T HE ES SEN T I A L

YouTube, Social Media, and

Google Algorithm Cheat Sheet
Cut through the noise by ensuring all your
content is optimized for attention
The Essential Youtube, Social Media, and Google Algorithm Cheat Sheet

T HE ES SEN T I A L
YouTube, Social Media,
and Google Algorithm
Cheat Sheet

Selling courses online and feeling overwhelmed with the social media complexities?
You're not alone!

Cutting through the noise and clutter on social media seems overwhelming to many.
Each social platform has its algorithm, which is updated regularly.

Although it can seem confusing to content creators, careful observation of different

algorithms trends reveals much insight.

This guide will help you understand how to ace each social network's algorithm and
make your online course visible to the right target audience. We've also included a
social media algorithm cheat sheet at the end to help you with a handy summary.

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The Essential Youtube, Social Media, and Google Algorithm Cheat Sheet

INDEX

4 Introduction

6 Getting around the YouTube algorithm

9 Mastering Google’s algorithm

12 Tackling TikTok and its audience

15 Getting Instagram right

Use this social media cheat 18 How to ace the LinkedIn algorithm

sheet to quickly get past 21 Selling courses on Twitter without a hitch

ever-changing and complex 24 How to get more enrolments on Facebook
algorithms.
26 Here’s the Cheatsheet

27 Wrap Up

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The Essential Youtube, Social Media, and Google Algorithm Cheat Sheet

INTRODUCTION

Content overload is real, with more than 3.47 Most importantly, ranking higher on Search
million videos watched every minute on YouTube Engine Results Pages (SERPs) now depends
and more than 4,100 clicks per minute on on how popular and credible you are on social
sponsored Instagram posts. networks.

While it was easy to set up a website and grow For instance, Google's algorithm now favours
organic traffic through blogs in the past, the well-established users on social platforms.
Internet has changed dramatically in the last few
years. As a course creator, you have solid reasons
to ace social networks — after all, they're a
Video-based content is more popular than ever, gateway to generating sales and sign-ups for
and more content creators use YouTube, TikTok, your online courses.
and Instagram reels to communicate with their
audience. Although video content is growing in
popularity, the importance of more established
social networks such as LinkedIn, Facebook, and
Twitter cannot be understated.

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The Essential Youtube, Social Media, and Google Algorithm Cheat Sheet

INTRODUCTION

Initially, social media users saw posts on their feed based on recency.
As a result, newer posts appeared regardless of how important or
relevant they were. Lately, social media algorithms have started
prioritizing posts by relevance. Technology and science are behind the
changing algorithms in these dynamic platforms.

As a course creator, it helps to know the nuances of the different social

algorithms so that you can cut through the clutter.

This guide lays down simple hacks that can up your social media game
and help you market your online courses more effectively.

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The Essential Youtube, Social Media, and Google Algorithm Cheat Sheet

Getting around the

YouTube algorithm

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The Essential Youtube, Social Media, and Google Algorithm Cheat Sheet

GE T TING AROUND THE YOUTUBE ALGORITHM

According to a Pew survey, 81% of YouTube users prefer streaming content suggested by YouTube's algorithm.

YouTube recommends videos in real-time to individual users based on their unique interests. It works as a feedback
loop that suggests relevant videos and keeps users glued to the platform. Therefore, if you want to increase
visibility on YouTube, working around its algorithm is a must.

• Write an SEO-optimized video description to help the • Youtube's algorithm considers videos that receive
algorithm understand what your video is all about. Use more comments, likes, and watch time as signs of user
keywords as naturally as possible in the description, along engagement. Engaging with your audience, responding
with relevant hashtags. to their comments, and ensuring that you share your
videos with everyone possible helps you prove the value
• YouTube's algorithm favours channels that regularly of your content. Adding links to your online course in your
publish videos. Therefore, post consistently. video description can benefit you with increased traffic
Feel free to recycle or crosspost videos you publish on too.
other platforms such as Instagram Reels or TikTok.
• At the end of the day, creating relevant and valuable
• Your title is a crucial source of metadata for YouTube's videos is crucial for ranking higher in YouTube's
algorithm. So make sure that it is precise and meaningful SERPs and appearing on the recommended videos
and incorporates the essential keywords naturally. list. However, comprehensive and informative videos
sometimes may be lengthier. So you may have to prepare
to invest more time.

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The Essential Youtube, Social Media, and Google Algorithm Cheat Sheet

YouTube

Write an SEO-optimized video description with hashtags and links

Post videos consistently, and recycle your videos from TikTok or Instagram Reels

Use a short and creative title with an essential keyword

Focus on user engagement and responding to them

Make lengthy videos that are informative and authoritative

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The Essential Youtube, Social Media, and Google Algorithm Cheat Sheet

Mastering Google's
Algorithm

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The Essential Youtube, Social Media, and Google Algorithm Cheat Sheet

MASTERING GOOGLE’S ALGORITHM

With more than 5.6 billion daily searches, Google is the most essential search engine in the world. Its ever-changing
algorithm is complex and considers multiple factors such as backlinks, keyword mentions, and website usability
while ranking content. Many SEO specialists believe that there are more than 200 such factors that influence how
Google's spiders rank your content. Their algorithm is updated at least six times daily, making it quite tricky to
master. However, the basic hacks that we have listed below can help you to drive organic traffic from Google SERPs.

• Google's algorithm favours websites with updated • Another vital hack to get around Google's algorithm is
content. While you can't frequently update your to update your search result metadata. Most Content
homepage or coaching services page, you can do that Management Systems (CMS) allow you to configure your
with your blog and add new keywords. search result metadata. For example, you can customize
your title, add relevant keywords, and write a meta
• It is also a good idea to update your older blog posts description that accurately describes your content.
with new statistics, information, and data.
• Google's algorithm considers backlinks to be "votes''
• Google does not view sites with malware and viruses for your website from other websites. Earning them
favourably. If your website is infected with any signs of helps ensure you have an impressive organic search
malware or viruses, you may get banned permanently. engine ranking. Many experts believe high-ranking
Therefore, you must make sure to implement website backlinks are still Google's most important ranking
maintenance regularly. If you can't do this yourself, criteria. To ensure you get backlinks from authoritative
consider getting external help, but don't ignore it. sites, you may consider guest-posting. You can also earn
link juice by regularly publishing high-quality content
• Keywords continue to be relevant to the present that people want.
day. However, it is crucial that you don't overstuff your
content with unnecessary keywords. Use them as
naturally as possible, without sounding artificial.

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The Essential Youtube, Social Media, and Google Algorithm Cheat Sheet

H E R E ’ S T H E C H E AT S H E E T

Google

Update your blog consistently and use the right keywords

Implement website maintenance regularly

Use keywords wisely, and do not overstuff your content with them

Customize and update your search result metadata

Post high-quality content to generate backlinks from authoritative sites

Learn how to grow your traffic sustainably with

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The Essential Youtube, Social Media, and Google Algorithm Cheat Sheet

Tackling TikTok
and it's audience

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The Essential Youtube, Social Media, and Google Algorithm Cheat Sheet

TA C K L I N G T I K T O K A N D I T S A U D I E N C E

TikTok is a potent source of viral content, trending among younger audiences. Like YouTube, TikTok’s algorithm
ensures that its users get to watch videos that are relevant to them. TikTok’s “For You” page is tailor-made to suit
each user’s unique preferences. What sets TikTok apart is how specific its suggested videos can be.
You can do many things to ensure you crack TikTok's algorithm.

• TikTok specializes in short, exciting videos. Most • Like YouTube, TikTok favours videos that receive
videos on the platform are less than 30 seconds, many likes and those that get favourited. It frowns upon
although recently, the company has changed its stance duplicate content and those that users mark as "not
by increasing the maximum duration of a video from 3 interested ."TikTok also flags content that may upset
minutes to 10 minutes. To keep your videos interesting, users and outrightly bans potentially harmful content.
it's helpful to focus on a niche. However, you must Hence, you must create videos that are likable, useful,
ensure that you are not forever limited by it. and non-offensive.

• As videos need to be short and exciting, it's helpful • As TikTok is a short video platform, leveraging it is an
if you write the script before hand. Once the script is excellent way to communicate your message without
ready, you can use a teleprompter to read your script spending too much time. Hence, you can crosspost your
and quickly end the video. Editing further can help TikTok videos on Instagram and YouTube. This helps you
reduce your video's duration and keep it snappy and reach out to different audiences not using TikTok.
exciting.
• TikTok's trending hashtags are an excellent way to
discover what people want. So make sure to leverage
them to increase your search visibility. Another hack is
to use trending audio. These include popular songs on
TikTok, which you can add to your videos.

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The Essential Youtube, Social Media, and Google Algorithm Cheat Sheet

H E R E ’ S T H E C H E AT S H E E T

TikTok

Keep your videos very short and interesting

Write your script beforehand and use a teleprompter

Create likable and valuable videos that have the potential to go viral

Crosspost your TikTok videos on YouTube and Instagram Reels

Leverage TikTok’s trending hashtags and trending audio

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The Essential Youtube, Social Media, and Google Algorithm Cheat Sheet

Getting Instagram right

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The Essential Youtube, Social Media, and Google Algorithm Cheat Sheet

G E T T I N G I N S TA G R A M R I G H T

Instagram's algorithms are wired to engage people enough to stay on the application for longer durations. It uses
various classifiers, processes, and constantly updated algorithms to personalize the user experience. Please note
that Instagram regularly adds new features. Still, certain factors remain consistent if you want to ace the image-
based social networking platform.

Here are the most essential hacks you can save in your playbook:

• Focus on user engagement. Instagram places a lot of • Instagram may have started as an image-based social
importance on how much time people spend on videos network. However, it has also blossomed into a video
and how many likes they receive. It also prioritizes platform in recent years. Reels are an excellent way for
the number of comments, saves, and if people tap on your coaching services to be found organically. Make sure
profiles after viewing the post. Therefore, you should to create reels that tell a story and always ensure that
ensure that you constantly engage with your audience they are short and exciting.
so that they share, like, and leave comments.
• Instagram's algorithm classifies content based on
• Recency still matters on Instagram. Unlike other social hashtags. As a result, adding as many relevant hashtags
platforms, Instagram tends to lean toward fresh and as possible is essential. Multiple tools are available that
exciting posts. This implies that you need to plan to post help to generate trending but relevant hashtags. These
more frequently on it than on the other social networks. can give your post more visibility. You can also add
hashtags to your bio, which duly reflect the nature of your
• Instagram’s algorithm is intelligent enough to weed online course.
out spam accounts and those that do not bring value to
its users. Hence, it is essential to be yourself and sound
more human, so your content does not appear spammy
or useless.

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The Essential Youtube, Social Media, and Google Algorithm Cheat Sheet

H E R E ’ S T H E C H E AT S H E E T

Instagram

Focus on increasing user engagement and communicating with your audience

Post at least every alternate day

Sound more human and natural in your posts

Create reels that tell an informative story - create hooks in the first 1-3 sentences

and bury the lead so they watch till the end

Use hashtag generators to identify trending and pertinent hashtags

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The Essential Youtube, Social Media, and Google Algorithm Cheat Sheet

How to ace the

LinkedIn Alorithm

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The Essential Youtube, Social Media, and Google Algorithm Cheat Sheet

HOW TO ACE THE LINKEDIN ALGORITHM

LinkedIn is the more professional and business-oriented social networking platform. LinkedIn presence is crucial
if you wish to sell your online courses to professionals and business-minded folks. The algorithm classifies most
content into three categories: spam, average, and standard. Your goal must be to ensure that your content is tagged
as standard, as this will help you gain the exposure you need.

Here are five hacks to ensure that you're on the right side of the LinkedIn algorithm.

• Focus on creating high-quality posts. LinkedIn’s course on LinkedIn. Instead, managing a group or
algorithm considers poorly written posts as average or page that aligns with your course content can help you
spam. Thus, ensuring that your posts are grammatically achieve your sales goals organically.
correct and not misleading is vital. Make sure to share
your knowledge, and talk about things related to your • LinkedIn values user engagement. Therefore, you
course, but do so in a way that brings value to your should frequently comment on others' posts. This
audience. increases your visibility on the platform. However, make
sure to always keep things professional and friendly. Do
• LinkedIn's algorithm favours posts whose authors post not post opinionated comments, as they may get flagged
frequently. Several social media experts believe posting as offensive by other users.
on alternate days is crucial to ensuring that LinkedIn's
algorithm thinks you are active. Your posts do not have to • A popular way to get more engagement from your
be necessarily lengthy, but they must be valuable always. connections is to ask questions using polls. These
multiple choice questions appear in users' feeds, and
• LinkedIn allows you to create groups and pages related people often have an urge to respond. Use this human
to your interests. This is a beautiful opportunity to need to respond to questions by asking relevant and
enhance the visibility of your online course and generate valuable questions that generate answers. However,
leads. However, do not directly ask people to buy your make sure your questions are pertinent to your online
course.

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The Essential Youtube, Social Media, and Google Algorithm Cheat Sheet

H E R E ’ S T H E C H E AT S H E E T

LinkedIn

Create high-quality posts that are grammatically correct

Post on every alternative day

Create groups and pages related to your online course

Engage with your audience in a professional and friendly manner

Ask questions related to the topic of your online course

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The Essential Youtube, Social Media, and Google Algorithm Cheat Sheet

Selling courses on Twitter

without a hitch

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The Essential Youtube, Social Media, and Google Algorithm Cheat Sheet

SELLING COURSES ON T WITTER WITHOUT A HITCH

Twitter is an excellent platform for selling online courses, as its users tend to be more interested in keeping
themselves updated. It shouldn't surprise that most journalists, writers, and academicians use Twitter to connect.
The tool has a sort of immediacy that other social platforms cannot replicate easily. This immediacy is also what will
drive organic sales of your online courses. However, before you begin to sell your courses on Twitter, you need to
master its algorithm, which can be pretty complex.

• Twitter's algorithm has undergone several changes, • Nobody has the time to tweet regularly, multiple
and the platform continues to add new features. Due to times a day. So a good hack is to write all your tweets
Twitter's limits on the number of characters, many people and threads at once and schedule them to be tweeted
have started to post threads (a collection of tweets) to at regular intervals. Several tools, such as Hootsuite
communicate ideas that require more sentences. Threads and Buffer App and Twitter's TweetDeck, help you batch
are an excellent way to create bookmark-worthy content schedule your tweets.
that stands out. The more your threads get saved or
bookmarked; the more likely your post will appear in user • Use your bio space intelligently. For example, you can
feeds. add links to your online course and use hashtags that
accurately describe your course. This may help Twitter
• Twitter, as a platform, is ephemeral in nature, and older crawlers to fetch your account when people search
tweets tend to get buried. As a result, it is necessary to for specific topics. It is also an excellent way to be
post every day. Some experts suggest that 1-2 tweets per recommended by Twitter to similar users.
day should suffice. You can use analytics to determine
when your followers are most active and accordingly • Your Twitter banner can be a promotional image that
tweet. describes your course. Make sure to get it professionally
designed so that it is visually appealing and contains
relevant information about your course.

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The Essential Youtube, Social Media, and Google Algorithm Cheat Sheet

H E R E ’ S T H E C H E AT S H E E T

Twitter

Post insightful and informative threads that are likely to be bookmarked

Post frequently every day

Write all your tweets at once and use a tool to schedule them

Use your bio space to add relevant hashtags and links to your course

Customize your banner image to promote your online course

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The Essential Youtube, Social Media, and Google Algorithm Cheat Sheet

How to get more

enrolments on Facebook

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The Essential Youtube, Social Media, and Google Algorithm Cheat Sheet

H O W T O G E T M O R E E N R O L M E N T S O N FA C E B O O K

Facebook is still the world's largest social network, and it is vital to have a presence on it. Its focus is to keep users
on the website and make them view more advertisements. However, Facebook’s algorithm has often been criticized
for prioritizing controversial topics.

Here is what you can do to enhance your course visibility on Facebook.

• Create original and valuable content. Facebook's • Create public or private groups related to your course
algorithm seeks to keep its users on the platform and topic, and ensure that you contribute valuable content
thus gives priority to engaging content. Therefore, the to your followers. Sales will follow automatically when
more informative and meaningful your content is, the you build a reputation.
more likely it is to receive likes and comments.
• Posts that offer something for free tend to receive
• Facebook does not prefer users clicking on links and more engagement, and Facebook's algorithm will push
bouncing off their platform. Therefore, its algorithm them further. So offer a free chapter from your course,
may bury your posts if you embed them with outbound and the word will soon spread.
links. A quick hack to this problem is to talk about your
course and its content in your posts, but the link to your
course in the comments.

• Facebook fetches posts that are relevant to its users.

Thus, you do not have to post as frequently as you may
have to on Twitter. Posting on alternate days should
suffice.

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The Essential Youtube, Social Media, and Google Algorithm Cheat Sheet

H E R E ’ S T H E C H E AT S H E E T

Facebook

Create meaningful and informative posts that generate likes and comments

Do not post links to external websites in your posts. Instead, post the link as a comment.

Post on every alternate day to remain active

Create public or private groups related to your online course topic

Offer a free chapter to generate more sales

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The Essential Youtube, Social Media, and Google Algorithm Cheat Sheet

WRAP UP

Although getting around social media algorithms seems easy, it takes much
work to market your online course organically. There is a need to build
credibility and a personal brand. Identifying and broadening your niche is also
necessary so that algorithms do not limit you. Building an online presence
and generating income virtually may feel daunting. Our cheat sheet should
help you work with social media algorithms and market your online courses
successfully.

To learn more about how to build a personal brand and market your online
courses successfully on social media, enroll in Adam Enfroy's course. The
course equips you with the knowledge required to build an online presence on
various platforms and sell better.

JOIN FREE

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