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Verifone 2018

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Kamal Mohamed
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30 views9 pages

Verifone 2018

Uploaded by

Kamal Mohamed
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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Logo

The Verifone logo is a registered trademark of Verifone


Systems, Inc. and should be represented with the proper
registration symbol (®).
Logo | Color

Primary Logo

Positive 2-Color Logo Reverse 2-Color Logo

Secondary Logo

Positive Black Logo Reverse White Logo

The preferred logos are the primary positive 2-color and Use the reverse white logo instead of the reverse 2-color
primary reverse 2-color logos. logo on a colored background.

The secondary black and white logos may be used in


applications where 2-color reproduction is not desired or
possible.
Logo | Clear Space

X
X
X X

X = Width x Height of “e”

Always surround the Verifone logo with the amount of clear Minimum Size
space specified above.
19 mm width — print applications
Following clear space specifications helps to maintain 80 px width — digital applications
integrity and presence when logos are placed in proximity
to competing visual elements. Do not position text, graphic
elements, or other logos within the recommended clear
space.
Logo | Misuse

Color Cropping
Do not alter the color of the Verifone logo. Do not crop portions of the Verifone logo.

Logotype Clear Space


Do not attempt to typeset the Verifone logo. Do not place text or other elements within the defined
clear space.

Verifone
Transformation or Effects Product Name
Do not alter the Verifone logo by rotating, distorting,
applying 3D effects or drop shadows.
Contrast
Do not place the Verifone logo on distracting
backgrounds or colors that do not produce sufficient
contrast. Do not use the reverse 2-color logo on any
background color other than black. (Use the reverse
white logo for other background colors.)
Logo in Place of Text
Do not use the Verifone logo within a headline or
paragraph of text.

Here Is the New Brand in Action.


Logo | Co-Branding

Do
Internal Partners Co-Branding

When co-branding with other internal partners, set


Verifone in type rather than using Verifone’s logo.

Don’t

Partner’s Logo
Powered by

Powered by Verifone logo and Verifone Approved Partner


logo are available at: http://bit.ly/poweredbyverifone
Logo | Co-Branding

Vertical Lock Up External Partners Co-Branding

When Verifone is the primary partner, always put the


X Verifone logo on the left or on top. Maintain the proper
clear space around each logo. Follow these rules when
locking up the Verifone logo with the partner logo:
X
• Use the full color logo on a white background
whenever possible.

• The two logos should be of the same visual size.

• When the logos are locked up, separate them by the


the distance of “x” as shown in the example.

Horizontal Lock Up

X X

X = Width x Height of “e”


V Icon

Positive 2-Color V Icon Reverse 1-Color V Icon

Clear Space Minimum Size

Always provide sufficient clear 24 px width


space around the V icon.

The V icon was created for digital The V icon should be used in A specially crafted 16px Verifone
applications where the primary logo conjunction with the Verifone name favicon is available for website
can not be used due to size restraints. wherever possible. applications.
Potential uses are social media avatars, The V icon is not intended for use in
app icons, and buttons. print applications or as a decorative
element.
Color Palette
Color Palette

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