Unit 4 Test

1. Select the correct statement.
A Blue Ocean Strategy:

A. Makes competition irrelevant, instead of seeking to get ahead of it.
B. Is the contrary of the idea of having to choose between an increase in value or differentiation
and a lower cost.
C. Is based on the idea that borders and industries can be created.
D. All the previous statements are true.
The correct answer is D. The definition of the Blue Ocean Strategy states that competition is no
longer an issue, is irrelevant, because it guides us to the same market niche and breaks the
traditional rules of the business game, which is characterized by competing, either through
differentiation or through costs. Instead, this strategy seeks new customers through the creation
of value.
2. In order to implement an intrapreneurship model:

A. The company needs to make a long-term commitment and develop strategies that allow for
the involvement and creativity of the employees.
B. It is necessary to closely monitor the opinions of employees to ensure their alignment with
corporate policies.
C. It is advisable to recruit serial entrepreneurs in order to have them on staff.
D. None of the above are correct.
The correct answer is A. Intrapreneurship requires a long-term commitment from the company,
and a set of processes that allow for direct employee involvement, risk-taking, and fostering the
creativity of teams and individuals.
3. Choose the correct answer:

Statement A: A platform model usually involves high marketing costs and optimized potential
scalability.
Statement B: A traditional business model usually has a single possible cost structure and a much
smaller number of viable competitive variables than the platform model.
A. Statement A is correct, and Statement B is incorrect.
B. Both statements are correct.
C. Statement A is incorrect, and Statement B is correct.
D. Both statements are incorrect.
Platform models typically have high marketing (customer acquisition and retention) costs and
potentially (if designed and executed correctly) excellent scalability relative to the traditional
model. Traditional models feature the full range of competitive variables, platform models are
strongly marked by flexibility.
4. A Digital Platform model:

A. Applies exclusively to B2C environments.
B. Is a type of business model that is based on the exchange of products and services, without
any economic gain.
C. Does not require any type of specific regulation.
D. it is an extraordinarily prevalent model today, applying to both B2B and B2C environments
based on exchanges between two interdependent groups.
The correct answer is D. A digital platform applies to both B2B and B2C environments. It is
generally based on financial profit and present significant regulatory challenges.
5. Design Thinking model is based on:

A. Generation of empathy.
B. Highlighting the ability and talent of all team members.
C. Producing and testing in the market in order to verify it.
D. A and C are correct.
The correct answer is A and B, because one of the pillars of design thinking is prototyping;
therefore, the design is tested before production in order to verify it and, if it does not work, to
modify it.
6. Choose the correct answer:

Statement A: The "Wizard of Oz" technique allows us to make a simulation involving people and
machines and is very useful for the defining phase of the Design Thinking model.
Statement B: The Business Model Canvas is an extremely valid technique in the devise phase
since it allows us to clearly express the value proposition to the customer as part of the design
thinking model.
A. Both statements are correct.
B. Statement A is correct, and Statement B is incorrect.
C. Statement A is incorrect, and Statement B is correct.
D. Both statements are incorrect.
The correct answer is D, since the "Wizard of Oz" technique is very useful in the testing phase,
not in the defining phase, while the Business Model Canvas is very useful in the defining phase.
7. Innovation accounting is a tool for measuring the objectives of a startup. Identify the correct
option:
A. The minimum viable product determines the starting point.
B. Each activity to be carried out by a startup must endeavor to consolidate the growth model
proposed in the previous phase.
C. Pivot or persevere.
The correct answer is D because innovation accounting helps to measure the achievement of the
objectives of a startup in the lean method and includes all the phases mentioned above.
8. The Lean Startup method:

A. Is based on a feedback loop whose pillars are build, measure, and learn.
B. This method does not involve planning for the long term. Instead, it is based on constant
revisions of previous planning over a span of no more than three years.
C. It is designed for running startups.
The correct answer is D because this methodology is based on what is known as the "create-
measure-learn feedback loop". This process allows us to know if the company needs to make a
360-degree change, which is called "pivoting" or if we need to persevere on our current course.
9. Identify at least one of the principles of the Blue Ocean Strategy:

A. Focus on customizing products for our target audience to ensure their loyalty.
B. Focus attention on current customers.
C. Enhance the common elements between customers and non-customers, as a way to attract and
retain them as customers.
D. Focus on numbers.
The correct answer is C since the principles on which a Blue Ocean Strategy is designed are
fourfold: create new consumption spaces, focus on the overall idea and not on numbers, go
beyond existing demand, and ensure the commercial viability of the blue ocean.
10. Lean Management:

A. Is valid for startups and technology companies.
B. Is applicable to any type of company and sector.
C. Emerged in Toyota automotive company.
The correct answer is D because these are management principles based on eliminating waste
and increasing productivity while simultaneously reducing lead time and costs.

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Unit 4 Test

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1. Select the correct statement.

A Blue Ocean Strategy:

2. In order to implement an intrapreneurship model:

3. Choose the correct answer:

4. A Digital Platform model:

5. Design Thinking model is based on:

6. Choose the correct answer:

8. The Lean Startup method:

9. Identify at least one of the principles of the Blue Ocean Strategy:

10. Lean Management:

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