Scribd
Upload
62 views3 pages

Technovation Notes

Uploaded by

emilyfaithzhou
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
62 views3 pages

Technovation Notes

Uploaded by

emilyfaithzhou
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
You are on page 1/ 3

Technovation Notes

➔ February 6, 2019
Market Research
● Develop a consumer research plan
● Analyze questions for the consumer
● Write a market research report
● Revenue
● Money (funding)

Know your customers


● Identify who your customers could be
● Does your target customer experience the problem your product solves?
● Are customers aware that they have this problem?
● Would your target customers pay for your solution? How much would
they pay?

Types of interviews
● Validating the problem
○ if this app existed, would people use it? How often?
○ What currently fills that need?
○ Where is there a need for our app?
● Validating the solution
○ how much would people pay for your app?
○ Does your app match the customer’s lifestyle?
○ Does it fit?
○ Is it important for it to be cool?
○ Is it designed the right way? Know your target audience and see if it
would be good for them.

DO NOT DO THIS: DO NOT ASK IF THEY LIKE THE APP-NO LEADING QUESTIONS
Instead: ask open-ended questions
Preparing for the interview:
● Practise questions
○ make sure you understand them and others can too
● Figure out who to talk to and where they are
● How many do you need?
○ talk to as many people as you can
○ when you heard the same thing over and over again, you’ve got a
trend.

Analyzing your results


● Compare your findings to your assumptions
● Questions to consider:
○ What are some conclusions you can draw?
○ What are some trends you see?
○ Did u get the information you were looking for?

Competitive analysis
● Know your competitor
○ Branding and public image
■ How well known are they?
■ What is their reputation?
○ Market, pricing and research
■ How do they make money?
■ How big are they?
○ Technology
■ What kind of features does the app have?
■ What kind of features is it missing?
■ What feedback do users have?

● Find competitor data


1. Why would they use our app: to get money, to gain work
experience before being able to apply…. Employers can obtain
service
2. What's important: to be secure, safe, easy to use, help people to
find jobs near them, simple, effective, get profit
3. What’s the value: gain work experience, for employers to get
service, it is easy to search/find matches, service would be a lot
cheaper/do not need to pay more money as they are much
younger

You might also like