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    Douyin and Kuaishou Increase Investment in E-Commerce Logistics - Pandaily

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    Douyin and Kuaishou Increase Investment in E-Commerce Logistics - Pandaily

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    News Web3 Gadgets Video Podcast Trade About login

    ▲ (Source: Ocean Engine)

    Industry

    Douyin and Kuaishou Increase


    Investment in E-Commerce
    Logistics
    Jul 01, 2022, 13:16pm Pandaily
    Pandaily’s
    Newsletter
    0:00 2:42
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    Douyin and Kuaishou, two leading Chinese short video platforms, are increasing
    their investment in e-commerce infrastructure. Among them, ByteDance’s Douyin
    E-Commerce recently tested the “Jisuda” (which means speedy delivery in
    Chinese) service. This aims to realize the arrival of intra-city deliveries in one day
    and of peripheral-city delivery in two days. Kuaishou also set up a delivery and
    supply chain management company in Chengdu, according to reporting by Tech
    Planet on Thursday.

    An industry source told Tech Planet that there are many logistics companies
    supported by these two short video platforms, but their services are far inferior to
    JD.com and Alibaba, and the delivery problems have been encountered by users
    for a long time. While the e-commerce business of JD.com and Alibaba is getting
    stronger and stronger, logistics has played an important role. After seeing the
    advantages of the combination of e-commerce and logistics, Kuaishou and Douyin
    are now looking to build the logistics infrastructure necessary to support their
    growing e-commerce business.

    SEE ALSO: Tencent and Douyin Develop New Recommendation Strategies

    The official layout of logistics for Douyin started from 2020. A person close to
    Douyin said that after it vigorously developed its e-commerce business, executives
    had discussed the establishment of logistics system. Every day, around 600 million
    users use Douyin, which offers huge opportunities. Recently, it has tested an
    important distribution service called “Jisuda.”

    On the other hand, TikTok, the overseas version of Douyin owned by ByteDance, is
    expanding logistics-related services to international e-commerce business in Asia-
    Pacific, Europe and North America. Personnel in relevant positions need to master
    the import and export declaration process of electronics and other commodities to
    ensure the smooth delivery of goods. Asia-Pacific, Europe and America, as
    important areas of developing e-commerce, are no less key than the Chinese
    market to TikTok. Its move is to improve the performance delivery experience of
    international users.

    Kuaishou is also pursuing the layout of its logistics system. On the eve of
    Kuaishou’s public listing in January 2021, Zhang Yipeng, the head of Kuaishou E-
    commerce Marketing Center, confirmed in an interview with 21st Century Business
    Herald: “Kuaishou has no self-built e-commerce supply chain plan in the short
    term. However, this does not mean we will not build logistics capacity. In June, we
    made a new move in logistics, that is, established a delivery and supply chain
    management company in Chengdu.”

    Tags Douyin | ecommerce | Kuaishou | logistics services

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