®

A Global Opportunity
 ®

A Global Opportunity
 OUR STORY
It’s no secret that Shake Shack’s food draws
lines around the world, but what’s been the
secret to our success?

It starts with Shake Shack’s founder Danny

Meyer, renowned restaurateur and founder
of Union Square Hospitality Group (USHG),
leaders in the hospitality industry, and the
tastemakers behind some of New York City’s
best restaurants.

In 2001 they had a simple mission: open a hot

dog cart to raise funds for a public art project in
New York City’s Madison Square Park. It wasn’t
just any NYC food cart; they operated it out of
the Michelin-starred restaurant Eleven Madison
Park that was also owned by USHG at the time.

Three summers and countless lines later,

USHG won a bid to convert the hot dog cart
into a permanent neighborhood fixture as part
of the park’s revitalization efforts. The first
Shake Shack as we know it was born, bringing
fine dining experiences to classic American
meals in a welcoming, down-to-earth
setting—a groundbreaking concept now
known as fine casual across the industry.

Madison Square Park, New York City

 2001 2011 2015 2017 2021 2022
It all started as a hot dog cart First international Shake Shack opens Becomes a publicly listed Shack App launches, kicking First-ever Drive Thru opens. Shake Shack continues to scale
in Madison Square Park to in the Middle East, in Dubai’s Mall company on the New York off digital innovation across New digital channels launch. digitally and open in new regions
support a public art project. of the Emirates, its world-renowned Stock Exchange (SHAK). the company. New website featuring digital across the US and internationally,
dining and shopping destination. ordering launches. from Mexico to China and more.

2004 2013 2015 2020 2021

First Shake Shack opens, making Fresh-cut fries revolt: We tried them, but First Shake Shack in Asia 300th Shack opens, continuing Crossed $1 billion in yearly
its neighborhood a destination fans (loudly) let us know they preferred opens in Japan, in Tokyo’s to thrive and grow in dynamic system-wide sales for the first
for visitors from across the world the classics—earning crinkle-cut fries vibrant Meiji-Jingu Gaien. markets around the globe. time ever.
and locals alike. a place on our menu forever.
OUR VALUES
Our mission is to Stand For Something Good
in all that we do. Doing good isn’t just better for
the world—it creates unforgettable experiences
for all our guests, partners, and team members.

It all starts with the small stuff: a pairing

recommendation for a guest, some extra cheese
sauce for a family, a playlist people actually
listen to, compostable utensils, little design
details that reflect a city, or just knowing the
names of our beef farmers.

We stand up for things that have a big impact,

too: neighborhood fundraisers, real career
growth opportunities, animal welfare practices,
only using hormone- and antibiotic-free meat,
a transparent supply chain, social issues that
reflect our values, and too many more to count.

All this adds up to not just giving everyone who

walks through our doors a meal they feel great
about, but great memories they can look back
on—and new ones to look forward to.
INGREDIENT QUALITY
& INNOVATION
We didn’t invent burgers, crispy chicken, or shakes,
but our high-quality ingredients and fine dining
background are the real reason why fans are willing
to wait in line for a taste.
 Menu Innovation
Our team of chefs is dedicated to culinary excellence
(we have our own Innovation Kitchen in NYC!) and
bringing exciting new items to our menus world-over.

The Best Ingredients

We take the time and effort to find and only use the
best—from fresh and antibiotic-free meat to real cane
sugar and cage-free eggs—all provided by partners
who share our values.
Local Love
From Peking Chicken in Hong Kong and Horchata
Shakes in Mexico City to custom hot sauces and local
brewery offerings, our chefs develop delicious items as
homages to the communities we’re proud to call home.
DESIGN & ARCHITECTURE
Copy and paste isn’t our thing. We take great care to build each
Shack with custom architectural designs, including forward-thinking
structural elements and compelling eco-friendly touches that
embrace—and contribute to—the neighborhoods we’re part of.

Our restaurants aren’t just a place to grab a bite on the go, we

secure vibrant sites that serve as community hubs and gathering
places for everyone to enjoy as they please. That includes a variety
of new channels to accommodate evolving ordering landscapes
around the world, from bespoke pick-up areas and windows to
Drive Thru experiences.

Shack layouts are flexible and usually range from 100–800 square
meters to accommodate all our innovative channels and design
details. We use a number of general contractors on a regional basis
and employ a mixed bidding and strategic negotiation approach
to ensure the best value and highest-quality construction.

In fiscal 2021, the average Shack took between 15–60 weeks to

construct with the total investment cost, including furniture, fixtures,
and equipment, ranging from ~$0.7–$4.2 million USD. For the
same year, the average investment cost was ~$2.4 million USD
or ~$2 million USD net of tenant improvement allowances received
from our landlords.

Times Square, Seoul, South Korea

Carlsbad, California, USA Santa Monica, California, USA
Parc Central, Guangzhou, China (Rendering)
 Lee‘s Summit, Missouri, USA

Westlake Village, California, USA Franklin, Tennessee, USA

Taikooli, Chengdu, China (Rendering) Meiji-Jingu Gaien, Tokyo, Japan
DIGITAL INNOVATION
Getting a meal at Shake Shack is a true omnichannel
experience—from our newest digital ordering channels
to personalized marketing campaigns—that seamlessly
connects the dots from on-screen to in-person and
provides a more convenient, efficient, and optimized
guest experience.
Shack App
Available for both iOS and Android, it includes
in-app delivery, curbside pick-up, drive-up,
and pick-up windows, as well as exclusive treats,
offers, and lots more.

shakeshack.com
Redesigned in 2021 for both desktop and mobile
with a modern interface and online ordering
(and the same sweet benefits as the Shack App).

Kiosks &
Digital Screens
Optimizing ordering and merchandising
opportunities across our restaurants in
a branded, visually appealing way.
@shakeshack
Our industry-leading social media accounts
are some of the best ways to keep guests (and
prospective guests) in the loop with innovative,
viral, and culturally relevant content.

We create dedicated accounts for each country

or region to reach our international audiences
in more authentic ways, like exciting celebrity
partnerships and chef collaborations that reflect
our brand values.

Our social media teams are always on the

lookout for new platforms and keep their
thumbs on the world’s cultural pulse as digital
communities evolve in unique ways across
generations and demographics.
SHACK-ONOMICS

Total Revenue $740 System-Wide Sales

2021 RESULTS
$740 Million $1.1 Billion $1,123M Total Revenue
$595
$740M, +41% YOY
$523 $895M
$459
$779M Shack System-Wide Sales
$359 $672M
$1.1B, +44% YOY
$268 $532M

$403M
Shack-Level Operating Profit
16.7%

2016 2017 2018 2019 2020 2021 2016 2017 2018 2019 2020 2021 AUV (Domestic Company-Operated)
$3.7M (+23% YOY)

System-Wide Shack Count Cash Flow from Operations

369 as of FY 2021 $58 Million
369 2022 TARGETS
311
275 $85
$90 Domestic Company-Operated Shacks

208
$71 260+
$54 $58
159
Licensed Shacks
114 $37
170+

2016 2017 2018 2019 2020 2021 2016 2017 2018 2019 2020 2021
OUR LOCATIONS
Europe & Middle East

Bahrain
Kingdom of Saudi Arabia
Kuwait
Oman
Turkey
Qatar
United Arab Emirates
United Kingdom

Asia Pacific

Hong Kong
Japan
Macau
Malaysia
Mainland China
Philippines
Singapore
South Korea

North America

Mexico
United States
OUR PARTNERS Alshaya Group (Middle East, United Kingdom & Turkey)
Alshaya Group is a dynamic family-owned enterprise, first established in Kuwait in 1890.
We look for world-class partners whose values With a consistent record of growth and innovation, Alshaya Group is one of the world’s
and standards of excellence are fully in line with leading brand franchise operators, offering an unparalleled choice of well-loved
our own vision, culture, and brand. Additionally, international brands to customers.
we require a few things:
Alshaya Group’s portfolio extends across MENA, Russia, Turkey, and Europe, with
• Proven track record in hospitality or retail thousands of stores, cafes, restaurants, and leisure destinations, as well as a growing
(predominantly food service within fine online and digital business.
dining, casual dining, or quick service) Operating in multiple sectors, including Fashion, Food, Health & Beauty, Pharmacy,
Home Furnishings, and Leisure & Entertainment, Alshaya Group colleagues are united
• Substantial existing company infrastructure by a commitment to authentically deliver great customer service and brand experiences.
Fresh, modern, and relevant, Alshaya’s constantly evolving portfolio reflects the choices
• Significant capital to satisfy a development
and lifestyle of its customers. From flagship stores and restaurants in prestige malls to local
agreement for the country of interest
coffee shops, drive-thrus, and online, Alshaya Group brings customers the brands they love
in the places they want to be. Brands such as Starbucks, H&M, Mothercare, Debenhams,
• Local knowledge and know-how that’s
American Eagle Outfitters, P.F. Chang’s, The Cheesecake Factory, The Body Shop, M.A.C,
second to none
Victoria’s Secret, Boots, Pottery Barn and KidZania.

Grupo Restaurantero Gigante (Mexico)

Gigante® is a Mexican company that is part of Grupo Gigante, a group with more than
half a century of experience full of challenges, opportunities, and successes. GRG has
positioned itself in Mexico as a leading conglomerate in the sectors of its participation,
thanks to its people, dedication to service and quality, business vision, customer focus,
and the diversification of its businesses—being, for many, one of the most important Mexican
companies in Latin America. It operates an extraordinary group made up of more than
230 restaurants in chain formats: Cafeteria restaurants: Toks with more than 50 years of
experience, Fast food: Panda Express, being the first franchise in Mexico with 10 years in
the market, Casual dining: Beer Factory and Food, the pioneers in craft beer for 25 years,
Fine casual: Shake Shack, the famous and iconic burgers from New York and Specialty
Restaurant: El Farolito with 60 years since its creation. It constantly seeks to develop and train
its employees. GRG® is a socially responsible company and holder of Distintivo H.
 Maxim’s Caterers Limited (Hong Kong, Macau & Mainland China)
Founded in 1956, Maxim’s Caterers Limited (a company incorporated in
Hong Kong) is one of Asia’s leading food and beverage companies comprised of Chinese,
Maxim’s Asian and Western restaurants, quick-service restaurants, bakery shops, coffee shops,
Japanese chain restaurants and, institutional catering, while providing a range of festive
products, including the award-winning HONG KONG MX Mooncakes. It is also the licensee
of renowned brands, including Starbucks Coffee, Genki Sushi, IPPUDO Ramen,
The Cheesecake Factory, and Shake Shack in various territories.

SAZABY LEAGUE, Ltd. (Japan)

In 1972 SAZABY LEAGUE, Ltd. founder Rikuzō Suzuki started importing pieces of well-used
furniture he found in Europe for sale in Japan, an unfamiliar practice yet to take root in the
country. Attractive yet affordable products adding a bit of fun luxury to the home came to
be accepted widely as a new value. This is how The SAZABY LEAGUE DNA we cherish to this
day was formed—an everyman/woman’s perspective, new value proposals, and the will
to put thrills into motion. The SAZABY LEAGUE went on to welcome attractive foreign brands
including agnès b., STARBUCKS, Shake Shack, Ron Herman, and Flying Tiger Copenhagen
into the Japanese market, besides coming up with such original brands as agete, ANAYI,
and ESTNATION.
SPC (Korea, Singapore & Malaysia)
SPC Group is a Korea-based global food and beverage company with 78 years of history
and experience in the Korean market with companies including SPC SAMLIP Co., LTD., Paris
Croissant Co., LTD, and BR Korea Co., LTD (Baskin Robbins, Dunkin’) and 35 reputable brands
across 7,000 stores. SPC Group owns and operates brands such as Paris Baguette, Paris
Croissant, Passion 5, Coffee@Works, LaGrillia, Eggslut, Queens Park, Vera, StrEAT, Bizeun,
and Glücksschwein, covering the bakery, dessert, and restaurant business. SPC Group has
successfully introduced the global brand Shake Shack to the Singapore market. The SPC
Group is a loved global brand that pursues health and happiness through continuous research,
development, and creative marketing.

SSI Group (The Philippines)

SSI Group, Inc. is the leading specialty retailer in the Philippines with an extensive portfolio
of established international brands that cater to all aspects of a quality lifestyle and is
supported by a nationwide strategic retail presence. Leading the Philippine specialist retail
market in terms of the size and breadth of its international brand portfolio and store footprint,
SSI Group Inc. has also expanded its retail format offerings with its entry into eCommerce,
unique restaurant concepts such as SaladStop! and Shake Shack, and mall developments such
as the premier lifestyle destination Central Square. It is also the first specialty retail company
to receive the Economics Dividend for Gender Equality (EDGE) Certification in the Philippines
and Southeast Asia. It reinforces strong gender balance and an inclusive workplace culture.
 ®

Michael Kark
Chief Global Licensing Officer
[email protected]

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