Rules of the Road > A Note to Creators

A Note to Creators
Welcome, YouTube creators! you can make the very best content for children. Can you connect
Congratulations on using your powers of production to create with parents? Appeal to older siblings? Give the whole family
enriching, engaging and inspiring content for one of the most something to talk about at the dinner table together?
exciting—and challenging—audiences out there: families. We have
created a world-class platform ideal for you to show off your No small task
content: YouTube Kids. We want to make sure you know how That’s why we* are sharing this handy Field Guide to help you on h e ti p s in th is field guide
T
your journey. It will cover key Do’s and Don’ts and loads of tips to d e s ig n e d to help you
you can best contribute to this platform designed especially for a re
ro g ra m m in g that will
families and kids of all ages. create content that is eligible for YouTube Kids and to Understand, create p
e e li g ib le fo r inclusion in
Engage, Enrich and Impress your viewers. There are also more b
e K id s a n d re sonates
So where to begin? than 80 great videos. And links. And extraneous doodles. YouTub
m il y a n d k id audiences,
with fa
Well, it starts with the youngest member of the family. As il l in no way
b u t th e y w
YouTube Kids is used by more families all over the world, now is Creators, don’t go out into the woods alone. Take this Field Guide. o u r content
te e th a t y
guaran
the time to make content that is appropriate for the whole family, Read it, watch it, play it, live it. Make something awesome for r in Y o u T u be Kids.
will ap p e a
including the youngest members of the team, to help ensure it is YouTube Kids.

eligible for YouTube Kids. But don’t stop there. Think about how

*W
 e = Leading experts in the fields of Family Media, Education and YouTube Kids
stuff…and a stinkbug named Bob. See Contributors for more details.

4 Creating for YouTube Kids Field Guide

 Rules of the Road > To Do’s

To Do’s
As you embark on your journey, be sure you understand
the rules of the road. There are many paths to creating
content that is right for kids and families. Here are a
few to consider:

Tip
Check out the YouTube Kids Parental Guide for more to do’s, including
policies around advertising and product placement.

5 Creating for YouTube Kids Field Guide

 Rules of the Road > To Don’ts

To Don’ts
There are some paths that you, as a smart, caring
grown-up person, should AVOID. No matter what
your show is about: Parents should feel SAFE and
EMPOWERED allowing their children to watch
your content.
Tip
Check out the common-sense rules in YouTube’s Community Guidelines
that’ll help you steer clear of trouble. Please take these rules seriously
and take them to heart. Don’t try to look for loopholes or try to lawyer
your way around the guidelines—just understand them and try to respect
the spirit in which they were created.

6 Creating for YouTube Kids Field Guide

 Rules of the Road > To Don’ts

To Don’ts
Here’s another handy checklist to help you stay
on course.

7 Creating for YouTube Kids Field Guide