Marketing Cloud Email Specialist 9

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Salesforce Certified Marketing Cloud Email Specialist (SP19)
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NEW QUESTION 1
A marketing team wants to create an automation that can take a population, evaluate its subscriber data, and send a series ofemails. The emails received may
vary based on each subscriber’s engagement with previous emails in the automation.
Which tool should a team with no SQL knowledge or support use?
A. Predictive Email
B. Scheduled Email Sends
C. Automation Studio
D. Journey Builder
Answer: D
NEW QUESTION 2
Northern Trail Outfitters wants to create a landing page that contains subscriber information passed to it from email links on the page. They use a Smart Capture
form to capture email addresses, reply dates, and responses from subscribers.
Mow should their data extension be set up?
A. Create a data extension with email address asthe Primary Key and reply date and response fields as nullable.
B. Create a data extension with email address, reply date, and response fields as nullable.
C. Create a data extension with email address, reply date, and response fields as non-nullable.
D. Create a data extension with email address as non-nullable; reply date and response fields as nullable.
Answer: C
NEW QUESTION 3
A marketer send an early engagement email to contact who have not opened or clicked emails in the last month. This email contains a call to action promoting the
recipient to click
here to keep receiving our emails. In which two ways can the marketer determine who clicks on the CTA?Choose two answers.
A. select the user clicks the overview tab in the inbox activity section
B. select the URL id for the URL or tracking the alias from the job links tab.
C. select the click activity bar chart from the email overview of the click activitytab
D. select the URL or tracking alias from the link view tab of the click activity tab.
Answer: AD
NEW QUESTION 4
A marketing associate wants to ensure that an emailwill be delivered to a subscribers' inbox. What tool can the associate use to scan the subject line and the body
of the email message for words and phrases that would be flagged by spam filters?
A. Content detective
B. Link detective
C. Email Validation
D. Send Preview
Answer: A
NEW QUESTION 5
Northern Trail Outfitters is looking at using Journey Builder rather than Automation Studio to send emails. What are three benefits of using Journey Builder?
Choose 3 answers
A. Criteria setting to segment contacts based on behavior using SQL.

B. Extracting data from an Audience data extension for analysis.
C. Updating or creating Salesforce CRM objects or records.
D. A/B/N testing as part of the workflow to conduct timing and creative tests.
E. Goal setting to have thesystem listen to see if users met the goal.
Answer: CDE
NEW QUESTION 6
Northern Trail Outfitters (NTO) sent an email with a Conversion Tracking Link that links to a promotion page in the NTO website. How can the marketing team
review conversions for a specific email send?
A. Run a Conversion Report for this tracking link

B. View Conversions tab of the email send's tracking page
C. Select Conversion Data from the Tracking menu
D. Create a Query Activity using Conversions Data View
Answer: B
NEW QUESTION 7
How are the test audiences for an A/B test selected? (Choose 2)
A. The testadministrator chooses which subscribers to place in each audience

B. The system automatically uses 15% of the population for each audience

C. The system randomly places target subscribers into the selected audiences
D. The test administrator selects a percentage or a fixed number of target subscribers from the total for each audience
Answer: CD
NEW QUESTION 8
Northern Train Outfitters wants the From Name on the monthly Newsletter to come from a specific User who is set up in the Marketing Cloud. Which feature would
be used to set up this From Name selection?
A. Sender Profile
B. Content information
C. Can-SPAM classification
D. Delivery Profile
Answer: C
NEW QUESTION 9
What do you create in Marketing Cloud to test the Distributed Marketing setup in Sales Cloud?
A. Sender and recipient profiles

B. Campaign and journey
C. Email and journey
D. Journey and contact
Answer: C
NEW QUESTION 10
Northern Trail Outfitters uses HTML emails that haveheaders and footers coded into the email. What tool can the marketer use to control default headers and
footers on email sends?
A. AMPscript Lookups
B. Dynamic Content
C. Sender Profile
D. Delivery Profile
Answer: A
NEW QUESTION 10
A marketer is about to introduce Content Builder to the entire Northern Trail Outfitters' marketing team. Which three considerations should the marketing team
keep in mind as they begin using Content Builder?
Choose 3 answers
A. Create a folder structure prior to importing assets.

B. Import duplicate copies of content for different messages or groups.
C. Establish a naming convention optimized for search.
D. Review permissions and roles for users accessing Content Builder.
E. Focus on creating and importing content for oneprimary channel.
Answer: ACD
NEW QUESTION 11
NTO wants to reuse a skiing promotional advertisement used in one of last winter's email campaigns. Which three methods in Content Builder can be used to
locate the promotional advertisement? Choose 3 answers
A. Local folder structure

B. Search field
C. Content Type filter
D. Email Type
E. Tags filter
Answer: ABE
Explanation:
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NEW QUESTION 13
An email marketer is writing the next send's subject line. What can the marketer do to make the subject line more effective? (Choose 2)
A. A/B test the effectiveness of different subjects

B. Include information relevant to the message in the subject line
C. Include "RE:, "FWD:" "etc." to get reader's attention
D. Keep the subject text between 50 to 100 characters long
Answer: AB

NEW QUESTION 15
A marketer wants to create an email that will look great on both a desktop computer and a mobile device. However the marketer is not familiar with writing code for
responsive design and does not have available resources to design the email. Which template can the marketer choose when creating an email?
A. Responsive Web template

B. Media template
C. Mobile-optimized template
D. Standard template
Answer: C
NEW QUESTION 18
Northern Trail Outfitters (NTO) plans to launch an email campaign. They have two data extensions. The Mountain Manor Campaign data extension will contain the
sending audience for this campaign and includesfields for Email Address, Full Name, Loyalty Member ID, and Loyalty Member Status. NTO will be using
AMPscript to reference data in a second, nonsendable data extension named Loyalty Member.
Which field on the Mountain Manor Campaign data extension shouldbe created as a Primary Key to create unique relationships with the Loyalty Member Profile
data extension?
A. Loyalty Member ID
B. Loyalty Member Status
C. Full Name
D. Email Address
Answer: A
NEW QUESTION 22
A 15-person management team wants to review test emails in Content Builder prior to live deployment based on content that is personalized for them but is clearly
noted as a testemail.
How should a marketer accomplish this task without compromising the email content?
A. Create a list composed of the management team, prepend Test" to the Subject, and use the Send Flow to send the email to the list.
B. Find each individual with Subscriber Preview and Test Send to each individual Recipient.
C. Create a data extension composed of the management team, create a User-Initiated Send Definition, select the email, prepend "Test" to theSubject, select the
data extension, and send the email.
D. Create a Test data extension composed of the management team and Test Send to the Test data extension.
Answer: C
NEW QUESTION 26
An email marketing team has been tasked with building a new email that pulls in personalized content based on customers' preferences. The team has decided to
create dynamic rules to accomplish this setup. What are the four elements that are required for the creation of a dynamic content rule?
A. Attribute, Value, Operator,Content

B. Lists, Value, Operator, Images
C. Preferences, Value, Operator, Lists
D. Customers, Value, Operator, Content
Answer: A
NEW QUESTION 29
A marketing team wants to send an email to an audience on a weekly basis. The team receives multiple files each week that need to be imported and joined to
build the target audience for the email.
Which tool should be used to execute this process?
A. Filter Activity
B. Data Extract Activity
C. Automation Studio
D. Journey Builder
Answer: C
NEW QUESTION 33
NTO completed a data review process and discovered their data extensions folders contain hundreds of filtered data extensions which are never used. What tool
could NTO use to alleviate the number offiltered audience that are related for sending?
A. SQL query activities

B. Data filter
C. Filter activity
D. Filtered group
Answer: C
NEW QUESTION 34
Northern Trail Outfitters (NTO) needs to use a point-and-click tool to test segmentation rules and verify that theD18912E1457D5D1DDCBD40AB3BF70D5D
correct subscribers are included in the segment. NTO will need to automate the refreshing of the segment
once it is tested.
Which two tools should be used to test and configure the segment? (Choose two.)

A. Data Filter
B. Filter Activity
C. SQL Query Activity
D. FilteredGroup
Answer: BD
NEW QUESTION 36
How is Primary Key used?
A. Primary Key is used when defining a Send Relationship

B. Primary Key is the unique value to identify a subscriber
C. Primary Key identifies a row or a field in a data extension as unique
D. Primary Key prevents data from being overwritten in a data extension
Answer: C
NEW QUESTION 40
Northern Trail Outfitters (NTO) has a small catalog of items featured in company emails. The NTO marketingD18912E1457D5D1DDCBD40AB3BF70D5D
team manages what images, copy, suggested items, and call-to-actionare used with each item in this catalog within a database. This data is saved into a data
extension in Marketing Cloud and then called into the emails dynamically.
Each time a change is made to the content, a new, updated file is dropped on NTO’s SFTP. Aproof email is then sent to business stakeholders for final approval.
Using Automation Studio, how can NTO ensure that the catalog stays up-to-date?
A. Create a scheduled automation to import the file, and send proof emails each morning when changes were detected.
B. Create a scheduled automation that runs every 15 minutes to import the file multiple times a day.
C. Create a file drop automation to import the file when placed on the specified directory on the Enhanced SFTP.
D. Create an API-driven process to put the data directly into the data extension when any data is changed.
Answer: A
NEW QUESTION 44
As part of a weekly email automation, a client needs to segment data in a Data Extension. Which activity is designed to address this scenario?
A. Import Activity
B. File Transfer Activity
C. Group Refresh
D. Query Activity
Answer: D
NEW QUESTION 47
A marketer needs to ensure that customers on a list want to be email subscribers. Additionally, the marketer wants of to minimize the number of invalid email
addresses on the list, and add a level of security when usingWeb Collect functionality. What is the optimal way to accomplish this task?
A. Add new subscribers to an automated engagement campaign, and then send a series of welcome emails based on their opens and clicks.
B. Configure to return an error message for any email address that does not conform to standard conventions.
C. Send a welcome email to subscribers within 24 hours that includes a link to the website, a link to the terms and conditions page, and a customer service
number.
D. Create a double opt-in campaign that requires subscribers to confirm their email address by clicking a link in an email they receive after subscribing via Web
Collect.
Answer: B
NEW QUESTION 52
How are publication lists used in the Marketing Cloud?
A. To send communication to all subscribers, regardless of opt -in status.

B. To manage subscribers in guided and triggered email sends.
C. To build dynamic content rules by subscriber type.
D. To allow subscribers to opt-down/out instead of unsubscribing from all.
Answer: D
NEW QUESTION 56
A small company, with limited resources, has started to use Marketing Cloud. They have a single master data extension for all of their subscribers. When a
subscriber opts-in to receive communications, they will receive a monthly newsletter,weekly promotions, and a birthday email.
How should they manage unsubscribes by communication type?
A. Create suppression lists for each communication type, and associate the suppression list on the send definition.
B. Create separate data extensions foreach communication type and customize the subscription page.
C. Create a Boolean field for each communication type in the data extension and update the Profile Center.
D. Create publication lists for each communication type, and associate the publication list on the send definition.
Answer: D

NEW QUESTION 57
The Chief Marketing Officer at Northern Trail Outfitters would like to increase engagement of existing subscribers.
Which method should the team use to accomplish this goal?
A. Create a list of inactive subscribers and suppress them from campaigns.

B. Remove inactive subscribers from the target population.
C. Create a re-engagement campaign for all subscribers asking to opt-in again.
D. Create a re-engagement campaign for inactive subscribers asking to opt-in again.
Answer: D
NEW QUESTION 61
Which actions are taken when a subscriber selects the "one-click unsubscribe" link at the footer of an email sent from a list?
A. The subscriber is automatically redirected to the subscription center to unsubscribe from publications
B. The subscriber is automatically unsubscribedfrom All Subscribers at the enterprise level
C. The subscriber is automatically unsubscribed from the business unit from which the send originated
D. The subscriber is automatically unsubscribed from the list from which the send originated
Answer: A
NEW QUESTION 63
A national landscape company wants to send targeted emails to customers to remind them of their upcoming lawn treatment. Depending on the service, clients will
receive either one or two emails. The data for the campaign is in two separate data extensions. Customer Number is a Primary Key field in both data extensions.
Which tool can be used to segment the data? (Choose 2)
A. Drag & Drop Segmentation

B. Data Extract Activity
C. Send Definition
D. Query Activity
Answer: AD
NEW QUESTION 64
After receiving a GDPR "Right to Be Forgotten" Request from their compliance team, a marketer must remove a contact from Email Studio.
Where should this action be initiated in Marketing Cloud?
A. Contact Builder > Contacts Configuration

B. Email Studio > All Subscribers
C. Administration > Contacts
D. Contact Builder > All Contacts
Answer: A
NEW QUESTION 67
A national public university distributed anewsletter to alumni, students, faculty, and prospective students. The university's marketing team wants to see the results
of the email campaign. Which two items of information and data about the performance of an individual send can be exported from Tracking in Email Studio?
Choose 2 answers
A. Images showing how the email rendered on different devices

B. Number of clicks from mobile devices
C. Performance data on the Overview tab
D. Subscribers who click on a specific link
Answer: CD
NEW QUESTION 72
Which two subscriber audiences can be created by using Measures in a Data Filter? Choose 2 answers
A. Subscribers who have opened an email in the past 30 days.

B. Subscribers within a 30-mile radius of a zip code.
C. Subscribers who have submitted spam complaints in the last week.
D. Subscribers who have not clicked in the past three months.
Answer: AD
NEW QUESTION 75
A marketer at Northern Trail Outfitters sends a promotional offer every week to a data extension thatcontains all new subscribers from the previous week. What
would the marketer create to automate the send and save time?
A. A User initiated Email

B. A Simple Send Email
C. A recurring Send Schedule via Guided Send
D. A Transactional Send Classification
Answer: C

NEW QUESTION 79
Which one in NOT an offline tactic for capture email addresses?
A. Inbound Sales calls

B. Acquiring email for loyalty programs in store
C. Request email duringcheckout
D. Surveys at the counter
E. Acquisition associated with a receipt or ticket delivery
Answer: D
NEW QUESTION 84
A marketing team has done an audit on the file formats of marketing-related data that it receives in order to bring it into Marketing Cloud. The team found it
receives data delimited by:
• Commas
•Tabs
• Pipes
• Tilde
• Fixed widths
Which format will need to be pre-processed or parsed after import into Marketing Cloud?
A. Fixed widths
B. Pipe
C. Tab
D. Comma
Answer: D
NEW QUESTION 86
When creating a custom email with the HTML Paste Editor, which feature can be inserted into the HTML code by using the Insert Tools? (Choose 2)
A. Email Open Tracking

B. Stored Content Boxes
C. Link tooltips
D. Physical Mailing address
Answer: AC
NEW QUESTION 89
Northern Trail Outfitters (NTO) launched a new custom Preference Center to allow customers to provide details around their personal information such as age,
gender, and outdoor sporting interests.
In which two ways should NTO honor customers’ preferences when creating emails? (Choose two.)
A. Create dynamic rules based on customers’ preferences in order to send specific content.
B. Use AMPscript to dynamically pull in content associated with customers’ preferences.D18912E1457D5D1DDCBD40AB3BF70D5D
C. Send customers one email per preference choice to ensure customers receive what they want.
D. Create emails to include all preference options so that customers don’t miss any content.
Answer: AB
NEW QUESTION 94
A marketer sent a promotional email to contacts who recently attended a trade show. The data extension used for the send contained 3,100 records. The delivery
rate on the send was lower than anticipated. After viewing tracking information, she determined many email addresses were problematic.
Which send tracking metric provides the bounce description "Address is non-existent at the domain?
A. Soft Bounce
B. Blocked Bounce
C. Hard Bounce
D. Undeliverable
Answer: C
NEW QUESTION 95
A national landscaping company wants to send targeted emails tocustomers to remind them of their upcoming lawn treatment. Depending on the service,
customers will receive either one or two emails. The data for the campaign is in two separate data extensions. Customer Number is a Primary Key field in both
dataextensions. Which two tools could be used to segment the data? (Choose two.)
A. Data Extract Activity

B. SQL Query Activity
C. Send Definition
D. Filters
Answer: BD
NEW QUESTION 97
Northern Trail Outfitters has a list of Platinum members containing 50,000 subscribers and a LifetimeMember list containing 20,000 subscribers; 7,000 subscribers

in the Lifetime Member list also exist in the Platinum Member list.
An email was deployed to the Platinum members, but the marketing team would now like to send the same email to the Lifetime Member list.
Which feature should be used when sending the second email to ensure the 7,000 subscribers that exist on both lists do NOT receive the same email twice?
A. Suppression List
B. Exclusion Script
C. Domain Exclusion List
D. Exclusion List
Answer: B
NEW QUESTION 101

Northern Trail Outfitters stores all customer information in a data extension and would like to know how many people are subscribed to a particular newsletter.
Which feature would provide this information?
A. Filtered Publication List

B. Data Filter
C. Filtered Data Extension
D. Measure
Answer: C
NEW QUESTION 106

A marketer plans to send a Commercial email.
Which two criteria should be met to ensure compliance with the CAN-SPAM Act? (Choose two.)
A. Include a phone number to call.

B. Include the mailingaddress of the sender.
C. Ensure an opt-out link is present.
D. State why the subscriber is receiving the email
Answer: BC
NEW QUESTION 108

The Northern Trail Outfitters product clearance sale email contains many items with similar product URLS. Which feature within the standard email editor can be
used to provide descriptive text that is displayed when the email viewer hovers over each link?
A. Link Help Text

B. Link Conversion Tracking
C. Link Tooltip
D. Link Tracking Alias
Answer: C
NEW QUESTION 112

A new employee is using Salesforce Marketing cloud and wants to send emails without any mistakes. he has no prior knowledge of SQL. Which tool he would use:
A. Scheduled Send Emails

B. Predictive Email
C. Journey Builder
D. Automation Studio
Answer: D
NEW QUESTION 114

A marketer is using a list-based sending, and wants to segment subscribers who have a value of "EMEA" in the Region Attribute.Which tool will produce the
audience?
A. Audience Builder
B. Drag and Drop Segmentation
C. Query Activity
D. Guided Send
Answer: B
NEW QUESTION 117

A marketer plans to send a transactional email.
Which three criteria should be met to ensure compliancewith the CAN-SPAM Act? (Choose three.)
A. The subject line contains a promotion to entice the recipient.

B. The email body presents the transactional content prior to any commercial content.
C. The email body presents any commercial content prior to the transactional content.
D. The email confirms a transaction between the recipient and sender.
E. The subject line is transactional in nature and non-promotional.
Answer: BDE

NEW QUESTION 121

Approximately 50% of Northern Trail Outfitters' (NTO) subscribers open emails on their mobile devices, while the remaining 50% of subscribers open their emails
on their desktop. The Chief Marketing Officer of NTO would like the emails to render well on both desktop and mobile devices, but does not want to spend a
significant amount of time developing for each environment.
What is the recommended design approach?
A. Responsive Design
B. Desktop-centnc Design
C. Static Design
D. Mobile-aware Design
Answer: D
NEW QUESTION 124

What is a purpose of marking an attribute as hidden?
A. The attribute is not available for CAN-SPAM compliance

B. The attribute is not available to store data
C. The attribute is not available to other users in the account
D. The attribute is not available to subscribers on the Profile Center
Answer: D
NEW QUESTION 128

Northern TrailOutfitters (NTO) specializes in delivering snack boxes to its members. NTO offers a 90-day trial on the snack boxes. NTO would like to send out a
series of emails to educate and remind members to purchase the snack box subscription before the 90-day trialends. Which tool is recommended for this
scenario?
A. Playbooks/Journey builder
B. Guided Send
C. Triggered Emails
D. Automation Studio
Answer: D
NEW QUESTION 129

A marketer wants to overwrite the data in adata extension on a daily basis using Automation Studio. What can the marketer do to accomplish this task?
A. Create an import using the Import Wizard in Automation Studio.

B. Create an Import Activity and execute it manually.
C. Create an import using theImport Wizard in the Email Application.
D. Create an Import Activity to use in a workflow in Automation Studio.
Answer: D
NEW QUESTION 133

Northern Trail Outfitters sent three differentemails as part of a seasonal campaign and would like to compare the open and click-through rates across the emails.
Which feature will enable this?
A. Include Measures within a Filter

B. Email Comparison Report
C. Email Send Report
D. Compare Email Sends on the Tracking page
Answer: D
NEW QUESTION 135

What tool is recommended to render personalization strings, AMPscript, and dynamic content in an email message before sending it to a subscriber?
A. List Detective
B. Preview andtest
C. Send Flow
D. Test Send
Answer: B
NEW QUESTION 138

As part of a daily shipping notification automation, Northern Trail Outfitters needs to join data from the Shipping data extension and the Purchase data extension.
What activity is designed to address this scenario?
A. SQL Query Activity

B. Filter Activity
C. Group Refresh
D. File Transfer Activity
Answer: A

NEW QUESTION 142

Each time Northern Trail Outfitters sends their monthly promotional email, the volume of supportcalls spike. The executive team wants the marketing team to
slowly send emails throughout the day to avoid customers waiting on hold.
Which feature should be used?
A. Send Email Activity

B. Send Flow
C. Triggered Send
D. Send Throttling
Answer: D
NEW QUESTION 145

Northern Trail Outfitters (NTO) has created a new onboarding series for customers who have purchased its fitness tracker. Customers were automatically opted in
and received three emails from NTO within one day. The onboarding series includes personalized recommendations but lacks an easy way to opt out or update
preferences.
In this scenario, what best practice was achieved?
A. Opting customers in automatically

B. Personalized recommendations
C. Sending multiple emails in one day
D. Preventing customers from opting out
Answer: B
NEW QUESTION 147

The marketing team would like to sendan email to an audience on a weekly basis. The team receives multiple files each week that need to be imported and joined
to build the target audience for the email. Which tool is recommended to execute this process?
A. Automation Studio
B. Playbooks
C. Data Extract Activity
D. Filter Activity
Answer: C
NEW QUESTION 148

A marketer wants to grow the company's email subscriber list via social channelsand its mobile app. Which best practice can the marketer use to grow the
subscriber list? (Choose 2)
A. Provide and opt-in checkbox on the mobile app registration form

B. Promote content on social channels that requests an email address
C. Search Facebookfans' profiles for mail addresses
D. Send unsolicited requests on Twitter to sign up for email
Answer: AB
NEW QUESTION 152

Northern Trail Outfitters wants to increase email subscribers this quarter. Which three methods could they use to legallyobtain subscribers?
Choose 3 answers
A. Email all unsubscribed customers asking for them to opt into email again
B. Purchase subscriber lists from a reputable data company
C. Ask customers to opt-in at time of purchase online by creating an account
D. Askcustomers to text their email address to a short code to opt-in
E. Create a Facebook lead capturing form to gain opt-ins
Answer: BDE
NEW QUESTION 154

A marketing manager is looking at the Tracking Overview Tab from a send to an audience of 1000, where the Total Opens are 1000, but the Unique opens are
100. They are excited about having a 100% open rate.
What should they know about Total Opens?
A. Total opens indicates how many subscribers opened the email.

B. Total opens includes every time the email was displayed with images.
C. Total opens w a great indicator of campaign success.
D. Total opens may not include email clients that render email with images off.
Answer: B
NEW QUESTION 156

A marketer is using list-based sending, and wants to segment subscribers who have a value of "EMEA" in the Region Attribute.
What tool will produce this audience?
A. SQL Query Activity

B. Audience Builder
C. Filters
D. Send Flow
Answer: C
NEW QUESTION 158

A marketer wants website visitors to have the option to subscribe to specific publications and make updates to their profile. Which tool would the marketer use in
this scenario?
A. Subscriber Group
B. Send Log
C. Data Filter
D. Web Collect
Answer: D
NEW QUESTION 162

Northern Train Outfitters has a Master Customer List in a shareddata extension. The company wants to make the list available to some, but not all, of the business
units. Which feature can be used to restrict users from a business unit from accessing the Master Customer list?
A. Business Unit Access Permissions

B. Date/Time Range fro Access
C. Shared Data Extension
D. User Roles and Permissions
Answer: C
NEW QUESTION 166

Northern Trail Outfitters (NTO) just hired a new associate who is brand new to email marketing to start creating and deploying the company's monthly campaigns.
NTO wants to ensure no mistakes are made.
Which two elements of the send canbe reviewed with Approvals? Choose 2 answers
A. Hyperlinks
B. Subject Line
C. From Name
D. Send Count
Answer: BC
NEW QUESTION 169

Northern Trail Outfitters wants to display different content areas based on the subscriber data Which two features can be used to accomplish this? (Choose two.)
A. Personalization Strings
B. Profile Mappin
C. AMPscript
D. Dynamic Content
Answer: CD
NEW QUESTION 173

The email marketing manager at Northern Trail Outfitters would like to build a new audience that will combine unique subscribers who are intheir Tent Purchasers
data extension and their Tent Browsers data extension.
How should this new audience be created?
A. Create a Filter Activity in Automation Studio to combine the two data extensions.
B. Build a Group based on a Data Filter to combinethe two data extensions.
C. Export both data extensions and import into a new data extension.
D. Populate a data extension using an SQL Query Activity in Automation Studio.
Answer: C
NEW QUESTION 177

To write SQL that uses both customer data and system-generated data, what would they need to include in their query?
A. Data Filters
B. Measures
C. Data Views
D. All ofthe above
Answer: C
NEW QUESTION 181

Northern Trail Outfitters wants to create a segment that will add and update the data in the data extension. They do not want the data overwritten. If a subscriber
no longer meets the filter criteria, they should remain in the segment.

What could be used to segment the data?
A. Filter Activity
B. Data Filter
C. Synchronized Data
D. Query Activity
Answer: B
NEW QUESTION 183

Northern Trail Outfitters' branding guidelines require heavy use of imagery on their website, apps, emails, ads, etc.
In which two ways could they optimize email design to honor branding guidelines and ensure subscribers are getting the best experience possible?
Choose 2 answers
A. Style alt text for when images do not display automatically.

B. Add background colorsthat match branding.
C. Use custom corporate font to match their brand.
D. Make the email completely image based.
Answer: AC
NEW QUESTION 184

A marketing team has switched from the Classic Editor to Content Builder in Email Studio. All images, content blocks, and emails were saved in one folder.
How should these saved items be found in Content Builder?
A. Create folders andmove content

B. Filter based on content type
C. Add tags to each piece of content
D. Rename content to be alphabetical
Answer: A
NEW QUESTION 186

NTO would like to create a landing page that displays subscribers information pass to it from email link on the page, This page contains a smart capture form,NTO
would like to require email address and reply date and response for subscriber’scompleting the form, how should NTO will set the data extension
A. create a data extension with email address, reply date and response fields as non-null able
B. crate a data extension with email address reply date and responsefields as null able
C. createthe data extension with email address as the primary key and reply date and response fields as nullable
D. create a dataextension with email address as non-nullable and reply date and response fields as nullable
Answer: A
NEW QUESTION 187

Which file type delimiter is available in the Import Wizard? (Choose 3)
A. Pipe
B. Other
C. Comma
D. Fixed Length
E. Tab
Answer: BCE
NEW QUESTION 189

The marketing team at a bank needs to receive a file of all subscribers who were sent payment reminder emails and opened them each week. The file needs to be
encrypted and placed on the bank's external SFTP.
How should the scheduled automation be configured to achieve this?
A. SQL Query Activity > Data Extract Activity > File Transfer Activity
B. Filter Activity > SQL Query Activity > File Transfer Activity
C. Rlter Activity > File Transfer Activity > Data Extract Activity
D. Data Extract Activity > SQL Query Activity > File Transfer Activity
Answer: A
NEW QUESTION 191

Northern Trail Outfitters (NTO) uses link aliases within the HTML versions of its emails to indicate where clicks occurred, even if the same URLis used multiple
times within a send. A marketing employee has been asked to pull the email addresses of all customers who clicked on the link associated with "Main Banner Top"
in NTO's most recent newsletter.
Where can the marketer most easily find thisinformation?
A. Tracking Job Links tab > URL ID

B. Tracking Click Activity tab > Email Overlay View
C. Tracking Overviewtab > Clicks
D. Tracking Click Activity tab > Link View

Answer: B
NEW QUESTION 196

A marketer needs to test personalized content in an email prior to sending. How can the marketer easilyminimize the possibility of someone unsubscribing during
the testing process?
A. Create a version of the email that does not include the unsubscribe link.
B. Deselect the option to Enable System Generated Links in the Test Send.
C. Send to a Test Data Extension via the Send Flow.
D. Send the marketing team a link to the Subscriber Preview of the email.
Answer: C
NEW QUESTION 201

A file is received daily from a data provider to the account SFTP. This file needs to be imported into Marketing Cloud as soon as it arrives. The arrival time of this
file varies by several hours from day to day. What tools should be used to accomplish this?
A. Journey Builder Fire Event Entry Source

B. Automation Studio Schedule Starting Source
C. Automation Studio File Drop Starting Source
D. Journey Builder Import Activity Entry Source
Answer: C
NEW QUESTION 204

Northern Trail Outfitters wants to ensure its emails are meeting subscriber expectation and enticing engagement.
Which 2 best practices should NTO employ when sending email?
A. Set Cadence Expectations to front with Subscribers

B. Send genericcontent to appeal to all audicences.
C. Send Multiple emails a day to keep the brand top of mind
D. Use Subscriber data to dynamically populate email content
Answer: AD
NEW QUESTION 208

A marketer is preparing an email for sending and completing quality assurance checks. Which testing feature mirrorslogic used by spam filters to identify words,
phrases, and patterns that are likely triggers, allowing marketers to make changes that will improve deliverability?
A. Spam Check
B. Validate
C. Content Detective
D. Subscriber Preview
Answer: C
NEW QUESTION 210

Northern Train Outfitters wants to maintain enterprise-wide opt-outs for two segments of its subscribers: Education Events and Sales. Which feature would the
companyuse?
A. Shared Emails
B. Shared Portfolio Items
C. Shared Data Extensions
D. Shared Publication Lists
Answer: D
NEW QUESTION 211

A marketer is configuring Path Optimizer in Journey Builder to test three different email subject lines. They want to configure a holdback audience to receive the
winning path, but the option is unavailable.
Why would themarketer be unable to configure a holdback audience?
A. The Journey is a one-time scheduled send.

B. Holdback audiences are only available for A/B Tests.
C. The journey is scheduled to repeat.
D. Holdback audience cannot be used for subject lines tests.
Answer: D
NEW QUESTION 212

A customer leverages transactional messages to send order confirmations. What type of message should be used in this situation?
A. Test Send
B. User-Initiated Email
C. Send Flow

D. Triggered Email
Answer: D
NEW QUESTION 214

Which 3 options are available to create a template in marketing cloud? Choose 3
A. Content Builder
B. Template Editor
C. Paste HTML
D. Mobile Template Editor
Answer: ABC
NEW QUESTION 219

When building content for an email, what would a marketer consider in the Call to Action? (Choose 2)
A. A callto action can be text or an image based button

B. A call to action should be direct and action-oriented
C. A call to action below the fold performs best
D. Text buttons receive more clicks than graphics
Answer: CD
NEW QUESTION 220

Northern Trail Outfitters (NTO) is launching a custom, corporate-branded apparel website. They are
concerned aboutthe new initiative's campaign impacting deliverability on its consumer retail sends. NTO has purchased a second IP address to be used for the
corporate site's email sending.
What feature would be used to specify which IP address is used for retail vs. corporate?
A. Delivery Profile
B. Send Definition
C. Send Classification
D. Sender Profile
Answer: A
NEW QUESTION 221

Which segment can be manually refreshed under Actions? (Choose 2)
A. Random Group
B. Filtered Data Extension
C. Standard Data Extension populated by a Query
D. Filtered Group
Answer: BD
NEW QUESTION 224

NTO wants to improve open rates. The email tracking team would like each of its campaign to have an engaging firm name, what should the email team setup
foreach campaign.
A. Delivery profiles
B. Sender profile
C. Profile attributes
D. send flow
Answer: B
NEW QUESTION 226

A digital marketing team noticed an increase in unsubscribes and would like to implement a mechanism as an alternative to unsubscribing from all sends. The
team currently uses data extensions for sending emails.
Which tool should they use?
A. List unsubscribe
B. Profile attributes
C. Publication lists
D. Suppression lists
Answer: C
NEW QUESTION 231

A marketer would like to improve open rates for weekly email campaigns.
On which area of email design should the marketer focus?
A. Footer

B. Email Body
C. Envelope Content
D. Link Content
Answer: C
NEW QUESTION 234

A marketing team needs to narrow down a customer population of several million subscribers based on eCommerce order details, and rapidly explore the data to
find appropriate segments. How cansegmentation with this scenario be accomplished?
A. Data Extract Activity

B. Audience Builder
C. Drag and Drop Segmentation
D. Profile Attributes
Answer: B
NEW QUESTION 239

Northern Train Outfitters (NTO) finds 57% of its subscribers read emails on smartphones. Because of this, NTO wants to enhance itsemail viewing experience by
thinking "mobile first". NTO has the resources to write the HTML and CSS Code needed to create responsively designed emails. Which option would add the code
that was created outside of the Salesforce Marketing Cloud to the email?
A. Web Paste
B. Text only
C. Template Based
D. HTML Paste
Answer: D
NEW QUESTION 241

The marketing teamwould like to refresh a filtered data extension on a recurring basis, by using a data filter named "Pref1-Tech" How can this process be
automated?
A. Create a Filter Activity that selects the Pref1-Tech Data Filter, and then add the Filter Activity to anAutomation
B. Create a filtered Data Extension Activity that selects the Pref1-Tech Data Filter, and then add the Filtered Data Extension Activity to an Automation
C. Set a refresh schedule on a new filtered data extension, and select the Pref1-Techdata filter
D. Add the Pref1-Tech Data Filter to an Automation
Answer: B
NEW QUESTION 246

A marketing team is using two systems to send emails. The team wants to maintain unsubscribe information between both of thesystems. In order to remain
compliant, they would like to update Marketing Cloud subscription status weekly based on unsubscribes from the other system.
Which solution should they use to maintain subscriber status?
A. Import unsubscribes into a dataextension, then update status with a query.

B. Create an automation triggered on unsubscribes from the other system.
C. Create a suppression workflow for the unsubscribed accounts.
D. Import unsubscribes with the appropriate status into All Subscribers.
Answer: D
NEW QUESTION 249

NTO has a small catalogue of items featured in company emails, the NTO marketing team managers, what images popping suggested items and call to action are
used with each item in this catalogue within a databasethis data is saved into a data extension in the marketing cloud and then called into the emails dynamically,
each time a change is made to the content a new updated file is dropped on NTOsftp, a proof email is being send to business stake holders for finalapproval.
Using automation studio how can NTO assure that the catalogue stays up to date
A. create and AP drivento put the data directly into data extension when any data is changed.
B. create a schedule automation that runsevery 15 min to import the filemultiple times a day.
C. create a file drop automation to import the files when placed on the specific directory on the…. FTP.
D. create a schedule automation to import the file and send two email each time when changes were detected.
Answer: C
NEW QUESTION 252

NorthernTrail Outfitters (NTO) is launching a custom, corporate-branded apparel website. They are concerned about the new initiative's campaign impacting
deliverability on its consumer retail sends. NTO has purchased a second IP address to be used for the corporate site's email sending.
What feature would the NTO administrator use to specify which IP address is used for retail vs. corporate?
A. Sender Profile
B. Send Classification
C. Delivery Profile
D. Send Definition
Answer: C

NEW QUESTION 257

An email marketing team has beentasked with building a new email that pulls in personalized content based on customers' preferences. The team has decided to
create dynamic rules to accomplish this setup.
What are the four elements that are required for the creation of a dynamic content rule?
A. Preferences, Value, Operator, Lists

B. Lists, Value, Operator, Images
C. Customers, Value, Operator, Content
D. Attribute, Value, Operator, Content
Answer: D
NEW QUESTION 259

An email marketing team is setting up a campaign to message customers who register for an event. The registration data is being gathered in another system and
will be passed to Marketing Cloud daily, and updates made to the customers’ registration information will be reflected in the same file.
How should the import of event registration data be configured?
A. Use the Import Activity to overwrite the records in the data extension.
B. Use the Import Wizard to add new records into the data extension.
C. Use the Import Wizard to overwrite the records in the data extension.
D. Use the Import Activity to add new recordsinto the data extension.
Answer: A
NEW QUESTION 261

Which feature cansegment on behavioral data?
A. Data Filter
B. Data Extension
C. Import Activity
D. Tracking
Answer: A
NEW QUESTION 262

Northern Trail Outfitters wants to use something other than an email address to identify subscribers. What functionality could accommodate this?
A. System Preferences
B. Subscriber Key
C. Subscriber Attributes
D. Primary Key
Answer: B
NEW QUESTION 266

A marketer is completing a checklist prior to deploying an email, what action will validate feature completed when initiated
A. confirm that each contentarea specified in the dynamic content rules existed.
B. Identify phrases like click here or free that could be marked as spam
C. ensure subscriber status at the time of send subscribe or bounced.
D. ensure subscriber have not subscribed or are undeliverable.
Answer: A
NEW QUESTION 271

A bank wants to send a series of emails to customers who open a new savings account. The first email is sent immediately after the account is opened to confirm
the action.The second email is sent one day after the account is opened. The third email is sent five days after the account is opened only if the customer has not
made a new deposit. The final email is sent ten days after the account has been opened and the customerstill has not made a deposit, or eight days after the
customer opened the account and made a deposit, but has not opened any emails. The data is stored in two data extensions. The bank has two versions of each
email: English and Spanish. The bank wants toautomate sending the emails. Which process could the bank use?
A. Use Query Activities

B. Use Drag and Drop Segmentation to create data filters
C. Create a data relationship and a Measure, use Drag and Drop Segmentation to create data filters, and useFilter activities
D. Use Drag and Drop Segmentation to create data filters, and the use Filter activities
Answer: CD
NEW QUESTION 274

A NTO branding guidelines require heavy use of imaginary on its websites, app, e-mails, ads etc., what are two ways that NTO can optimize its email design to
honor branding guidelinesand ensure subscribers are getting the best experience possible.
Choose two answers
A. style or text for when images do not display automatically

B. add background colors that match branding
C. let them be completely image based
D. use custom corporate font to match NTObrand

Answer: BD
NEW QUESTION 278

Which send process can use Sender Profiles? (Choose 3)
A. Simple Automated Sends

B. Guided Sends
C. User-Initiated Sends
D. TestSends
E. Triggered Sends
Answer: ABE
Explanation:
efinitions
Triggered Send Definition - A triggered email is a message that Marketing Cloud sends to an individual subscriber in response to a subscriber action. For example,
sending a confirmation message after acustomer makes a purchase is a triggered email.
User Initiated Send - In Email Studio, create a user-initiated email message interaction to send to a user-initiated subscriber list or data extension in your program.
A user-defined email message interactionoccurs when you manually start the send, while a triggered message interaction occurs in response to an action or API
call. To put it in simpler words (TL/DR):
Triggered Send Definition - hit by API/Smart Capture to instantly send a 1:1 message. Usually used for Transactional messages (receipt, shipping, etc) and inside
of Journies.
User Initiated Send - a 1:Many job that mimics a manual Guided Send, but is preset to allow a single click execution or to allow for repeatable scheduling inside of
anAutomation. (e.g. Monthly newsletter, daily update email, etc.)
NEW QUESTION 283

Which recipient option isavailable with Simple Send? (Choose 2)
A. Group
B. Data Filter
C. Data Extension
D. Audience
E. List
Answer: AE
NEW QUESTION 288

What are the ways that data can be imported into the marketing cloud? (Choose 3)
A. ImportActivity
B. Import Wizard
C. API
D. Query Activity
Answer: ABC
NEW QUESTION 290

What must be configured in a MarketingCloud account to use the import wizard?
A. Enhanced FTP
B. File Transfer
C. Data Loader
D. Encrypted FTP
Answer: A
NEW QUESTION 294

What is the timeline for which an unsubscribe request must be honored and processed as outlined by the CAN-SPAM Act?
A. 5 business days
B. 30 calendar days
C. 10 business days
D. 24 hours
Answer: C
NEW QUESTION 295

Which tactic will improve deliverability for a new sender?
A. Send email during the holiday season when new senders are less likely to be detected
B. Send email to a minimum of 35,000 subscribers per ISP per day
C. Send email to ISPs that have been notified of the new sender
D. Send email to the most active and engaged customers
Answer: D

NEW QUESTION 298

Northern Trail Outfitters (NTO) has been sending emails for about 10 years. A new marketing manager noticed their deliverabihty continually decreased over the
last year. NTO wants to grow their existing subscriber base and increase ROI on email marketing by improving engagement with subscribers.
Which three strategies would improve their email deliverabihty? Choose 3 answers
A. Exclude old or inactive email addresses.

B. Ensure the spam complaint rate is between 1% and 3%.
C. Purchase lists from companies that guarantee users have opted in.
D. Encourage subscribers to add the company's sending domain to their contacts.
E. Authenticate email sending to distinguish it from spammers.
Answer: ADE
NEW QUESTION 303

NTO completed a data review process and discovered their data extension folders contain hundreds of filtered data extensions which are never used. What tool
could NTO use to alleviate the number of filtered audiences that are created for sending?
A. Filter Activity
B. Data Filter
C. SQL Query
D. Filtered Group
Answer: A
NEW QUESTION 307

Northern Trail Outfitters has a strict policy that requires the legal team and marketing team to approve emails featuring professional athletes
What Approval Workflow should be used for this requirement?
A. Custom Workflow
B. Multi-Team Workflow
C. Two-Step Workflow
D. Standard Workflow
Answer: B
NEW QUESTION 308

A customer wants to automate nightly imports and also have the ability to manually import files via the Import Wizard.
What needs to be configured in the Marketing Cloud account?
A. File Transfer
B. Data Loader
C. Enhanced SFTP
D. Encrypted SFTP
Answer: C
NEW QUESTION 309

Northern Train Outfitters wants to make sure that a First Name and Last Name are always included when importingsubscribers to a data extension. How can a
marketer ensure that subscribers are imported with data in both of these fields?
A. Make the First Name and Last name columns Primary Keys
B. Ensure the Nullable property is unchecked for the First Name and LastName columns
C. Check the Nullable property for the First Name and Last Name columns
D. Set up a default value for the column
Answer: B
NEW QUESTION 312

NTO email teams creating a reusable content block for its deals to run with campaign, NTO will cross promote these campaign in other emails in a single column
content area this content will have one Image with text below it, how can the NTO email team create one content area
and reuse it across other emails using content builder without writing any custom html.
A. Create an image content block that accommodates pictures

B. create a free flow content block that accommodates text and images
C. create an html content block and code the content by hand
D. create a text content block that accommodates text
Answer: B
NEW QUESTION 313

What three methods are used to import data into a data extension?
A. API, Import Filter, and Import Activity

B. API, Data Filter, and Import Activity
C. Import Wizard, Data Filter, and Import Activity
D. Import Filter, Import Data, and Automation
E. API, Import Wizard, and Import Activity

Answer: E
NEW QUESTION 315

When does the validation of email address occur when using a data extension?
A. Done at the time of Import

B. Done at thetime of Send
C. Done when admin refreshes it
D. Done when subscriber updates profile in the profile center
Answer: B
NEW QUESTION 320

NTO wants its emails to render uniquely between mobile and desktop devices. NTO would like the emailsto be responsive. Which two techniques should be used?
Choose 2 answers
A. Include @media query CSS in the email

B. Use a Basic, Empty or Themed Template in Content Builder
C. Use inline CSS styling on all HTML elements
D. Include style="display:block" on all images
Answer: AC
NEW QUESTION 324

A marketing manager is reporting on the degree of customer engagement with the company's email. Which metric can be used?
A. Click Through Rates

B. List Growth Rates
C. Influenced Revenue
D. Bounce Rate
Answer: A
NEW QUESTION 327

Whichis a fundamental component of coding responsive emails?
A. CSS3 @media Queries

B. Span Tags
C. SQL Queries
D. Anchor Tags
Answer: A
NEW QUESTION 330

A marketer for Northern Trail Outfitters needs to share multiple assets in Content Builder for a campaign with another business unit in their account.How should the
marketer share these assets?
A. Individually share each asset with the other business unit in Content Builder.
B. Move the content into the Shared Content folder in Content Builder.
C. Create and share a new folder for the assets in Content Builder.
D. Switch to Classic Content to move the assets into the Shared Content folder.
Answer: B
NEW QUESTION 331

What is an Automation Studio activity? (Choose 3)
A. Wait Activity
B. Send Email
C. Triggered Send
D. Transfer File Activity
E. A/B Test Send Activity
Answer: ABD
NEW QUESTION 332

Northern Trail Outfitters (NTO) wants to leverage ContentBuilder templates to streamline the email creation process. For its monthly email newsletter, NTO
includes content specific to the company's loyalty and non-loyalty members.
How should NTO build the email?
A. Create dynamic content with a SQL Query activity.

B. Create a template-based email using dynamic content.
C. Create multiple versions of the email for loyalty and non-loyalty members.
D. Create a template and lock content In the template.

Answer: A
NEW QUESTION 333

Northern Trail Outfitters' marketing team includes the nearest store to customers in the templates of its emails.
The data extension only needs to be updated when store information changes, such as when a new store opens or a store close.
How can this be achieved?
A. Create an automation to begin when information changes on a store object using a workflow rule
B. Create a file drop automationto initiate when the store’s data extension is updated via import
C. Create a scheduled automation to import the file on a recurring basis with store information
D. Create a file drop automation to import the file when placed on the specified directory onthe EnhancedFTP
Answer: A
NEW QUESTION 337

Which strategy will improve email deliverability? (Choose 3)
A. Purge old or inactive email addresses

B. Purchase lists from companies that guarantee users have opted in
C. Ensure the spam complaint rate is between 1% and 3%
D. Authenticate email to distinguish it from spammers
E. Encourage subscribersto add the company's sending domain to their address books
Answer: ADE
NEW QUESTION 339

Northern Trail Outfitters is using a Smart Capture form on a CloudPage to capture contest registrations in a data extension. Corporate has requested a nightly file
with all registrants in this data extension be sent daily from Marketing Cloud to an external SFTP. Which automation configuration should be used to achieve this?
A. Scheduled Automation > SQL Query Activity > File Transfer Activity
B. File Drop Automation > Data Extract Activity > File Transfer Activity
C. Scheduled Automation > Data Extract Activity > File Transfer Activity
D. File Drop Automation > SQL Query Activity > File Transfer Activity
Answer: B
NEW QUESTION 340

Which Classic content tool mirrors the logic used by spam-filtering software to identify words, phrases, and patterns that are likely to trigger filters and then
recommends a resolution to each identified problem in an email? Choose one answer.
A. Content Builder
B. Content Detective
C. Inbox Preview
D. Triggered Send
Answer: B
Explanation:
https://help.salesforce.com/articleView?id=mc_es_content_detective.htm&type=5
NEW QUESTION 343

A new marketing manager at Northern Trail Outfitters (NTO) has been asked to evaluate whether to use HTML Emails or Templates for weekly newsletter sends,
which are created by a marketing coordinator with limited coding ability. While NTOhas HTML developers on staff, their time is not guaranteed on an ongoing
basis.
Which two characteristics of Templates would benefit NTO when creating its weekly newsletter in Content Builder? Choose 2 answers
A. Emails can be formatted for desktop and mobile without extra coding.
B. One template can only be used for one email, maintaining brand standards.
C. HTML developers are needed to build templates, but not emails.
D. Templates provide the ability to create email messages using content blocks.
Answer: AD
NEW QUESTION 346

As part of a weekly email automation, a client needs to segment data in a Data Extension. Which activity is designed to address this scenario?
A. Import Activity
B. File Transfer Activity
C. Group Refresh
D. Query Activity
Answer: C
NEW QUESTION 347

What is a true statement about Subscriber Key? (Choose 3)

A. SubscriberKey allows an email address to appear multiple times in a list or All Subscribers when populated with a value other than an email address
B. Subscriber Key is mapped to a field in a sendable data extension when defining a Send Relationship
C. SubscriberKey and Primary Key are interchangeable terms
D. Subscriber Key is a unique identifier for a subscriber, and can be populated with an email address or another unique value
E. Subscriber Key determines what update types will be available when importing data
Answer: ABD
NEW QUESTION 351

An account has a Subscriber Key enabled, and will be providing a unique key for each subscriber from an external system. A marketer wants to create a data
extension for sendingemail campaigns. What steps would the marketer take when creating the data extension? (Choose 2)
A. Check the "Is Sendable" option

B. Set the column representing the Subscriber Key as a Primary Key
C. Set the Email address column as a Primary Key
D. Relatethe Email address to the Suscriber Key
Answer: AD
NEW QUESTION 352

......

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https://www.2passeasy.com/dumps/Marketing-Cloud-Email-Specialist/ (346 New Questions)

Exam Questions Marketing-Cloud-Email-Specialist

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A. Criteria setting to segment contacts based on behavior using SQL.

A. Run a Conversion Report for this tracking link

A. The testadministrator chooses which subscribers to place in each audience

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A. Sender and recipient profiles

A. Create a folder structure prior to importing assets.

A. Local folder structure

A. A/B test the effectiveness of different subjects

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A. Responsive Web template

A. Attribute, Value, Operator,Content

A. SQL query activities

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A. Primary Key is used when defining a Send Relationship

A. To send communication to all subscribers, regardless of opt -in status.

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A. Create a list of inactive subscribers and suppress them from campaigns.

A. Drag & Drop Segmentation

A. Contact Builder > Contacts Configuration

A. Images showing how the email rendered on different devices

A. Subscribers who have opened an email in the past 30 days.

A. A User initiated Email

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A. Inbound Sales calls

A. Email Open Tracking

A. Data Extract Activity

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NEW QUESTION 101

A. Filtered Publication List

NEW QUESTION 106

A. Include a phone number to call.

NEW QUESTION 108

A. Link Help Text

NEW QUESTION 112

A. Scheduled Send Emails

NEW QUESTION 114

NEW QUESTION 117

A. The subject line contains a promotion to entice the recipient.

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NEW QUESTION 121

NEW QUESTION 124

A. The attribute is not available for CAN-SPAM compliance

NEW QUESTION 128

NEW QUESTION 129

A. Create an import using the Import Wizard in Automation Studio.

NEW QUESTION 133

A. Include Measures within a Filter

NEW QUESTION 135

NEW QUESTION 138

A. SQL Query Activity

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NEW QUESTION 142

A. Send Email Activity

NEW QUESTION 145

A. Opting customers in automatically

NEW QUESTION 147