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    02 - Global Tourism Trends - 23

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    02 - Global Tourism Trends - 23

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    02_global tourism trends_23

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    02 - Global Tourism Trends - 23

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    of 46

    GLOBAL TOURISM TRENDS;

    MACRO-REGIONS OF TOURISM

    International touristic geography

    Zita Martyin-Csamangó & Szabolcs Fabula

    26/09/2023
    OVERVIEW

    1. Recap: tourism trends – long-term and recent


    events
    2. Key trends in global tourism (demand/supply,
    spatial)
    3. Next week: Tourism in Europe I.: North and North-
    West Europe
    RECAP OF THE PREVIOUS LECTURE
    INTERNATIONAL TOURIST ARRIVALS AND
    RECEIPTS

    What trend can be seen in the figure? What factors influenced it?
    INTERNATIONAL TOURIST ARRIVALS AND RECEIPTS

    What trend can be seen in the figure? What factors influenced it?
    GLOBAL TOURISM TRENDS

    •demand
    •supply
    •spatial
    DEMAND AND SUPPLY TRENDS
    Which demand (and supply) trends affect
    tourism the most?

    • experience orientation
    • personalisation
    • sensitivity to natural and social environment
    • spread of digital culture
    • health awareness (health, security, personal safety!)
    Which demand (and supply) trends affect
    tourism the most?

    • New demographic groups


    – PANKs - Professional Aunts, No Kids (“childless aunties”; women with a
    degree, well-earning, without children)
    – Aging societies (after COVID-19?)
    • Importance of international migration
    – VFR (“Visiting friends and relatives”)
    • The pursuit of complete relaxation (“unplug”)
    • The importance of new, special, untouched places
    • “Staycation”
    NEW TRENDS
    • Traveling alone (solo travel)
    NEW TRENDS

    • Ecotourism (COVID-19: surge in demand for rural spaces)


    NEW TRENDS
    • Increased demand for local experiences
    NEW TRENDS
    • Personalisation of services
    NEW TRENDS
    • Bleisure Tourism, bizcation, workation (COVID-19: partially
    online)
    NEW TRENDS
    • Automation, robots,
    chatbots, artificial intelligence (A. I.)
    NEW TRENDS
    • Personal inspection and identification systems; COVID-19:
    health control (e.g. borders)
    NEW TRENDS
    • Internet of things (IoT) → e.g. personal control, seamless travel,
    smart energy saving, location information
    NEW TRENDS
    • Virtual reality, augmented reality: during and after COVID-19
    NEW TRENDS
    • Virtual reality, augmented reality: during and after COVID-19
    NEW TRENDS
    • Healthy and organic foods and drinks
    NEW TRENDS
    • Increasing customer centricity (customer experience)
    NEW TRENDS
    • Sharing economy (peer-to-peer, P2P)
    NEW TRENDS
    • The role of social media
    SPATIAL TRENDS AND PATTERNS
    The macro-regions as sending areas (1990-2017)

    Not specified
    Africa
    Middle East
    Americas
    Asia and the Pacific
    Europe

    Source: UNWTO, 2018 ed. Csapó, J. – Törőcsik, M.


    International
    tourist arrivals
    by UNWTO
    regions, % change
    over 2019
    (UNWTO)
    International tourism receipts, real % change over 2019 (UNWTO)
    The world’s top 10 destinations receive 40% of global arrivals

    1. France
    2. Spain
    3. USA
    The top 10 tourism earners account for almost 50% of total
    tourism receipts

    1. USA
    2. Spain
    3. France
    Top destination countries by international tourist
    arrivals and receipts, 2022 (unwto.org)
    China is the world’s largest spender, with one fifth of
    international tourism spending

    1. China
    2. USA
    3. Germany
    Top countries by tourism spending, 2019-2021
    (statista.com)
    1. EUROPE

    Most important sub-regions:


    - Southern (Mediterranean) Europe
    - Western Europe
    2. ASIA and the PACIFIC

    Most important sub-regions:


    - North-East Asia (China, Japan, South
    Korea, Hong Kong, Macao)
    - South-East Asia (Thailand, Indonesia,
    Malaysia)
    3. THE AMERICAS

    Most importan sub-regions:


    - North America (USA, Mexico, Canada)
    - South America (Argentina, Brazil,
    Chile)
    4. AFRICA

    Sub-regions:
    - Subsaharan Africa (South Africa,
    Zimbabwe, Kenya)
    - North Africa (Morocco, Tunisia)
    5. MIDDLE EAST

    - Saud Arabia (most tourist arrivals)


    - United Arab Emirates (most tourism receipts)
    - Egypt
    - Bahrain
    - Jordan
    CONCLUDING REMARKS

    • Recent decades: several risks and events


    influencing global trends
    • Return to trends: uneven process in time and
    space
    • Durability, long-term trends vs. dynamism, new
    processes
    THANK YOU FOR YOUR
    ATTENTION!
    SOURCES

    • Csapó, J. – Törőcsik, M. (2020): A turizmus jövője, a nemzetközi és hazai turizmus


    legújabb trendjeinek elemzése elméleti és gyakorlati megközelítésben. Pécsi
    Tudományegyetem, Közgazdaságtudományi Kar, Pécs. 65 p.
    • UNWTO (2020): International Tourism Highlights. 24 p. International Tourism
    Highlights, 2020 Edition (e-unwto.org)
    • UNCTAD (2021): Covid-19 and Tourism. An Update.
    https://unctad.org/system/files/official-document/ditcinf2021d3_en_0.pdf

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