DELOITTE USI

Internship Report
(Duration: Jan 16, 2023 to July 14, 2023)

A report submitted in partial fulfilment of the requirements for

the Award of
Degree of
MASTERS IN COMPUTER APPLICATION

BY
BADAL KUMAR
MCA/10042/21

DAPARTMENT OF COMPUTER SCIENCE AND TECHNOLOGY

BIRLA INSTITUTE OF TECHNOLOGY
MESRA – 835215, RANCHI
2023
 DECLARATION

I hereby declare that work, which is being presented in the Internship

Report as a fulfilment for the award of degree of Master of Computer
Application in the Department of Computer Science Engineering BIRLA
INSTITUTE OF TECHNOLOGY MESRA, Ranchi, is an authentic record of my
work carried out under the Guidance of Prof. Indra Deo Ram, Assistant
Professor, Department of Computer Science Engineering and under
mentorship of Mr. Tilak Annam, DC Manager, Deloitte USI. The matter
embodied in this internship report has not been submitted for the award
of any other degree.

Signature of the Student

Badal Kumar
MCA/10042/21
 INTERNSHIP APPROVAL

Recommended that the report entitled “Deloitte USI – Internship

Report” presented by Mr. Badal Kumar under my supervision and
guidance be accepted as fulfilling this part of the requirements for the
award of degree of Master of Computer Application of the Department of
Computer Science Engineering at BIRLA INSTITUTE OF TECHNOLOGY
MESRA, Ranchi.

To the best of my knowledge, the content of this report did not form a
basis for the basis of any previous degree to anyone else.

Date: 05/05/2023

Mr. Tilak Annam Prof. Indra Deo Ram

DC Manager Assistant Professor,
Deloitte USI Department of CSE
BIT Mesra, Ranchi
 DAPARTMENT OF COMPUTER SCIENCE AND TECHNOLOGY
BIRLA INSTITUTE OF TECHNOLOGY
MESRA, RANCHI

CERTIFICATE
This is to certify that Mr. Badal Kumar, roll number MCA/10042/21
has been successfully performing his industrial internship starting from
Jan 16, 2023 to July 14, 2023 and has submitted the internship report.
He has successfully completed this Internship under the Guidance of
Prof. Indra Deo Ram, Assistant Professor, Department of Computer
Science Engineering as a partial fulfilment for the award of degree of
Master of Computer Application at BIRLA INSTITUTE OF TECHNOLOGY
MESRA, Ranchi during the semester Jan – May 2023.

DATE:

PLACE:

Internal Examiner(s) External Examiner(s)

Name & Signature Name & Signature

Head of the Department

 Acknowledgement
I take this opportunity to express my profound gratitude and deep regard
to my mentor Mr. Tilak Annam at Deloitte USI for his exemplary
guidance, monitoring and constant encouragement throughout the course
of this thesis. The blessing, help and guidance given by his time to time
shall carry me a long way in the journey of life on which I am about to
embark.

I also take this opportunity to express a deep sense of gratitude to Mr.

Akash Kakkad, Mr. Raghavendra KVM and Mr. Piyush Jha for his
cordial support, valuable information and guidance, which helped me in
completing this task through various stages.

I am obliged to team members of Deloitte USI, for the valuable

information provided by them in their respective fields. I am grateful for
their cooperation during the period of my assignment. I wish to express
my gratitude Deloitte USI, Hyderabad for providing me an opportunity to
work with them on this project of such importance.

Name : BADAL KUMAR

Roll No.: MCA/10042/21
Branch : MCA
 Abstract

A leading financial services firm that provides investment advice and

management services to individual investors in the United States. The
company operates through a network of financial advisors who work
directly with clients to develop personalized investment strategies based
on their individual financial goals and risk tolerance.

The firm places a strong emphasis on client relationships and aims to

provide excellent customer service. The company's financial advisors are
highly trained and must meet rigorous standards for education,
experience, and ethical behaviour.

The firm offers a wide range of investment products and services,

including stocks, bonds, mutual funds, exchange-traded funds (ETFs),
annuities, insurance, and retirement planning. The firm also provides
online account access and a mobile app for clients to manage their
investments and track their progress.

Overall, the firm has built a strong reputation for its personalized
approach to investing and commitment to putting clients' interests first.
The company has consistently been ranked highly in customer satisfaction
surveys and has received numerous awards for its financial services.
 INTRODUCTION OF THE COMPANY

Deloitte USI (United States India) is a subsidiary of Deloitte, one of the

largest professional services firms in the world. Deloitte USI is
headquartered in Hyderabad, India and has offices across major cities in
India, including Mumbai, Bangalore, and Delhi. The company provides a
wide range of services including audit, consulting, tax, and advisory
services to clients in various industries.

Deloitte USI has a workforce of over 40,000 professionals, making it one

of the largest employers in the Indian professional services industry. The
company has a strong commitment to diversity and inclusivity, with over
40% of its workforce being women.

Deloitte USI has been recognized as one of the best companies to work
for in India, with a focus on employee engagement, learning, and
development. The company has also received several awards for its
corporate social responsibility initiatives, including the NASSCOM Social
Innovation Honors and the CII-ITC Sustainability Awards.

Overall, Deloitte USI is a key player in the Indian professional services

industry, with a strong focus on delivering quality services to its clients,
while also fostering a culture of innovation, diversity, and social
responsibility.
 EXECUTIVE SUMMARY

Salesforce Marketing Cloud is a cloud-based digital marketing platform

that enables businesses to create, manage, and deliver personalized
marketing campaigns across various channels, such as email, social
media, mobile, and web. It offers a suite of tools and services for
customer engagement, data management, analytics, and automation.

Some of the key features of Salesforce Marketing Cloud include:

1. Email Marketing: Create, personalize, and send email campaigns

to targeted audiences.

2. Social Media Marketing: Manage and publish social media content

across multiple platforms.

3. Mobile Marketing: Design and deliver mobile-optimized

messages, push notifications, and in-app messages.

4. Web Marketing: Create personalized experiences on your website

using dynamic content and recommendations.

5. Advertising: Targeted advertising across various channels,

including social media, display, and search.

6. Data Management: Collect, manage, and segment customer data

to create personalized experiences.

7. Analytics: Measure the effectiveness of your marketing

campaigns and track customer behaviour across channels.

Salesforce Marketing Cloud is suitable for businesses of all sizes and

industries, from small start-ups to large enterprises. It integrates with
other Salesforce products, as well as with third-party applications, to
provide a complete marketing solution.
 Table of Contents

Declaration I
Internship Approval Sheet II
Internship Completion Certificate III
Certificate IV
Acknowledgements V
Executive Summary VI
Chapter 1.A Brief Introduction of the Organization’s Business Sector 1
Chapter 2. Overview of the Organization 2-5
2.1 Brief History
2.2 Business Size
2.3 Product lines
2.4 Competitors
2.5 Brief summary of all the departments
Chapter 3. Plan of Internship Program 6
3.1 A brief introduction of the departments
3.2 The starting and ending dates of internship
3.3 The names of the departments
Chapter 4. Training Program 7-12
4.1 Duties and Responsibilities Performed
4.2 Project Description
Chapter 5. Learning Experience 13-14
5.1 Knowledge acquired
5.2 Skills learned
5.3 Observed Attitudes and values gained
5.4 The most challenging task performed
Chapter 6. Conclusion 15
References and Sources Used 16
Appendices 17-18
 Internship Report in MCA (MCA – 4th Sem)

CHAPTER 1
A Brief Introduction of the Organization’s Business Sector

1.1 A Brief Introduction of the Organization’s Business Sector

Deloitte USI is a subsidiary of Deloitte, which provides professional

services such as audit, consulting, tax, and advisory services in India. It
has a large workforce of over 40,000 professionals and is committed to
diversity and inclusivity. Deloitte USI is known for its employee
engagement, learning, and development programs, as well as its
corporate social responsibility initiatives.
Deloitte is a global professional services firm that offers a wide range of
services to clients across various industries. Its core business sectors
include audit and assurance, consulting, tax, and advisory services.
Deloitte serves clients in sectors such as technology, healthcare, financial
services, consumer, energy, and public sector, among others. Its services
include financial advisory, risk advisory, human capital, and mergers and
acquisitions, among others. Deloitte is known for its innovative approach
to problem-solving and its ability to deliver tailored solutions to meet its
clients' unique needs. The company has a global presence, with
operations in more than 150 countries, and is committed to driving
positive societal impact through its corporate social responsibility
initiatives.
Deloitte USI has been recognized as one of the best companies to work
for in India, with a focus on employee engagement, learning, and
development. The company has also received several awards for its
corporate social responsibility initiatives, including the NASSCOM Social
Innovation Honors and the CII-ITC Sustainability Awards.
In conclusion, Deloitte is a global professional services firm that offers a
wide range of services to clients across various industries, including audit
and assurance, consulting, tax, and advisory services. The company has a
strong reputation for innovation and the ability to deliver tailored
solutions to meet its clients' unique needs. With a global presence and
commitment to driving positive societal impact through its corporate
social responsibility initiatives, Deloitte is a key player in the professional
services industry.

1|Page
 Internship Report in MCA (MCA – 4th Sem)

CHAPTER 2
Overview of the Organization

2.1.1 Brief History

Deloitte was founded in 1845 by William Deloitte, who opened his first
office in London, England. The firm initially focused on audit and
accounting services, and it quickly established a reputation for excellence
in these areas. In 1898, the firm opened its first international office in
New York City, and it continued to expand its operations throughout the
20th century.

In the 1990s, Deloitte began to diversify its services, adding consulting,

tax, and advisory services to its offerings. The company also began to
expand its global footprint, establishing operations in new regions such as
Asia and Latin America.

In 2002, Deloitte merged with Touche Tohmatsu to create Deloitte Touche

Tohmatsu Limited (DTTL), a global organization that provides services to
clients in more than 150 countries. The firm shortened its name to
Deloitte in 2007.

Today, Deloitte is one of the largest professional services firms in the

world, with a workforce of more than 330,000 professionals. The company
continues to evolve its services to meet the changing needs of its clients,
while also prioritizing innovation and driving positive societal impact
through its corporate social responsibility initiatives.

Fig. 1 Company Logo

Deloitte USI is a key player in the Indian professional services industry,

with a strong focus on delivering quality services to its clients, while also
fostering a culture of innovation, diversity, and social responsibility.

2|Page
 Internship Report in MCA (MCA – 4th Sem)

2.1.2 Business Size

As of 2021, Deloitte has a global workforce of more than 330,000
professionals, making it one of the largest professional services firms in the
world.
 Deloitte is one of the largest professional services firms in the
world.
 The company has a global workforce of over 330,000
professionals.
 Deloitte operates in more than 150 countries, serving clients in
various industries.
 Deloitte is a network of independent member firms, each of
which is a separate legal entity.
 The size of individual Deloitte member firms varies depending on
their location and the services they offer.
 Deloitte member firms can have thousands of employees, with
some of the largest firms having tens of thousands of employees.
 Deloitte USI (United States India), for example, has a workforce
of over 40,000 professionals in India.

2.1.3 Product Line

Deloitte is primarily a professional services firm, offering a wide range of
services to clients across various industries. Here are some of the key product
lines that Deloitte offers:

1. Audit and Assurance: Deloitte provides audit and assurance services to

help clients meet regulatory requirements, manage risk, and improve
financial performance.

2. Consulting: Deloitte's consulting services include strategy, technology,

and human capital consulting, as well as industry-specific solutions.

3. Tax: Deloitte's tax services help clients navigate complex tax

regulations and optimize their tax positions.

4. Advisory: Deloitte's advisory services include risk advisory, financial

advisory, and mergers and acquisitions advisory, among others.

5. Financial Services: Deloitte provides a range of services to clients in

the financial services industry, including banking, insurance, and
investment management.

3|Page
 Internship Report in MCA (MCA – 4th Sem)

6. Technology: Deloitte's technology services include enterprise

applications, cloud services, cybersecurity, and digital transformation
solutions.

7. Human Capital: Deloitte's human capital services focus on helping

clients attract, develop, and retain talent, as well as drive organizational
change.

Overall, Deloitte's product line reflects its commitment to delivering a wide

range of services to meet the evolving needs of its clients.

2.1.4 Competitors
As one of the largest professional services firms in the world, Deloitte has
several competitors in various sectors of its business. Here are some of
Deloitte's main competitors:

1. PwC (PricewaterhouseCoopers): Like Deloitte, PwC is a global

professional services firm that offers a wide range of services to clients
across various industries.

2. EY (Ernst & Young): EY is another global professional services firm that

offers audit and assurance, consulting, tax, and advisory services to
clients.

3. KPMG: KPMG is a professional services firm that offers audit and

assurance, tax, and advisory services to clients in various industries.

4. Accenture: While not primarily a professional services firm, Accenture

competes with Deloitte in the consulting and technology services space.

5. McKinsey & Company: McKinsey is a leading management consulting

firm that competes with Deloitte in the consulting sector.

6. Boston Consulting Group (BCG): BCG is another leading management

consulting firm that competes with Deloitte in the consulting space.

Overall, Deloitte's competitors include other global professional services firms

as well as management consulting firms and technology consulting firms.

4|Page
 Internship Report in MCA (MCA – 4th Sem)

2.1.5 Departments
Here are some of the key departments or business units within Deloitte:

1. Audit and Assurance: This department provides audit and assurance

services to help clients meet regulatory requirements and improve
financial performance.

2. Consulting: Deloitte's consulting department includes a range of

services, including strategy, technology, and human capital consulting, as
well as industry-specific solutions.

3. Tax: This department provides tax services to help clients navigate

complex tax regulations and optimize their tax positions.

4. Advisory: Deloitte's advisory department includes a range of services,

including risk advisory, financial advisory, and mergers and acquisitions
advisory, among others.

5. Financial Services: Deloitte has a specific department focused on

providing services to clients in the financial services industry, including
banking, insurance, and investment management.

6. Technology: Deloitte's technology department includes services such as

enterprise applications, cloud services, cybersecurity, and digital
transformation solutions.

7. Human Capital: This department focuses on helping clients attract,

develop, and retain talent, as well as driving organizational change.

Overall, Deloitte's departments reflect its commitment to offering a diverse

range of services to clients in various industries and sectors. The specific
departments within Deloitte may vary depending on location and local market
conditions.

5|Page
 Internship Report in MCA (MCA – 4th Sem)

CHAPTER-03
Plan of Internship Program

3.1 Plan of Internship Program

3.1.1 A brief introduction of the branch or department where I
performed my internship

I performed my internship in the Advertising Marketing &

Commerce Business line under Business area Customer & Marketing
under the Legal entity Deloitte Consulting India Pvt Lt. My capability
is marketing and sub-capability is SFMC.

3.1.2 The starting and ending dates of my internship

I joined Deloitte USI on Jan 16, 2023 and I am learning and

developing various skills, my internship ends on July 14, 2023. It
has been more than 3 months of Internship, but I have learned so
many things in these 3 months not only in my technical skills, but it
also evolved me professionally in the working environment.

3.1.3 The names of the departments in which I obtained

training and the duration of my training in these
departments.

I have worked in the Salesforce Marketing Cloud where we create

journeys, campaigns, automation of journeys. I have worked on
Interaction Studio, Email Studio and Contact Builder etc. I have
been working on SFMC for more than 3 months now.

6|Page
 Internship Report in MCA (MCA – 4th Sem)

CHAPTER-04
Training Program

Duties and Responsibilities Performed

While working as an intern in an organization, intern works with a team so
there are various duties and responsibilities:-

Taking part in meetings or discussion

As an intern while working meetings and discussions were very important
for me. By meeting and discussions, I used the get various idea’s like how
company approaches a project, how company works on the project, what
is my role, skills I require to work on, and work is allotted to all members
in discussion or meetings by taking their views about the concept.

Making Presentations
Making presentation is one of the important tasks. Presentations are used
at various times such as for providing information about company, for
providing information about the software to the clients, for showing the
progress of software to the client, for explaining various topics, for
explaining software making process and many more.

Brushing up my Skills
As an intern it is my duty as well as responsibility to brush up my skills
while working. While working in a team I must poses good communication
skills to take part in meetings. As an intern, I was working in organization
for first time so, it is responsibility to learn organization skills. So,
brushing up was an important task for me as an intern.

Reporting Task Completion

As an intern, task were allotted to me by my mentor and time was also
allotted to complete the task. So, it was very important for me report
about the completion of task to the mentor and if due to some reason
task was not completed then asking for extra time from mentor for
completion of task, if task is completed then taking new task from the
mentor.

7|Page
 Internship Report in MCA (MCA – 4th Sem)

Project Description:-

Advertisement creates, edit and delete feature is added in this

application. In This Project front-end is created using HTML, CSS, JS and
for backend Nodejs and Express is used and for database MySQL is used.
The whole architecture of this project is on Salesforce Marketing Cloud
i.e., SFMC.

Solution Setup:
1. Deploy the SDK (Beacon)
2. Platform Setup - Identity
3. Site Mapping – Catalog
4. Site Mapping – Events
5. Site Mapping – User Attributes
6. Site Mapping – Page Types
7. Site Mapping – Content Zones
8. Data Feed Ingestion

Use Cases:
1. Web Personalization
2. Open-Time Email Personalization
3. Einstein Recipes

8|Page
 Internship Report in MCA (MCA – 4th Sem)

SCREENSHOTS:

Fig 2. SFMC Dashboard

Fig 3. Interaction Studio Dashboard

9|Page
 Internship Report in MCA (MCA – 4th Sem)

Fig 4. SFMC Functionalities

Fig 5. User Affinities

10 | P a g e
 Internship Report in MCA (MCA – 4th Sem)

Fig 6. Customer Journey using Journey Builder

Fig 7. DE using Contact Builder

11 | P a g e
 Internship Report in MCA (MCA – 4th Sem)

Browser Support
Personalization browser support generally aligns with Marketing Cloud browser
support. Exceptions are:
• Visual Editor - Personalization tests the Visual Editor with Google Chrome.
If you use the Visual Editor in other browsers, full functionality cannot be
guaranteed.
• Web SDK - The Personalization Web SDK requires native Promise support
in the browser for proper web tracking. This functionality is supported by
most browsers. However, Internet Explorer is not supported.
Drive impact on websites with personalization use cases that other customers
have used in web campaigns for financial services.
Personalize the website to increase the conversion rate at each step along the
path, consider the customer lifecycle with its six key stages.
Determine the qualification criteria for each stage of the funnel, and what you
want prospects or customers to do to advance to the next stage. Then, layer in
real-time personalization that makes it easier for website visitors to continue
the journey.

12 | P a g e
 Internship Report in MCA (MCA – 4th Sem)

CHAPTER 5
Learning Experience

5.1.1 Knowledge acquired:

I gained a lot of knowledge and experience through internship period. From
training period that started on Jan 16, 2023, I gained much knowledge. The
knowledge gained and skills acquired through this internship are things that
complemented and enhanced the education I obtained in the classroom.
I learnt web development, Advance concept of Cloud Computing, Learned the
key concept and basic workflow of SFMC and Learned Postman usage for API
testing. I successfully submitted the project with all the functionalities.
During the internship, I learnt a lot of things from my mentor:
• I learnt to reply to all the mails I get. He replied to all the emails, even
when I can imagine how busy he would have been.
• I learnt how to be nicer. As I was nice, already.
• I learnt that no question is stupid. You will learn. Everyone have their first
time and that can be at any moment, at any age. If they are curious and
want to know about something that is more than enough.
• I learned a lot of practical things about the industry that they cannot
possibly teach inside the college.
• I learnt I can manage things.
• I can handle pressure.
• If someone says a no, I now knew I can get things done by myself.
Throughout those three months I gained valuable experience that I can now
proudly speak about to future employers. I was able to improve my time
management skills, and I have a better overall appreciation of teamwork. All in
all, the atmosphere at the crystal office is simply uplifting and fun and I enjoyed
working with such a great and impressive team.

5.1.2 Skills learned:

HTML:
• Basic HTML (Tags, Element, Attributes, Paragraphs, Headings, Line
Breaks, Horizontal Rule, Lists, Table, Color Codes, Font, Text Linking,
Email, Images, Background, Comments, Meta, Media, Charset)
• Basic concept (WWW& HTTP, HTTPS, Client Server Communication)

13 | P a g e
 Internship Report in MCA (MCA – 4th Sem)

• HTML Forms (Input, Text Fields, Password, Checkbox, Combo Box,

Radio, Text Areas, Files, Buttons)
• HTML5 features

CSS:
• Basic CSS (selector, internal, external, Inline, Class, Id, Background,
font, Text, Padding, Margin, Border, list CSS, hovering and elements)
• Advance CSS (border-radius, opacity, cursor, layers, position, display,
float, gradient, and multiple-column)
• Concept of Menus (single menu, dropdown menu)
• Template, design using CSS div.

JavaScript:
• Basic JavaScript (Syntax, Enable, Location, Operators, Variables,
Events, Alert, Confirm, Prompt, POP up, Date, print)
• JavaScript String (Strings, Length, Split, Search, Replace)
• JavaScript advanced (get Element by Id, Inner HTML, Get table, index,
DOM, manipulation, Regular Expression)

Non-Technical Skills:
• Communication
• Teamwork in professional environment
• Problem Solving
• Time Management
• Adaptability
• Work Under Pressure

5.1.3 Observed Attitudes and values gained

In this internship I found the various important values that helps me in
the further professional life in future. The first and the main thing I
learned is the Time Management because in the internship mentors
assigned the task and there is the time limit within which it must be
completed. Second one is the Teamwork or Team spirit, to make even a
small project it’s required the team work in which there were many
people.
Cooperation and coordination– Internship taught me how to work in a
team with your co developers and with other departments. In any
company teamwork is the key to deliver high performance. Coordination
between the teammates is very necessary to complete a project in time.

14 | P a g e
 Internship Report in MCA (MCA – 4th Sem)

CHAPTER 6
Conclusion

It was a complete great and useful experience working at Deloitte USI. The
friendly nature of the company welcome intern with better opportunities and
overall growth of the employee. Company provide various opportunities to
intern to see the IT sector is quite easy to work with most motivated staff.
Other Employee are always there to help you out for any difficulties. This
internship came as a booster to me to realise my strength in the field of
software development and other things that I need to make up. Goal of
internship is to provide opportunities to employee work in a real world
experience. This internship was my first real world experience to work in any
software development company. This three month of internship was highly
learning experience one for me. In this period, they provide opportunities to
interact with client and finding the requirement of the client. In this various
clients of different state also interact with and gaining the knowledge of what
software company goes through from sign a quotation with client to the giving
software to the end client. This Internship helps me to apply my analysis skill in
the software and contribute to company for the better software development in
the real world software development. As a start of internship, we work on one
of some of the demo project as the company trust is gained they give us client
to build the software for the particular client. This internship provides
opportunities how the meeting happen and client requirement taken. Since I
have work on various department such as designing (front end), developing
(Back-end) and also gave me chance to contribute to team as team-player and
make new changes as jasper designing is used now a days in the company. In
Overall I learned a lot About NodeJS, HTML and CSS and the benefits of web
Application which is associated with in MERN. I have been able to learn the
practical knowledge about the product in the market. This internship is so
helpful now I confident I can develop a web application on my own and can
delivered to client according to its need.

15 | P a g e
 Internship Report in MCA (MCA – 4th Sem)

References & source used

Documentation of HTML and CSS:

https://www.w3schools.com/html

Documentation of SFMC:
https://help.salesforce.com/s/

Documentation of MCP:
https://help.salesforce.com/s/articleView?id=sf.mc_pers_about.htm&type=5

Documentation of Email Studio:

https://help.salesforce.com/s/articleView?id=sf.mc_es_email_studio.htm&type=5

Documentation of Journey Builder:

https://help.salesforce.com/s/articleView?id=sf.mc_journeys_and_automations.htm&type=5

Documentation of Contact Builder:

https://help.salesforce.com/s/articleView?id=sf.mc_cab_contact_builder.htm&type=5

Documentation of Content Builder:

https://help.salesforce.com/s/articleView?id=sf.mc_ceb_content_builder.htm&type=5

16 | P a g e
 Internship Report in MCA (MCA – 4th Sem)

APPENDICES
Internship Offer Letter:

Badal_Kumar_-_Badal_Kumar_USI_Campus_Intern_-_5.pdf (Command Line)

17 | P a g e
 Internship Report in MCA (MCA – 4th Sem)

Certificates received during Internship:

18 | P a g e