MINI PROJECT -1
ON
“CUSTOMER BUYING BEHAVIOUR AT SUPERTECH LIMITED”
Submitted in partial fulfilment of the
requirement for the award of the degree of
MASTER OF BUSINESS ADMINISTRATION (MBA)
To
DR. APJ ABDUL KALAM TECHNICAL UNIVERSITY,
LUCKNOW
Submitted To: Submitted By:
Mr. Ashutosh Mishra Name: Nishant Sharma
HOD (MBA) Roll No:2308030700030
CERTIFICATE
This is to certify that the project work done on the customer
buying behaviour at Supertech Limited is a bonafide work
carried out by Mr. Nishant Sharma under my supervision and
guidance. The project report is submitted towards the partial
fulfilment of the requirement for the award of degree of Master
of business administration.
Name & Sign of Faculty
TABLE OF CONTENTS
1. INTRODUCTION (1-5)
2. COMPANY PROFILE (6-15)
3. OBJECTIVE OF STUDY (15-17)
4. LITREATURE REVIEW (18-19)
5. MARKET RESEARCH (20-48)
6. FINDING AND ANALYSIS (49-60)
7. FINDING AND TRAINING (61-62)
LIMITATION AND FEATURE OF PROJECT (62-63)
8. LEARNING FROM TRAINING (63-64)
9. ANNEXURES (65-65)
10. BIBLIOGRAPHY (65-65)
ACKNOWLEDGEMENT
An individual alone cannot do project of this scale. I take this
opportunity to express my acknowledgement and deep sense of
gratitude to the individuals for rendering valuable assistance and
gratitude to me. Their inputs have played a vital role in success of
this project.
I express my sincere thanks to my project guide sir MR. ASHUTOSH
MISHRA for his generous support, constant direction and mentoring
at all stages of project.
DECLARATION
I, MR. NISHANT SHARMA, Roll no.-2308030700030 , student of MBA of
GNIBM, Greater Noida, hereby declare that the project report on “customer
buying behaviour at Supertech Limited, B-28-29, Sector 58 Noida, Uttar
Pradesh” is an original and authenticated work done by me.
I further declare that it has not been submitted elsewhere by any other person.
in any of the institutes for the award of any degree or diploma.
Name of the student: - NISHANT SHARMA
Date:
Signature: …………….
PREFACE
As a part of MBA curriculum summer training was undertaken
with SUPERTECH Limited one of the biggest and fast emerging
real estate company in Delhi (NCR) region. It has set new trends
and benchmarks of architectural excellence in the contemporary
global scenario.
The Mini project-1 was for 4 weeks ( 1 months ) duration .The
purpose of this training was to have practical experience of working
in an organization and to have exposures to various management
practices in the field of marketing. The blend of learning and
knowledge acquired during my practical studies at the company and
in the field is presented in this Project Report.
During the Training (Customers Survey) project was assigned for
having practical exposure.
This report is an attempt to identify the competitive strategies and
methods used to create value and awareness in the minds of target
customers. And also to identify competitive strength of
SUPERTECH projects with its major competitors like Amrapali
Group, Gaur sons India Ltd., Ajnara group etc.
The Project Report starts with the history and details of Supertech
Limited and also covers the general information about the company
and its functional department of marketing.
