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People:Most social entrepreneurs start their endeavors by identifying what
people they want to benefit. Sometimes, this is the people in their specific
geographical region. Other times, this is people within a certain demographic (i.e.
people with low income). Without a clear definition of who the social
entrepreneur wants to serve, they will face difficulty in appropriately defining the
scope of their enterprise. This puts the yet-to-be-created entity at risk of not
having a clear vision.
Plan:With the people and problem identified, a social entrepreneur must devise a
plan to solve the problem. Social entrepreneurs not only strive to create a
business plan to operate an entity, they must also determine how this type of
entity will receive funding and remain financially sustainable. The social
entrepreneur must also evaluate how external parties can help it achieve its social
goals.
Pursue:With the test case down, social entrepreneurs identify what went well and
what didn't go well. It often surveys those that helped put the solution together
as well as those receiving the benefit. This last step closes the full loop of activity,
though a social entrepreneur should periodically evaluate each aspect and
continually monitor for ways to better make their social change
aspects
Work within the structures of the business world to influence social change. It is
mainly associated with progress, development, and innovation. Social
entrepreneurship is not new. It has only gained popularity in more recent
times.For example Florence Nightingale, who created the first nursing school in
1860 and reformed the health care industry is said to be a social entrepreneur.
Social entrepreneurs have to be creative with how they raise money, and
crowdfunding is a popular option(Crowdfunding is a way of raising money to
finance projects and businesses. It enables fundraisers to collect money from a
large number of people from online platforms. Crowdfunding is most often used
by startup companies or growing businesses as a way of accessing alternative
funds.)
Crowdfunding websites such as Kickstarter not only help you raise money to get
your idea off the ground but also expose your mission to a community that exists
on the very premise of supporting projects and causes they believe in.
There are also a growing number of grants you can apply to for social enterprises
that meet specific requirements, and the trend of “impact investing,” (A way to
make a difference with your investments while generating financial returns.) For
example an investor wants to invest in a renewable energy company instead of oil
company where the return on investment expected isn’t just financial but
includes social and environmental impact as well.
Benefits
1] Audience reach:A social enterprise might reach a wider audience than other
companies. The target audience for these organisations is typically much larger
than those of others. This is because many consumers support businesses that try
to create a positive impact.
EXAMPLE