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Introduction To Display Advertising

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13 views14 pages

Introduction To Display Advertising

Uploaded by

pvs.sam4783
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as PDF, TXT or read online on Scribd
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Display Advertising

Presented by -
Hargun Kaur Bhasin, 26
Brahmnoor Singh, 18
Rajat Raghav, 94
Samrath Singh, 42
Harnoor Kaur, 1922
Ishaan Tayal, 1928
Prabhsimar Singh, 1331
H
Table of Contents
Introduction to Display Advertising
What is Display Advertising
The Display Advertising Targeting Process
Benefits of Display Advertising
Types of Display Ads
Targeting Strategies in Display Advertising
Measuring Display Ad Performance
Optimizing Display Ad Campaigns
Programmatic Advertising
Mobile Display Advertising
The Future of Display Advertising

H
Introduction to Display
Advertising

Display advertising is a powerful digital marketing strategy


that involves the placement of visually engaging ads on
websites, mobile apps, and other online platforms. These ads
aim to capture the attention of target audiences and drive
them towards a desired action, such as making a purchase or
visiting a website.

H
What is Display
Advertising?
Display advertising refers to the use of visually striking ads,
such as banner ads, video ads, or interactive rich media, that
are placed on websites, mobile apps, and other digital
platforms. These ads aim to capture the attention of target
audiences and encourage them to engage with the advertised
product or service.
The Display Advertising
Targeting Process
One of the most vital features of display advertising is its
ability to target specific sections of the audience that match
parameters based on the advertiser’s requirement. The
display advertising targeting feature ensures that your ad
reaches the right audience, and ad spend isn’t wasted on a
demographic that isn’t interested in your product/service.

The multitude of options available when it comes to display


ad targeting can be overwhelming; it is important to have
clarity about the kind of demographic that you want to cater
to, and accordingly choose from available targeting options.
Benefits of Display
Advertising
Increased Brand Visibility - Display ads help strengthen brand
recognition by repeatedly exposing your message to your target
audience.

Targeted Audience Reach - Precise targeting capabilities allow you to


serve ads to the specific demographics, interests, and behaviors of
your ideal customers.

Measurable Performance - Display advertising platforms provide


detailed analytics to track key metrics like click-through rates,
conversions, and return on investment.
Types of Display Ads

Banner Ads Video Ads Rich Media Ads Native Ads


Classic rectangular ads Engaging video ads that Interactive, dynamic Ads that blend seamlessly
displayed at the top or play before, during, or ads that incorporate into the content of a
sides of a website, after other video elements like website or app, matching
designed to catch the content, allowing animations, games, or the look and feel of the
user's eye and drive brands to capture product demos to surrounding environment
traffic to the attention and tell a immerse users in the to provide a less intrusive
advertiser's site. compelling story. brand experience. ad experience.
Targeting Strategies in Display
Advertising
Demographic Contextual Behavioral Retargeting
Targeting Targeting Targeting
Reach users based on Serve ads on websites Leverage data on users' Re-engage users who
attributes like age, and pages that are browsing history, have previously
gender, location, relevant to your search queries, and interacted with your
income, and interests product or service, online activities to brand by showing them
to ensure your ads ensuring your deliver personalized ads related to the
resonate with the message is seen by ads tailored to their products or services
right audience. engaged users. interests and behaviors. they've shown interest in.
Measuring Display Ad Performance
Impressions Conversion Rate
Track the number of times your display ads are Measure the percentage of users who complete a
shown to users, providing insights into reach and desired action, such as making a purchase or
visibility. signing up for a service.

1 2 3

Click-Through Rate
(CTR)
Monitor the percentage of users who click on
your ads, indicating engagement and the
effectiveness of your creative.
Optimizing Display Ad Campaigns
A/B Testing Contextual Relevance
Experiment with different ad creatives, Ensure your ads are displayed on websites and
messaging, and targeting to identify the most pages that are highly relevant to your product or
effective elements of your campaign. service to improve engagement.

Audience Refinement Budget Allocation


Continuously analyze your target audience data Optimize your ad spend by identifying high-
and make adjustments to reach the most performing channels and campaigns and
valuable users for your business. allocating more budget to the most effective
strategies.
Programmatic
Advertising
Programmatic advertising is the automated buying and selling
of digital ad inventory, leveraging real-time data and machine
learning algorithms to optimize ad placement and targeting.
This technology empowers advertisers to reach their ideal
audiences with precision, efficiency, and scalability.
Mobile Display Advertising
The rise of mobile devices has transformed display
advertising, enabling brands to reach consumers on-
the-go with highly targeted and personalized ads.
Mobile display ads leverage location data, device
capabilities, and user behaviors to deliver engaging
experiences optimized for the small screen.

From responsive banner ads to immersive rich media


formats, mobile display empowers marketers to
effectively capture attention, drive conversions, and
build brand awareness across the dynamic mobile
ecosystem.
The Future of Display Advertising
Immersive Experiences Personalized Messaging
Leveraging emerging technologies like virtual Advancements in AI and data analytics will
reality and augmented reality, display ads will enable hyper-personalized ad content,
create more immersive, interactive ensuring each user sees messages tailored to
experiences that captivate and engage users. their specific needs and interests.

Programmatic Dominance Mobile-First Approach


The rise of automated, data-driven With the continued growth of mobile device
programmatic ad buying will continue, usage, display advertising will become
allowing for unprecedented efficiency, increasingly optimized for small screens and
precision, and scalability in display campaigns. on-the-go experiences.
THANKYOU!!!

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