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What term is used to describe the digital compilation of data stored in a

particular format? OA. Database OB. Data Visualization OC. Data Mining
OD. Data Modelling
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The term used to describe the digital compilation of data stored in a
particular format is:

OA. Database.

A database is a structured collection of data stored electronically in a

computer system. It allows for efficient data organization, storage, and
retrieval. Data visualization refers to the graphical representation of data,
data mining involves extracting patterns or knowledge from large sets of
data, and data modeling is the process of creating a data model to describe
the structure of a database.
You
What is an example of geospatial analysis among the following options? A.
Demographic information B. inflation rates C. Weather Data D. Market
share analysis
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An example of geospatial analysis among the following options is:

C. Weather Data.

Geospatial analysis involves analyzing and interpreting data that has a

geographic or spatial component. Weather data, such as temperature,
precipitation, wind speed, and atmospheric pressure, often have a
geographic dimension associated with them, as they are collected from
various locations on the Earth's surface. Geospatial analysis of weather data
can help in understanding weather patterns, predicting storms, assessing
climate change impacts, and making decisions related to agriculture,
transportation, and disaster management. Therefore, option C is correct.
Demographic information, inflation rates, and market share analysis may
not inherently involve geographic or spatial components.
You
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What is the term for the collection of fields and methodologies utilized to
address business challenges through the examination of data, application
of statistical models, and implementation of various quantitative
techniques? OA. Business Analysis OB. Data Modelling OC. Data
Visualization OD. Data Mining
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The term for the collection of fields and methodologies utilized to address
business challenges through the examination of data, application of
statistical models, and implementation of various quantitative techniques is:

OD. Data Mining.

Data mining involves the process of discovering patterns, correlations, and

trends within large datasets to extract useful information and insights for
decision-making. It often involves the application of statistical analysis,
machine learning algorithms, and other quantitative techniques to explore
and analyze data in order to uncover hidden patterns and relationships.
Therefore, option D is correct. Business analysis, data modeling, and data
visualization are related concepts but they do not fully encompass the
scope of data mining.
You
Which of the following is NOT a goal from implementation of analytics? A.
Cost Reduction B. Driving efficiency C. Revenue optimisation D. Producing
Insights
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The goal that is NOT typically associated with the implementation of
analytics is:

D. Producing Insights.

Producing insights is one of the primary objectives of implementing

analytics. Analytics aims to extract valuable insights from data to inform
decision-making and drive business outcomes. Therefore, option D is
incorrect.
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If I were to choose an option that is NOT typically a goal of analytics

implementation, it would be:

A. Cost Reduction.

While analytics can certainly contribute to cost reduction through improved

efficiency and optimized processes, it's not the only goal nor is it always the
primary focus of analytics implementation. The primary goals of analytics
often include driving efficiency, revenue optimization, and producing
actionable insights to support decision-making. Therefore, option A could
also be considered as the answer.
You
Which among the following is the Data Visualization tool from Microsoft?
A. Tableau B. Qlikview C. Powerbi D. Spark
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The Data Visualization tool from Microsoft is:

C. Power BI.

Power BI is a business analytics tool developed by Microsoft that enables

users to visualize and analyze data through interactive reports and
dashboards. It allows users to connect to various data sources, prepare and
transform data, and create visually appealing and insightful visualizations to
gain insights and make data-driven decisions. Therefore, option C is correct.
Tableau and QlikView are data visualization tools from other vendors, and
Spark is a distributed computing framework.
You
What is an example of structured data among the following options? A.
Sales Data B. Images C. Customer care voice recording D. Social Media
feeds
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An example of structured data among the following options is:

A. Sales Data.
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Structured data refers to data that is organized in a predefined format and

follows a consistent structure, making it easily searchable, analyzable, and
manageable. Sales data typically includes information such as customer
names, purchase amounts, dates of transactions, and product IDs, which are
organized into rows and columns in a database or spreadsheet. Therefore,
option A is correct. Images, customer care voice recordings, and social
media feeds are examples of unstructured or semi-structured data, as they
may lack a consistent format and require additional processing to extract
meaningful insights.
You
Which of the following terms describes the comprehensive evaluation of
the reliability, accuracy, completeness, consistency, and relevance of data?
OA. Data Quality OB. Data Storage OC. Data Mining OD. Data Modelling
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The term that describes the comprehensive evaluation of the reliability,
accuracy, completeness, consistency, and relevance of data is:

OA. Data Quality.

Data quality refers to the overall level of reliability, accuracy, completeness,

consistency, and relevance of data for its intended use. Evaluating data
quality involves assessing various aspects of the data to ensure that it
meets the requirements and standards necessary for effective decision-
making and analysis. Therefore, option A is correct. Data storage, data
mining, and data modeling are related concepts but they do not specifically
encompass the comprehensive evaluation of data quality.
You
Identify from the following options which one is the correct abbreviation of
SEO? OA. Search Engine Optimisation OB. Sniff Engine Operation OC.
Search Engine Operation OD. Search Engine Options
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The correct abbreviation of SEO is:

OA. Search Engine Optimisation.

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SEO stands for Search Engine Optimization, which refers to the practice of
optimizing websites to improve their visibility and ranking in search engine
results pages (SERPs). Therefore, option A is correct. The other options are
not correct abbreviations of SEO.
You
What is an example of economic indicator and financial data among the
following options? O A. Demographic information OB. inflation rates OC.
Weather Data OD. Market share analysis
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An example of an economic indicator and financial data among the
following options is:

OB. Inflation rates.

Inflation rates are a key economic indicator that measures the rate at which
the general level of prices for goods and services is rising, indicating the
decrease in purchasing power of a currency. Inflation rates are important
for assessing the health of an economy and making financial decisions.
Therefore, option B is correct. Demographic information, weather data, and
market share analysis are not examples of economic indicators or financial
data.
You
Which of the following options does not qualify as a data visualization tool?
O A. SQL OB. Tableau OC. Qlikview OD. Powerbi
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The option that does not qualify as a data visualization tool is:

O A. SQL.

SQL (Structured Query Language) is a programming language used for

managing and manipulating relational databases. While SQL is essential for
querying and retrieving data from databases, it is not primarily a data
visualization tool. Options B, C, and D (Tableau, QlikView, and Power BI) are
all examples of data visualization tools specifically designed for creating
interactive visualizations and dashboards to explore and communicate
insights from data. Therefore, option A is correct.
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You
Which among the following is not a key visual design principle in Data
Visualization? F A. Consistency OB. Simplification OC. Aggregation OD.
Typography
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Among the options provided, the one that is not typically considered a key
visual design principle in data visualization is:

OD. Typography.

While typography (the style, arrangement, and appearance of text) can

certainly play a role in data visualization, it is not typically considered one of
the primary visual design principles. The key visual design principles in data
visualization often include consistency (maintaining a uniform style and
format), simplification (presenting information in a clear and concise
manner), and aggregation (grouping and summarizing data to reveal
patterns and trends). Therefore, option D is correct.
You
What do you call the process where organizations compare their
performance against competitors? P O A. Competitive benchmarking O B.
Competition USP comparison O C. Competitor Analysis OD. Market share
analysis
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The process where organizations compare their performance against
competitors is called:

O A. Competitive benchmarking.

Competitive benchmarking involves comparing an organization's

performance, processes, products, or services against those of its
competitors or industry leaders to identify areas for improvement, best
practices, or competitive advantages. Therefore, option A is correct. Option
B ("Competition USP comparison"), while related to competitive analysis, is
not a widely used term. Option C ("Competitor Analysis") is broader and
may include various methods of analyzing competitors beyond
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benchmarking. Option D ("Market share analysis") focuses specifically on

analyzing market share data, which is a subset of competitive analysis.
You
- Which aspect of Data Quality guarantees that data remains consistent and
aligned across various origins, systems, or timeframes? OA. Completeness
OB. Consistency OC. Relevance O D. Validity
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The aspect of Data Quality that guarantees that data remains consistent
and aligned across various origins, systems, or timeframes is:

OB. Consistency.

Consistency in data quality ensures that data is uniform and coherent

across different sources, systems, and time periods. Consistent data is free
from discrepancies, contradictions, or duplications, which enhances its
reliability and usability for analysis and decision-making. Therefore, option
B is correct. Completeness refers to the extent to which all required data is
present, relevance refers to the significance of the data to the intended
purpose, and validity refers to the accuracy and correctness of the data.
While these aspects are important for data quality, they do not specifically
address the issue of consistency across various origins, systems, or
timeframes.
You
Which among the following processes produces unstructured data? OA.
Social Media B. ERP C. CRM D. IOT
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Among the options provided, the process that produces unstructured data
is:

OA. Social Media.

Social media generates vast amounts of unstructured data in the form of

text, images, videos, and other multimedia content shared by users on
various social networking platforms. This data typically lacks a predefined
data model or format, making it challenging to organize and analyze using
traditional database techniques. Therefore, option A is correct.
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Options B (ERP - Enterprise Resource Planning), C (CRM - Customer

Relationship Management), and D (IoT - Internet of Things) are more likely
to generate structured or semi-structured data, as they involve the
collection and management of structured business or operational data
within defined systems or frameworks.
You
Under which category of analytics does SEO (Search Engine Optimization)
fall? OA. Web analytics OB. Risk analytics OC. Financial analytics O D.
People analytics
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SEO (Search Engine Optimization) falls under the category of:

OA. Web analytics.

SEO involves analyzing and optimizing website performance to improve its

visibility and ranking in search engine results pages (SERPs). Web analytics
encompasses the measurement, collection, analysis, and reporting of
website data to understand and optimize web usage. Therefore, option A is
correct.

Options B (Risk analytics), C (Financial analytics), and D (People analytics)

are different categories of analytics that focus on analyzing data related to
risk management, financial performance, and workforce insights,
respectively.
You
Which of the following analysis may find that individuals that fit a certain
type of profile are those most likely to succeed at a particular role, making
them the best employees to hire? O A. Market Optimization OB. People
Analytics OC. Portfolio Analytics OD. Security Analytics
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The analysis that may find that individuals who fit a certain type of profile
are most likely to succeed at a particular role, making them the best
employees to hire, is:

OB. People Analytics.

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People analytics, also known as workforce analytics or HR analytics, involves

analyzing data related to employees and their performance to gain insights
into workforce trends, behaviors, and effectiveness. By analyzing factors
such as employee demographics, skills, performance metrics, and
engagement levels, organizations can identify patterns and correlations
that help them make informed decisions about hiring, retention, training,
and talent management strategies. Therefore, option B is correct. Market
optimization, portfolio analytics, and security analytics focus on different
areas of analysis and are not directly related to analyzing employee profiles
for hiring purposes.
You
Which of the following aspects cannot be quantified during the calculation
of Return on Investment (ROI) for analytics? P A. Cost Reduction OB.
Revenue generation OC. Customer experience OD. Market share increment
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During the calculation of Return on Investment (ROI) for analytics, the
aspect that cannot be quantified is:

OC. Customer experience.

While customer experience is a critical component of business success and

can be influenced by analytics initiatives, it is often challenging to quantify
its impact directly in financial terms. Customer experience encompasses a
wide range of factors, including satisfaction, loyalty, engagement, and
perception, which may not always translate directly into monetary values
for ROI calculations. Therefore, option C is correct.

Cost reduction, revenue generation, and market share increment are

typically quantifiable aspects that can be directly measured and
incorporated into ROI calculations for analytics initiatives.
You
Which stage of the Software Development Life Cycle (SDLC) is exclusively
overseen by a Business Analyst? P A. Roll Out/Maintainence OB. Definition
O C. Design O D. UAT
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The stage of the Software Development Life Cycle (SDLC) that is exclusively
overseen by a Business Analyst is:

OB. Definition.

The Definition stage of the SDLC involves gathering and analyzing

requirements, defining project scope, and documenting user needs and
expectations. Business Analysts play a key role in this stage by liaising
between stakeholders and development teams, eliciting requirements, and
translating business needs into functional specifications and project
deliverables. Therefore, option B is correct.

While Business Analysts may also contribute to other stages of the SDLC,
such as Design and UAT (User Acceptance Testing), these stages typically
involve broader participation from various project stakeholders, including
developers, testers, and end-users. Roll Out/Maintenance involves ongoing
support and maintenance activities post-deployment, which may involve
input from multiple team members beyond just the Business Analyst.
You
Under which category of data does market share fall? A. Internal Data B.
External Data C. Automated Data D. Primary Data
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Market share typically falls under the category of:

B. External Data.

Market share data is generally obtained from external sources such as

market research firms, industry reports, government agencies, or
competitor disclosures. It provides information about a company's sales or
revenue relative to the total market, as well as its position compared to
competitors. Therefore, option B is correct. Internal data refers to data
generated or collected within the organization, automated data may refer
to data collected automatically through sensors or software systems, and
primary data is data collected firsthand through research or surveys. Market
share data is typically considered external to the organization.
You
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What term describes the process of identifying, interpreting, and conveying

significant patterns found within data? OA. Analytics O B. Storage O C.
Mining O D. Interpretation
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The term that describes the process of identifying, interpreting, and
conveying significant patterns found within data is:

OA. Analytics.

Analytics refers to the systematic computational analysis of data or statistics

for the purpose of discovering meaningful patterns, trends, and insights. It
involves various techniques, such as statistical analysis, data mining,
machine learning, and visualization, to extract actionable intelligence from
data. Therefore, option A is correct.

Option B (Storage) refers to the process of storing data, option C (Mining)

refers to the process of extracting patterns or knowledge from data, and
option D (Interpretation) is a component of analytics where insights are
derived from data analysis.
You
Which aspect is not considered significant from the perspective of data
quality among the following options? O A. Accuracy OB. Completeness OC.
Volume O D. Validity
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The aspect that is not considered significant from the perspective of data
quality among the following options is:

OC. Volume.

While volume refers to the amount or quantity of data, it is not necessarily

a direct indicator of data quality. Data quality is typically evaluated based
on factors such as accuracy, completeness, validity, consistency, and
relevance. Therefore, option C is correct.
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Accuracy (A), completeness (B), and validity (D) are all key aspects of data
quality that are essential for ensuring that data is reliable, relevant, and fit
for its intended purpose.
You
What term is used to describe data gathered from internal reports and
records that reside within the organization? A. Internal Data OB. External
Data OC. Automated Data OD. Secondary Data
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The term used to describe data gathered from internal reports and records
that reside within the organization is:

A. Internal Data.

Internal data refers to data generated or collected within the organization,

typically from sources such as internal systems, databases, operational
records, and transactional systems. This data is specific to the organization
and is not typically publicly available. Therefore, option A is correct. External
data (option B) refers to data obtained from sources outside the
organization, such as market research firms or government agencies.
Automated data (option C) may refer to data collected automatically
through sensors or software systems. Secondary data (option D) typically
refers to data collected by others for their own purposes, such as research
reports or published studies.
You
Which among the following refers to dividing customer base into distinct
groups based on various criteria such as demographics, behaviour,
preferences, and purchasing patterns? A. Customer Segmentation OB.
Competitive benchmarking OC. Market Trend analysis OD. Competitor
Analysis
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The process that refers to dividing the customer base into distinct groups
based on various criteria such as demographics, behavior, preferences, and
purchasing patterns is:

A. Customer Segmentation.
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Customer segmentation is a strategy used by businesses to categorize

customers into groups that share similar characteristics or behaviors. This
allows companies to tailor their marketing efforts, products, and services to
better meet the needs of each segment. Therefore, option A is correct.

Option B (Competitive benchmarking) involves comparing an organization's

performance against its competitors. Option C (Market Trend analysis)
involves analyzing trends in the market to identify patterns or changes that
may impact business decisions. Option D (Competitor Analysis) involves
assessing the strengths and weaknesses of competitors in the market.
You
Which among the following is not a benefit of Data Visualization? A. Better
Analysis B. Identify Pattern C. Finding Errors D. Automated Decision Making
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The option that is not typically considered a benefit of Data Visualization is:

D. Automated Decision Making.

While Data Visualization can facilitate better analysis, help identify patterns,
and assist in finding errors by presenting data in a visual format that is
easier to interpret and understand, it does not directly enable automated
decision making. Data visualization tools may aid decision-making
processes by providing insights and supporting data-driven decisions, but
the actual decision-making process typically involves human judgment and
consideration of various factors beyond just the visualization of data.
Therefore, option D is correct.
You
Under which category of analytics does Inventory Optimization fall? A.
Supply Chain analytics B. Risk analytics C. Digital Analytics D. People
analytics
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Inventory optimization typically falls under the category of:

A. Supply Chain analytics.

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Inventory optimization involves analyzing inventory levels, demand

patterns, lead times, and other factors to determine the optimal inventory
levels that minimize costs while ensuring sufficient stock availability to meet
customer demand. This process is closely related to supply chain
management and logistics, making it a key aspect of supply chain analytics.
Therefore, option A is correct.

Option B (Risk analytics) focuses on analyzing risks and uncertainties in

various aspects of business operations. Option C (Digital Analytics) involves
analyzing digital data, such as website traffic or user behavior. Option D
(People analytics) involves analyzing workforce data to gain insights into
employee performance, engagement, and behavior.
You
Which among the following offers numerous packages, such as dplyr,
ggplot2, and tidyr, that facilitate data manipulation, statistical modeling,
and visualization? O A. R O B. Python OC. Qlikview OD. Tableau
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The option that offers numerous packages such as dplyr, ggplot2, and tidyr,
which facilitate data manipulation, statistical modeling, and visualization is:

A. R.

R is a programming language and environment specifically designed for

statistical computing and graphics. It offers a wide range of packages,
including dplyr, ggplot2, and tidyr, that provide powerful tools for data
manipulation, statistical analysis, and visualization. Therefore, option A is
correct.

Option B (Python) is another programming language that is widely used for

data analysis and has its own ecosystem of libraries and packages for
similar purposes, but the specific packages mentioned (dplyr, ggplot2, tidyr)
are associated with R. Options C (Qlikview) and D (Tableau) are data
visualization tools but do not offer the same level of data manipulation and
statistical modeling capabilities as R or Python.
You
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Which among the following is programming language with a rich

ecosystem of libraries and frameworks for data analytics such as Numpy,
Pandas etc? O A. Python O B. R O C. Qlikview OD. Tableau
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The programming language with a rich ecosystem of libraries and
frameworks for data analytics such as Numpy, Pandas, etc., is:

O A. Python.

Python is widely recognized for its extensive libraries and frameworks that
support various aspects of data analytics, including data manipulation (e.g.,
Pandas), numerical computing (e.g., NumPy), machine learning (e.g., scikit-
learn), and visualization (e.g., Matplotlib, Seaborn). Therefore, option A is
correct.

While R (option B) also has a rich ecosystem of packages for statistical

computing and data analysis, Python has gained significant popularity in
the field of data analytics due to its versatility, ease of use, and robust
libraries for various tasks.

Options C (Qlikview) and D (Tableau) are data visualization tools and

platforms but do not offer the same level of programming capabilities and
libraries as Python or R for data analytics.
You
Which among the following can be used to used to tell a story or convey a
narrative using Data? OA. Data Visualization OB. Data Storage OC. Data
Modelling O D. Big Data
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The option that can be used to tell a story or convey a narrative using data
is:

OA. Data Visualization.

Data visualization involves presenting data in a visual format, such as charts,

graphs, maps, or infographics, to communicate insights, patterns, and
trends effectively. By leveraging visual elements, storytelling techniques,
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and design principles, data visualization enables users to tell a compelling

story or convey a narrative based on the underlying data. Therefore, option
A is correct.

Options B (Data Storage), C (Data Modeling), and D (Big Data) are not
primarily focused on conveying narratives or telling stories with data. Data
storage involves storing and managing data, data modeling involves
structuring and organizing data, and big data refers to large and complex
datasets that require specialized processing techniques. While these
aspects are important in the data lifecycle, they do not directly facilitate
storytelling with data as data visualization does.
You
- Which among the following is NOT a area of Business Analysis? A.
Strategic Planning B. System Analysis C. Process Design D. Testing
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The option that is NOT typically considered an area of Business Analysis is:

D. Testing.

Business Analysis primarily involves activities such as gathering and

analyzing requirements, defining project scope, identifying business needs,
and proposing solutions to address those needs. While testing is an
essential part of the software development lifecycle, it is generally
considered a separate area or phase, often led by Quality Assurance (QA) or
Testing teams, rather than being directly associated with Business Analysis.
Therefore, option D is correct.
You
Web analytics can be connected to which of the following option? A.
Market Optimization B. People Analytics C. Portfolio Analytics D. Security
Analytics
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Web analytics can be connected to:

A. Market Optimization.
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Web analytics involves the measurement, collection, analysis, and reporting

of website data to understand and optimize web usage. Market
optimization aims to improve marketing strategies, campaigns, and overall
performance based on insights derived from data analysis. By analyzing
web traffic, user behavior, conversion rates, and other metrics,
organizations can optimize their online presence and marketing efforts to
better reach and engage their target audience, ultimately leading to
improved market performance. Therefore, option A is correct.

Options B (People Analytics), C (Portfolio Analytics), and D (Security

Analytics) are not directly related to web analytics. People analytics involves
analyzing workforce data, portfolio analytics involves analyzing investment
portfolios, and security analytics involves analyzing data related to security
threats and vulnerabilities.
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