mapped to
a data entity in Data Cloud, such as the Contact Point_Email object, but it is not a data entity itself.
 D: The Individual object is the data entity that represents a unique person in Data Cloud. It is the core entity for managing consent and
privacy preferences, and it can be related to one or more contact points, such as email addresses, phone numbers, or social media
handles. It is not the data entity that represents an email address in Data Cloud.Reference:Customer 360 Data Model: Individual and
Contact Points - Salesforce,Contact Point_Email | Object Reference for the Salesforce Platform | Salesforce Developers, [Contact |
Object Reference for the Salesforce Platform | Salesforce Developers], [Individual | Object Reference for the Salesforce Platform |
Salesforce Developers]

Question 8
Question Type: MultipleChoice

Northern Trail Outfitters is using the Marketing Cloud Starter Data Bundles to bring Marketing Cloud data into Data Cloud.

What are two of the available datasets in Marketing Cloud Starter Data Bundles?

Choose 2 answers

Options:
A- Personalization
B- MobileConnect

C- Loyalty Management

D- MobilePush

Answer:
B, D

Explanation:
The Marketing Cloud Starter Data Bundles are predefined data bundles that allow you to easily ingest data from Marketing Cloud into
Data Cloud1.The available datasets in Marketing Cloud Starter Data Bundles are Email, MobileConnect, and MobilePush2.These
datasets contain engagement events and metrics from different Marketing Cloud channels, such as email, SMS, and push
notifications2.By using these datasets, you can enrich your Data Cloud data model with Marketing Cloud data and create segments and
activations based on your marketing campaigns and journeys1. The other options are incorrect because they are not available datasets
in Marketing Cloud Starter Data Bundles.Option A is incorrect because Personalization is not a dataset, but a feature of Marketing Cloud
that allows you to tailor your content and messages to your audience3.Option C is incorrect because Loyalty Management is not a
dataset, but a product of Marketing Cloud that allows you to create and manage loyalty programs for your
customers4.Reference:Marketing Cloud Starter Data Bundles in Data Cloud,Connect Your Data Sources,Personalization in Marketing
Cloud,Loyalty Management in Marketing Cloud
Question 9
Question Type: MultipleChoice

Which method should a consultant use when performing aggregations in windows of 15 minutes on data collected via the Interaction
SDK or Mobile SDK?

Options:
A- Batch transform

B- Calculated insight

C- Streaming insight

D- Formula fields

Answer:
C

Explanation:
Streaming insight is a method that allows you to perform aggregations in windows of 15 minutes on data collected via the Interaction
SDK or Mobile SDK. Streaming insight is a feature that enables you to create real-time metrics and insights based on streaming data
from various sources, such as web, mobile, or IoT devices. Streaming insight allows you to define aggregation rules, such as count,
 sum, average, min, max, or percentile, and apply them to streaming data in time windows of 15 minutes. For example, you can use
streaming insight to calculate the number of visitors, the average session duration, or the conversion rate for your website or app in 15-
minute intervals. Streaming insight also allows you to visualize and explore the aggregated data in dashboards, charts, or
tables.Reference:Streaming Insight,Create Streaming Insights

Question 10
Question Type: MultipleChoice

Which data model subject area should be used for any Organization, Individual, or Member in the Customer 360 data model?

Options:
A- Engagement

B- Membership

C- Party

D- Global Account

Answer:
C

Explanation:
: The data model subject area that should be used for any Organization, Individual, or Member in the Customer 360 data model is the
Party subject area. The Party subject area defines the entities that are involved in any business transaction or relationship, such as
customers, prospects, partners, suppliers, etc. The Party subject area contains the following data model objects (DMOs):

Organization:A DMO that represents a legal entity or a business unit, such as a company, a department, a branch, etc.

Individual:A DMO that represents a person, such as a customer, a contact, a user, etc.

Member:A DMO that represents the relationship between an individual and an organization, such as an employee, a customer, a
partner, etc.

The other options are not data model subject areas that should be used for any Organization, Individual, or Member in the Customer 360
data model. The Engagement subject area defines the actions that people take, such as clicks, views, purchases, etc. The Membership
subject area defines the associations that people have with groups, such as loyalty programs, clubs, communities, etc. The Global
Account subject area defines the hierarchical relationships between organizations, such as parent-child, subsidiary, etc.

Data Model Subject Areas

Party Subject Area

Customer 360 Data Model

Question 11
Question Type: MultipleChoice

Which data stream category should be assigned to use the data for time-based operations in segmentation and calculated insights?

Options:
A- Individual

B- Transaction

C- Sales Order

D- Engagement

Answer:
B

Explanation:
Data streams are the sources of data that are ingested into Data Cloud and mapped to the data model. Data streams have different
categories that determine how the data is processed and used in Data Cloud. Transaction data streams are used for time-based
operations in segmentation and calculated insights, such as filtering by date range, aggregating by time period, or calculating time-to-
event metrics. Transaction data streams are typically used for event data, such as purchases, clicks, or visits, that have a timestamp and
a value associated with them.Reference:Data Streams,Data Stream Categories
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