Scribd Logo
Upload

Welcome to Scribd!

  • 8 views

    Social Effect

    Uploaded by

    Relly Hilario

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd

    Social Effect

    Uploaded by

    Relly Hilario
    8 views1 page

    Original Title

    social effect

    Copyright

    © © All Rights Reserved

    Available Formats

    DOCX, PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    8 views1 page

    Social Effect

    Uploaded by

    Relly Hilario

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    of 1

    Social Effects

    Studies have shown that television is one of the most important source of information for children
    about existing products. Children are vulnerable to commercials for they are lack of knowledge to
    understand and evaluate the purpose of every product. (Barve, Sood, Nithya, & Virmani, 2015)
    The McDonald’s commercial entitled “Dada” was released in May 2002 and done by Leo
    Burnett, he is the advertising agency for McDonald’s Philippines. (Adsarchive, n.d.). This commercial
    was criticized and had to pulled out by Senator Flavier and Villar due to the encouraging use of bribery.
    (FilipiKnow, 2016).
    McDonald’s main target includes young children, parents with young children and teenagers. In
    other words, it is marketing towards children. (Anonymous, n.d.). The advertisement was intended to
    bring a funny, cute and a feel-good one commercial to the audience mostly to the children that this kind
    of funny scenario was normal in a family. The fact that the commercial encouraging the use of bribery of
    the father who is discreetly handling out French fries for his daughter under the table just to get favor of
    him over her mother which is the bad lesson that found out in the advertisement. (FilipiKnow, 2016)
    knowing that Bribery is a very real disease on the modern day by convincing someone just to get what
    he/she really wants in replacement of a thing or a money. (Hague, n.d.).
    Actual effects on the society can lead the commercial to be pulled out. The commercial can be
    watched by children and teenagers who are innocent, this will thought a wrong lesson about bribery
    which children has no idea about. Eventually, it could be their values when growing up knowing that they
    already did was a fact. Additionally, it is even worst if a children lived up this kind of values and applies
    around the existing community. (FilipiKnow, 2016)

    Adsarchive. (n.d.). Retrieved January 18, 2018, from https://www.coloribus.com/adsarchive/tv-


    commercials/mcdonalds-dada-5049655/

    FilipiKnow. (2016, December 15). 11 Controversial and Banned Pinoy Advertisements. Retrieved January
    18, 2018, from http://www.filipiknow.net/controversial-advertisements-in-the-philippines/

    Anonymous. (n.d.). Mcdonald's Case Study. Retrieved January 18, 2018, from
    http://www.123helpme.com/mcdonalds-case-study-view.asp?id=166353

    Hague, W. (n.d.). Tackling bribery. Retrieved January 18, 2018, from


    http://opinion.inquirer.net/7339/tackling-bribery

    Barve, Sood, Nithya, & Virmani. (2015, June 08). Effects of Advertising on Youth (Age Group of 13-19
    Years Age). Retrieved January 18, 2018, from https://www.omicsonline.org/open-access/effects-of-
    advertising-on-youth-age-group-of-1319-years-age-2165-7912-1000260.php?aid=55059

    You might also like